Balady Poultry

What Balady Poultry does

Balady Poultry Trading Co. (شركة بلدي للدواجن) is a vertically integrated Saudi poultry producer headquartered in Khamis Mushait (Asir region) that raises, processes, and distributes chilled, frozen, and value-added chicken products under the 'Balady' and 'Al-Fakhri' (الفاخر) brands. Operations span 47 modern closed-system barns producing approximately 47 million birds per year at a current daily run-rate of about 200,000 birds (targeted to reach 700,000 birds/day upon commissioning of the Wadi Al-Dawasir slaughterhouse), an automated 6,000-birds/hour slaughterhouse with ISO 22000:2018, ISO 9001:2015, and HACCP certification, an in-house Famsun-built feed mill, an emtech UK hatchery partnership with 84 million eggs/year capacity, and the first specialized poultry disease diagnostics laboratory in the Southern Region using ELISA and molecular PCR techniques. The company is Halal-certified by the SFDA and Saudi Halal Center. Balady is publicly listed on Saudi Arabia's Nomu-Parallel Market (Tadawul) under ticker 9559, with Almunajem Foods Co. holding a 40% strategic ownership stake.

The company monetizes primarily through broiler chicken meat sales (over 72% of revenues) delivered via three channels: (1) own-branded retail outlets across Jizan, Asir, Al-Baha, Makkah, and Riyadh for end consumers; (2) a refrigerated van sales force targeting the South Region including Abha and Khamis Mushayt; and (3) a strategic partnership with Almunajem Foods Co., which markets, packages, and distributes Balady products across Saudi Arabia and international markets. Pricing is quote-based and not publicly disclosed; bulk commercial buyers engage via sales and marketing management direct contact (email/WhatsApp). Customers are predominantly Saudi household consumers (SMB/individual), with wholesale and foodservice buyers served through van sales and Almunajem distribution. Operationally the company is investing aggressively: a SAR 98 million automated Wadi Al-Dawasir slaughterhouse, a planned SAR 500 million three-year capex program, and processing partnerships with Badr Food Global, alongside Infor cloud ERP adoption to support scale. H1 2024 net profit rose 79% year-over-year to SAR 71.9 million, and the company holds approximately 6% market share in the Saudi poultry and food sector.

Name

Balady Poultry

Legal name

Balady Poultry Trading Co.

Website

https://balady-sa.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Balady Poultry is a vertically integrated Saudi poultry producer that raises, processes, and distributes chilled, frozen, and value-added chicken products through branded retail outlets, van sales, and a strategic distribution partnership with 40% shareholder Almunajem Foods across southern Saudi Arabia and international markets.

Ownership category

akta.pro rank

Product category

Poultry Production

NAICS

Broilers and Other Meat Type Chicken Production (11232), Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Broiler Chicken Production (Meat Birds) (AFAEADAA)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Broiler (Meat Chicken) Feed (AFADACAA)

Keywords

• Poultry production
• Chicken processing
• Animal feed manufacturing
• Halal meat products
• Poultry farming

Headquarters

HQ city

Khamis Mushait

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Broiler Chicken Meat Sales: Primary revenue stream from production and sale of chilled, frozen, and processed broiler chicken meat. Broiler sector accounts for over 72% of company revenues. Products include whole chicken, chicken portions, marinated/spiced chicken, and processed chicken products.
2. Chilled and Frozen Chicken Sales via Almunajem Partnership: Under the strategic partnership with Almunajem, Balady sells chilled and frozen chicken products. 2025 transactions for chilled and frozen chicken sales totaled SAR 106.78 million executed without preferential terms. Almunajem markets and distributes Balady's poultry products across Saudi Arabia and international markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Balady Poultry is a vertically integrated poultry producer that raises broilers in 47 modern bio-secure closed barns, processes them in an automated ISO-certified slaughterhouse, and sells chilled, frozen, and processed chicken (whole birds in multiple weight grades, cuts, offal, marinated/shawarma, ground and formed cuts) under the Balady and Al-Fakhri brands via its own retail outlets, van-sales fleet, and a nationwide distribution partnership with Almunajem Foods. Operations are supported by an in-house feed mill, hatchery, and a dedicated poultry diagnostics laboratory.

Product overview

Balady Poultry operates as a vertically integrated poultry company producing and selling chilled, frozen, and processed chicken products. The product portfolio is organized into three main categories: (1) Whole Chicken (الدجاج الكامل), including chilled chicken in various weight grades (600g–1200g) and a premium 'Luxury' (فاخر) sub-brand line; (2) Seasoned/Marinated Chicken (الدجاج المتبل), featuring mandi-style and hot/spicy marinated chicken in multiple weight formats; and (3) Chicken Parts (أجزاء الدجاج), covering cuts such as fillets, drumsticks, thighs, wings, feet, livers, hearts, and gizzards, plus processed items including ground chicken, formed chicken pieces, and shawarma. The company also produces its own animal feed through a dedicated feed mill, hatches day-old chicks via hatchery partnerships, and operates an automated slaughterhouse with ISO 22000 and ISO 9001 certifications. Products are distributed across Saudi Arabia through a network of retail outlets and are marketed internationally through the Almunajem Foods distribution partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Chilled Whole Chicken (دجاج مبرد) Whole broiler chicken sold chilled in 600g–1,200g graded weights under the Balady brand, distributed through retail outlets, van sales, and the Almunajem partnership across Saudi Arabia.
• Chicken Fillet / Breast (فيلية دجاج) Boneless chicken breast sold chilled under the Balady parts category for household and food-service buyers.
• Chicken Drumsticks (سيقان دجاج) Cut chicken drumsticks sold chilled/frozen under the Balady chicken parts category.
• Chicken Thighs (أفخاذ دجاج) Cut chicken thighs sold chilled/frozen under the Balady chicken parts category.
• Chicken Wings (أجنحة دجاج) Cut chicken wings sold chilled/frozen under the Balady chicken parts category.
• Chicken Feet (أقدام دجاج) Chicken feet sold as offal under the Balady chicken parts category.
• Chicken Liver (كبد دجاج) Chicken liver sold as offal under the Balady chicken parts category.
• Chicken Hearts (قلوب دجاج) Chicken hearts sold as offal under the Balady chicken parts category.
• Chicken Gizzards (قوانص دجاج) Chicken gizzards sold as offal under the Balady chicken parts category.
• Ground / Minced Chicken (مفروم دجاج) Processed ground/minced chicken sold as a value-added product under the Balady chicken parts category.
• Formed Chicken Pieces (قطع دجاج مشكل) Processed formed/shaped chicken pieces sold as a value-added offering under the Balady chicken parts category.
• Chicken Shawarma (شاورما دجاج) Pre-marinated chicken shawarma product sold as a value-added processed offering under the Balady chicken parts category.
• Mandi-Seasoned Chicken (دجاج متبل مندي) Pre-seasoned mandi-marinated chicken sold under the Balady seasoned chicken category for ready-to-cook meal preparation.
• Hot / Spicy Seasoned Chicken (دجاج متبل حار) Hot/spicy pre-marinated chicken in 500g–800g packs sold under the Balady seasoned chicken category for ready-to-cook meal preparation.
• Al-Fakhri (Luxury) Whole Chicken (دجاج فاخر) Premium-branded whole chilled chicken (Al-Fakhri / Luxury) sold in 800g–1,000g premium grades through Balady retail outlets as a higher-tier line differentiated from the standard Balady whole-chicken offering.

Quantifiable outcome

• Broiler sector represents over 72% of company revenues
• +5 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, significant and minor.

• Almunajem Foods Co.coreChannel Partner/ Reseller/ Distributor · 28 June 2026Almunajem Foods Co. is Balady's strategic partner for production, packaging, and marketing of poultry products. Almunajem markets and distributes Balady's poultry products across Saudi Arabia and international markets under a partnership approved by Balady shareholders for fiscal year 2026. Almunajem holds a 40% ownership stake in Balady (increased from 17% after acquiring an additional 23% stake for SAR 181.33 million in August 2024). 2025 transactions for chilled and frozen chicken sales totaled SAR 106.78 million. The relationship is the most commercially significant for Balady's revenue generation.
• Mohammed Abdulrahman Farahat for ContractingsignificantStrategic or Co-development Partner · 27 August 2025Balady signed a SAR 98 million contract with Mohammed Abdulrahman Farahat for Contracting to build and execute an automated poultry slaughterhouse in Wadi Al-Dawasir with a daily production capacity of 500,000 birds. The automated facility uses the latest technologies and equipment from live bird reception to final product.
• InforcoreTechnology or Integration · 14 August 2024Balady Poultry partnered with Infor to acquire advanced cloud-based enterprise software solutions. This strategic step aims to improve operational efficiency and enhance cross-departmental communication through an integrated network. The partnership supports Balady's goal of becoming a market leader and aligns with Saudi Vision 2030 for a more sustainable and advanced future.
• Dr. Abdel Salam Medical CenterminorOthers · 10 July 2024Balady organized a periodic health screening campaign for employees in cooperation with Dr. Abdel Salam Medical Center, focused on the company's principles of employee care and institutional values.
• Badr Food GlobalsignificantStrategic or Co-development Partner · 28 May 2024Under the patronage of the Minister of Environment, Water and Agriculture Eng. Abdulrahman Al-Fadhly and Balady CEO Turki bin Haashbal, an agreement was signed with Badr Food Global for the construction of an automated processing plant with two production lines and a capacity of 25,000 birds per hour.
• Famsa (China)significantStrategic or Co-development Partner · 21 February 2024Balady signed a contract with Famsa, a leading Chinese feed mill construction company that has built 10,800 feed mills globally, including 29 in Saudi Arabia, to build a new feed mill consisting of three production lines with 20 tons/hour capacity each, four corn silos of 5,000 tons each, and a soybean warehouse of 10,000 tons capacity. The project aims to enhance Balady's self-sufficiency in poultry feed production, reduce costs, and ensure quality feed supply.
• Food Gate (emtech UK Exclusive Agent)significantTechnology or Integration · 28 September 2022Balady signed a hatchery partnership contract with Food Gate, the exclusive agent for emtech UK, for a hatchery with capacity of 84 million eggs per year. The signing was attended by Food Gate CEO Saleh Al-Khudair and emtech UK CEO Ken Baker, along with Balady's Vice CEO Abdulaziz bin Turki bin Haashbal.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Almarai Company: The largest vertically integrated dairy and food company in the world (by capacity), and a major Saudi poultry and processed-food producer through its subsidiary, competing with Balady across retail protein and foodservice channels.
• Tyson Foods: The largest U.S. poultry and protein producer, operating fully integrated poultry supply chains from feed to processing — used as a benchmark peer for vertical-integration economics and scale advantages pursued by Balady.
• Pilgrim's Pride: One of the largest global poultry processors, vertically integrated across feed, hatchery, and processing — comparable peer for scaled, processed-poultry operations and margin profile benchmarking.
• BRF S.A. One of the world's largest poultry and processed-food companies (Brazil), with established halal export programs into the GCC — a broad incumbent benchmark for integrated halal poultry and a potential competitor in international markets where Almunajem distributes Balady.

Direct peers

• Tanmiah Food Group: Saudi Arabia's leading publicly listed poultry producer (Tadawul: 2281), vertically integrated across hatchery, feed, farming, and processing, and Balady's closest direct competitor in the broiler market.
• Al-Watania Poultry: One of the largest domestic poultry producers in Saudi Arabia, operating its own hatcheries, farms, feed mills, and processing plants — competing head-to-head with Balady in broiler production and distribution.

Regional players

• Americana Group (International Foodstuffs Company): A major GCC foodservice and processed-food manufacturer with significant presence across the Middle East, including poultry products that overlap with Balady's processed/value-added offerings in the regional halal market.
• Sunbulah Food Group: Saudi-based food manufacturer with a portfolio including processed meat and protein products distributed nationally — a regional peer competing in the same halal-processed-protein retail and foodservice channels as Balady.
• Halwani Brothers: Saudi-based processed-food and protein producer with a portfolio of processed meats and frozen products, comparable to Balady's value-added chicken offerings across Saudi and regional retail.

Emerging players

• CPF (Charoen Pokphand Foods): Thailand-based global integrated poultry and feed producer with a growing Saudi presence (referenced through Balady chairman visits), comparable in vertically integrated model and a likely long-term competitive reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BaladyPoultry
• Facebookfacebook.com/BaladyPoultry
• LinkedInlinkedin.com/company/baladypoultry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balady Poultry