Passenger Clothing
UK-based direct-to-consumer outdoor apparel brand founded in 2012 selling sustainably-made jackets, fleeces, tops, bottoms, and accessories through a Shopify e-commerce site and retail stockists across Europe, North America, and Oceania.
- Company typePrivate
- Founded2012
- HeadquartersNew Milton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Passenger Clothing does
Passenger Clothing is a UK-based direct-to-consumer outdoor apparel brand founded in 2012 and headquartered in New Milton, operating with 101-250 employees. The company designs and sells responsibly-made outdoor clothing across women's, men's, and children's (Little Firs) categories, with core lines including jackets, fleeces, waterproofs, tops, bottoms, change robes, and bags/gear. Its primary differentiator is a sustainability positioning — 74% of products use recycled or organic materials — operationalized through the Plant & Protect initiative, which has planted over 3.6 million trees and protected 259+ million square meters of rainforest as a per-order commitment.
The business runs on a Shopify-powered e-commerce storefront combined with a network of physical retail stockists across the UK, Europe, North America, and Oceania. Pricing spans £13-£209 per SKU with a free-delivery threshold at £75 and a 60-day returns policy; all revenue comes from one-time product purchases with no subscription model. Customer acquisition is multi-channel: organic social (Instagram, TikTok, YouTube, Facebook), paid acquisition (Google, Bing, Meta, TikTok), email marketing via Klaviyo, and content marketing through The Journal blog, supplemented by the Roamers Collective ambassador program.
Revenue mechanics are pure product sales with no disclosed subscription, licensing, or B2B revenue line. The company is privately held with a single institutional funding round of approximately $18.55M led by Growth Partner in May 2023, indicating active scaling rather than mature profitability. No parent company, subsidiaries, M&A activity, or leadership changes were disclosed in the source data.
Passenger Clothing firmographics
Firmographics- Name
- Passenger Clothing
- Legal name
- Passenger Clothing
- Website
- https://passenger-clothing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UK-based direct-to-consumer outdoor apparel brand founded in 2012 selling sustainably-made jackets, fleeces, tops, bottoms, and accessories through a Shopify e-commerce site and retail stockists across Europe, North America, and Oceania.
- Ownership category
- akta.pro rank
Passenger Clothing industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Passenger Clothing is headquartered
LocationHeadquarters
- HQ city
- New Milton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Passenger Clothing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Product Sales: Passenger generates revenue through direct-to-consumer sales of outdoor clothing, footwear, and accessories. Products include jackets, tops, bottoms, fleece, shorts, bags, and gear. All sales are one-time purchases with no subscription model mentioned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single SKU pricing with volume discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Passenger Clothing product offering
Product offeringCore offering
Passenger Clothing designs, sources, and sells outdoor clothing and accessories for men, women, and children, including jackets, fleeces, waterproofs, tops, bottoms, change robes, bags, and outdoor living gear. 74% of products are made from recycled or organic materials, and the brand operates a direct-to-consumer e-commerce model with one tree planted for every order placed.
Product overview
Passenger Clothing is an outdoor clothing brand offering a unified product portfolio across women's, men's, and children's categories. The core offering consists of outerwear (jackets, fleeces, waterproofs), tops (T-shirts, shirts, hoodies), bottoms (shorts, trousers), and accessories/bags. The brand differentiates through a 'responsibly made' positioning with 74% of products containing recycled or organic materials. Additional offerings include outdoor living gear, a children's line (Little Firs), and community programs (Roamers Collective, The Journal). All products are sold via direct-to-consumer e-commerce, built on Shopify platform, with a strong sustainability message tied to tree-planting initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Jackets Women's outerwear collection featuring casual jackets, insulated jackets, gilets, parkas, coats, waterproof jackets, and change robes in relaxed fits made from recycled and organic materials. Designed for women engaged in outdoor activities.
- Women's Fleece Women's fleece clothing including Sherpa fleece, polar fleece, active fleece, hooded fleeces, zip-through fleeces, and fleece shirts, made with recycled polyester materials for warmth during outdoor activities.
- Women's Tops Women's tops including T-shirts, vests, long-sleeve T-shirts, hoodies, sweatshirts, knitwear, and shirts, featuring organic and recycled cotton options for everyday wear and outdoor lifestyle.
- Women's Bottoms Women's bottoms including shorts, dungarees, trousers, leggings, jumpsuits, playsuits, dresses, and skirts, designed for casual outdoor and lifestyle wear.
- Women's Waterproof Jackets Women's waterproof jackets made from recycled materials with PFC-free water repellent finishes, breathable membranes, and taped seams, designed for hiking and outdoor adventures in wet conditions.
- Men's Jackets Men's outerwear including casual jackets, insulated jackets, gilets, waterproof jackets, and change robes in relaxed fits made from recycled and organic materials, designed for men engaged in outdoor activities.
- Men's Tops Men's tops including T-shirts, vests, long-sleeve T-shirts, fleece, shirts, hoodies, sweatshirts, and jumpers, suitable for everyday and outdoor wear.
- Men's Bottoms Men's bottoms including shorts, board shorts, swim shorts, and trousers, designed for outdoor and water-based activities.
- Bags & Gear Outdoor gear including backpacks, cooler bags, dry bags, hip packs, luggage, duffel bags, tote bags, wallets, wash bags, outdoor living items, surf gear, changing robes, and ponchos, designed for outdoor and travel use.
- Change Robes Outdoor changing robes including Sherpa-lined and towel-lined options, designed for surf and water activities. Made with recycled materials to provide warmth and privacy when changing out of wet gear.
- Outdoor Living Outdoor living gear including books, magazines, drinkware, outdoor kitchenware, shelters, furniture, storage, and coolers, complementing the apparel range for outdoor enthusiasts.
- Little Firs Children's outdoor clothing sub-brand designed for young adventurers, featuring the same responsibly-sourced recycled and organic materials used in the adult lines, extending the brand to family buyers.
Quantifiable outcome
- 3,630,975+ trees planted around the world
- +2 more outcomes
Companies that use Passenger Clothing
Customer profileSegments4 records
Ideal customer profiles1 record
Passenger Clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Passenger Clothing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Passenger Clothing competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: US outdoor retailer co-op selling apparel, gear, and packs across private-label and third-party brands — comparable as the dominant specialty channel where outdoor sustainable brands reach consumers.
- Patagonia: Iconic US outdoor apparel brand with deep sustainability credentials and global wholesale — sets the gold standard for environmentally-led outdoor outerwear that Passenger competes against.
- Fjällräven: Swedish heritage outdoor brand with flagship backpacks, outerwear, and travel gear sold globally through DTC and specialty retail — directly comparable on outdoor travel packs, jackets, and sustainability-led positioning.
- Kathmandu: Outdoor and travel apparel brand with strong Oceania presence, selling jackets, packs, and travel gear through DTC and retail — comparable on outdoor travel packs/bags category and ANZ distribution footprint.
Direct peers
- Alpkit: UK-based outdoor clothing and equipment brand selling directly to outdoor enthusiasts — comparable on UK origin, DTC outdoor apparel, and similar price-point positioning for hiking/outdoor use cases.
- Mountain Equipment: UK heritage technical outdoor clothing brand specialising in waterproof jackets, fleeces, and insulation — directly comparable on UK outdoor apparel retail and technical outerwear categories.
- Toad & Co: Outdoor lifestyle apparel brand with strong sustainability messaging, recycled/organic ranges, and DTC + wholesale distribution — comparable in target customer, sustainability positioning, and product breadth.
- Outerknown: Sustainable apparel brand founded by a surfer, focused on organic/recycled materials and circularity — comparable on surf-led brand origin, sustainability credentials, and DTC outdoor apparel model.
- Finisterre: UK-based sustainable outdoor and surf apparel brand selling jackets, fleeces, and changing robes via DTC and stockists — directly comparable on geography, sustainability positioning, and surf/outdoor product mix.
- Cotopaxi: US sustainable outdoor brand focused on responsibly-made apparel, packs, and gear sold via DTC — comparable on sustainability-led mission, outdoor apparel range, and packs/bags offering.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Passenger Clothing social profiles
Digital presencePassenger Clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passenger Clothing leadership team
Management profileNumber of profiles
Passenger Clothing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passenger Clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passenger Clothing
What does Passenger Clothing do?
Passenger Clothing designs, sources, and sells outdoor clothing and accessories for men, women, and children, including jackets, fleeces, waterproofs, tops, bottoms, change robes, bags, and outdoor living gear. 74% of products are made from recycled or organic materials, and the brand operates a direct-to-consumer e-commerce model with one tree planted for every order placed.
Is Passenger Clothing a public or private company?
Passenger Clothing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Passenger Clothing founded?
Passenger Clothing was founded in 2012. It employs 101 to 250 people.
Where is Passenger Clothing based?
Passenger Clothing is headquartered in New Milton, United Kingdom, in the Europe region.
How does Passenger Clothing make money?
One revenue line is on record: product Sales.
Who are Passenger Clothing's main competitors?
Broad incumbents on record are REI Co-op, Patagonia, Fjällräven and Kathmandu. Direct peers are Alpkit, Mountain Equipment, Toad & Co, Outerknown, Finisterre and Cotopaxi.
Does Passenger Clothing have an API?
No public API is recorded for Passenger Clothing.
What industry is Passenger Clothing in?
Passenger Clothing's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAA, Camping, Hiking & Backpacking Gear Retail, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.