RootOne
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
RootOne firmographics
Firmographics- Name
- RootOne
- Legal name
- RootOne LLC
- Website
- https://rootone.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RootOne industry classification
Industry- Product category
- Youth Educational Travel Funding
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)
- akta.pro secondary industries
- Need-Based Grants & Bursaries (EDAIAOAB), International Grantmaking & Development Foundations (BPAGAKAH)
Keywords
Where RootOne is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RootOne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Philanthropic Funding: RootOne is funded through a generous gift from The Marcus Foundation and is powered by The Jewish Education Project. As a nonprofit initiative, RootOne provides vouchers up to $3,000 per participant to reduce the cost of Israel summer programs for Jewish teens. Revenue is not generated from program participants; instead, funding comes from institutional philanthropy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | RootOne Voucher - Need-based financial assistance up to $3,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RootOne product offering
Product offeringCore offering
RootOne operates a financial voucher program that provides up to $3,000 per participant to reduce the cost of Israel summer trips for Jewish teens in grades 9-12 residing in the United States or Canada. Vouchers are applied through more than 50 affiliated trip providers and require completion of pre-trip educational modules and post-trip surveys via the RootOne portal (rootone.truvie.org). The organization also offers an open RFP for Jewish organizations to secure funding to expand or initiate teen Israel summer programs.
Product overview
RootOne is a single, unified program — the RootOne Voucher Program — administered through The Jewish Education Project. The core offering is a financial voucher (up to $3,000) that reduces the cost of affiliated Israel summer trips for Jewish North American teens in grades 9–12. The product ecosystem consists of the voucher program itself, the online RootOne pre-trip portal (rootone.truvie.org) for application processing and requirements, the affiliated trip marketplace listing 50+ partner programs, a resource center with educational content, and a lead/inquiry form to connect teens with providers.
Differentiator
Problem solved
Functional benefit
Products and services
- RootOne Voucher Program Financial voucher program that subsidizes up to $3,000 of the cost of an affiliated Israel summer trip for current 9th, 10th, or 11th grade Jewish teens (with current 12th graders eligible for summer 2026) residing in the United States or Canada. Recipients must complete pre-trip educational modules and pre/post-trip surveys via the RootOne portal; the voucher is deducted from or reimbursed for the trip cost.
- Affiliated Trip Catalog Curated directory of 50+ Israel summer programs offered by partner organizations (URJ, CTeen, JCC Association, NCSY, BBYO, Bnei Akiva, Ken Jewish Community, Camp Seneca Lake, Israel ID Program and others) that accept the RootOne Voucher. Each trip listing includes cost and post-voucher pricing details.
- Open RFP Partner Funding Grant funding opportunity offered by RootOne to Jewish organizations to grow existing teen Israel summer programs or to incubate and launch new ones, enabling expanded partner-driven teen travel capacity.
Quantifiable outcome
- Thousands of Jewish teens have participated in RootOne-supported trips to Israel
- +1 more outcomes
Companies that use RootOne
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RootOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RootOne partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- Mosaic UnitedmajorRootOne and Mosaic United partnered to bridge the gap in Israel travel by sending Israeli teens abroad, demonstrating expanded international collaboration. A joint initiative states 'If they can't come to Israel, we'll bring Israel to them' as part of this partnership.
- The Jewish Education ProjectcoreRootOne is an initiative powered by The Jewish Education Project (a New York not-for-profit corporation). The Jewish Education Project's CEO David Bryfman serves as a public advocate for RootOne. RootOne LLC is a Delaware limited liability company whose sole member is The Board of Jewish Education, Inc. d/b/a The Jewish Education Project.
- UnpackedminorListed as a partner organization in the RootOne ecosystem. Unpacked provides educational resources including guides for teens to understand Israel at war.
- The Center for Israel EducationminorListed as a partner organization providing educational resources to the RootOne network.
- Impact Israel EducationminorPartner organization that co-developed the Mapping out the Context of the Israel-Hamas War microcourse with RootOne.
- The iCenterminorListed as a partner organization in the RootOne ecosystem supporting Israel education.
- The Tikvah FundminorListed as a partner organization in the RootOne ecosystem.
- BoundlessminorPartner organization providing resources including guides for teens navigating university and college choices related to Israel engagement.
- International Jewish Sports Hall of FameminorListed as a partner organization in the RootOne ecosystem.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
RootOne competitors and assessment
Company assessmentDirect peers
- Birthright Israel Foundation: Birthright Israel Foundation provides free trips to Israel for young Jewish adults (18–26). It is the closest direct peer — same beneficiary demographic (Jewish youth), same Israel-immersion mission, and same philanthropic funding model — though Birthright targets post-high-school adults rather than high schoolers.
- Masa Israel Journey: Masa Israel Journey funds and curates long-term Israel experiences (study, work, volunteering) for young Jewish adults. It is a direct peer in the Israel-immersion space for Jewish youth, with an overlapping provider ecosystem and similar needs-based scholarship model.
Broad incumbents
- Hillel International: Hillel International is the largest Jewish campus organization serving college students globally. It is a broad incumbent in Jewish youth engagement and previously employed RootOne's new Senior Managing Director of Development (Amy Marks) in a $30M institutional giving role.
Emerging players
- Foundation for Jewish Camp: Foundation for Jewish Camp supports Jewish overnight camps across North America. It is an adjacent nonprofit in the Jewish youth engagement ecosystem; RootOne's Bobby Harris serves concurrently as Southeast Director for the Foundation, evidencing direct overlap in teen Jewish summer programming.
- The iCenter: The iCenter is a listed RootOne ecosystem partner that supports Israel education resources. It is an emerging player in Jewish Israel education, overlapping with RootOne's resource-center content and mission of strengthening teen connection to Israel.
- BBYO (B'nai B'rith Youth Organization): BBYO is a listed RootOne-affiliated trip provider running the Ultimate Israel Journey. It is an emerging/peer player in Jewish teen programming, both a customer/partner of RootOne and a comparable youth-engagement organization for Jewish teens.
- Unpacked: Unpacked is a RootOne-listed partner producing digital Israel education content for Jewish audiences, including guides for teens. It is an emerging player in Jewish Israel digital education and a content enabler for RootOne's resource center.
- Mosaic United: Mosaic United is a RootOne strategic partner (announced 2025-05-29) focused on connecting Jewish and Israeli teens globally. It is an emerging peer/partner in the international Jewish teen-engagement ecosystem and signals the strategic path RootOne is pursuing.
Others
- Jewish Education Project: The Jewish Education Project is the parent organization of RootOne LLC and a major Jewish education nonprofit serving New York and beyond. It is structurally inseparable from RootOne — RootOne is powered by and wholly owned by JEP.
Regional players
- Ramah Camping Movement (National Ramah Commission): Ramah operates Jewish summer camps and Israel travel programs (e.g., Ramah Israel Seminar). It is both a competitor in the teen Jewish summer space and an affiliated RootOne-style trip provider, with comparable beneficiary demographics and trip-based engagement model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RootOne social profiles
Digital presenceRootOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
RootOne leadership team
Management profileNumber of profiles
Profiles9 records
RootOne funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RootOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RootOne
What does RootOne do?
RootOne operates a financial voucher program that provides up to $3,000 per participant to reduce the cost of Israel summer trips for Jewish teens in grades 9-12 residing in the United States or Canada. Vouchers are applied through more than 50 affiliated trip providers and require completion of pre-trip educational modules and post-trip surveys via the RootOne portal (rootone.truvie.org). The organization also offers an open RFP for Jewish organizations to secure funding to expand or initiate teen Israel summer programs.
Is RootOne a public or private company?
RootOne is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RootOne founded?
RootOne was founded in 2020. It employs 11 to 50 people.
Where is RootOne based?
RootOne is headquartered in New York, United States, in the North America region.
How does RootOne make money?
One revenue line is on record: philanthropic Funding.
Who are RootOne's main competitors?
Direct peers on record are Birthright Israel Foundation and Masa Israel Journey. Hillel International is listed as a broad incumbent. Emerging players are Foundation for Jewish Camp, The iCenter, BBYO (B'nai B'rith Youth Organization), Unpacked and Mosaic United. Jewish Education Project is listed as an others. Ramah Camping Movement (National Ramah Commission) is listed as a regional player.
Does RootOne have an API?
No public API is recorded for RootOne.
What industry is RootOne in?
RootOne's product category is Youth Educational Travel Funding. Its primary akta.pro industry code is EDAIAGAO, Volunteer Program Funding, Scholarships & Fundraising Support, with a secondary code of EDAIAOAB, Need-Based Grants & Bursaries. Its NAICS code is 813211 and its SIC code is 8300.