Tally Technology Group

What Tally Technology Group does

Tally Technology Group is a New York-based, privately held company founded in 2020 that operates a subscription-based fan engagement platform serving major professional sports teams across the Americas. The platform is positioned as a 'predictive gaming' solution intended to deepen fan engagement, enable direct team-to-fan relationships, and drive revenue for sports organizations. The firm's product set is concentrated on a single core offering — a fan engagement platform — with no additional products, integrations, or AI modalities disclosed in available data.

The company monetizes through a recurring subscription model, with no public pricing details. Its go-to-market is described as product-led growth targeting enterprise sports customers in the Americas (USA explicitly). The company is small (1-10 employees) and capital-light from a disclosed perspective, with $4 million in total funding raised through a single Series Seed round in June 2022 led by Acies Investments. Leadership comprises CEO Brad Vettese and Chairman Jason Leekeenan; no broader management team or board composition is disclosed.

A material diligence flag: the firm's listed website (tallygamecenter.com) currently serves consumer-facing online casino content targeting Australian players, which is inconsistent with the B2B sports fan engagement positioning described in firmographic and funding sources. This discrepancy may reflect a domain sale, parked domain, an undisclosed consumer gaming product line, or a data integrity issue, and warrants primary-source verification before any commercial assessment.

Name

Tally Technology Group

Website

https://tallygamecenter.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tally Technology Group is a New York-based company operating a subscription-based predictive fan engagement platform serving major professional sports teams across the Americas.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Predictive gaming platform
• Fan engagement software
• Sports mobile gaming
• Second-screen engagement
• Sports team technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fan Engagement Platform: Platform providing fan engagement solutions to sports teams across the Americas, monetized through platform usage and regional expansion.

Go-to-market motion1 record

Core offering

Tally Technology Group operates a predictive gaming platform built to power fan engagement for live sports. The platform enables professional sports teams and leagues to offer fans real-time, prediction-based mobile gameplay tied to in-game action, driving second-screen engagement, retention, and incremental revenue. The company licenses this platform on a recurring subscription basis to sports organizations across the Americas.

Product overview

Tally Technology Group offers a fan engagement platform for major sports teams across the Americas. The company operates with a single core product focus on sports fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Gaming Fan Engagement Platform A predictive, mobile-first gaming platform that lets professional sports teams and leagues offer fans real-time, prediction-based gameplay tied to live in-game action, designed to drive second-screen engagement, retention, and direct digital revenue for the sports organization customer.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tally Technology Group