Mobify
Mobify, founded in 2007 in Vancouver, provides a headless commerce API platform (now nested within Salesforce Commerce Cloud) that decouples front-end and back-end commerce for B2C and B2B enterprise retailers and brands, generating revenue via subscription and professional services.
- Company typePrivate
- Founded2007
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mobify does
Mobify is a Vancouver, Canada-based technology company founded in 2007 that originally positioned itself as a provider of Progressive Web Apps for retailers and brands seeking mobile commerce capabilities. According to the input data, the company's product surface has evolved into a headless commerce platform delivered as part of Salesforce Commerce Cloud, exposing a comprehensive set of commerce and data APIs that decouple the front-end presentation layer from the back-end commerce engine. The technical core consists of headless commerce APIs with support for custom API endpoints, API response caching, always-on security, and global infrastructure that has handled more than 10 billion API calls over Cyber Week with 99.99% historical uptime. The platform is positioned for B2C and B2B buyers, including social, marketplace, in-store kiosk, and B2B buyer portal use cases.
Mobify operates an enterprise go-to-market motion built on direct field sales ("Talk to an expert" / "Request a call" CTAs) complemented by a tier-1 implementation partner ecosystem (Publicis Sapient, Capgemini, Deloitte) and technology integrations with Algolia, NewStore, and Sitecore. Revenue is generated through subscription-based platform fees (Commerce Cloud subscription) and professional services including implementation, expert coaching, and 24/7 support. The company has executed three acquisitions (Dónde and Jeapie in December 2015; Pathful in April 2016) and raised approximately $27.76M across four disclosed funding rounds between 2014 and 2017, with the last raise being a $15M Series B in September 2017. No public customer logos, ARR, or headcount trend data are available in the input, and a notable data characteristic is that post-2017 operational evidence is absent, while product descriptions are framed inside the Salesforce Commerce Cloud narrative.
Mobify firmographics
Firmographics- Name
- Mobify
- Website
- https://mobify.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mobify, founded in 2007 in Vancouver, provides a headless commerce API platform (now nested within Salesforce Commerce Cloud) that decouples front-end and back-end commerce for B2C and B2B enterprise retailers and brands, generating revenue via subscription and professional services.
- Ownership category
- akta.pro rank
Mobify industry classification
Industry- Product category
- Headless Commerce Platform
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Mobify is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Mobify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Commerce Cloud Platform Subscription: Cloud-based headless commerce platform sold as subscription to enterprise customers
- Professional Services: Implementation services, expert coaching sessions, and 24/7 phone and developer support
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Mobify product offering
Product offeringCore offering
Mobify provides a headless commerce platform that decouples the front-end presentation layer from back-end commerce systems using an API-first architecture. The platform enables retailers, brands, and B2B businesses to build custom storefronts with their preferred front-end frameworks and deliver commerce experiences across web, mobile, social media, marketplaces, in-store kiosks, and B2B buyer portals. The offering is sold primarily as a cloud-based subscription with accompanying professional services for implementation and support.
Product overview
Mobify operates as part of Salesforce Commerce Cloud's headless commerce platform, providing a decoupled commerce architecture that separates the front-end presentation layer from back-end commerce services. The platform offers headless APIs enabling businesses to build custom storefronts using their preferred front-end framework while leveraging Salesforce's commerce capabilities including B2C Commerce, B2B Commerce, Order Management, and Commerce AI. Related products include Composable Storefront for accelerated ROI and Data 360 for unified customer data.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Commerce Cloud Headless Commerce Platform A headless commerce platform enabling B2C and B2B businesses to deliver commerce experiences across any touchpoint through APIs, including web, mobile, social media, marketplaces, in-store kiosks, and B2B buyer portals. Provides decoupled front-end architecture with complete API control over commerce capabilities, targeted at enterprise retailers, brands, and B2B organizations with dedicated development teams.
Quantifiable outcome
- 99.99% historical uptime
- +1 more outcomes
Companies that use Mobify
Customer profileSegments3 records
Ideal customer profiles2 records
Mobify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mobify partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Publicis SapientcoreImplementation partner for headless commerce deployments, helping enterprises implement and customize the platform
- CapgeminicoreSystem integrator providing consulting and implementation services for Commerce Cloud headless solutions
- DeloittecoreProfessional services firm offering implementation and transformation services for headless commerce
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mobify competitors and assessment
Company assessmentDirect peers
- commercetools: API-first, headless commerce platform targeting enterprise B2B and B2C brands — the closest functional and architectural analogue to Mobify's headless commerce offering.
- BigCommerce: Open SaaS commerce platform with explicit headless and API-first capabilities, serving mid-market and enterprise brands — directly comparable customer base and architecture.
- Spryker: Enterprise-grade, API-first composable commerce platform for B2B and B2B2C, focused on complex commerce scenarios — directly comparable to Mobify's enterprise positioning.
- Elastic Path: Pioneer in headless and composable commerce with a developer-first API platform targeting enterprise brands — an established specialist competitor in the same niche.
Broad incumbents
- Shopify (Hydrogen / Shopify Plus): Largest commerce platform with an expanding headless footprint (Hydrogen, Oxygen) and enterprise tier (Shopify Plus); competes with Mobify for enterprise retailers seeking decoupled front-ends.
- Adobe Commerce (Magento): Enterprise commerce suite from Adobe offering headless capabilities (Adobe Commerce Cloud) and a large implementation partner network overlapping with Mobify's SI ecosystem.
- Salesforce Commerce Cloud: Mobify's parent platform; the broader Commerce Cloud suite (B2C, B2B, OMS, Commerce AI) that Mobify's headless APIs plug into — both a distribution channel and a competing/complementary offering.
Emerging players
- Vue Storefront: Open-source headless storefront and PWA front-end layer that integrates with multiple commerce backends; closest conceptual analogue to Mobify's original Progressive Web App roots.
- Swell: Headless commerce platform with strong API and customization capabilities targeting modern DTC and B2B brands — comparable architecture and developer-first ethos.
Others
- Algolia: Search and discovery API partner integrated into Mobify's headless reference architecture; representative of the broader composable ecosystem in which Mobify competes and partners.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobify social profiles
Digital presenceMobify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobify leadership team
Management profileNumber of profiles
Mobify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobify M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobify
What does Mobify do?
Mobify provides a headless commerce platform that decouples the front-end presentation layer from back-end commerce systems using an API-first architecture. The platform enables retailers, brands, and B2B businesses to build custom storefronts with their preferred front-end frameworks and deliver commerce experiences across web, mobile, social media, marketplaces, in-store kiosks, and B2B buyer portals. The offering is sold primarily as a cloud-based subscription with accompanying professional services for implementation and support.
When was Mobify founded?
Mobify was founded in 2007. It employs 101 to 250 people.
Where is Mobify based?
Mobify is headquartered in Vancouver, Canada, in the North America region.
How does Mobify make money?
Two revenue lines are on record. Commerce Cloud Platform Subscription is the primary driver. The others are professional Services.
Who are Mobify's main competitors?
Direct peers on record are commercetools, BigCommerce, Spryker and Elastic Path. Broad incumbents are Shopify (Hydrogen / Shopify Plus), Adobe Commerce (Magento) and Salesforce Commerce Cloud. Emerging players are Vue Storefront and Swell. Algolia is listed as an others.
Does Mobify have an API?
Yes. Salesforce Commerce Cloud's headless commerce platform provides headless APIs that enable businesses to integrate commerce capabilities into any digital touchpoint. The APIs allow developers to build custom storefronts, connect all touchpoints and back-office sources, turn any channel into a buying channel, and create custom API endpoints for specific use cases. Developer documentation is at developer.salesforce.com/docs.
What industry is Mobify in?
Mobify's product category is Headless Commerce Platform. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms.