Blanco
Blanco WealthTech is a B2B subscription software platform founded in 2015 in Amsterdam that helps independent wealth and asset managers professionalize operations, serving over 150 clients across six European countries led by the Netherlands, Germany, and Belgium.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blanco does
Blanco, operating as Blanco WealthTech, is a B2B software company founded in 2015 and headquartered in Amsterdam that builds technology infrastructure for independent wealth and asset managers across Europe. The company's core product is a unified WealthTech platform that allows wealth management firms to professionalize their operations, scale client service, and focus on investments rather than back-office administration. Blanco serves over 150 clients across six European countries — anchored in the Netherlands and with active expansion into Germany and Belgium — targeting financial advisory and portfolio management firms seeking to modernize their technology stack.
The company operates a subscription-based revenue model targeting enterprise wealth management firms via a sales-led go-to-market motion, with direct enterprise sales as the primary distribution channel. Blanco has secured approximately €8 million in disclosed funding across four rounds (2018, 2019, 2020, and a €3.4 million round in February 2022) from a consistent syndicate led by Volta Ventures, DFF Ventures, and KBC Focus Fund, with Capiva Plus Fund joining the latest round. In November 2019, Blanco acquired Airs B.V., broadening its product surface. The company employs 51–100 people and is led by founder/CEO Joost Walgemoed, with co-CEO Johan Verschelden appointed in February 2022 to drive the next growth phase.
Specific technology architecture, AI capabilities, pricing tiers, and revenue figures are not disclosed in available sources, limiting granular due diligence. No patents, certifications, or named customer logos are publicly listed, and the company has not disclosed ARR, headcount trend data, or valuation.
Blanco firmographics
Firmographics- Name
- Blanco
- Website
- https://blanco.services
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blanco WealthTech is a B2B subscription software platform founded in 2015 in Amsterdam that helps independent wealth and asset managers professionalize operations, serving over 150 clients across six European countries led by the Netherlands, Germany, and Belgium.
- Ownership category
- akta.pro rank
Blanco industry classification
Industry- Product category
- Wealth Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Private Banking Cross-Border & International Wealth Services (FSABADAL)
Keywords
Where Blanco is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Blanco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- WealthTech Platform Services: Blanco WealthTech generates revenue through providing technology platform services to wealth management clients. The company focuses on professionalizing and improving services for over 150 clients across six countries, indicating a B2B service model serving financial advisory and wealth management firms.
Go-to-market motion1 record
Distribution channels1 record
Blanco product offering
Product offeringCore offering
Blanco provides a unified wealth management technology platform that helps wealth and asset managers professionalize their services, scale operations, and enhance product development. The platform serves over 150 wealth management clients across six European countries, with a focus on operational efficiency and service quality for financial advisory firms.
Product overview
Blanco operates as a unified wealth management technology (WealthTech) platform. The company offers a single core product—Blanco WealthTech—designed to serve wealth management firms across multiple European markets including the Netherlands, Germany, and Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Blanco WealthTech Platform
Companies that use Blanco
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Blanco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blanco partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Blanco competitors and assessment
Company assessmentDirect peers
- Addepar: Wealth management technology platform serving advisors, family offices, and private banks with portfolio analytics and reporting. Directly comparable to Blanco in target customer (wealth advisory firms) and core platform proposition, though primarily US-anchored.
- Backbase: Amsterdam-based digital banking and wealth engagement platform serving European banks and wealth managers. Highly comparable as a fellow Dutch-headquartered B2B platform serving European financial institutions, including wealth management segments.
- Orion Advisor Technology: Technology platform serving financial advisors with portfolio accounting, reporting, CRM, and practice management. Directly comparable WealthTech SaaS proposition to Blanco, primarily serving RIAs and advisory firms.
- InvestCloud: Cloud-based wealth management platform offering portfolio management, reporting, and digital advice to financial institutions globally. Closely comparable to Blanco's SaaS wealth platform model and enterprise B2B GTM motion.
- FNZ: Global wealth management technology platform serving financial institutions with end-to-end investment and administration tooling. Comparable to Blanco as a B2B WealthTech platform powering advisory and wealth management firms, though at much larger global scale.
Broad incumbents
- SS&C Advent (Black Diamond): Wealth management technology suite (including Black Diamond and Advent) within SS&C's broader financial software portfolio. Comparable target customer (advisory firms, wealth managers) but embedded in a much larger diversified technology incumbent.
- Envestnet: Large US-listed provider of wealth management technology, data, and advisory solutions to financial advisors and institutions. Comparable end market and platform category, though significantly broader in scale and product portfolio than Blanco.
- Avaloq: Established Swiss wealth management software provider (now part of NEC) serving large private banks with comprehensive core banking and wealth platforms. Broader incumbent serving overlapping customers (European private banks/wealth managers) but at much greater scale and scope.
Emerging players
- Canopy: Practice management and accounting software for financial advisors and wealth managers. Comparable B2B SaaS proposition to wealth advisory firms, though smaller and more US-focused than Blanco's European footprint.
- Wealthbox: CRM and practice management platform purpose-built for financial advisors. Comparable in serving small-to-mid-sized advisory firms with subscription SaaS tooling, though narrower in scope than Blanco's wealth management platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blanco social profiles
Digital presenceBlanco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blanco leadership team
Management profileNumber of profiles
Profiles4 records
Blanco funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blanco M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blanco
What does Blanco do?
Blanco provides a unified wealth management technology platform that helps wealth and asset managers professionalize their services, scale operations, and enhance product development. The platform serves over 150 wealth management clients across six European countries, with a focus on operational efficiency and service quality for financial advisory firms.
Is Blanco a public or private company?
Blanco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blanco founded?
Blanco was founded in 2015. It employs 11 to 50 people.
Where is Blanco based?
Blanco is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Blanco make money?
One revenue line is on record: wealthTech Platform Services.
Who are Blanco's main competitors?
Direct peers on record are Addepar, Backbase, Orion Advisor Technology, InvestCloud and FNZ. Broad incumbents are SS&C Advent (Black Diamond), Envestnet and Avaloq. Emerging players are Canopy and Wealthbox.
Does Blanco have an API?
No public API is recorded for Blanco.
What industry is Blanco in?
Blanco's product category is Wealth Management Software. Its primary akta.pro industry code is FSABADAL, Private Banking Cross-Border & International Wealth Services. Its NAICS code is 518 and its SIC code is 7370.