PhishLabs

What PhishLabs does

PhishLabs operates as Fortra's Brand Protection division, providing a Digital Risk Protection Platform that detects and remediates brand impersonation, phishing, domain abuse, counterfeiting, social media fraud, and dark web credential exposure across web, social media, mobile app stores, and dark web channels. The platform combines automated detection across these surfaces with analyst-reviewed prioritization and orchestrated takedown workflows, supported by a curated web application for threat intelligence management and a Custom Threat Intelligence Snapshot offering used for enterprise lead generation. Modular product components include Domain Monitoring, Phishing Protection, Social Media Protection, Dark Web Monitoring, Counterfeit Protection, and Fraud Prevention, sold as subscription add-ons alongside the core platform.

The company generates revenue through enterprise annual subscription contracts sold via a consultative field sales motion, with quote-based pricing and tailored threat intelligence deliverables rather than self-service or transparent list pricing. The customer base consists of large enterprises across financial services (Citi, Bank of America, Scotiabank, Truist), technology and SaaS (GoDaddy, TikTok, Uber, Match Group), professional services (Deloitte, PwC), travel and hospitality (Delta, Airbnb), telecom (Bell Canada), HR/payroll (ADP), and insurance (Progressive). Marketing is conducted through threat research content, webinars, customer case studies, G2 peer reviews, and gated threat intelligence reports targeting enterprise security decision-makers.

PhishLabs was founded in 2008 and is headquartered in Charleston, South Carolina, with 101–250 employees. It has raised approximately $31.7M across four funding rounds (2013, 2015, 2017, 2018) from Alerion Ventures, LLR Partners, and Fulcrum Equity Partners, and acquired BrandProtect in May 2018 to consolidate its digital risk protection footprint. The company now operates as a division of Fortra, LLC, a private cybersecurity software parent, with platform positioning that enables cross-sell with Fortra's broader data security, email security, and offensive security products. International expansion is signaled by localized platform pages in French, German, and Spanish.

Name

PhishLabs

Legal name

Fortra, LLC

Website

https://phishlabs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

PhishLabs operates Fortra's Brand Protection division, offering an enterprise Digital Risk Protection Platform that detects and takes down phishing sites, brand impersonation, counterfeit listings, and dark web credential leaks for large enterprises in financial services, technology, and professional services.

Ownership category

akta.pro rank

Product category

Digital Risk Protection / Brand Protection Software

NAICS

Security Systems Services (except Locksmiths) (561621), Investigation and Personal Background Check Services (561611)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)

akta.pro secondary industry

Bot Management & Credential Stuffing Protection (FSAMALAG)

Keywords

• Digital risk protection
• Brand protection software
• Phishing takedown services
• Dark web monitoring
• Anti-impersonation platform

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Protection Software Subscription: Subscription-based access to brand protection software providing continuous monitoring, automated takedowns, and threat intelligence across digital channels. The platform offers tiered capabilities including domain monitoring, phishing protection, social media protection, and dark web monitoring as part of the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PhishLabs delivers a subscription-based Digital Risk Protection Platform that monitors the web, social media, mobile app stores, and dark web to detect brand impersonation, phishing, counterfeit listings, lookalike domains, and exposed credentials, then rapidly takes fraudulent content down. The offering combines automated detection with analyst-reviewed workflows and is sold primarily to enterprise security teams across financial services, technology, and other consumer-facing industries.

Product overview

PhishLabs operates as Fortra's Brand Protection division, offering a unified Digital Risk Protection Platform with modular components including Dark Web Monitoring, Social Media Protection, Phishing Protection, Counterfeit Protection, Domain Monitoring, and Fraud Prevention. The platform provides integrated threat intelligence and automated takedown capabilities across web, social media, mobile app stores, and dark web channels. The core web application enables security teams to monitor, detect, and rapidly remove brand impersonation, phishing, fraud, and other digital threats from reaching customers.

Differentiator

Problem solved

Functional benefit

Products and services

• PhishLabs Digital Risk Protection Platform Unified web-based platform that provides continuous digital risk protection through real-time threat detection, monitoring, and automated takedowns across web, social media, mobile app stores, and dark web channels. Built for enterprise security teams to manage brand impersonation, phishing, fraud, and counterfeit threats from a single interface.

Quantifiable outcome

• 1 Million new phishing websites detected/monitored monthly
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Proofpoint: Proofpoint is a leading enterprise cybersecurity company whose core email security and threat intelligence offerings overlap directly with PhishLabs' phishing protection and takedown capabilities, serving many of the same large financial services and enterprise customers.
• ZeroFox: ZeroFox provides external digital risk protection, including brand protection, domain monitoring, social media protection, and dark web intelligence, making it one of the closest direct competitors to PhishLabs' Digital Risk Protection Platform.
• Cofense: Cofense (formerly PhishMe) specializes in phishing detection, response, and intelligence for enterprise security teams, directly comparable to PhishLabs' phishing protection, threat intelligence, and takedown capabilities.
• Recorded Future: Recorded Future is a threat intelligence platform that provides dark web monitoring, brand monitoring, and phishing-related intelligence, overlapping with PhishLabs' dark web monitoring and digital risk protection modules.
• Bolster: Bolster offers AI-powered brand protection, phishing takedown, and scam detection across web, social media, and app stores, directly competing with PhishLabs' automated takedown and brand impersonation detection capabilities.

Emerging players

• CyberInt: CyberInt delivers digital risk protection including brand protection, phishing detection, and dark web monitoring, with significant overlap to PhishLabs but typically serving mid-market and regional enterprise customers.

Regional players

• Axur: Axur is a digital risk protection and brand protection provider focused on Latin America with similar phishing takedown, dark web, and impersonation monitoring capabilities as PhishLabs, but with a primarily regional customer base.

Broad incumbents

• Mimecast: Mimecast is a broader email and cybersecurity platform that includes phishing protection, brand protection (Incydr), and threat intelligence capabilities, competing with PhishLabs from a larger enterprise email security base.
• Microsoft (RiskIQ / Defender Threat Intelligence): Microsoft's Defender Threat Intelligence and the acquired RiskIQ assets provide external attack surface and digital risk protection capabilities that compete with PhishLabs at the enterprise tier, bundled into the broader Microsoft security stack.
• CrowdStrike: CrowdStrike is a leading endpoint and extended detection platform whose Falcon Intelligence Recon and brand protection offerings overlap with parts of PhishLabs' dark web monitoring and threat intelligence capabilities, competing for enterprise security budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/phishlabs
• YouTubeyoutube.com/channel/UCuiogAh6174TT6ms4bEz3og
• LinkedInlinkedin.com/company/fortra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PhishLabs