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Elm Street Technology

Full company profile

uuid0002hbp

Namestring
Elm Street Technology
Legal namestring
Elm Street Technology, LLC
Company typeenum
Private
Founded yearint
2016
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersFrisco, United States
HQ citystring
Frisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
real estate marketing software, real estate CRM, IDX property search, marketing automation, lead generation tools
Industry2 codes
1Marketing Automation Platforms & Services
CodeBPAFAFACPrimaryYes
2Email Marketing Services (Campaigns, Deliverability, Lifecycle)
CodeBPAFAKABPrimaryNo
NAICS code2 codes
  • Custom Computer Programming Services541511
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Real Estate Technology Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1SaaS Subscriptions
TypeSubscription Recurring
Description

Elm Street Technology generates revenue through subscription-based pricing for its Elevate platform and individual products (IDX Broker, IXACT Contact, OutboundEngine, Aiva, VoicePad). The company offers multiple product tiers and solutions, suggesting a recurring subscription revenue model.

elmstreet.com
2Professional Services
TypeProfessional Services
Description

Implementation, setup, and support services for real estate professionals adopting the platform, including onboarding assistance and training.

elmstreet.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise subscription with full platform access
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based pricing tailored to customer requirements. Full access to Elevate platform products including IDX Broker, IXACT Contact, OutboundEngine, Aiva, and VoicePad.

elmstreet.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 record
1Elevate
Description

Real estate marketing services and technology platform serving real estate professionals across North America

elmstreet.com
Core offering1 text field

Elm Street Technology operates the Elevate platform, an integrated real estate marketing and technology ecosystem for real estate professionals across the US and Canada. The platform bundles multiple proprietary software products — IDX Broker (MLS property search and lead capture), IXACT Contact (CRM and contact management), OutboundEngine (email marketing automation), Aiva (AI assistant), and VoicePad (voice-based lead capture) — into end-to-end solutions that help agents, brokers, and teams generate leads, manage client relationships, and automate marketing.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Elm Street Technology offers a unified platform architecture called Elevate, which provides a complete set of technology solutions for real estate professionals across North America. The platform integrates multiple products including IDX Broker (MLS property search and lead generation), IXACT Contact (CRM and contact management), OutboundEngine (marketing automation, acquired September 2021), Aiva, and VoicePad—all designed to help agents, brokers, and teams connect, convert, and retain clients through end-to-end solutions for sales and marketing.

Product and service6 records
1Elevate Platform
CategoryPlatform
Description

Comprehensive end-to-end real estate marketing services and technology platform used across the US and Canada, integrating multiple tools to help real estate professionals connect, convert, and retain clients.

2IDX Broker
CategoryIDX / Property Search Software
Description

Real estate software solution providing MLS property search, listing management, lead generation, and website features for real estate professionals and their websites.

3IXACT Contact
CategoryReal Estate CRM
Description

Contact management and CRM solution designed for real estate agents, providing automated follow-up, client nurturing, and relationship-building capabilities.

4OutboundEngine
CategoryMarketing Automation
Description

Marketing automation software providing email marketing, drip campaigns, and automated client communication tools for real estate professionals, now integrated into the Elevate platform.

5Aiva
CategoryAI Assistant
Description

AI-powered assistant integrated into the Elm Street platform that provides automated communications and lead response capabilities for real estate marketing and client engagement.

6VoicePad
CategoryVoice Lead Capture
Description

Voice-based lead capture solution offered within the Elm Street technology ecosystem, enabling real estate agents and brokers to capture and manage leads through phone interactions.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-09-27
Description

Elm Street Technology acquired OutboundEngine, a marketing automation software company based in Austin, Texas, on September 27, 2021. This acquisition aimed to enhance Elm Street's Elevate platform with marketing automation capabilities including email marketing, drip campaigns, and automated client communication tools.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Elm Street Technology

Real Estate Technology Softwareelmstreettechnology.com

Elm Street Technology firmographics

Firmographics
Name
Elm Street Technology
Legal name
Elm Street Technology, LLC
Website
https://elmstreettechnology.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Elm Street Technology industry classification

Industry
Product category
Real Estate Technology Software
NAICS
Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Marketing Automation Platforms & Services (BPAFAFAC)
akta.pro secondary industry
Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

  • Real estate marketing software
  • Real estate CRM
  • IDX property search
  • Marketing automation
  • Lead generation tools

Where Elm Street Technology is headquartered

Location

Headquarters

HQ city
Frisco
HQ country
United States
HQ region
North America

Markets served

Elm Street Technology business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Subscriptions: Elm Street Technology generates revenue through subscription-based pricing for its Elevate platform and individual products (IDX Broker, IXACT Contact, OutboundEngine, Aiva, VoicePad). The company offers multiple product tiers and solutions, suggesting a recurring subscription revenue model.
  2. Professional Services: Implementation, setup, and support services for real estate professionals adopting the platform, including onboarding assistance and training.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise subscription with full platform access

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Elm Street Technology product offering

Product offering

Core offering

Elm Street Technology operates the Elevate platform, an integrated real estate marketing and technology ecosystem for real estate professionals across the US and Canada. The platform bundles multiple proprietary software products — IDX Broker (MLS property search and lead capture), IXACT Contact (CRM and contact management), OutboundEngine (email marketing automation), Aiva (AI assistant), and VoicePad (voice-based lead capture) — into end-to-end solutions that help agents, brokers, and teams generate leads, manage client relationships, and automate marketing.

Product overview

Elm Street Technology offers a unified platform architecture called Elevate, which provides a complete set of technology solutions for real estate professionals across North America. The platform integrates multiple products including IDX Broker (MLS property search and lead generation), IXACT Contact (CRM and contact management), OutboundEngine (marketing automation, acquired September 2021), Aiva, and VoicePad—all designed to help agents, brokers, and teams connect, convert, and retain clients through end-to-end solutions for sales and marketing.

Differentiator

Problem solved

Functional benefit

Brands

  • Elevate: Real estate marketing services and technology platform serving real estate professionals across North America

Products and services

  • Elevate Platform Comprehensive end-to-end real estate marketing services and technology platform used across the US and Canada, integrating multiple tools to help real estate professionals connect, convert, and retain clients.
  • IDX Broker Real estate software solution providing MLS property search, listing management, lead generation, and website features for real estate professionals and their websites.
  • IXACT Contact Contact management and CRM solution designed for real estate agents, providing automated follow-up, client nurturing, and relationship-building capabilities.
  • OutboundEngine Marketing automation software providing email marketing, drip campaigns, and automated client communication tools for real estate professionals, now integrated into the Elevate platform.
  • Aiva AI-powered assistant integrated into the Elm Street platform that provides automated communications and lead response capabilities for real estate marketing and client engagement.
  • VoicePad Voice-based lead capture solution offered within the Elm Street technology ecosystem, enabling real estate agents and brokers to capture and manage leads through phone interactions.

Companies that use Elm Street Technology

Customer profile

Segments3 records

Ideal customer profiles3 records

Elm Street Technology technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Elm Street Technology partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • OutboundEnginecoreStrategic or Co-development Partner · 27 September 2021Elm Street Technology acquired OutboundEngine, a marketing automation software company based in Austin, Texas, on September 27, 2021. This acquisition aimed to enhance Elm Street's Elevate platform with marketing automation capabilities including email marketing, drip campaigns, and automated client communication tools.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Elm Street Technology competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Elm Street Technology social profiles

Digital presence

Elm Street Technology financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Elm Street Technology leadership team

Management profile

Number of profiles

Profiles3 records

Elm Street Technology subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Elm Street Technology funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Elm Street Technology M&A and investment

M&A and investment

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elm Street Technology

What does Elm Street Technology do?

Elm Street Technology operates the Elevate platform, an integrated real estate marketing and technology ecosystem for real estate professionals across the US and Canada. The platform bundles multiple proprietary software products — IDX Broker (MLS property search and lead capture), IXACT Contact (CRM and contact management), OutboundEngine (email marketing automation), Aiva (AI assistant), and VoicePad (voice-based lead capture) — into end-to-end solutions that help agents, brokers, and teams generate leads, manage client relationships, and automate marketing.

Is Elm Street Technology a public or private company?

Elm Street Technology is a private company. It is classified as private equity controlled and is currently operating.

When was Elm Street Technology founded?

Elm Street Technology was founded in 2016. It employs 101 to 250 people.

Where is Elm Street Technology based?

Elm Street Technology is headquartered in Frisco, United States, in the North America region.

How does Elm Street Technology make money?

Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services.

Does Elm Street Technology have an API?

No public API is recorded for Elm Street Technology.

What industry is Elm Street Technology in?

Elm Street Technology's product category is Real Estate Technology Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541511 and its SIC code is 7372.

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Live signals
PR NewswireElm Street Technology Appoints Byron McDuffee as Chief Executive OfficerElm Street Technology, a provider of residential real estate technology and marketing solutions backed by private investment firm Aquiline Capital Partners, appointed Byron McDuffee as Chief Executive Officer effective July 14, 2022. McDuffee brings experience from his recent role as COO of DealerSocket, a global SaaS company serving auto dealers, and as Senior Vice President at Equifax, where he focused on process re-engineering and market expansion. The company stated it expects McDuffee to drive continued and accelerated growth while expanding its market position in the real estate technology sector.MarTech SeriesElm Street Technology Acquires Digital Marketing OutboundengineElm Street Technology, a provider of residential real estate technology, has acquired OutboundEngine, a marketing automation software company based in Austin, Texas. This acquisition strengthens Elm Street's Elevate platform, expanding its service offerings in real estate marketing and productivity for agents and brokerages across the United States and Canada. The partnership aims to enhance user experience and service scope for both companies' client bases in real estate and lending sectors.PR NewswireElm Street Technology Acquires Flow ROI, Bringing Transaction Management Capabilities To ElevateElm Street Technology announced the acquisition of Flow ROI, a real estate transaction management software provider, to enhance its Elevate platform offerings. The deal marks Elm Street Technology's eighth acquisition since its 2016 founding and second in two weeks, signaling aggressive growth plans for 2021. Flow ROI's transaction management capabilities will be integrated into the Elevate platform, which serves tens of thousands of real estate professionals across the United States.GlobeNewswireElm Street Technology Announces Acquisition of eMerge and Announces the Launch of 3sixtyfive, a Full-Service Creative and Digital Marketing AgencyElm Street Technology acquired eMerge, a real estate marketing automation provider, and launched 3sixtyfive, a full-service creative and digital marketing agency. The acquisition, for an undisclosed amount, is the fifth strategic acquisition in 24 months, aiming to integrate eMerge's platform with EST's 30,000+ customers.GlobeNewswireElm Street Technology Announces Strategic Acquisition of Consolidated KnowledgeElm Street Technology announced the acquisition of Consolidated Knowledge, a technology platform provider for residential real estate and multi-family industries. The deal adds Consolidated Knowledge's customers, including SRE Matrix, to EST's portfolio of marketing and technology products. EST plans to integrate the acquired platforms to offer a single technology solution for real estate professionals.GlobeNewswireElm Street Technology Poised for Growth, Launches Elevate for Real EstateElm Street Technology launched Elevate, a digital marketing system for real estate agents, after acquiring Listingbook and RLS2000. The platform integrates Listingbook's client servicing with RLS2000's automated marketing, aiming to provide a single vendor for lead generation and client retention. The company plans to roll up additional technology and marketing firms.