memmo.me
memmo.me is a Stockholm-based two-sided marketplace, founded in 2019, where consumers and brands commission personalized video messages from thousands of actors, athletes, musicians, and other celebrities, with the company earning a commission on each completed transaction.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What memmo.me does
memmo.me, operated under the legal entity Meetly AB, is a Stockholm-headquartered two-sided marketplace founded in 2019 that connects consumers with celebrities — including actors, athletes, musicians, comedians, and reality TV personalities — to request and purchase personalized video messages (called "memmos") for occasions such as birthdays, holidays, pep talks, and proposals. The platform is accessible globally through a self-serve consumer website (memmo.me) and a mobile app for talent management, with celebrities able to set their own prices, browse requests, and fulfill orders. A standard 7-day delivery window is complemented by a premium 24-hour express delivery option, and the company offers a money-back guarantee to reduce purchase friction. The business model is transaction-based: memmo.me charges a commission on each completed booking, with pricing ranging from roughly $25 to $425+ per video depending on the celebrity.
Beyond the consumer gifting use case, the company operates a parallel B2B product, "memmo for Business," accessible via a dedicated enterprise portal (business.memmo.me), which packages celebrity video content as ad creatives and brand campaign assets for paid social, retargeting, and performance marketing. Documented enterprise outcomes include 100% ROAS improvement (Babbel), 50% lower cost per acquisition (Voggt), 10% lower cost of sales (MEDS), and 5% conversion rate uplift (FootyStats). The company has raised approximately $24M across a 2019 seed round and two 2021 Series A tranches led by Left Lane Capital, with additional backing from FJ Labs, J12, Luxor Capital Group, East West Ventures, 31 Atlantic Capital, and Altitude Capital Partners. It maintains its headquarters in Stockholm and a satellite office in Los Angeles, with publicly stated plans to expand into Latin America. Headcount is reported at 51–100 employees, with revenue not publicly disclosed.
memmo.me firmographics
Firmographics- Name
- memmo.me
- Legal name
- Meetly AB
- Website
- https://memmo.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- memmo.me is a Stockholm-based two-sided marketplace, founded in 2019, where consumers and brands commission personalized video messages from thousands of actors, athletes, musicians, and other celebrities, with the company earning a commission on each completed transaction.
- Ownership category
- akta.pro rank
memmo.me industry classification
Industry- Product category
- Celebrity Video Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (54181)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cameo-Style Personalized Content & Shoutouts (MPACAFAI)
- akta.pro secondary industry
- Celebrity & Influencer Talent Booking (HSACAHAE)
Keywords
Where memmo.me is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
memmo.me business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction-based Video Sales: Platform facilitates transactions between fans/customers and celebrities for personalized video messages. Celebrities set their own prices and the platform charges a commission on each completed transaction. Over 80% of memmos are ordered by relatives of fans, indicating strong gifting behavior.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable celebrity pricing from $25 to $425+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
memmo.me product offering
Product offeringCore offering
memmo.me operates a two-sided marketplace platform connecting fans with celebrity talent (actors, athletes, musicians, TV personalities) who record personalized video messages for occasions like birthdays, holidays, celebrations, and pep talks. The platform also offers a business portal enabling companies to license celebrity video content for marketing campaigns, ad creatives, and brand promotion. Celebrities set their own prices and the platform charges a commission on each completed transaction.
Product overview
memmo.me operates as a two-sided platform consisting of a consumer-facing product and a business offering. The core consumer platform enables users to purchase personalized video messages from celebrities across various categories including Actors, Comedians, Sports figures, Musicians, Reality TV stars, and TV personalities. The platform offers standard 7-day delivery and an optional 24-hour express delivery add-on. Separately, the 'memmo for Business' module allows companies to leverage celebrity video content for marketing purposes, including ad creatives, social media campaigns, and brand awareness initiatives. The product portfolio includes a dedicated business portal, express delivery options, and an organized taxonomy of celebrity talent categories.
Differentiator
Problem solved
Functional benefit
Products and services
- memmo.me Consumer Platform A self-serve consumer marketplace that allows individuals to browse celebrity profiles across categories such as Actors, Reality TV stars, Comedians, Sports athletes, Musicians, and TV personalities, and request personalized video messages for occasions including birthdays, holidays, pep talks, proposals, congratulations, and announcements. Standard delivery is within 7 days via SMS and email with permanent sharing and download, with an optional 24-hour express delivery upgrade. The platform offers secure payments, a money-back guarantee, and serves as a gifting solution where over 80% of orders are placed by relatives of fans.
- memmo for Business A dedicated business portal enabling companies to license celebrity video content for marketing campaigns, paid social media ads, brand awareness, retargeting, and customer acquisition. Used by brands across multiple verticals including language learning (Babbel), live shopping (Voggt), digital pharmacy (MEDS), and sports analytics (FootyStats) to create ad creatives and improve marketing performance, with documented outcomes including 100% ROAS improvement, 50% lower cost per acquisition, 10% lower cost of sales, and 5% conversion rate increases.
Quantifiable outcome
- 100% ROAS improvement for Babbel in Germany
- +3 more outcomes
Companies that use memmo.me
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
memmo.me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
memmo.me partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights6 records
memmo.me competitors and assessment
Company assessmentDirect peers
- Cameo: Cameo is the category-defining direct competitor in personalized celebrity video messages, offering the same core product (fans book celebrities for personalized videos) with a substantially larger celebrity roster, brand recognition, and capital base. memmo.me is structurally positioned as the European/international challenger to Cameo.
Broad incumbents
- WME (Endeavor): WME is one of the world's largest talent agencies, representing A-list celebrities across film, TV, sports, and music. While WME manages talent relationships and bookings at a higher-end, longer-term scale, it competes for the same celebrity-supply pool that memmo.me depends on for its marketplace.
- Creative Artists Agency (CAA): CAA is a major global talent and entertainment agency representing celebrities, athletes, and creators. Like WME, CAA competes for celebrity representation and offers adjacent booking/endorsement services that overlap with memmo.me's enterprise celebrity-marketing use cases.
- United Talent Agency (UTA): UTA is a leading global talent agency representing artists, athletes, and public figures across entertainment and media. UTA's roster and endorsement-deal capabilities overlap with memmo.me's supply side (celebrity talent) and demand side (brands seeking celebrity marketing).
- ICM Partners: ICM Partners was a major talent and literary agency representing actors, directors, writers, and other entertainment figures. Its talent representation and booking services overlap with memmo.me's marketplace model at the high end of the celebrity economy.
- APA (Agency for the Performing Arts): APA is a mid-sized talent agency representing actors, comedians, musicians, and other performers — closer in size and talent profile to memmo.me's roster than the mega-agencies. APA competes for the same mid-tier celebrity talent and offers booking services that overlap with memmo.me's marketplace.
- Patreon: Patreon is the leading subscription-based creator monetization platform, enabling creators (including some celebrities) to monetize directly with fans. While the model is subscription rather than transactional, Patreon competes for the same celebrity-creator supply pool that memmo.me depends on.
- TikTok: TikTok is the largest short-form video platform and a major creator-economy marketplace via TikTok Creator Marketplace. It competes for celebrity/creator attention and enables direct brand-creator partnerships that overlap with memmo.me's B2B celebrity-marketing offering, but at vastly greater scale.
- YouTube: YouTube operates the largest creator monetization ecosystem (ads, Super Chat, channel memberships, BrandConnect) and competes for the same celebrity/creator supply pool. Its scale and infrastructure represent both a competitor for celebrity attention and a potential distribution channel for personalized video content.
Emerging players
- Substack: Substack is an emerging subscription-based creator monetization platform focused on writers, podcasters, and video creators. While the format (subscription newsletters/podcasts) differs from memmo.me's transactional model, Substack competes for the same creator supply pool seeking direct fan monetization alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
memmo.me social profiles
Digital presencememmo.me financial estimates
Financial estimateRevenue estimate
Valuation estimate
memmo.me leadership team
Management profileNumber of profiles
Profiles4 records
memmo.me funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
memmo.me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about memmo.me
What does memmo.me do?
memmo.me operates a two-sided marketplace platform connecting fans with celebrity talent (actors, athletes, musicians, TV personalities) who record personalized video messages for occasions like birthdays, holidays, celebrations, and pep talks. The platform also offers a business portal enabling companies to license celebrity video content for marketing campaigns, ad creatives, and brand promotion. Celebrities set their own prices and the platform charges a commission on each completed transaction.
Is memmo.me a public or private company?
memmo.me is a private company. It is classified as venture growth investor backed and is currently operating.
When was memmo.me founded?
memmo.me was founded in 2019. It employs 51 to 100 people.
Where is memmo.me based?
memmo.me is headquartered in Stockholm, Sweden, in the Europe region.
How does memmo.me make money?
One revenue line is on record: transaction-based Video Sales.
Who are memmo.me's main competitors?
Cameo is listed as a direct peer. Broad incumbents are WME (Endeavor), Creative Artists Agency (CAA), United Talent Agency (UTA), ICM Partners, APA (Agency for the Performing Arts), Patreon, TikTok and YouTube. Substack is listed as an emerging player.
Does memmo.me have an API?
No public API is recorded for memmo.me.
What industry is memmo.me in?
memmo.me's product category is Celebrity Video Marketplace. Its primary akta.pro industry code is MPACAFAI, Cameo-Style Personalized Content & Shoutouts, with a secondary code of HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 7114 and its SIC code is 7900.