intellicents
intellicents is an independent, employee-owned financial advisory firm providing retirement plan consulting, wealth management, insurance consulting, worksite financial planning, and business exit planning to employers, individuals and families, business owners, and employees across 14 offices in 9 U.S. states.
- Company typePrivate
- Founded1974
- HeadquartersAlbert Lea, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What intellicents does
intellicents is an independent, employee-owned financial advisory firm founded in 1974 and headquartered in Minnesota. The firm delivers integrated financial planning, retirement plan consulting, wealth management, insurance consulting, and business exit planning services through a credentialed advisory team of over 50 professionals holding designations including CFP, CFA, AIF, CEPA, RICP, ChFC, and CLTC. It operates across 14 offices in 9 states (Minnesota, Texas, Iowa, Kansas, North Dakota, Colorado, California, Florida) with regional subsidiaries covering Lone Star (Texas), Lawrence (Kansas), and Pella (Iowa) markets, alongside an SEC-registered investment advisory subsidiary (intellicents investment solutions inc.).
The firm's core product surface includes the intellisteps worksite financial planning program, which embeds financial planning delivery directly at employer worksites; a Personalized Foundational Plan described as a robo-advisor style digital planning tool; Individual Coverage Health Reimbursement Arrangement (ICHRA) for employer health benefits; and Pooled Employer Plans (PEP) enabling small and mid-sized employers to access fiduciary-protected retirement plans. Service lines span retirement plan consulting (acting as ERISA fiduciary), wealth management for individuals and families, group insurance and employee benefits consulting, and business succession and exit planning under a Personal CFO framework.
Revenue is generated through three primary streams: recurring asset-based advisory fees as an SEC-registered investment adviser, project-based financial planning and consulting fees for retirement plan, group insurance, and exit planning engagements, and insurance product commissions. The go-to-market is consultative and relationship-driven, targeting employers, individuals and families across income levels, business owners, and employees reached through employer-sponsored worksite programs. The firm is structured for long-term continuity through employee ownership, is not private-equity-backed, and has completed two SEC Form D securities offerings in 2025 ($3.185M) and 2026 ($4.92M), with the 2025 proceeds directed toward legacy shareholder redemption.
intellicents firmographics
Firmographics- Name
- intellicents
- Legal name
- intellicents investment solutions inc.
- Website
- https://intellicents.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- intellicents is an independent, employee-owned financial advisory firm providing retirement plan consulting, wealth management, insurance consulting, worksite financial planning, and business exit planning to employers, individuals and families, business owners, and employees across 14 offices in 9 U.S. states.
- Ownership category
- akta.pro rank
intellicents industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Pension Funds (52511), Health and Welfare Funds (52512)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)
Keywords
Where intellicents is headquartered
LocationHeadquarters
- HQ city
- Albert Lea
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
intellicents business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Advisory Services: SEC registered investment adviser providing investment advisory services to individuals, families, and organizations. Revenue is generated through advisory fees based on assets under management or advisement.
- Financial Planning and Consulting Fees: Fees for comprehensive financial planning, retirement plan consulting for employers, group insurance consulting, and business success/exit planning services. Services are provided to employers, organizations, individuals, families, and business owners.
- Insurance Products: Insurance consulting and group insurance/employee benefits strategy services. May include commission-based compensation for insurance products placed.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
intellicents product offering
Product offeringCore offering
intellicents is an independent, employee-owned financial advisory firm delivering financial planning, retirement plan consulting, wealth management, group insurance brokerage, and business exit planning services. It sells standalone programs including intellisteps Worksite Financial Planning, Individual Coverage Health Reimbursement Arrangement (ICHRA), Personalized Foundational Plan, and Pooled Employer Plan (PEP), serving employers, plan participants, individuals/families, and business owners across multiple U.S. states.
Product overview
intellicents is an independent, employee-owned financial advisory firm offering an integrated suite of financial planning, retirement plan consulting, wealth management, and group insurance services. The core product portfolio includes intellisteps Worksite Financial Planning (a service that improves employee financial outcomes through personalized guidance), alongside specific product offerings such as ICHRA (Individual Coverage Health Reimbursement Arrangement), the Personalized Foundational Plan (a robo-style digital financial planning tool), and Pooled Employer Plans (PEP) for retirement benefits. These are complemented by service lines covering wealth management, retirement plan consulting, insurance consulting, and business exit planning. The firm serves employers, organizations, individuals, families, and business owners across income levels and life stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management Fiduciary investment management and comprehensive financial planning for individuals, families, and households, including retirement income, tax-aware investing, and estate planning integration.
- Retirement Plan Consulting Independent advisory, plan design, vendor benchmarking, and fiduciary support for employer-sponsored retirement plans, including 401(k), PEP, and other qualified plan structures.
- Group Insurance Consulting Group benefits brokerage and advisory for employer clients, including medical, dental, disability, life, and ancillary coverages, plus ICHRA-based individual coverage strategies.
- Business Success + Exit Planning Advisory engagement for closely-held and family business owners preparing for a sale, transition, or succession, coordinating enterprise value planning with personal wealth, tax, and estate planning.
- intellisteps Worksite Financial Planning Worksite financial wellness program that brings financial planning tools and advisor guidance to employees at their workplace, supporting retirement readiness and overall financial health as an employee benefit.
- ICHRA (Individual Coverage Health Reimbursement Arrangement) Defined-contribution health benefit solution enabling employers to reimburse employees tax-free for individual health insurance premiums, offered as an alternative or complement to traditional group health coverage.
- Personalized Foundational Plan Standalone, flat-fee financial planning engagement producing a personalized foundational financial plan covering goals, cash flow, retirement, tax, insurance, and estate considerations for individuals and families.
- Pooled Employer Plan (PEP) Multiple-employer pooled 401(k) plan solution allowing unrelated employers to participate in a single retirement plan, reducing administrative burden and fiduciary complexity compared with standalone 401(k) plans.
Companies that use intellicents
Customer profileSegments4 records
Ideal customer profiles3 records
intellicents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
intellicents partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
intellicents competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
intellicents social profiles
Digital presenceintellicents compliance and trust
Trust signalCompliance1 record
intellicents financial estimates
Financial estimateRevenue estimate
Valuation estimate
intellicents leadership team
Management profileNumber of profiles
Profiles9 records
intellicents subsidiaries and ownership
Company hierarchySubsidiaries5 records
intellicents funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
intellicents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about intellicents
What does intellicents do?
intellicents is an independent, employee-owned financial advisory firm delivering financial planning, retirement plan consulting, wealth management, group insurance brokerage, and business exit planning services. It sells standalone programs including intellisteps Worksite Financial Planning, Individual Coverage Health Reimbursement Arrangement (ICHRA), Personalized Foundational Plan, and Pooled Employer Plan (PEP), serving employers, plan participants, individuals/families, and business owners across multiple U.S. states.
Is intellicents a public or private company?
intellicents is a private company. It is classified as management employee owned and is currently operating.
When was intellicents founded?
intellicents was founded in 1974. It employs 11 to 50 people.
Where is intellicents based?
intellicents is headquartered in Albert Lea, United States, in the North America region.
How does intellicents make money?
Three revenue lines are on record. Investment Advisory Services are the primary driver. The others are financial Planning and Consulting Fees and insurance Products.
Does intellicents have an API?
No public API is recorded for intellicents.
What industry is intellicents in?
intellicents's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAGADAD, Debt Management & Paydown (Student Loans, Credit Cards). Its NAICS code is 52511 and its SIC code is 6199.