Studio Movie Grill
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Studio Movie Grill firmographics
Firmographics- Name
- Studio Movie Grill
- Legal name
- Studio Movie Grill
- Website
- https://studiomoviegrill.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Studio Movie Grill industry classification
Industry- Product category
- Dine-In Movie Theaters
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Full-Service Restaurants (722511)
- SIC
- Services-Motion Picture Theaters (7830), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Supper Clubs & Dinner-Theater Restaurants (THAFACAL)
Keywords
Where Studio Movie Grill is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Studio Movie Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Movie Ticket Sales: Primary revenue from admission tickets for first-run movies, event cinema screenings, and special presentations
- Food and Beverage Sales: In-theater dining from American Grill menu including entrees, burgers, pizzas, salads, cocktails, beer, wine, and specialty drinks. 18% service charge automatically added. $4.25 minimum purchase required for in-theater service.
- Private Event Rentals: Private screenings, corporate meetings, and event space rentals. Weekday packages start at $700, Blockbuster Buy-Out packages start at $3,000, meeting packages from $35-$55 per person.
- Gift Card Sales: Digital and physical gift cards sold in denominations from $10 to $500
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full American Grill Menu |
| Unit Pricing | Multi-year contract | Private Screening Packages |
| Unit Pricing | Multi-year contract | Meeting Packages |
| Freemium | Monthly | SMG Access Loyalty Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Studio Movie Grill product offering
Product offeringCore offering
Studio Movie Grill operates dine-in movie theaters that combine first-run film exhibition with in-theater dining from an American Grill menu and a full-service bar. Each auditorium is equipped with luxury recliners or rockers, laser projection, Q-SYS sound systems, reserved seating, and a seat-side Service Button that allows guests to order food and beverages for delivery during the movie. The company supplements core screenings with private event rentals, corporate meeting packages, event cinema programming, and a free loyalty program.
Product overview
Studio Movie Grill operates a dine-in movie theater concept combining first-run movies with in-theater dining. The core product features auditoriums with laser projection, Q-SYS sound systems, and custom luxury seating with seat-side Service Button delivery. The portfolio includes the SMG Access loyalty program (free membership earning points for free movie tickets), Private Screenings and Spacious Meetings (event rental packages for groups of 30+), Event Cinema Screenings (anime, concerts, horror, classics), Special Needs Screenings (sensory-friendly monthly showings), Children's Summer Series, Studio Ghibli Fest, and Retro Series. An extensive Bar and Grill Menu offers food and cocktails delivered to seats. Gift Cards (digital and physical) and the SMG App complete the product ecosystem. The company operates 18 theater locations across California, Florida, Georgia, Illinois, and Texas.
Differentiator
Problem solved
Functional benefit
Brands
- SMG Access: Theater loyalty program that rewards members with points on movie tickets and menu purchases, redeemable for free movie tickets, while supporting families with special needs through monthly Special Needs Screenings.
- SMG Access Cast
Products and services
- Studio Movie Grill (Dine-In Theater Experience) Dine-in movie theater experience combining first-run movies with in-theater dining from an American Grill menu and full-service bar. Features custom luxury recliners and/or rockers, laser projection, Q-SYS sound systems, and seat-side service via Service Button at every seat.
- SMG Access Loyalty Program Free theater loyalty program rewarding members with Access Points on movie tickets and menu purchases (excluding alcohol). Points redeemable for free movie tickets (1,000 points = 1 free ticket). Supports Special Needs Screenings with free tickets for families.
- Private Screenings Private auditorium rental for groups of 30+ for new release movies. Weekday Package (starting at $700), Weekend Matinees, and Blockbuster Buy-Out Package (starting at $3,000). Televised sports available in select markets. Requires 10 business days advance booking.
- Spacious Meetings Corporate meeting and event packages using SMG auditoriums with A/V equipment and big screen for presentations, training, or lessons. Packages include Mini-Board Room ($35/person), Full-Board Room ($43/person), and All-Day Meeting ($55/person). Minimum 30 guests, available Monday-Thursday and Friday until 3pm.
- Event Cinema Screenings Curated special screenings including anime, live concert events, horror films, cult classics, and classic films. SMG's own curated mashup of event cinema content.
- Special Needs Screenings Sensory-friendly monthly screenings presented with lights up, volume low, and welcome movement/talking/dancing. Shown on select Saturdays at 11:00am at all SMG locations. Free admission for all attendees, tickets available at box office only from prior Wednesday.
- Children's Summer Series Summer programming featuring family-friendly films for children including animated classics and new releases.
- Studio Ghibli Fest Annual Studio Ghibli film festival featuring dubbed and subtitled versions of classic animated films including Spirited Away, Princess Mononoke, My Neighbor Totoro, and other titles.
- Retro Series Classic film screenings featuring retro and nostalgic movie content.
- Bar and Grill Menu Full American Grill menu with freshly prepared entrées, hand-crafted cocktails, beer, wine, and beverages. Menu categories include starters, classics, burgers/subs/dogs, flatbreads/pizzas, salads/wraps, daily specials, brunch, kids' menu, and desserts. Served seat-side during movies.
- Gift Cards Digital eCards (emailed instantly) and physical gift cards (mailed with sleeve and envelope). Gift card balances can be checked by calling 888-892-3813. Cards carry amounts between $10 and $500.
- SMG App Free mobile application available through App Store and Google Play. Enables contactless ticketing and food ordering via self-service kiosks. Customers can purchase tickets and browse showtimes.
Quantifiable outcome
- Over 1,500 corporate events hosted per year
- +1 more outcomes
Companies that use Studio Movie Grill
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Studio Movie Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Studio Movie Grill partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Studio Movie Grill competitors and assessment
Company assessmentDirect peers
- Alamo Drafthouse Cinema: The most direct competitor in the dine-in theater space, combining first-run and curated film programming with full food and beverage service delivered to seats. Very comparable concept with similar target demographic of experience-seeking moviegoers.
- iPic Entertainment: Premium dine-in theater chain offering luxury seating, full-service dining, and curated programming. Closely comparable model to SMG's dine-in luxury concept, though smaller and primarily coastal in footprint.
- Cinépolis Luxury Cinemas: Luxury dine-in theater chain with full-service dining, premium seating, and bar service. Directly competes with SMG in the premium dine-in segment with a similar experiential value proposition.
- LOOK Dine-In Cinemas: Dine-in theater chain operating in select US markets with in-seat food and beverage service. Comparable concept targeting similar experience-seeking consumers with full menu and bar offerings.
- Flix Brewhouse: Dine-in theater chain with on-site brewery and full food menu served to seats. Comparable model combining movie exhibition with craft beverage and dining revenue streams.
Broad incumbents
- AMC Theatres: Largest movie theater chain in the US with AMC Dine-In locations offering food and beverage service. Competes broadly with SMG but operates at much larger scale with a wider portfolio of formats.
- Cinemark Holdings: Major US theater chain with premium luxury locations (Cinemark XD, recliners) and some food service offerings. Competitor in the broader theatrical exhibition market though not primarily dine-in focused.
- Marcus Theatres: Mid-size US theater chain with premium offerings including recliners, food service, and bar options. Comparable in scale and positioning though broader portfolio than SMG's pure dine-in model.
- Regal Cinemas: Major US theater chain (Cineworld subsidiary) with premium formats including RPX and 4DX. Competes broadly in theatrical exhibition though not primarily positioned as a dine-in concept.
Regional players
- Santikos Entertainment: Texas-based theater chain operating primarily in San Antonio and Houston with premium and dine-in options. Directly competes with SMG in the Texas market with similar target demographics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Studio Movie Grill social profiles
Digital presenceStudio Movie Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Movie Grill leadership team
Management profileNumber of profiles
Profiles1 record
Studio Movie Grill funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Movie Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Movie Grill
What does Studio Movie Grill do?
Studio Movie Grill operates dine-in movie theaters that combine first-run film exhibition with in-theater dining from an American Grill menu and a full-service bar. Each auditorium is equipped with luxury recliners or rockers, laser projection, Q-SYS sound systems, reserved seating, and a seat-side Service Button that allows guests to order food and beverages for delivery during the movie. The company supplements core screenings with private event rentals, corporate meeting packages, event cinema programming, and a free loyalty program.
Is Studio Movie Grill a public or private company?
Studio Movie Grill is a private company. It is classified as private equity controlled and is currently operating.
When was Studio Movie Grill founded?
Studio Movie Grill was founded in 2000. It employs 5,001 to 10,000 people.
Where is Studio Movie Grill based?
Studio Movie Grill is headquartered in Dallas, United States, in the North America region.
How does Studio Movie Grill make money?
Four revenue lines are on record. Movie Ticket Sales are the primary driver. The others are food and Beverage Sales, private Event Rentals and gift Card Sales.
Who are Studio Movie Grill's main competitors?
Direct peers on record are Alamo Drafthouse Cinema, iPic Entertainment, Cinépolis Luxury Cinemas, LOOK Dine-In Cinemas and Flix Brewhouse. Broad incumbents are AMC Theatres, Cinemark Holdings, Marcus Theatres and Regal Cinemas. Santikos Entertainment is listed as a regional player.
Does Studio Movie Grill have an API?
No public API is recorded for Studio Movie Grill.
What industry is Studio Movie Grill in?
Studio Movie Grill's product category is Dine-In Movie Theaters. Its primary akta.pro industry code is THAFACAL, Supper Clubs & Dinner-Theater Restaurants. Its NAICS code is 512131 and its SIC code is 7830.