Blanco

What Blanco does

Blanco, operating as Blanco WealthTech, is a B2B software company founded in 2015 and headquartered in Amsterdam that builds technology infrastructure for independent wealth and asset managers across Europe. The company's core product is a unified WealthTech platform that allows wealth management firms to professionalize their operations, scale client service, and focus on investments rather than back-office administration. Blanco serves over 150 clients across six European countries — anchored in the Netherlands and with active expansion into Germany and Belgium — targeting financial advisory and portfolio management firms seeking to modernize their technology stack.

The company operates a subscription-based revenue model targeting enterprise wealth management firms via a sales-led go-to-market motion, with direct enterprise sales as the primary distribution channel. Blanco has secured approximately €8 million in disclosed funding across four rounds (2018, 2019, 2020, and a €3.4 million round in February 2022) from a consistent syndicate led by Volta Ventures, DFF Ventures, and KBC Focus Fund, with Capiva Plus Fund joining the latest round. In November 2019, Blanco acquired Airs B.V., broadening its product surface. The company employs 51–100 people and is led by founder/CEO Joost Walgemoed, with co-CEO Johan Verschelden appointed in February 2022 to drive the next growth phase.

Specific technology architecture, AI capabilities, pricing tiers, and revenue figures are not disclosed in available sources, limiting granular due diligence. No patents, certifications, or named customer logos are publicly listed, and the company has not disclosed ARR, headcount trend data, or valuation.

Name

Blanco

Website

https://blanco.services

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Blanco WealthTech is a B2B subscription software platform founded in 2015 in Amsterdam that helps independent wealth and asset managers professionalize operations, serving over 150 clients across six European countries led by the Netherlands, Germany, and Belgium.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYFSABADAL

Private Banking Cross-Border & International Wealth Services

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

Keywords

• Wealth management platform
• Portfolio management software
• Financial advisory tools
• Asset management technology
• WealthTech solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. WealthTech Platform Services: Blanco WealthTech generates revenue through providing technology platform services to wealth management clients. The company focuses on professionalizing and improving services for over 150 clients across six countries, indicating a B2B service model serving financial advisory and wealth management firms.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Blanco provides a unified wealth management technology platform that helps wealth and asset managers professionalize their services, scale operations, and enhance product development. The platform serves over 150 wealth management clients across six European countries, with a focus on operational efficiency and service quality for financial advisory firms.

Product overview

Blanco operates as a unified wealth management technology (WealthTech) platform. The company offers a single core product—Blanco WealthTech—designed to serve wealth management firms across multiple European markets including the Netherlands, Germany, and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Blanco WealthTech Platform

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Addepar: Wealth management technology platform serving advisors, family offices, and private banks with portfolio analytics and reporting. Directly comparable to Blanco in target customer (wealth advisory firms) and core platform proposition, though primarily US-anchored.
• Backbase: Amsterdam-based digital banking and wealth engagement platform serving European banks and wealth managers. Highly comparable as a fellow Dutch-headquartered B2B platform serving European financial institutions, including wealth management segments.
• Orion Advisor Technology: Technology platform serving financial advisors with portfolio accounting, reporting, CRM, and practice management. Directly comparable WealthTech SaaS proposition to Blanco, primarily serving RIAs and advisory firms.
• InvestCloud: Cloud-based wealth management platform offering portfolio management, reporting, and digital advice to financial institutions globally. Closely comparable to Blanco's SaaS wealth platform model and enterprise B2B GTM motion.
• FNZ: Global wealth management technology platform serving financial institutions with end-to-end investment and administration tooling. Comparable to Blanco as a B2B WealthTech platform powering advisory and wealth management firms, though at much larger global scale.

Broad incumbents

• SS&C Advent (Black Diamond): Wealth management technology suite (including Black Diamond and Advent) within SS&C's broader financial software portfolio. Comparable target customer (advisory firms, wealth managers) but embedded in a much larger diversified technology incumbent.
• Envestnet: Large US-listed provider of wealth management technology, data, and advisory solutions to financial advisors and institutions. Comparable end market and platform category, though significantly broader in scale and product portfolio than Blanco.
• Avaloq: Established Swiss wealth management software provider (now part of NEC) serving large private banks with comprehensive core banking and wealth platforms. Broader incumbent serving overlapping customers (European private banks/wealth managers) but at much greater scale and scope.

Emerging players

• Canopy: Practice management and accounting software for financial advisors and wealth managers. Comparable B2B SaaS proposition to wealth advisory firms, though smaller and more US-focused than Blanco's European footprint.
• Wealthbox: CRM and practice management platform purpose-built for financial advisors. Comparable in serving small-to-mid-sized advisory firms with subscription SaaS tooling, though narrower in scope than Blanco's wealth management platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blanco_services
• Facebookfacebook.com/blancoservicesbv
• LinkedInlinkedin.com/company/10431993

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanco