Honey-Can-Do International
Honey-Can-Do International is a direct-to-consumer e-commerce retailer of home storage and organization products, serving individual households across the US, Canada, the UK, the EU, and Japan through a Shopify storefront selling shelving, laundry, closet, kitchen, bath, and garage organization goods.
- Company typePrivate
- Founded2008
- HeadquartersBerkeley, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Honey-Can-Do International firmographics
Firmographics- Name
- Honey-Can-Do International
- Legal name
- Can Do Brands, LLC
- Website
- https://honeycando.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Honey-Can-Do International is a direct-to-consumer e-commerce retailer of home storage and organization products, serving individual households across the US, Canada, the UK, the EU, and Japan through a Shopify storefront selling shelving, laundry, closet, kitchen, bath, and garage organization goods.
- Ownership category
- akta.pro rank
Where Honey-Can-Do International is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honey-Can-Do International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer sales of home storage and organization products. Products are sold individually at various price points ranging from budget-friendly items to premium shelving units. Revenue is one-time transactional rather than recurring, driven by e-commerce orders through their Shopify platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual home organization products sold at unit prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Honey-Can-Do International product offering
Product offeringCore offering
Honey-Can-Do International sells its own-branded home organization, storage, and household products directly to consumers through its own e-commerce store. The product range spans shelving, laundry carts, drying racks, hampers and sorters, hangers, wardrobes, shoe storage, garment racks, storage and cleaning carts, garage storage, holiday décor storage, trash cans, kitchen and bath organizers, baskets, accent furniture, mattresses, and pizza ovens. Its proprietary flagship offering is the Perch Neat Spaces Wall Storage System, a modular, magnetic-mounting organization platform.
Product overview
Honey-Can-Do International is a home organization and storage products company offering a comprehensive portfolio of space-saving solutions across multiple categories. The product line centers on the proprietary Perch Neat Spaces Wall Storage System, a magnetic and modular vertical wall storage solution. Core offerings include shelving units with capacities from 200 to 800 lbs, laundry care products (drying racks, hampers, sorters, ironing boards), closet organization (wardrobes, shoe storage, garment racks, bed risers), and garage storage solutions. The company also offers kitchen products (baker's racks, food dispensers, sink organization), bathroom accessories, accent furniture, and seasonal holiday storage. Recent additions include Revo brand mattresses (gel memory foam and hybrid) and Stoke outdoor pizza ovens. The company was recently acquired by Can Do Brands.
Differentiator
Problem solved
Functional benefit
Brands
- Perch Neat Spaces: Wall storage system that is magnetic and modular, designed for home office, kitchen, living room organization.
- Revo Mattresses
Products and services
- Perch Neat Spaces Wall Storage System Proprietary modular wall storage system using magnetic mounting to organize kitchen and home items; aimed at homeowners and renters seeking configurable storage.
- Shelving & Racks Freestanding and wall shelving units sold to consumers for general home storage.
- Laundry Carts Rolling and stationary laundry carts for household laundry rooms and bedrooms.
- Drying Racks Indoor drying racks for air-drying laundry in homes and apartments.
- Hampers & Sorters Laundry hampers and laundry sorters for household clothing collection.
- Ironing Boards & Covers Ironing boards and replacement covers for household garment care.
- Hangers Standard, specialty and multi-pack hangers for closet and wardrobe use.
- Wardrobes Freestanding wardrobes and armoires for bedroom clothing storage.
- Shoe Storage Shoe racks and shoe storage organizers for entryways and closets.
- Clothing & Garment Racks Freestanding garment racks for hanging clothes in bedrooms, closets and laundry areas.
- Storage & Cleaning Carts Rolling carts for storage and household cleaning supplies.
- Garage Storage Shelving, bins and organizers for residential garage storage.
- Holiday Décor Storage Containers and organizers for storing holiday and seasonal decorations.
- Trash & Waste Cans Indoor and outdoor trash cans and waste bins for residential use.
- Baker's Racks & Carts Kitchen baker's racks and storage carts for residential kitchens.
- Food Dispensers Kitchen food dispensers and storage containers for pantry use.
- Sink Organization Sink caddies and under-sink organizers for kitchen sinks.
- Pizza Makers & Toaster Ovens (Stoke) Pizza ovens and toaster ovens sold under the Stoke sub-brand for home cooks.
- Bath Storage & Accessories Bathroom storage units and accessories for residential bathrooms.
- Shower & Tub Accessories Shower caddies and tub accessories for residential bathrooms.
- Accent Furniture Small accent furniture pieces such as side tables and ottomans for residential spaces.
- Baskets, Boxes, & Totes Woven and fabric baskets, storage boxes and totes for residential organization.
- Bed Risers Bed risers that elevate beds to create under-bed storage.
- Office Carts Rolling office carts for residential home office organization.
- Home Improvement Home improvement accessories and small organizer-style hardware products for residential use.
- Kids Storage & Furniture Storage and furniture items designed for children's bedrooms and play areas.
- Revo Mattresses Mattresses sold under the Revo sub-brand, expanding the platform beyond storage into bedroom sleep products.
Companies that use Honey-Can-Do International
Customer profileSegments2 records
Ideal customer profiles1 record
Honey-Can-Do International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Honey-Can-Do International partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Honey-Can-Do International competitors and assessment
Company assessmentDirect peers
- Whitmor: Whitmor is a direct peer producing hampers, sorters, garment racks, closet organizers, and home storage solutions. It targets similar value-oriented household customers through mass-market retail and online channels.
- InterDesign: InterDesign is a direct peer manufacturing kitchen, bath, and home organization products including storage caddies, hooks, dispensers, and drying racks, distributed through mass-market and online retail channels.
- Seville Classics: Seville Classics is a direct peer specializing in shelving units, rolling carts, drying racks, and home storage organization products that directly overlap with Honey-Can-Do's shelving, laundry cart, and garage storage lines.
- mDesign: mDesign is a direct peer offering a broad line of affordable home organization products including storage bins, baskets, bathroom organizers, and kitchen solutions distributed primarily through Amazon and online channels.
- The Container Store: The Container Store is the closest direct peer, a specialty retailer of storage, organization, closet, and home decluttering products serving both consumers and businesses (Closets by Container Store). Its product mix across shelving, hampers, and modular storage directly overlaps Honey-Can-Do's core assortment.
- Simplehuman: Simplehuman is a direct peer as a designer and DTC-focused brand of premium home organization products including sensor trash cans, soap dispensers, drying racks, and kitchen/bath storage. Both companies combine proprietary product design with direct-to-consumer and online distribution.
Broad incumbents
- Rubbermaid (commercial/home storage): Rubbermaid (now part of Newell Brands) is a broad incumbent in storage and organization, offering totes, carts, shelving, and closet products that compete in the same category as Honey-Can-Do across both consumer and institutional channels.
- Threshold / Made By Design (Target): Target's Threshold and Made By Design home organization private-label lines directly compete on storage bins, baskets, shelving, and closet solutions at value price points, leveraging Target's much larger retail and digital distribution.
- IKEA: IKEA is a global incumbent in affordable home storage and organization, selling shelving units, drying racks, laundry carts, closet solutions, and kitchen storage that overlap directly with Honey-Can-Do's catalog. Both target value-conscious consumers furnishing small-to-medium spaces.
- Wayfair: Wayfair is a dominant online home goods marketplace with an extensive catalog of shelving, storage, laundry, and closet organization products. It competes for the same customer purchases online with much greater assortment and logistics scale than Honey-Can-Do's single-brand Shopify store.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Honey-Can-Do International social profiles
Digital presenceHoney-Can-Do International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honey-Can-Do International leadership team
Management profileNumber of profiles
Profiles3 records
Honey-Can-Do International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honey-Can-Do International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honey-Can-Do International
What does Honey-Can-Do International do?
Honey-Can-Do International sells its own-branded home organization, storage, and household products directly to consumers through its own e-commerce store. The product range spans shelving, laundry carts, drying racks, hampers and sorters, hangers, wardrobes, shoe storage, garment racks, storage and cleaning carts, garage storage, holiday décor storage, trash cans, kitchen and bath organizers, baskets, accent furniture, mattresses, and pizza ovens. Its proprietary flagship offering is the Perch Neat Spaces Wall Storage System, a modular, magnetic-mounting organization platform.
Is Honey-Can-Do International a public or private company?
Honey-Can-Do International is a private company. It is classified as corporate owned and is currently operating.
When was Honey-Can-Do International founded?
Honey-Can-Do International was founded in 2008. It employs 51 to 100 people.
Where is Honey-Can-Do International based?
Honey-Can-Do International is headquartered in Berkeley, United States, in the North America region.
How does Honey-Can-Do International make money?
One revenue line is on record: direct Product Sales.
Who are Honey-Can-Do International's main competitors?
Direct peers on record are Whitmor, InterDesign, Seville Classics, mDesign, The Container Store and Simplehuman. Broad incumbents are Rubbermaid (commercial/home storage), Threshold / Made By Design (Target), IKEA and Wayfair.
Does Honey-Can-Do International have an API?
No public API is recorded for Honey-Can-Do International.