Broomees

Name

Broomees

Legal name

Broomees Hospitality Private Limited

Website

https://broomees.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

NAICS

Private Households (814), Temporary Help Services (561320), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Child Day Care Services (8351)

akta.pro primary industry

Mother’s Helper + Light Housekeeping (HSAAAGAC)

akta.pro secondary industry

Same-Day/On-Demand Recurring Cleaning (Subscription-Based) (HSAEAAAM)

Keywords

• Domestic help services
• Household staffing
• Verified maid services
• Childcare and babysitting
• Elderly care attendants

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Fees: Broomees charges customers a monthly subscription fee for maid and domestic help services. The subscription covers the platform's matching, verification, and replacement services. Workers' salaries are paid separately by customers directly to the helpers - Broomees takes no cut from the helper's salary.
2. Booking/Platform Fees: Customers pay a nominal booking fee (₹49 non-refundable plus 18% GST) when placing a booking order. Additional convenience fees may apply for facilitating bookings and payments.
3. Subscription Package Plans: Tiered subscription packages (Bronze ₹499, Silver ₹749, Gold ₹999 + GST) that unlock different numbers of worker profiles. These packages provide access to worker profiles and ongoing customer support.
4. On-Demand Pass (BroomIT): Hourly on-demand service with passes for 50 hours over 3 months, priced at ₹179/hour with platform fee of ₹20 plus GST. Allows quick booking of helpers for specific time slots.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Broomees operates a subscription-based domestic help marketplace that connects urban Indian households with verified maids, cooks, babysitters, nannies, japa caregivers, elderly caretakers, all-rounders, and 24-hour live-in helpers. It complements long-term subscriptions with BroomIT, an on-demand service that dispatches verified helpers within 15 minutes in select South Delhi localities. Workers are screened through AI-enhanced assessment, Aadhaar and Police verification, and customers are assigned a dedicated relationship manager with a replacement guarantee.

Product overview

Broomees is a platform connecting households with verified domestic workers in India. The core offering includes a marketplace of domestic helpers across multiple service categories: House Maids, Cooks, Babysitters/Japas (postpartum nannies), All-Rounders (multi-service workers), Elderly Caretakers, and 24-Hour Live-In helpers. The platform operates on a subscription model (3, 6, 12, or 24 months) with a companion on-demand service called BroomIT for 15-minute maid hiring in select areas. Broomees differentiates through worker verification (Aadhaar, Police checks, AI-based skill assessment), replacement guarantees, and direct salary payment to helpers without commission cuts.

Differentiator

Problem solved

Functional benefit

Brands

• BroomIT: On-demand maid service allowing customers to hire verified domestic help within 15 minutes, currently available in South Delhi.

Products and services

• Domestic Help / House Maid Subscription-based part-time (4-8 hours/day) and full-time maid services for general household chores including cleaning, brooming, mopping, dusting and laundry, with police-verified and background-checked helpers. Targeted at urban Indian households in Delhi NCR, Pune, Bangalore and Ranchi.
• Cooks & Chefs Home cooking maid service providing skilled cooks for daily meal preparation, available via subscription plans in Delhi NCR, Pune, Bangalore and other cities. Cost ranges from ₹6,000 to ₹20,000 per month depending on requirements.
• All-Rounders Multi-tasking domestic workers who handle a combination of cooking, cleaning, odd jobs and other household tasks, offered as a cost-effective option for households needing multiple services from a single helper.
• Babysitters Professional childcare services for infants and toddlers, including feeding, bathing, playtime, nap routines and sleep routine establishment. Helpers are background-verified and assessed for child care skills, with an average of 2-3 years of relevant experience and a consistent assigned babysitter model.
• Japa Services (24-Hour Japas) Postpartum care services for newborns and mothers, including traditional newborn care, mother support, and household assistance during the postnatal period. Helpers are available 24 hours.
• Elderly & Patient Care Care services for elderly individuals and patients, including elderly companionship, medication assistance, daily care routines, mobility support and patient care. Targeted at families needing qualified caregivers with safety, reliability and continuity.
• 24-Hour Live-In Help Full-time live-in domestic helper providing around-the-clock household support including cooking, cleaning, childcare, and elderly care, with the helper residing at the customer's home. Worker salary ranges from ₹12,500 to ₹20,000 per month.
• BroomIT (Maid in 15 Minutes) On-demand maid service enabling households to book verified, background-checked helpers within 15 minutes for specific time slots. Priced via a 50-hour pass at ₹179/hour plus a ₹20 platform fee and GST, valid for 3 months, and currently limited to South Delhi localities including Saket, Malviya Nagar, Greater Kailash, Hauz Khas, Green Park, Defence Colony and Vasant Kunj.

Quantifiable outcome

• 25,000+ families served across Delhi NCR, Pune, Bangalore, and Ranchi
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urban Company: India's largest home services marketplace offering maids, cooks, deep cleaning, and beauty services via an app-based booking model. Directly comparable to Broomees on the domestic-help and cleaning categories, though much broader in service scope and significantly more capitalized.
• Housejoy: Indian home services platform offering cleaning, pest control, and handyman services with verified professionals. Comparable to Broomees on the verified-worker marketplace model for in-home services, though lighter on dedicated childcare/elderly-care positioning.
• Timesaverz: Mumbai-based on-demand home services marketplace covering cleaning, handyman, and beauty services. Operates a similar verified-professional model for in-home services in tier-1 India, competing for the same urban household customer base as Broomees.

Broad incumbents

• NoBroker Hoarder/Helper Services: NoBroker's Concierge and helper services connect urban households with maids, cooks, and Packers & Movers within a broader real-estate services super-app. Comparable to Broomees on the domestic-help vertical, though domestic help is one of many verticals inside a much larger property-tech platform.
• Care.com: Global online marketplace for childcare, senior care, housekeeping, and pet care. Highly comparable business model — verified caregiver marketplace monetized via subscriptions — and serves as the global template for what Broomees is building in India.
• Angi (formerly Angie's List/Handy): US-listed home services marketplace covering cleaning, handyman, and related categories. Comparable to Broomees on the verified-home-services marketplace model, though incumbent at much larger scale with a B2B/B2C hybrid.

Emerging players

• Helperant: India-based online platform matching households with domestic helpers including maids, cooks, nannies, and elderly caregivers. Closest category competitor to Broomees, focused on tier-1 cities with a subscription-style matching model.
• BookMyBai: Indian domestic help platform specializing in maids, cooks, babysitters, and japa services with background-verified workers. Overlaps directly with Broomees' core categories but typically smaller scale and more city-specific.
• Zimmber: India-based on-demand home services platform offering cleaning, appliance repair, and pest control. Comparable to Broomees on verified in-home services and the on-demand delivery model, though with less specialization in long-term domestic help.
• Wydr (formerly Painter's & Maids): Indian home services app focused on maids, cooks, babysitters, and painters across tier-1 cities. Direct competitor to Broomees in the verified domestic-helper category with similar subscription/transaction hybrid monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BroomeesI
• YouTubeyoutube.com/@broomeesnaukri
• Facebookfacebook.com/broomees
• LinkedInlinkedin.com/company/broomees
• Instagraminstagram.com/broomees.india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broomees