What Lifeform does

Lifeform is a Web3 decentralized digital identity (DID) solutions provider founded in 2021 and headquartered in New York. The company operates a platform-plus-modules architecture centered on AvatarID, a visual DID system that lets users stake an avatar as their on-chain identity credential and use that single DID to log in across Lifeform's ecosystem of partner projects. Supporting modules include the Lifeform Universal Domain (cross-platform naming), AI-powered avatar creation, facial capture, AI virtual human generation, AI chatting, and metaverse space interaction, with a native $LFT token used for staking, governance, and airdrop rewards. The stated product surface targets Web3 users seeking visual, portable identity, while the SDK/embedded integration channel targets Web3 projects.

The company serves two primary segments: crypto-native end users (avatar creation, staking, metaverse interaction) and Web3 partner projects (SDK integration, shared user base access, technical and marketing support). Revenue mechanics are described as AvatarID staking (subscription/recurring) and broader platform ecosystem services (freemium), though specific pricing tiers, staking rates, and take rates are not publicly disclosed. Distribution is product-led: direct platform access for end users, SDK/embedded integrations and channel/reseller relationships with 30+ Web3 partners (Trust Wallet, Space ID, CyberConnect, HOOKED, TokenPocket, DappRadar, Element, Tap Fantasy, Burger Cities, Plan Crossing, NSwap), and multi-channel social/KOL marketing across Twitter/X, TikTok, Instagram, YouTube, Spotify, and SoundCloud. Backed by IDG Capital (Series B lead), YZi Labs/Binance Labs, GeekCartel, KuCoin Labs, DHVC, SevenX Ventures, Foresight Ventures, K24 Ventures, and Another World, Lifeform reports 3M+ users, $3.5M+ monthly transaction volume, 700K+ daily transfers, 10M+ daily website visits, and presence across 40+ countries at a $300M Series B valuation reported in May 2023.

Name

Lifeform

Website

https://lifeform.cc

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifeform is a Web3 decentralized digital identity provider founded in 2021, offering AvatarID — a visual DID system that uses AI-generated avatars as staked, cross-platform on-chain identity credentials. It serves crypto-native end users and 30+ Web3 partner projects across 40+ countries with 3M+ users.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AvatarID Staking: Users stake an Avatar to set it as their DID, generating revenue through staking mechanics. AvatarID is accessible by staking an avatar, with users required to stake to establish their visual DID within the ecosystem.
2. Platform Ecosystem Services: Revenue generated through the ecosystem of products including avatar creation, metaverse interactions, and partner integrations. Lifeform assists partner projects in driving development while leveraging their user base of 3 million.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lifeform provides a decentralized digital identity (DID) platform for Web3, centered on AvatarID — a visual identity system that lets users stake an avatar to establish a cross-platform DID and log in to Lifeform's ecosystem projects. The platform combines AI-powered avatar creation, facial capture, AI-chatting, and AI virtual human generation with the Lifeform Universal Domain and the $LFT token to deliver a unified identity layer for digital citizens and partner Web3 applications.

Product overview

Lifeform is a Web3 Decentralized Digital Identity (DID) solutions provider offering a platform-plus-modules architecture. The core offering centers on AvatarID, a visual DID system that uses AI-generated avatars as on-chain identity credentials, combined with Lifeform Universal Domain for cross-platform identity management. The ecosystem includes features for avatar creation, facial capture, AI-chatting, and AI virtual human generation. Users can stake avatars to obtain AvatarIDs that work across Lifeform's partner ecosystem projects. The platform processes approximately $3.5 million in monthly transaction volume and serves 30+ business partners including Trust Wallet, Space ID, CyberConnect, and other Web3 projects.

Differentiator

Problem solved

Functional benefit

Products and services

• AvatarID Visual Decentralized Digital Identity (DID) system that allows users to stake an avatar as their on-chain identity and log in across Lifeform's ecosystem projects and partner applications. Built for individual Web3 users and digital citizens who want a portable visual identity.
• Lifeform Universal Domain Universal domain naming system within the Lifeform ecosystem that provides consistent cross-platform identity management for digital citizens across multiple Web3 applications.
• $LFT Token Native utility token of the Lifeform ecosystem used for staking to obtain AvatarID, governance participation, and airdrop reward distribution.
• Lifeform DID Ecosystem (Platform) Comprehensive Web3 decentralized identity ecosystem providing visual DID solutions through AvatarID, supporting multiple partner integrations via SDK, and serving as the underlying platform for avatar creation, facial capture, AI-chatting, and AI virtual human generation.

Quantifiable outcome

• 3.5 Million+ monthly transaction volume
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• OKX CryptopediaminorGTM or Marketing PartnerLifeform partnered with OKX Cryptopedia for marketing and promotional activities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CyberConnect: CyberConnect is a Web3 social graph protocol that provides decentralized identity and social profiles for users across dApps. It is both a listed Lifeform partner and a direct competitor in Web3 identity infrastructure, with overlapping use cases of portable digital identity.
• Space ID: Space ID provides a universal name service for Web3 (similar to ENS), enabling users to manage decentralized identities across chains. It directly competes with Lifeform's Universal Domain offering and is also a listed partner — a notable overlap in cross-platform identity positioning.
• Galxe: Galxe is a Web3 credential and identity platform that issues on-chain credentials and rewards users across partner dApps. It competes with Lifeform in portable Web3 identity, loyalty credentials, and partner ecosystem integrations with shared user bases.
• Ready Player Me: Ready Player Me is a cross-game avatar platform that lets users create personalized 3D avatars usable across games and metaverse apps. It directly competes with Lifeform's avatar creation and cross-platform identity positioning, though without Web3/blockchain anchoring.
• Genies: Genies is an avatar and digital identity platform focused on Web3-native consumer avatars, NFT wearables, and AI character generation. It overlaps with Lifeform's avatar creation, AI virtual human generation, and Web3 identity features targeting similar consumer demographics.

Emerging players

• Lens Protocol: Lens Protocol is a decentralized social graph on Polygon that provides users with portable social profiles and follows. It competes in the Web3 identity and social infrastructure space adjacent to Lifeform's DID approach, though focused on social graph rather than visual avatars.
• Farcaster: Farcaster is a sufficiently decentralized social network protocol with portable user identities (FID). It is an emerging competitor in Web3 identity portability and social infrastructure, overlapping with Lifeform's vision of cross-platform digital identity.
• Hooked Protocol: Hooked Protocol is a Web3 education and social platform with on-chain identity and gamified learning. Listed as a Lifeform partner, it overlaps in the Web3 onboarding and identity ecosystem, with shared user acquisition channels in emerging markets.

Others

• Trust Wallet: Trust Wallet is a major self-custody crypto wallet serving tens of millions of users. As a Lifeform partner and identity-adjacent infrastructure provider, it represents a distribution channel for AvatarIDs and a comparable player in Web3 user onboarding.

Broad incumbents

• OKX (Cryptopedia): OKX is a top-tier global crypto exchange with OKX Cryptopedia serving as its user-acquisition and education platform. It is a Lifeform GTM partner and a broad incumbent with the scale and resources to build competing identity features or favor other DID partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Lifeformcc
• TikToktiktok.com/@lifeform
• Instagraminstagram.com/lifeform
• YouTubeyoutube.com/@lifeform
• LinkedInlinkedin.com/company/lifeformofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeform