Oclean
Oclean is a smart oral care company that designs and sells connected sonic electric toothbrushes and water flossers featuring proprietary maglev motors, AI voice guidance, and app connectivity, serving health-conscious US and Canadian consumers through direct-to-consumer e-commerce at oclean.com.
- Company typePrivate
- Founded2016
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oclean does
Oclean is a smart oral care technology company founded in 2016 and headquartered in Shenzhen, China, with US retail operations conducted through YUNDING INC., a Texas-registered corporation (Austin, TX). The company designs, manufactures, and sells connected sonic electric toothbrushes, water flossers, and accessory consumables to consumers in the United States and Canada via direct-to-consumer e-commerce at oclean.com, served by warehouses in New Jersey and Texas. The customer base skews toward health-conscious adults seeking real-time brushing analytics and parents of children aged 6–12 seeking gentle, app-connected options; it competes in the premium smart oral care segment against Philips Sonicare, Oral-B, Colgate-Palmolive, Procter & Gamble, and other Chinese challengers including Xiaomi.
The product portfolio spans six smart toothbrush models (X Ultra S, X Pro Digital, X Pro Elite, X Lite, X Pro, X10), four basic sonic toothbrushes (Flow, Ease, Air 2T, Endurance), a dedicated Kids model, and two water flosser lines (A10 AirPump and the newly launched W10). Product differentiation is anchored on a proprietary magnetic levitation motor progressing from Maglev 2.0 to Maglev 3.0 (up to 84,000 movements/min), complemented by four registered proprietary technologies: FlexFit flexible brush head, WhisperClean noise reduction (<37dB), AirPump dual-stream air-water flosser, and the Aurora algorithm. The X Ultra S flagship integrates AI voice guidance and Wi-Fi connectivity—a category-first claim—paired with a 6-axis gyroscope and touchscreen that score eight tooth zones and generate supplementary brushing plans.
Revenue is generated entirely through one-time hardware sales ($18.99 to $129.99 for brushes, $64.99 to $119.98 for water flossers) plus recurring-style consumable purchases (brush head refills at $6.99–$44.99; water flosser nozzles at $9.99, replenished every 2–3 months). Distribution is exclusively through the owned Shopify storefront, with marketing conducted via Facebook, Instagram, TikTok, and YouTube, supplemented by email and an on-site product quiz. As of April 2024, Oclean closed a Series 3 funding round of approximately $13.8M led by Yangzhou Hangji High-tech Zone Industrial Fund with Edge Ventures co-investing.
Oclean firmographics
Firmographics- Name
- Oclean
- Legal name
- YUNDING INC.
- Website
- https://oclean.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Oclean is a smart oral care company that designs and sells connected sonic electric toothbrushes and water flossers featuring proprietary maglev motors, AI voice guidance, and app connectivity, serving health-conscious US and Canadian consumers through direct-to-consumer e-commerce at oclean.com.
- Ownership category
- akta.pro rank
Oclean industry classification
Industry- Product category
- Consumer Oral Care Electronics
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Electric Toothbrushes & Power Brush Heads (CRABAFAC)
- akta.pro secondary industries
- Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where Oclean is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Oclean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Electric Toothbrush Hardware Sales: One-time hardware purchases of smart and basic electric toothbrushes at price points ranging from $18.99 to $129.99. Primary revenue driver.
- Water Flosser Hardware Sales: One-time purchases of water flossers including A10 AirPump ($64.99-$119.98) and W10 ($89.99). Complementary oral care product category.
- Accessories and Consumables: Recurring revenue from brush head refills ($6.99-$44.99), nozzle refills ($9.99), travel cases, chargers, and dental floss. Refill products recommended every 2-3 months for ongoing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oclean X Lite - Entry-level smart toothbrush |
| Unit Pricing | Pay-as-you-go | Oclean X Pro Elite - Premium smart toothbrush |
| Unit Pricing | Pay-as-you-go | Oclean X Pro Digital - Advanced smart toothbrush |
| Unit Pricing | Pay-as-you-go | Oclean X Ultra S - Flagship AI toothbrush |
| Unit Pricing | Pay-as-you-go | Basic/Family Toothbrushes |
| Unit Pricing | Pay-as-you-go | Oclean Kids Electric Toothbrush |
| Unit Pricing | Pay-as-you-go | Oclean A10 AirPump Water Flosser |
| Unit Pricing | Pay-as-you-go | Oclean W10 Water Flosser |
| Unit Pricing | Pay-as-you-go | Brush Head Refills |
| Unit Pricing | Pay-as-you-go | Water Flosser Nozzles |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Oclean product offering
Product offeringCore offering
Oclean designs, manufactures, and sells smart sonic electric toothbrushes and water flossers directly to consumers through its owned e-commerce site oclean.com. Its portfolio spans premium AI-enabled models (X Ultra S with voice guidance and Wi-Fi, X Pro Digital, X Pro Elite, X Lite, X Pro, X10), entry-level basic brushes (Flow, Ease, Air 2T, Endurance), a Kids model, two water flosser lines (A10 AirPump and W10), and consumable accessories (brush heads, nozzles, travel cases, dental floss). The company is differentiated by its proprietary magnetic levitation (Maglev) motors, real-time brushing tracking algorithms, and connected app ecosystem.
Product overview
Oclean is a smart oral care technology company offering a comprehensive portfolio of connected oral hygiene products. The core product lineup includes premium smart sonic toothbrushes (X Ultra S, X Pro Digital, X Pro Elite, X Lite, X Pro, X10) with built-in touchscreens, AI voice guidance, and real-time brushing tracking, as well as basic sonic toothbrushes (Flow, Ease, Air 2T, Endurance) for everyday use, and a dedicated Kids electric toothbrush. Water flossers include the A10 AirPump (air-water technology) and W10 (pulse technology) models. Accessories encompass brush head refills (Ultra Series, Professional Clean, Gum Care, Daily Clean, Ease Series), water flosser nozzles, travel cases, and dental floss. Smart toothbrushes connect via Bluetooth to the Oclean Care app for personalized brushing plans and tracking, while the flagship X Ultra S features Wi-Fi connectivity as the world's first Wi-Fi smart toothbrush.
Differentiator
Problem solved
Functional benefit
Products and services
- Oclean X Ultra S Smart Sonic Toothbrush Premium smart sonic toothbrush with AI Voice Guidance, Wi-Fi connectivity, Maglev 3.0 motor (84,000 movements/min), FlexFit brush head, and interactive touchscreen for adults seeking the most advanced connected brushing experience.
- Oclean X Pro Digital Smart Sonic Toothbrush Smart sonic toothbrush with built-in interactive touchscreen displaying brushing results instantly, Maglev 2.0 motor, 8-zone tracking, and 30-day battery life for tech-savvy adults.
- Oclean X Pro Elite Smart Sonic Toothbrush Premium smart sonic toothbrush with ultra-quiet <45dB operation, Maglev motor, 4 modes/32 intensities, wireless charging, and app-based personalized brushing plans.
- Oclean X Lite Sonic Electric Toothbrush Entry-level smart sonic toothbrush with smart screen, 5 brushing modes, 72,000 movements/min Maglev motor, 40-day battery, and 8-area real-time brushing tracking via 6-axis gyroscope.
- Oclean X Pro Smart Sonic Toothbrush Smart sonic toothbrush with interactive touchscreen, Maglev motor, 3 modes/32 intensities, 8-zone tracking, and app-connected personalized plans.
- Oclean X10 Sonic Electric Toothbrush Smart sonic toothbrush with multiple color options and comprehensive oral care cleaning technology.
- Oclean Flow Sonic Toothbrush Basic sonic toothbrush with 76,000 movements/min Maglev motor, 5 modes, up to 180-day battery life, and DuPont bristles for daily oral care.
- Oclean Ease Electric Toothbrush Portable travel-friendly electric toothbrush with 2-in-1 dustproof lid, 120-day battery, 66,000 movements/min, and IPX7 waterproof rating.
- Oclean Air 2T Sonic Toothbrush Ultra-quiet sonic toothbrush with WhisperClean (<37dB) technology, 80,000 movements/min Maglev motor, 30-day battery, and dual cleaning modes.
- Oclean Endurance Sonic Toothbrush Durable sonic toothbrush designed for long-lasting daily use with essential electric toothbrush features.
- Oclean Kids Electric Toothbrush Children's electric toothbrush for ages 6-12 with ultra-quiet <37dB operation, 80,000 movements/min Maglev motor, silicone brush head, DuPont diamond bristles, and fluoride-infused bristles.
- Oclean A10 AirPump Water Flosser Compact cordless water flosser using AirPump dual-stream technology (pressurized air + water), 3 smart flossing modes, IPX7 waterproof, and 40-day battery life.
- Oclean W10 Water Flosser Portable water flosser with Pulse-Tech technology at 1,400 pulses/min, 200ml detachable reservoir, 5 flossing modes, and 30-day battery life.
- Ultra Series Brush Head Refills Premium replacement brush heads with FlexFit technology in Ultra Clean (40% more plaque reduction), Ultra White (38% more stain removal), and Ultra Gum Care variants.
- Professional Clean Brush Head Refills FDA-approved replacement brush heads with DuPont diamond bristles and W-shaped design in Professional Clean, Gum Care, Delicate Care, and Kids variants.
- Ease Series Brush Head Refills Replacement brush heads with diamond-shaped bristles, soft rubber coating, and FDA-compliant materials designed for the Oclean Ease toothbrush.
- A10 Water Flosser Replacement Nozzles Replacement nozzles for A10 AirPump water flosser including Standard (N20) for daily cleaning and Orthodontics (N21) for braces and dental appliances.
Quantifiable outcome
- Up to 38% more plaque removal with supplementary brushing guidance vs without guidance
- +5 more outcomes
Companies that use Oclean
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Oclean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Oclean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Steven J. MondreminorBoard of Directors member of New York County Dental Society providing professional endorsement of Oclean water flosser technology. Statement featured on product page praising the device's cleaning effectiveness and design for replacing traditional floss.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Oclean competitors and assessment
Company assessmentBroad incumbents
- Philips Sonicare: Philips' premium sonic toothbrush brand — a long-established category leader offering connected sonic electric toothbrushes with app integration. Directly comparable product category and premium price-point positioning to Oclean's X-series smart brushes.
- Oral-B (Procter & Gamble): P&G's oral care flagship offering electric toothbrushes with AI-powered brushing recognition (iO series). Competes in the same smart electric toothbrush segment and is one of the incumbents explicitly named alongside Oclean in the AI toothbrush market.
- Waterpik: Established US water flosser leader and the incumbent Oclean's AirPump and W10 flossers directly challenge on performance and price. Comparable product category (water flossers) with US distribution advantage via retail channels.
- Colgate-Palmolive (Hum / Colgate Smart): Colgate's connected electric toothbrush brand, one of the incumbent 'AI toothbrush' entrants alongside Oclean. Competes in the same smart, app-connected category with the advantage of massive distribution and brand awareness.
Direct peers
- Xiaomi (Mijia / Mi Electric Toothbrush): Chinese consumer electronics giant offering app-connected sonic electric toothbrushes at aggressive price points. Identified in third-party sources as a fellow Chinese manufacturer rapidly gaining global smart toothbrush share alongside Oclean.
- Laifen: Chinese direct-to-consumer brand of premium sonic electric toothbrushes with proprietary high-frequency motor technology. Same China-to-global DTC model and feature set (app-connected smart brushing) as Oclean, making it the closest peer competitor.
- Quip: US-based DTC oral care brand offering electric toothbrushes with subscription-based brush head refills. Closely comparable business model — DTC e-commerce, recurring consumables, app-connected smart features — making it a benchmark for Oclean's US go-to-market.
Emerging players
- Suri: UK-based DTC electric toothbrush brand with a sustainability-first positioning and recyclable brush heads. Competes for the same DTC smart-toothbrush customer and identified alongside Oclean in market commentary on next-generation oral care brands.
- BURST Oral Care: US-based DTC oral care brand with sonic toothbrushes and subscription brush head refills. Shares the DTC + consumables playbook that Oclean's GTM is built around, and competes for the same dentist-endorsed premium-segment customer.
- Boka: DTC oral care brand featuring sonic electric toothbrushes with replacement brush head subscriptions. Targets the same natural-premium consumer segment that Oclean's X-series appeals to, with overlapping DTC and consumable recurring revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oclean social profiles
Digital presenceOclean compliance and trust
Trust signalCompliance2 records
Oclean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oclean leadership team
Management profileNumber of profiles
Profiles2 records
Oclean funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oclean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oclean
What does Oclean do?
Oclean designs, manufactures, and sells smart sonic electric toothbrushes and water flossers directly to consumers through its owned e-commerce site oclean.com. Its portfolio spans premium AI-enabled models (X Ultra S with voice guidance and Wi-Fi, X Pro Digital, X Pro Elite, X Lite, X Pro, X10), entry-level basic brushes (Flow, Ease, Air 2T, Endurance), a Kids model, two water flosser lines (A10 AirPump and W10), and consumable accessories (brush heads, nozzles, travel cases, dental floss). The company is differentiated by its proprietary magnetic levitation (Maglev) motors, real-time brushing tracking algorithms, and connected app ecosystem.
Is Oclean a public or private company?
Oclean is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oclean founded?
Oclean was founded in 2016. It employs 101 to 250 people.
Where is Oclean based?
Oclean is headquartered in Shenzhen, China, in the Asia region.
How does Oclean make money?
Three revenue lines are on record. Electric Toothbrush Hardware Sales are the primary driver. The others are water Flosser Hardware Sales and accessories and Consumables.
Who are Oclean's main competitors?
Broad incumbents on record are Philips Sonicare, Oral-B (Procter & Gamble), Waterpik and Colgate-Palmolive (Hum / Colgate Smart). Direct peers are Xiaomi (Mijia / Mi Electric Toothbrush), Laifen and Quip. Emerging players are Suri, BURST Oral Care and Boka.
Does Oclean have an API?
No public API is recorded for Oclean.
What industry is Oclean in?
Oclean's product category is Consumer Oral Care Electronics. Its primary akta.pro industry code is CRABAFAC, Electric Toothbrushes & Power Brush Heads, with a secondary code of CRABAFAE, Dental Floss, Picks & Interdental Cleaners. Its NAICS code is 339114 and its SIC code is 3843.