Marshall University
Marshall University is a public R2 research university in Huntington, WV serving 12,000+ students across 100+ degree programs, including a medical school, with revenue from tuition, state appropriations, research grants ($67.6M FY25), clinical operations, and philanthropy.
- Company typePublic
- Founded1837
- HeadquartersHuntington, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Marshall University does
Marshall University is a public comprehensive research university founded in 1837 and headquartered in Huntington, West Virginia. It serves more than 12,000 students (Fall 2025) drawn from all 50 U.S. states and roughly 60 countries, offering 100+ undergraduate, graduate, doctoral, and professional degree programs across colleges including Arts & Media, the AACSB-accredited Lewis College of Business, the ABET-accredited College of Engineering and Computer Sciences, the CAEP-accredited College of Education and Professional Development, Health Professions, and Science. The Joan C. Edwards School of Medicine (LCME-accredited) and the School of Pharmacy support 800+ medical students, residents, and fellows and feed the Marshall Health Network, a 40-county clinical delivery system in West Virginia.
Its revenue model is the classic public-university mix: recurring tuition and mandatory fees (with in-state rates extended to 50+ Kentucky/Ohio counties via the Metro Rate), state appropriations, federal and state research grants administered through the Marshall University Research Corporation ($67.6M in new awards across 302 projects in FY25, 129 principal investigators), clinical revenue through Marshall Health Network, and philanthropic donations — most notably a $50M gift from President Brad D. Smith and First Lady Alys Smith funding the Marshall For All debt-free graduation program. Specialized, non-traditional revenue lines include a FAA Level 7 qualified VR flight simulator program (first U.S. university of its kind, partnered with Loft Dynamics and Air Methods), a helicopter pilot training program at the Charleston Aviation Campus, CNC machining workforce training at the planned Marshall Advanced Manufacturing Center, and a student-led Security Operations Center built with Intuit. The institution holds an unusually dense stack of programmatic accreditations (HLC, AACSB, ABET, LCME, ACGME, ACEN, APA, ACPE, CEPH, CAHIIM, CAATE, ARC-PA, ACEJMC, NASM, ACS, CAEP) and competes on affordability, regional access, and debt-free pathways rather than selectivity.
Marshall University firmographics
Firmographics- Name
- Marshall University
- Legal name
- Marshall University
- Website
- https://marshall.edu
- Company type
- Public
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Marshall University is a public R2 research university in Huntington, WV serving 12,000+ students across 100+ degree programs, including a medical school, with revenue from tuition, state appropriations, research grants ($67.6M FY25), clinical operations, and philanthropy.
- Ownership category
- akta.pro rank
Marshall University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Junior Colleges (611210), Technical and Trade Schools (6115)
- akta.pro primary industry
- Flagship Public Research Universities (R1/R2) (EDAHAAAA)
Keywords
Where Marshall University is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Marshall University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition and Fees: Revenue from undergraduate, graduate, and professional degree programs through tuition and mandatory fees charged to students.
- Research Grants and Contracts: Federal and state research funding through the Marshall University Research Corporation. FY'25 saw $67.6M in new awards across 302 awards with 129 principal investigators.
- Philanthropic Donations: Major donations including the $50 million Marshall For All program from President Brad D. Smith and First Lady Alys Smith to eliminate student debt.
- Workforce Development and Training: CNC machining training, aviation pilot training, and professional education programs serving regional employers and workforce needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-State Tuition |
| Subscription | Annual | Metro Rate |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Marshall University product offering
Product offeringCore offering
Marshall University is a public comprehensive university delivering undergraduate, graduate, doctoral, and professional degree programs across multiple colleges, including arts, business, education, engineering, health professions, science, and medicine. It operates as an R2 Carnegie Research Institution with $67.6M in FY'25 research awards and supplements academic offerings with specialized workforce training programs such as FAA-approved VR flight simulation, CNC machining, and cybersecurity operations training.
Product overview
Marshall University is a public comprehensive university offering a diverse portfolio of academic products organized as a multi-college structure with specialized schools and centers. The core academic offerings include undergraduate, graduate, and doctoral degree programs across colleges including Arts & Media, Business (Lewis College of Business AACSB accredited), Education & Professional Development (CAEP accredited), Engineering & Computer Sciences (ABET accredited), Health Professions, and Science. The Joan C. Edwards School of Medicine provides medical education and healthcare services. Specialized programs include VR flight simulator training (FAA Level 7 qualified), helicopter pilot training for air medical industry, cybersecurity training via a Security Operations Center with Intuit, and advanced manufacturing training through the Marshall Advanced Manufacturing Center. The institution operates online learning platforms through Marshall Online, research services through the Marshall University Research Corporation ($67.6M awards in FY25), and healthcare access via Marshall Health Network serving 40 counties. The Marshall For All program offers debt-free degree pathways. This multi-product portfolio serves over 12,000 students with research funding of $73.3M+ annually as an R2 Carnegie Research Institution.
Differentiator
Problem solved
Functional benefit
Brands
- Marshall For All: An innovative program aimed at eliminating student debt, offering scholarship, grant, work, and family contribution pathways to help students graduate debt-free, with plans to expand and cover all students by 2037.
- Metro Rate
- FAA-Approved VR Flight Simulator Program
Products and services
- Undergraduate Programs Traditional on-campus undergraduate degree programs across multiple colleges offering more than 100 degree programs for first-year freshmen, transfer, and international students seeking bachelor's degrees.
- Graduate Programs Master's, doctoral, and professional degree programs across disciplines including education, business, health sciences, engineering, and biomedical research for students pursuing advanced academic and professional credentials.
- Online Programs Distance education offerings including online undergraduate and graduate degree programs, graduate certificates, and professional development courses for remote learners requiring flexible scheduling.
- Joan C. Edwards School of Medicine Medical education including MD degree, residency programs, fellowships, and graduate medical education serving over 800 medical students, residents, and fellows annually.
- Lewis College of Business Business education including BBA, MBA, and specialized master's programs in accounting, health informatics, and human resource management, with AACSB accreditation.
- College of Engineering and Computer Sciences Engineering and computer science programs including biomedical, civil, electrical, and mechanical engineering, plus computer science and occupational safety, with ABET accreditation.
- College of Education and Professional Development Educator preparation programs including initial and advanced licensure, offering 32 educational certifications in early childhood, elementary, secondary education, and administration.
- Marshall Advanced Manufacturing Center Workforce development facility providing CNC machining training to address regional manufacturing workforce needs, funded in part by the Gene Haas Foundation.
- Aviation Pilot Training Program Air medical pilot training program featuring Airbus AS350 helicopter and FAA Level 7 qualified Loft Dynamics VR flight simulator, enabling pilots to complete 80-95% of required training hours in simulator.
- Security Operations Center Student-led cybersecurity training center established in partnership with Intuit, providing hands-on experience in threat detection, incident response, threat analysis, and adversary emulation.
- Marshall Health Network Healthcare network serving a 40-county area in West Virginia with mobile medical unit and comprehensive clinical services including the Robert C. Byrd Center for Rural Health.
Quantifiable outcome
- Top 100 most affordable universities in America
- +4 more outcomes
Companies that use Marshall University
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Marshall University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Marshall University partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Greater Huntington Parks and Recreation DistrictminorMarshall University's School of Art & Design partnered with the Greater Huntington Parks and Recreation District to co-organize the Downtown Huntington Art Walk, entering its third season. The monthly event from June through October highlights downtown Huntington as a corridor of art, music, and community.
- GameChanger (CADCA)minorCADCA honored GameChanger with the Major General Arthur T. Dean Humanitarian of the Year Award, recognizing youth-led substance misuse prevention work including programs reaching 175,000+ students in 200+ West Virginia schools. GameChanger University, a $1M+ online education platform, was developed in collaboration with West Virginia University and Marshall University.
- Marshall Health NetworkcoreMarshall Athletics and Marshall Health Network announced a five-year partnership through Learfield placing an all-sport jersey patch on every Marshall Athletics uniform starting 2026-27 seasons. This is the first all-sport jersey patch partnership in the Sun Belt Conference and Marshall's first ever, with revenue benefiting student-athletes. Marshall Health Network also serves as the Official Health Care Provider.
- West Virginia UniversityminorBoth Marshall University and West Virginia University were designated to receive research funding from West Virginia's $38 million medical marijuana fund for ibogaine research to help people through withdrawal, pending legislative allocation.
- IntuitcoreMarshall University's Institute for Cybersecurity partnered with Intuit to establish a student-led Security Operations Center in Huntington, WV. The center provides immersive hands-on cyber defense training in threat detection, incident response, threat analysis, and adversary emulation under faculty supervision and industry mentorship. The partnership fulfills a March 2025 commitment to enhance education and economic development in West Virginia.
- Youth Nation MagazineminorMarshall Athletics announced a partnership with Youth Nation Magazine to host fan events and promote youth athletes. The partnership began with an event in April 2026 and aims to inspire young athletes while featuring Marshall student-athletes in the magazine.
- Air MethodscoreAir Methods, the largest U.S. air medical company, endorsed Marshall University's helicopter pilot training program as a new pipeline for hiring pilots trained specifically for medevac operations. The program addresses the pilot shortage in the air medical industry by training pilots with less than 1,500 flight hours through task-based methodologies.
- Loft DynamicscoreLoft Dynamics partnered with Marshall University to launch a helicopter pilot training program featuring an Airbus AS350 helicopter and high-fidelity VR flight simulator. Marshall became the first U.S. university to integrate an FAA-approved VR flight simulator into its civil training curriculum with Level 7 qualification.
Scale indicators14 records
Recent moves3 records
Expansion highlights6 records
Marshall University competitors and assessment
Company assessmentDirect peers
- Troy University: Sun Belt Conference peer with strong online program portfolio and similar enrollment scale; provides a benchmark on online learning economics and adult learner recruitment strategies.
- Coastal Carolina University: Sun Belt Conference peer of similar size with comparable NCAA Division I athletics positioning; provides a direct benchmark on tuition pricing and enrollment strategy in the Southeast public university market.
- Ohio University: Regional public research university of comparable size in neighboring Ohio; competes with Marshall's Metro Rate expansion for Ohio border-county students and shares similar Carnegie classification.
- Western Kentucky University: Regional public university of similar enrollment scale and Carnegie profile; directly comparable on tuition, online program growth, and workforce development strategy in the Kentucky/Ohio Valley.
- Eastern Kentucky University: Regional public university of similar enrollment and Carnegie profile in neighboring Kentucky; competes with Marshall for Metro Rate students and operates comparable online/workforce programs.
- Appalachian State University: Sun Belt Conference peer in the Appalachian region; similar Carnegie classification and student profile, making it a direct comparator on regional recruitment and affordability positioning.
- James Madison University: Virginia public university of comparable enrollment (~20,000) and Carnegie classification; competes with Marshall for out-of-state recruits and shares the Sun Belt Conference footprint in the Mid-Atlantic region.
- Old Dominion University: Sun Belt Conference peer with R2 research classification and strong workforce/online programs; competes directly with Marshall for non-traditional students and STEM talent in the Mid-Atlantic/Southeast corridor.
- West Virginia University: The state's flagship public research university and Marshall's most direct peer; both compete for West Virginia appropriations, share the Sun Belt Conference, and operate overlapping graduate and professional programs including medicine.
Broad incumbents
- University of Kentucky: Larger R1 public research university in neighboring Kentucky; serves as a broader incumbent competitor for research funding, out-of-state students, and medical/healthcare talent in the Ohio Valley region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marshall University social profiles
Digital presenceMarshall University compliance and trust
Trust signalCompliance18 records
Marshall University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marshall University leadership team
Management profileNumber of profiles
Profiles4 records
Marshall University subsidiaries and ownership
Company hierarchySubsidiaries4 records
Marshall University funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marshall University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marshall University
What does Marshall University do?
Marshall University is a public comprehensive university delivering undergraduate, graduate, doctoral, and professional degree programs across multiple colleges, including arts, business, education, engineering, health professions, science, and medicine. It operates as an R2 Carnegie Research Institution with $67.6M in FY'25 research awards and supplements academic offerings with specialized workforce training programs such as FAA-approved VR flight simulation, CNC machining, and cybersecurity operations training.
Is Marshall University a public or private company?
Marshall University is a public company. It is classified as state government owned and is currently operating.
When was Marshall University founded?
Marshall University was founded in 1837. It employs 1,001 to 5,000 people.
Where is Marshall University based?
Marshall University is headquartered in Huntington, United States, in the North America region.
How does Marshall University make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are research Grants and Contracts, philanthropic Donations and workforce Development and Training.
Who are Marshall University's main competitors?
Direct peers on record are Troy University, Coastal Carolina University, Ohio University, Western Kentucky University, Eastern Kentucky University, Appalachian State University, James Madison University, Old Dominion University and West Virginia University. University of Kentucky is listed as a broad incumbent.
Does Marshall University have an API?
No public API is recorded for Marshall University.
What industry is Marshall University in?
Marshall University's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAA, Flagship Public Research Universities (R1/R2). Its NAICS code is 6113.