What FunFair Technologies Ltd does

FunFair Technologies Ltd, operating as FunFair Ventures, is a London-based venture capital firm established in 2017 that invests in early-stage web3 projects. The firm deploys capital across Pre-Seed through Strategic rounds using equity, token, or hybrid equity-plus-token structures, with a portfolio spanning approximately 45 disclosed companies across verticals including DeFi, CeFi, Gaming, NFTs, Infrastructure, DePIN, Social, Travel, and iGaming. Deal sourcing is community-led — drawing on industry networking, event presence, and direct founder outreach — and the firm supplements capital with operational advisory from a team experienced in the full web3 business lifecycle, from inception through exit.

The firm is led by Jez San (CEO and Founder), with Jeremy Longley (CTO and Co-Founder) and Oliver Hopton (Co-Founder and Developer) on the founding team. Initial capitalization came via a $26 million funding round in July 2017 with BlockTower Capital, KR1, and Pantera Capital as disclosed investors. Documented investment activity runs continuously from April 2022 through June 2025, including one confirmed portfolio exit (Championfy, acquired by Ampverse in June 2022) and repeat follow-on investments in Northstake and Vericap that signal continued portfolio support across rounds. The firm maintains a sponsorship relationship with the British Games Academy, suggesting deliberate alignment with UK gaming-sector talent pipelines as a deal-flow channel.

Revenue mechanics are characteristic of a venture firm: management fees on committed capital and carried interest on realized exits, with no publicly disclosed AUM, fund vintage, performance returns, or fee terms. The firm does not disclose customer logos in the traditional sense; its counterparties are portfolio companies, numbering in the dozens across multiple web3 verticals, and the firm operates with a headcount of 11–50 employees from London under its registered website domain funfair.io while investor outreach is directed through [email protected].

Name

FunFair Technologies Ltd

Legal name

FunFair Ventures

Website

https://funfair.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FunFair Technologies Ltd, operating as FunFair Ventures, is a London-based venture capital firm providing equity and token capital to early-stage web3 startups across DeFi, CeFi, Gaming, NFTs, and Infrastructure verticals. Founded in 2017, the firm holds approximately 45 portfolio companies.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Open-End Investment Funds (525910)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending) (FSAGAMAG)

Keywords

• Venture capital
• Early-stage web3 investments
• Blockchain startup funding
• Token investment structures
• Portfolio advisory services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Investment Returns: As a venture capital firm, FunFair Ventures generates returns through equity appreciation and token value appreciation in portfolio companies. Revenue is realized through exits (acquisitions, IPOs, secondary sales) and potentially management fees or carried interest.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FunFair Technologies Ltd operates primarily as FunFair Ventures, a venture capital firm that invests capital and provides advisory support to early-stage web3 startups. Investments are made via equity, token, or equity+token structures across Pre-Seed, Seed, and Strategic stages, with a portfolio spanning DeFi, DePIN, iGaming, CeFi, Gaming, NFTs, Infrastructure, Social, and Travel verticals. The firm also maintains a research function to surface emerging technologies and gain access to seed rounds.

Product overview

FunFair Ventures operates as a venture capital firm providing capital and advisory support to early-stage web3 projects. The company's portfolio consists of 45 portfolio companies across multiple verticals including DePIN, infrastructure, DeFi, iGaming, CeFi, gaming, NFTs, travel, and social sectors. Investment stages range from Pre-Seed to Strategic, with funding types including equity, token, or equity+token combinations. The firm does not appear to offer a distinct product platform in the traditional SaaS sense; its core offering is venture capital investment and advisory services to web3 startups.

Differentiator

Problem solved

Functional benefit

Products and services

• FunFair Ventures Early-Stage Web3 Investment Program Venture capital investment program that deploys Pre-Seed, Seed, and Strategic capital into early-stage web3 startups via equity, token, or equity+token structures, accompanied by hands-on advisory support. Targeted at founders of web3/blockchain startups across DeFi, DePIN, iGaming, CeFi, Gaming, NFTs, Infrastructure, Social, and Travel verticals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• British Games Academy (BGA)minorOthersFunFair Ventures is listed as a proud sponsor of the British Games Academy (BGA). This appears to be a sponsorship relationship supporting gaming education and development in the UK. The BGA is an organization focused on advancing game development education and industry standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1confirmation: Founder-led crypto venture fund writing pre-seed and seed checks in DeFi, NFTs, and infrastructure. Highly comparable in team size, stage discipline, and thematic breadth.
• Mechanism Capital: Mid-sized, crypto-native venture firm investing in early-stage DeFi, CeFi, and Web3 infrastructure. Directly comparable in thesis focus (DeFi-heavy) and stage strategy (pre-seed through strategic), with a similarly small team model.
• Hashed: One of the largest web3-native venture funds globally, investing across DeFi, NFTs, and gaming. Comparable crypto-native thesis and broad web3 mandate, though at materially larger scale.
• Maven 11 Capital: Web3-only venture fund that invests pre-seed and seed in token and equity rounds across DeFi, NFTs, and infrastructure. Highly comparable on mandate, stage, and instrument mix.
• Zee Prime Capital: Small, web3-only fund investing early in DeFi, infrastructure, and on-chain protocols. Closely aligned with FunFair Ventures in fund size, stage, and crypto-native thesis with token-friendly structures.
• NGC Ventures: Asia-based crypto venture fund that has historically invested extensively in early-stage DeFi and gaming tokens/projects. Comparable scale and stage focus with strong token-deployment orientation.
• CMT Digital: Crypto-focused investment firm active across venture and liquid strategies, including early-stage equity and token rounds. Comparable breadth of verticals and willingness to use token instruments.

Regional players

• HashKey Capital: Asia-based crypto venture firm with early-stage DeFi, infrastructure, and token investments. Comparable thesis and instrument mix but predominantly focused on Asian-deal flow and geographies.

Broad incumbents

• Coinbase Ventures: Strategic investment arm of Coinbase deploying capital across the full web3 stack. Comparable breadth of verticals but backed by an exchange balance sheet rather than a traditional fund LP base.
• Dragonfly Capital: Larger, established crypto VC covering DeFi, CeFi, and broader web3 across stages. Overlapping thesis and instrument mix but with a significantly larger fund footprint and global LP base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FunFairTech
• LinkedInlinkedin.com/company/funfair-technologies
• Facebookfacebook.com/funfairtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FunFair Technologies Ltd