Earthly

What Earthly does

Earthly is a London-based, privately held nature-based climate solutions platform founded in 2020 that operates a curated marketplace connecting businesses with verified carbon removal and biodiversity credit projects worldwide. Its core technology is the Keystone Assessment methodology, which independently analyses 168 data points across carbon, biodiversity, and people dimensions using data aggregated from partners including BeZero and Google Earth Engine, with a public Biodiversity Credit Ledger integrated with What3Words to prevent double-counting. Every project in the marketplace must clear a minimum Earthly Project Rating of 5.5/10.

The company serves over 500 businesses across enterprise, mid-market, and startup segments, with named customers including Deloitte, L'Oréal, S&P Global, MetLife, Caixa, Innocent Drinks, Envision Racing, Scott Logic, Passenger, Kingsbridge Estates, and Difference Coffee. Distribution spans a self-serve online marketplace at earthly.org, 12-month auto-renewing subscription plans (Earthly Plans), an API for automated programmatic investment, Future Carbon Sourcing for origination-stage pre-purchase, and a high-touch enterprise direct-sales motion for bespoke portfolio construction with dedicated Impact Dashboard reporting aligned to CSRD and TNFD disclosure requirements.

Revenue is generated primarily through transaction fees on credit sales — biodiversity credits priced at £50–250 per 3x3m square, individual trees at $1.85, and project-specific carbon credit pricing — supplemented by recurring subscription and API revenue. The company has raised approximately $6.0 million in cumulative disclosed funding across rounds led by Evenlode Foundation (2020), Crowdcube (2021, 2023), and 8 Dimension Ventures with Google participation (2022). Project partnerships span TIST (Kenya agroforestry), InfiniteEARTH/Rimba Raya (Indonesian Borneo peatlands), Biome Algae (UK seaweed), Creating Tomorrow's Forests (UK woodland), Kukumuty (Mozambique Miombo), and Iford Estate (UK Biodiversity Net Gain), with strategic alliances including the Taskforce on Scaling Voluntary Carbon Markets, Science Based Targets Network, IETA, Biodiversity Credit Alliance, and a December 2025 partnership with Founders Factory Perth for an Australian natural capital fund.

Name

Earthly

Legal name

Earthly Ltd

Website

https://earthly.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Earthly is a London-based marketplace platform that enables businesses to purchase verified nature-based carbon removal and biodiversity credits from curated global projects, supporting net-zero, ESG, and nature-related disclosure commitments through self-serve, subscription, and API channels.

Ownership category

akta.pro rank

Product category

Voluntary Carbon Markets

NAICS

Support Activities for Forestry (1153)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK)

akta.pro secondary industries

Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI)

Keywords

• Voluntary carbon markets
• Biodiversity credit marketplace
• Nature-based climate solutions
• Carbon removal credits
• Climate investment platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Carbon Credit Marketplace: Earthly operates a marketplace for purchasing high-quality nature-based carbon removal credits. Businesses can buy carbon credits instantly via the marketplace at per-credit or project-level pricing. The credits fund verified nature-based projects including reforestation, mangrove restoration, peatland protection, agroforestry, seaweed farming, and regenerative agriculture.
2. Voluntary Biodiversity Credits: Earthly sells Voluntary Biodiversity Credits that allow businesses to support biodiversity projects by purchasing 3x3m squares of land allocated to verified projects. Credits are priced at £50-250 depending on ecosystem type. Currently leveraging projects set up to provide DEFRA's Biodiversity Net Gain (BNG) units.
3. Subscription Plans (Earthly Plans): Earthly offers subscription plans (Earthly Plans) that allow businesses to make ongoing climate investments over time. Subscriptions run for 12 months and automatically renew for additional 12-month periods unless cancelled 30 days in advance. The subscription provides access to ongoing nature contributions and climate solutions.
4. Tree Planting: Earthly sells individual trees through its marketplace, such as the TIST agroforestry project in Kenya at $1.85 per tree.
5. API / Automated Investment: Earthly provides an API for businesses to integrate automated nature-based investments, enabling programmatic purchase of nature-based solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Earthly operates a curated online marketplace that aggregates verified nature-based carbon removal and biodiversity credits from third-party project developers worldwide, covering reforestation, mangrove restoration, peatland protection, agroforestry, and seaweed farming projects. Customers can buy credits directly through the marketplace, subscribe via recurring Earthly Plans, integrate investments programmatically through the API, or commission bespoke curated portfolios for larger enterprise commitments. An Impact Dashboard supports CSRD/TNFD-aligned reporting, and a public Biodiversity Credit Ledger (integrated with What3Words) tracks issued credits to prevent double-counting.

Product overview

Earthly is a nature-based climate solutions platform that operates primarily as a marketplace connecting businesses with high-quality biodiversity and carbon credit projects. The core offering includes the Marketplace for instant credit purchases, Earthly Plans for subscription-based investments, and an Automated Investment feature via API. Supporting infrastructure includes the Keystone Assessment methodology (analysing 168 data points), the Biodiversity Credit Ledger for transparent tracking, and customer Impact Dashboards for reporting. Projects span forests, peatlands, mangroves, grasslands, agroforestry, regenerative farming, and seaweed farming across global ecosystems. The platform emphasises nature-based carbon credits over traditional renewable energy credits and requires projects to meet minimum quality thresholds.

Differentiator

Problem solved

Functional benefit

Products and services

• Earthly Marketplace Online marketplace where businesses can browse, evaluate, and purchase verified nature-based carbon and biodiversity credits sourced from third-party project developers across reforestation, mangrove restoration, peatland protection, agroforestry, and seaweed farming initiatives.
• Earthly Plans Subscription-based climate product that lets customers set up recurring monthly or annual nature-based contributions, providing an ongoing, automated channel for businesses seeking steady climate investment without per-transaction purchasing.
• Voluntary Biodiversity Credits Verified biodiversity credits generated from nature-based projects (e.g., reforestation, mangrove restoration, peatland protection), tracked on Earthly's public Biodiversity Credit Ledger integrated with What3Words geocoding to secure permanence and avoid double-counting.
• Nature-Based Carbon Credits Verified carbon removal credits sourced from nature-based projects (reforestation, mangrove restoration, peatland protection, agroforestry, seaweed farming) that have passed Earthly's Keystone Assessment integrity threshold.

Quantifiable outcome

• Earthly's Keystone Assessment analyses 168 data points to holistically score projects across carbon, biodiversity and people
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Founders Factory PerthcoreStrategic or Co-development Partner · 11 December 2025Earthly is partnering with Founders Factory Perth to launch a natural capital fund in Western Australia targeting biodiversity hotspots. This partnership aims to address integrity issues in the Australian carbon credit market by bringing Earthly's project assessment methodology and verification approach to new projects in the region.
• Taskforce on Scaling Voluntary Carbon Markets (TSVCM)coreStrategic or Co-development PartnerEarthly is in the member consultation group of the Taskforce on Scaling Voluntary Carbon Markets, contributing to the development of standards and scaling mechanisms for the voluntary carbon market.
• Science Based Targets NetworkcoreStrategic or Co-development PartnerEarthly is part of the Science Based Targets Network corporate engagement programme, contributing to the development of science-based targets for nature and biodiversity.
• Kukumuty Project (Local Communities)minorStrategic or Co-development PartnerEarthly partners with the Kukumuty project in Sofala, Mozambique which is a community-led initiative involving 8,398 households. Local community members collect seeds and plant Miombo species, with the project also partnering with coastal fishery communities for mangrove restoration.
• TIST (The International Small Group and Tree Planting Program)minorStrategic or Co-development PartnerEarthly partners with TIST for agroforestry projects in Kenya's Mount Kenya region. TIST is a community-centered tree planting initiative led by smallholder farmers. TIST has planted 19 million trees globally across Kenya and India.
• InfiniteEARTH / Rimba RayaminorStrategic or Co-development PartnerEarthly partners with the Rimba Raya Biodiversity Reserve project developed by InfiniteEARTH in 2009. The project protects over 640 square kilometers of peatland forest in Indonesian Borneo and is verified under the Verified Carbon Standard (VCS).
• Iford Biodiversity ProjectminorStrategic or Co-development PartnerEarthly partnered with the Iford Estate project for Voluntary Biodiversity Credits, which is set up to provide DEFRA's Biodiversity Net Gain units. Earthly divides each BNG unit into smaller, lower-cost 3x3m squares accessible to SMEs and other organisations.
• Creating Tomorrow's ForestsminorStrategic or Co-development PartnerEarthly partners with Creating Tomorrow's Forests for the Culm Moor Woodland Reserve project in Devon, UK. Creating Tomorrow's Forests has planted over 10 million trees across the UK using ecologically friendly planting methods tailored to individual site needs.
• Biome AlgaeminorStrategic or Co-development PartnerEarthly partners with Biome Algae for a pioneering seaweed farming innovation project in Cornwall, UK. Biome Algae is at the forefront of nature-based research and development for seaweed in the UK, working with universities and research institutes to test the best approach for carbon removal. The project aims to produce 12,000 tonnes of seaweed by 2030.
• Biodiversity Credit AllianceminorStrategic or Co-development PartnerEarthly is listed as a partner of the Biodiversity Credit Alliance, a network working to develop standards and best practices for biodiversity credit markets.
• IETA (International Emissions Trading Association)minorStrategic or Co-development PartnerEarthly is listed as a partner of IETA, the leading international association for the emissions trading and carbon market community.
• UplinkminorStrategic or Co-development PartnerEarthly is listed as a partner of Uplink, a global network focused on innovation and entrepreneurship for environmental challenges.
• Orangutan Foundation International (OFI)minorStrategic or Co-development PartnerThe Rimba Raya Biodiversity Reserve project works with the Orangutan Foundation International (OFI) to actively conserve orangutans. Palm oil is the leading cause of orangutan extinction, and the Reserve acts as a critical buffer zone between palm oil concessions and wild orangutan populations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nori: Nori operates a marketplace for verified soil carbon removal credits, focusing on regenerative agriculture. It is a direct peer in the nature-based credit marketplace space with an analogous supply-side curation and verification model, though specialized to soil rather than broader ecosystems.
• ClimatePartner: ClimatePartner is a Germany-based climate solutions provider offering carbon offsetting, carbon accounting and certified climate-neutral products to enterprise customers. It overlaps with Earthly's nature-based credit offerings, biodiversity and corporate net-zero portfolio services.
• Cloverly: Cloverly provides an API-based platform for purchasing verified carbon offsets and sustainability attributes, including nature-based and renewable energy credits. It is comparable to Earthly in combining a marketplace with programmatic/embedded distribution and quality-rated inventory.
• Pachama: Pachama is a digital marketplace connecting businesses to high-quality, verified nature-based carbon credits, with satellite-based monitoring and project ratings. It is the closest direct competitor to Earthly, operating the same combination of curated marketplace, independent project assessment and enterprise sales motion.
• South Pole Group: South Pole is one of the largest global providers of carbon credit solutions and nature-based climate finance, serving enterprise customers with verified credits, advisory and portfolio construction. It overlaps directly with Earthly's marketplace, subscription and bespoke portfolio offerings, though at materially larger scale.
• Patch (now Lune): Patch (rebranded to Lune) is an API-first carbon credit platform enabling businesses to embed high-quality carbon removal into their products and workflows. It is a direct peer to Earthly's marketplace plus API offering, with a similar focus on developer experience and enterprise integrations.

Emerging players

• Sylvera: Sylvera provides independent ratings, analytics and monitoring for the voluntary carbon market. While not a marketplace itself, it is a meaningful adjacent/complementary player whose MRV and ratings data overlaps with Earthly's Keystone Assessment methodology.
• NCX (Natural Capital Exchange): NCX runs a forest carbon marketplace connecting landowners and corporate buyers of nature-based credits. It is comparable to Earthly in operating a curated credit marketplace for nature-based projects, with a particular focus on forestry and improved forest management.
• BeZero: BeZero is a carbon ratings agency that supplies the kind of project-level credit ratings that Earthly ingests into its Keystone methodology. It is a data partner and adjacent competitor on the analytics layer of the nature-based credit stack.

Broad incumbents

• Indigo Ag: Indigo Ag operates the Indigo Carbon program issuing nature-based (soil/regenerative agriculture) carbon credits at meaningful scale through a large agribusiness platform. It is a broad incumbent in the same nature-based credit category, with significantly larger capital and origination footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/projectearthly
• LinkedInlinkedin.com/company/earthly

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthly