RootOne

Name

RootOne

Legal name

RootOne LLC

Website

https://rootone.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Educational Travel Funding

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

akta.pro secondary industries

Need-Based Grants & Bursaries (EDAIAOAB), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Youth travel subsidies
• Nonprofit education programs
• Trip voucher programs
• Jewish teen education
• Summer program grants

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Funding: RootOne is funded through a generous gift from The Marcus Foundation and is powered by The Jewish Education Project. As a nonprofit initiative, RootOne provides vouchers up to $3,000 per participant to reduce the cost of Israel summer programs for Jewish teens. Revenue is not generated from program participants; instead, funding comes from institutional philanthropy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RootOne operates a financial voucher program that provides up to $3,000 per participant to reduce the cost of Israel summer trips for Jewish teens in grades 9-12 residing in the United States or Canada. Vouchers are applied through more than 50 affiliated trip providers and require completion of pre-trip educational modules and post-trip surveys via the RootOne portal (rootone.truvie.org). The organization also offers an open RFP for Jewish organizations to secure funding to expand or initiate teen Israel summer programs.

Product overview

RootOne is a single, unified program — the RootOne Voucher Program — administered through The Jewish Education Project. The core offering is a financial voucher (up to $3,000) that reduces the cost of affiliated Israel summer trips for Jewish North American teens in grades 9–12. The product ecosystem consists of the voucher program itself, the online RootOne pre-trip portal (rootone.truvie.org) for application processing and requirements, the affiliated trip marketplace listing 50+ partner programs, a resource center with educational content, and a lead/inquiry form to connect teens with providers.

Differentiator

Problem solved

Functional benefit

Products and services

• RootOne Voucher Program Financial voucher program that subsidizes up to $3,000 of the cost of an affiliated Israel summer trip for current 9th, 10th, or 11th grade Jewish teens (with current 12th graders eligible for summer 2026) residing in the United States or Canada. Recipients must complete pre-trip educational modules and pre/post-trip surveys via the RootOne portal; the voucher is deducted from or reimbursed for the trip cost.
• Affiliated Trip Catalog Curated directory of 50+ Israel summer programs offered by partner organizations (URJ, CTeen, JCC Association, NCSY, BBYO, Bnei Akiva, Ken Jewish Community, Camp Seneca Lake, Israel ID Program and others) that accept the RootOne Voucher. Each trip listing includes cost and post-voucher pricing details.
• Open RFP Partner Funding Grant funding opportunity offered by RootOne to Jewish organizations to grow existing teen Israel summer programs or to incubate and launch new ones, enabling expanded partner-driven teen travel capacity.

Quantifiable outcome

• Thousands of Jewish teens have participated in RootOne-supported trips to Israel
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Mosaic UnitedmajorStrategic or Co-development Partner · 29 May 2025RootOne and Mosaic United partnered to bridge the gap in Israel travel by sending Israeli teens abroad, demonstrating expanded international collaboration. A joint initiative states 'If they can't come to Israel, we'll bring Israel to them' as part of this partnership.
• The Jewish Education ProjectcoreStrategic or Co-development PartnerRootOne is an initiative powered by The Jewish Education Project (a New York not-for-profit corporation). The Jewish Education Project's CEO David Bryfman serves as a public advocate for RootOne. RootOne LLC is a Delaware limited liability company whose sole member is The Board of Jewish Education, Inc. d/b/a The Jewish Education Project.
• UnpackedminorStrategic or Co-development PartnerListed as a partner organization in the RootOne ecosystem. Unpacked provides educational resources including guides for teens to understand Israel at war.
• The Center for Israel EducationminorStrategic or Co-development PartnerListed as a partner organization providing educational resources to the RootOne network.
• Impact Israel EducationminorStrategic or Co-development PartnerPartner organization that co-developed the Mapping out the Context of the Israel-Hamas War microcourse with RootOne.
• The iCenterminorStrategic or Co-development PartnerListed as a partner organization in the RootOne ecosystem supporting Israel education.
• The Tikvah FundminorStrategic or Co-development PartnerListed as a partner organization in the RootOne ecosystem.
• BoundlessminorStrategic or Co-development PartnerPartner organization providing resources including guides for teens navigating university and college choices related to Israel engagement.
• International Jewish Sports Hall of FameminorStrategic or Co-development PartnerListed as a partner organization in the RootOne ecosystem.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Birthright Israel Foundation: Birthright Israel Foundation provides free trips to Israel for young Jewish adults (18–26). It is the closest direct peer — same beneficiary demographic (Jewish youth), same Israel-immersion mission, and same philanthropic funding model — though Birthright targets post-high-school adults rather than high schoolers.
• Masa Israel Journey: Masa Israel Journey funds and curates long-term Israel experiences (study, work, volunteering) for young Jewish adults. It is a direct peer in the Israel-immersion space for Jewish youth, with an overlapping provider ecosystem and similar needs-based scholarship model.

Broad incumbents

• Hillel International: Hillel International is the largest Jewish campus organization serving college students globally. It is a broad incumbent in Jewish youth engagement and previously employed RootOne's new Senior Managing Director of Development (Amy Marks) in a $30M institutional giving role.

Emerging players

• Foundation for Jewish Camp: Foundation for Jewish Camp supports Jewish overnight camps across North America. It is an adjacent nonprofit in the Jewish youth engagement ecosystem; RootOne's Bobby Harris serves concurrently as Southeast Director for the Foundation, evidencing direct overlap in teen Jewish summer programming.
• The iCenter: The iCenter is a listed RootOne ecosystem partner that supports Israel education resources. It is an emerging player in Jewish Israel education, overlapping with RootOne's resource-center content and mission of strengthening teen connection to Israel.
• BBYO (B'nai B'rith Youth Organization): BBYO is a listed RootOne-affiliated trip provider running the Ultimate Israel Journey. It is an emerging/peer player in Jewish teen programming, both a customer/partner of RootOne and a comparable youth-engagement organization for Jewish teens.
• Unpacked: Unpacked is a RootOne-listed partner producing digital Israel education content for Jewish audiences, including guides for teens. It is an emerging player in Jewish Israel digital education and a content enabler for RootOne's resource center.
• Mosaic United: Mosaic United is a RootOne strategic partner (announced 2025-05-29) focused on connecting Jewish and Israeli teens globally. It is an emerging peer/partner in the international Jewish teen-engagement ecosystem and signals the strategic path RootOne is pursuing.

Others

• Jewish Education Project: The Jewish Education Project is the parent organization of RootOne LLC and a major Jewish education nonprofit serving New York and beyond. It is structurally inseparable from RootOne — RootOne is powered by and wholly owned by JEP.

Regional players

• Ramah Camping Movement (National Ramah Commission): Ramah operates Jewish summer camps and Israel travel programs (e.g., Ramah Israel Seminar). It is both a competitor in the teen Jewish summer space and an affiliated RootOne-style trip provider, with comparable beneficiary demographics and trip-based engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rootonetrips
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rootonetrips

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RootOne