Earthly
Earthly is a London-based marketplace platform that enables businesses to purchase verified nature-based carbon removal and biodiversity credits from curated global projects, supporting net-zero, ESG, and nature-related disclosure commitments through self-serve, subscription, and API channels.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Earthly does
Earthly is a London-based, privately held nature-based climate solutions platform founded in 2020 that operates a curated marketplace connecting businesses with verified carbon removal and biodiversity credit projects worldwide. Its core technology is the Keystone Assessment methodology, which independently analyses 168 data points across carbon, biodiversity, and people dimensions using data aggregated from partners including BeZero and Google Earth Engine, with a public Biodiversity Credit Ledger integrated with What3Words to prevent double-counting. Every project in the marketplace must clear a minimum Earthly Project Rating of 5.5/10.
The company serves over 500 businesses across enterprise, mid-market, and startup segments, with named customers including Deloitte, L'Oréal, S&P Global, MetLife, Caixa, Innocent Drinks, Envision Racing, Scott Logic, Passenger, Kingsbridge Estates, and Difference Coffee. Distribution spans a self-serve online marketplace at earthly.org, 12-month auto-renewing subscription plans (Earthly Plans), an API for automated programmatic investment, Future Carbon Sourcing for origination-stage pre-purchase, and a high-touch enterprise direct-sales motion for bespoke portfolio construction with dedicated Impact Dashboard reporting aligned to CSRD and TNFD disclosure requirements.
Revenue is generated primarily through transaction fees on credit sales — biodiversity credits priced at £50–250 per 3x3m square, individual trees at $1.85, and project-specific carbon credit pricing — supplemented by recurring subscription and API revenue. The company has raised approximately $6.0 million in cumulative disclosed funding across rounds led by Evenlode Foundation (2020), Crowdcube (2021, 2023), and 8 Dimension Ventures with Google participation (2022). Project partnerships span TIST (Kenya agroforestry), InfiniteEARTH/Rimba Raya (Indonesian Borneo peatlands), Biome Algae (UK seaweed), Creating Tomorrow's Forests (UK woodland), Kukumuty (Mozambique Miombo), and Iford Estate (UK Biodiversity Net Gain), with strategic alliances including the Taskforce on Scaling Voluntary Carbon Markets, Science Based Targets Network, IETA, Biodiversity Credit Alliance, and a December 2025 partnership with Founders Factory Perth for an Australian natural capital fund.
Earthly firmographics
Firmographics- Name
- Earthly
- Legal name
- Earthly Ltd
- Website
- https://earthly.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earthly is a London-based marketplace platform that enables businesses to purchase verified nature-based carbon removal and biodiversity credits from curated global projects, supporting net-zero, ESG, and nature-related disclosure commitments through self-serve, subscription, and API channels.
- Ownership category
- akta.pro rank
Earthly industry classification
Industry- Product category
- Voluntary Carbon Markets
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK)
- akta.pro secondary industries
- Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI)
Keywords
Where Earthly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Earthly business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Carbon Credit Marketplace: Earthly operates a marketplace for purchasing high-quality nature-based carbon removal credits. Businesses can buy carbon credits instantly via the marketplace at per-credit or project-level pricing. The credits fund verified nature-based projects including reforestation, mangrove restoration, peatland protection, agroforestry, seaweed farming, and regenerative agriculture.
- Voluntary Biodiversity Credits: Earthly sells Voluntary Biodiversity Credits that allow businesses to support biodiversity projects by purchasing 3x3m squares of land allocated to verified projects. Credits are priced at £50-250 depending on ecosystem type. Currently leveraging projects set up to provide DEFRA's Biodiversity Net Gain (BNG) units.
- Subscription Plans (Earthly Plans): Earthly offers subscription plans (Earthly Plans) that allow businesses to make ongoing climate investments over time. Subscriptions run for 12 months and automatically renew for additional 12-month periods unless cancelled 30 days in advance. The subscription provides access to ongoing nature contributions and climate solutions.
- Tree Planting: Earthly sells individual trees through its marketplace, such as the TIST agroforestry project in Kenya at $1.85 per tree.
- API / Automated Investment: Earthly provides an API for businesses to integrate automated nature-based investments, enabling programmatic purchase of nature-based solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Voluntary Biodiversity Credits - 3x3m squares of land per ecosystem type |
| Unit Pricing | Pay-as-you-go | Tree Planting - TIST Agroforestry Kenya at $1.85 per tree |
| Subscription | Annual | Earthly Plans - 12-month subscription with auto-renewal |
| Transaction based/ take rate | Pay-as-you-go | Carbon Credits - Project-specific marketplace pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Earthly product offering
Product offeringCore offering
Earthly operates a curated online marketplace that aggregates verified nature-based carbon removal and biodiversity credits from third-party project developers worldwide, covering reforestation, mangrove restoration, peatland protection, agroforestry, and seaweed farming projects. Customers can buy credits directly through the marketplace, subscribe via recurring Earthly Plans, integrate investments programmatically through the API, or commission bespoke curated portfolios for larger enterprise commitments. An Impact Dashboard supports CSRD/TNFD-aligned reporting, and a public Biodiversity Credit Ledger (integrated with What3Words) tracks issued credits to prevent double-counting.
Product overview
Earthly is a nature-based climate solutions platform that operates primarily as a marketplace connecting businesses with high-quality biodiversity and carbon credit projects. The core offering includes the Marketplace for instant credit purchases, Earthly Plans for subscription-based investments, and an Automated Investment feature via API. Supporting infrastructure includes the Keystone Assessment methodology (analysing 168 data points), the Biodiversity Credit Ledger for transparent tracking, and customer Impact Dashboards for reporting. Projects span forests, peatlands, mangroves, grasslands, agroforestry, regenerative farming, and seaweed farming across global ecosystems. The platform emphasises nature-based carbon credits over traditional renewable energy credits and requires projects to meet minimum quality thresholds.
Differentiator
Problem solved
Functional benefit
Products and services
- Earthly Marketplace Online marketplace where businesses can browse, evaluate, and purchase verified nature-based carbon and biodiversity credits sourced from third-party project developers across reforestation, mangrove restoration, peatland protection, agroforestry, and seaweed farming initiatives.
- Earthly Plans Subscription-based climate product that lets customers set up recurring monthly or annual nature-based contributions, providing an ongoing, automated channel for businesses seeking steady climate investment without per-transaction purchasing.
- Voluntary Biodiversity Credits Verified biodiversity credits generated from nature-based projects (e.g., reforestation, mangrove restoration, peatland protection), tracked on Earthly's public Biodiversity Credit Ledger integrated with What3Words geocoding to secure permanence and avoid double-counting.
- Nature-Based Carbon Credits Verified carbon removal credits sourced from nature-based projects (reforestation, mangrove restoration, peatland protection, agroforestry, seaweed farming) that have passed Earthly's Keystone Assessment integrity threshold.
Quantifiable outcome
- Earthly's Keystone Assessment analyses 168 data points to holistically score projects across carbon, biodiversity and people
- +5 more outcomes
Companies that use Earthly
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Earthly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Earthly partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Founders Factory PerthcoreEarthly is partnering with Founders Factory Perth to launch a natural capital fund in Western Australia targeting biodiversity hotspots. This partnership aims to address integrity issues in the Australian carbon credit market by bringing Earthly's project assessment methodology and verification approach to new projects in the region.
- Taskforce on Scaling Voluntary Carbon Markets (TSVCM)coreEarthly is in the member consultation group of the Taskforce on Scaling Voluntary Carbon Markets, contributing to the development of standards and scaling mechanisms for the voluntary carbon market.
- Science Based Targets NetworkcoreEarthly is part of the Science Based Targets Network corporate engagement programme, contributing to the development of science-based targets for nature and biodiversity.
- Kukumuty Project (Local Communities)minorEarthly partners with the Kukumuty project in Sofala, Mozambique which is a community-led initiative involving 8,398 households. Local community members collect seeds and plant Miombo species, with the project also partnering with coastal fishery communities for mangrove restoration.
- TIST (The International Small Group and Tree Planting Program)minorEarthly partners with TIST for agroforestry projects in Kenya's Mount Kenya region. TIST is a community-centered tree planting initiative led by smallholder farmers. TIST has planted 19 million trees globally across Kenya and India.
- InfiniteEARTH / Rimba RayaminorEarthly partners with the Rimba Raya Biodiversity Reserve project developed by InfiniteEARTH in 2009. The project protects over 640 square kilometers of peatland forest in Indonesian Borneo and is verified under the Verified Carbon Standard (VCS).
- Iford Biodiversity ProjectminorEarthly partnered with the Iford Estate project for Voluntary Biodiversity Credits, which is set up to provide DEFRA's Biodiversity Net Gain units. Earthly divides each BNG unit into smaller, lower-cost 3x3m squares accessible to SMEs and other organisations.
- Creating Tomorrow's ForestsminorEarthly partners with Creating Tomorrow's Forests for the Culm Moor Woodland Reserve project in Devon, UK. Creating Tomorrow's Forests has planted over 10 million trees across the UK using ecologically friendly planting methods tailored to individual site needs.
- Biome AlgaeminorEarthly partners with Biome Algae for a pioneering seaweed farming innovation project in Cornwall, UK. Biome Algae is at the forefront of nature-based research and development for seaweed in the UK, working with universities and research institutes to test the best approach for carbon removal. The project aims to produce 12,000 tonnes of seaweed by 2030.
- Biodiversity Credit AllianceminorEarthly is listed as a partner of the Biodiversity Credit Alliance, a network working to develop standards and best practices for biodiversity credit markets.
- IETA (International Emissions Trading Association)minorEarthly is listed as a partner of IETA, the leading international association for the emissions trading and carbon market community.
- UplinkminorEarthly is listed as a partner of Uplink, a global network focused on innovation and entrepreneurship for environmental challenges.
- Orangutan Foundation International (OFI)minorThe Rimba Raya Biodiversity Reserve project works with the Orangutan Foundation International (OFI) to actively conserve orangutans. Palm oil is the leading cause of orangutan extinction, and the Reserve acts as a critical buffer zone between palm oil concessions and wild orangutan populations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Earthly competitors and assessment
Company assessmentDirect peers
- Nori: Nori operates a marketplace for verified soil carbon removal credits, focusing on regenerative agriculture. It is a direct peer in the nature-based credit marketplace space with an analogous supply-side curation and verification model, though specialized to soil rather than broader ecosystems.
- ClimatePartner: ClimatePartner is a Germany-based climate solutions provider offering carbon offsetting, carbon accounting and certified climate-neutral products to enterprise customers. It overlaps with Earthly's nature-based credit offerings, biodiversity and corporate net-zero portfolio services.
- Cloverly: Cloverly provides an API-based platform for purchasing verified carbon offsets and sustainability attributes, including nature-based and renewable energy credits. It is comparable to Earthly in combining a marketplace with programmatic/embedded distribution and quality-rated inventory.
- Pachama: Pachama is a digital marketplace connecting businesses to high-quality, verified nature-based carbon credits, with satellite-based monitoring and project ratings. It is the closest direct competitor to Earthly, operating the same combination of curated marketplace, independent project assessment and enterprise sales motion.
- South Pole Group: South Pole is one of the largest global providers of carbon credit solutions and nature-based climate finance, serving enterprise customers with verified credits, advisory and portfolio construction. It overlaps directly with Earthly's marketplace, subscription and bespoke portfolio offerings, though at materially larger scale.
- Patch (now Lune): Patch (rebranded to Lune) is an API-first carbon credit platform enabling businesses to embed high-quality carbon removal into their products and workflows. It is a direct peer to Earthly's marketplace plus API offering, with a similar focus on developer experience and enterprise integrations.
Emerging players
- Sylvera: Sylvera provides independent ratings, analytics and monitoring for the voluntary carbon market. While not a marketplace itself, it is a meaningful adjacent/complementary player whose MRV and ratings data overlaps with Earthly's Keystone Assessment methodology.
- NCX (Natural Capital Exchange): NCX runs a forest carbon marketplace connecting landowners and corporate buyers of nature-based credits. It is comparable to Earthly in operating a curated credit marketplace for nature-based projects, with a particular focus on forestry and improved forest management.
- BeZero: BeZero is a carbon ratings agency that supplies the kind of project-level credit ratings that Earthly ingests into its Keystone methodology. It is a data partner and adjacent competitor on the analytics layer of the nature-based credit stack.
Broad incumbents
- Indigo Ag: Indigo Ag operates the Indigo Carbon program issuing nature-based (soil/regenerative agriculture) carbon credits at meaningful scale through a large agribusiness platform. It is a broad incumbent in the same nature-based credit category, with significantly larger capital and origination footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Earthly social profiles
Digital presenceEarthly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earthly leadership team
Management profileNumber of profiles
Profiles3 records
Earthly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earthly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earthly
What does Earthly do?
Earthly operates a curated online marketplace that aggregates verified nature-based carbon removal and biodiversity credits from third-party project developers worldwide, covering reforestation, mangrove restoration, peatland protection, agroforestry, and seaweed farming projects. Customers can buy credits directly through the marketplace, subscribe via recurring Earthly Plans, integrate investments programmatically through the API, or commission bespoke curated portfolios for larger enterprise commitments. An Impact Dashboard supports CSRD/TNFD-aligned reporting, and a public Biodiversity Credit Ledger (integrated with What3Words) tracks issued credits to prevent double-counting.
Is Earthly a public or private company?
Earthly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Earthly founded?
Earthly was founded in 2020. It employs 11 to 50 people.
Where is Earthly based?
Earthly is headquartered in London, United Kingdom, in the Europe region.
How does Earthly make money?
Five revenue lines are on record. Carbon Credit Marketplace is the primary driver. The others are voluntary Biodiversity Credits, subscription Plans (Earthly Plans), tree Planting and API / Automated Investment.
Who are Earthly's main competitors?
Direct peers on record are Nori, ClimatePartner, Cloverly, Pachama, South Pole Group and Patch (now Lune). Emerging players are Sylvera, NCX (Natural Capital Exchange) and BeZero. Indigo Ag is listed as a broad incumbent.
Does Earthly have an API?
Yes. Earthly provides a marketplace API that allows programmatic access to their nature-based climate solutions, enabling automated investment in carbon credits, biodiversity projects, and climate solutions. The API is accessed via https://www.earthly.org as described in their Terms of Service. Customers can use the API for automated nature contributions and investment purposes. No additional technical specifications (REST, GraphQL, authentication method, rate limits, versioning, or sandbox availability) are detailed in the source material.
What industry is Earthly in?
Earthly's product category is Voluntary Carbon Markets. Its primary akta.pro industry code is EUAGAIAK, Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon), with a secondary code of EUAGAIAC, Project-Originated Carbon Credit Marketing & Offtake (Primary Market). Its NAICS code is 1153 and its SIC code is 8731.