RealAdvisor
RealAdvisor is a Switzerland-based real estate technology platform that offers free AVM-powered home valuations and market insights to consumers, then monetizes by selling exclusive, geographically-targeted qualified seller leads to licensed real estate agents across six countries.
- Company typePrivate
- Founded2017
- HeadquartersCointrin, Switzerland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What RealAdvisor does
RealAdvisor is a Switzerland-based real estate technology platform, founded in June 2017 and operating as AI Partners SA, that connects home buyers and sellers with licensed real estate agents across six countries: the United States, France, Germany, Spain, Italy, and Switzerland. The company runs a B2B2C model in which consumers receive free services — including an Automated Valuation Model (AVM)-based home value estimator, housing market analytics, and a free 360-degree virtual tour creation tool (RealAdvisor VR) — and are then matched with vetted local agents. The AVM is described as a statistical regression (a form of AI) that calculates current market value from historical transactions and current listings; supporting products include dedicated housing market reports at the country and US state level.
The company's monetization is concentrated on the B2B side via RealAdvisor Pro, a sales-led lead generation platform where licensed agents pay a quote-based marketing fee for exclusive, geographically-targeted qualified seller leads, with a minimum 6-month commitment and a recommended catchment area of at least 80,000 people. Agents are supported by a proprietary CRM, lead-conversion scripts, and integrations with Follow-Up Boss, KV Core, Real Geeks, and Zapier. RealAdvisor has facilitated more than 70,000 qualified seller introductions to 600+ partner agents and over 1,000 home sales through the platform. The company has raised approximately $2.07 million in a single disclosed funding round (May 2020) and acquired PapayaPods in January 2019; it has not filed for an IPO and remains privately held.
RealAdvisor firmographics
Firmographics- Name
- RealAdvisor
- Legal name
- AI Partners SA
- Website
- https://realadvisor.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RealAdvisor is a Switzerland-based real estate technology platform that offers free AVM-powered home valuations and market insights to consumers, then monetizes by selling exclusive, geographically-targeted qualified seller leads to licensed real estate agents across six countries.
- Ownership category
- akta.pro rank
RealAdvisor industry classification
Industry- Product category
- Real Estate Technology (Proptech)
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where RealAdvisor is headquartered
LocationHeadquarters
- HQ city
- Cointrin
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
RealAdvisor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Free Services: RealAdvisor provides free home valuation, market insights, and virtual tour creation tools to consumers at no charge. Revenue is generated indirectly through the agent matching service when consumers hire referred agents.
- Agent Lead Generation: RealAdvisor charges real estate agents for access to qualified seller leads. Agents pay a marketing investment fee based on the number of desired leads and their operating region. Leads are exclusive (sent to only one agent) with geographic distribution limited to ensure lead quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer tier - Home valuation and agent matching at no cost |
| Freemium | Others | Free virtual tour tier - 99 virtual tours free of charge |
| Subscription | Multi-year contract | Agent lead generation - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RealAdvisor product offering
Product offeringCore offering
RealAdvisor provides free online home valuation powered by an AI-based Automated Valuation Model (AVM), housing market reports and trend data, and a virtual tour creation tool for property listings. Its monetized offering is a lead generation platform (RealAdvisor Pro) that connects qualified home sellers with licensed real estate agents operating in defined ZIP code territories. Consumers access valuation and agent matching at no cost, while agents pay a marketing investment fee for exclusive, geographically matched seller leads.
Product overview
RealAdvisor is a real estate technology platform offering a unified suite of services for home buyers and sellers. The core platform includes a Home Value Estimator (free AVM-based valuation tool) and Housing Market reports (state and national market analysis). Two complementary sub-products extend the offering: RealAdvisor VR enables free 360° virtual tour creation for property listings, while RealAdvisor Pro provides a lead generation and CRM platform for real estate agents. The platform operates across the United States, France, Germany, Spain, Italy, and Switzerland, connecting users with licensed real estate agents.
Differentiator
Problem solved
Functional benefit
Brands
- RealAdvisor VR: A free virtual tour creation service for real estate agents, allowing them to create 360 degree virtual tours using smartphone cameras.
- RealAdvisor Pro
Products and services
- Home Value Estimator Free online home valuation tool that estimates current market value in 2 minutes using a proprietary AVM based on statistical regression AI. Accessible without registration, it provides current market value, past transactions, property owners, and tax assessments for individual homeowners and prospective buyers.
- Housing Market Reports Educational platform offering housing market reports, price evolution, inventory data, and regional market analysis across US states and international markets (France, Germany, Spain, Italy, Switzerland). Targeted at home buyers, sellers, and researchers seeking market transparency.
- RealAdvisor VR Free virtual tour creation and hosting tool that lets users upload 360-degree images (captured via smartphone or 360 camera), link them together, and share or embed the resulting tours on property portals and agent websites. Designed for real estate agents and homeowners marketing properties, with Pro tiers available beyond the 99-tour free limit.
- RealAdvisor Pro Lead generation and CRM platform for licensed real estate agents, providing exclusive, ZIP-code-targeted qualified seller leads, sales scripts, and CRM integrations (Follow-Up Boss, KV Core, Real Geeks via Zapier). Requires a minimum 6-month commitment and targets agents operating in catchment areas of at least 80,000 people.
Quantifiable outcome
- Property listings with virtual tours receive 85%+ more clicks
- +2 more outcomes
Companies that use RealAdvisor
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
RealAdvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
RealAdvisor partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
RealAdvisor competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RealAdvisor social profiles
Digital presenceRealAdvisor compliance and trust
Trust signalCompliance1 record
RealAdvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealAdvisor leadership team
Management profileNumber of profiles
Profiles3 records
RealAdvisor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealAdvisor M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealAdvisor
What does RealAdvisor do?
RealAdvisor provides free online home valuation powered by an AI-based Automated Valuation Model (AVM), housing market reports and trend data, and a virtual tour creation tool for property listings. Its monetized offering is a lead generation platform (RealAdvisor Pro) that connects qualified home sellers with licensed real estate agents operating in defined ZIP code territories. Consumers access valuation and agent matching at no cost, while agents pay a marketing investment fee for exclusive, geographically matched seller leads.
Is RealAdvisor a public or private company?
RealAdvisor is a private company. It is classified as venture growth investor backed and is currently operating.
When was RealAdvisor founded?
RealAdvisor was founded in 2017. It employs 101 to 250 people.
Where is RealAdvisor based?
RealAdvisor is headquartered in Cointrin, Switzerland, in the Europe region.
How does RealAdvisor make money?
Two revenue lines are on record. Consumer Free Services are the primary driver. The others are agent Lead Generation.
Does RealAdvisor have an API?
No public API is recorded for RealAdvisor.
What industry is RealAdvisor in?
RealAdvisor's product category is Real Estate Technology (Proptech). Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal. Its NAICS code is 53121 and its SIC code is 6531.