adopt'
- Company typePrivate
- Founded1986
- HeadquartersCestas, France
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
adopt' firmographics
Firmographics- Name
- adopt'
- Legal name
- Adopt Parfums
- Website
- https://adopt.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
adopt' industry classification
Industry- Product category
- Fragrances and Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
Keywords
Where adopt' is headquartered
LocationHeadquarters
- HQ city
- Cestas
- HQ country
- France
- HQ region
- Europe
Markets served
adopt' business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for fragrances, body care, facial care, make-up, and home fragrance products. Customers purchase individual items or gift sets at published retail prices ranging from €3.95 to over €50. No subscription or recurring revenue model explicitly described.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fragrances (Eaux de parfum) from €11.95 |
| Unit Pricing | Pay-as-you-go | Facial care products from €3.95 to €16.95 |
| Unit Pricing | Pay-as-you-go | Gift sets and bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
adopt' product offering
Product offeringCore offering
Adopt' is a French perfumery and beauty brand that manufactures and sells over 150 eaux de parfum alongside a coordinated range of body care, facial skincare, make-up, home fragrance, and fashion accessories. All products are exclusively created and manufactured in France and distributed direct-to-consumer through the adopt.com e-commerce site, company-operated physical retail stores, and a franchise program.
Product overview
Adopt' is a French perfumery and beauty brand with 40 years of expertise, offering over 150 eaux de parfum alongside a comprehensive skincare and cosmetics portfolio. The core offering centers on the Eau de Parfum Collection for women, men, and unisex (priced from €11.95), complemented by scented body mists (Mist) and home fragrances including candles and diffusers. The facial care range includes three specialized lines—Hydration & Radiance (with Vitamin C, Hyaluronic Acid, Caffeine), Purifying & Mattifying (with Zinc, Salicylic Acid, Clay), and Smoothing & Plumping (with Pro-Retinol, Peptides, Bakuchiol)—alongside dedicated cleansers, make-up removers, serums, eye and lip care, and masks. Body care features vegan products across shower gels, creams, hand care, scrubs, and oils, often coordinated in Scented Care Rituals collections. The make-up line covers complexion, eye, lip, and nail products, while fashion jewelry includes earrings, bracelets, and necklaces. All products are exclusively created and manufactured in France with at least 94% natural origin ingredients, targeting all skin types with dermatologist-tested, non-comedogenic, and vegan formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Adopt Parfums: Main brand for eaux de parfum and fragrance products
- The Hummingbird Programs
- Travel Collection
- The Intenses
Products and services
- Eau de Parfum Collection
- Mist / Scented Mist
- Body Care Products
- Scented Care Rituals
- Hydration & Radiance Range
- Purifying & Mattifying Range
- Smoothing & Plumping Range
- French Barber Range
- Make-up Collection
Quantifiable outcome
- Customer satisfaction rating of 4.4/5 based on 15,065 reviews on Trustville platform
- +1 more outcomes
Companies that use adopt'
Customer profileSegments4 records
Ideal customer profiles4 records
adopt' technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
adopt' partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
adopt' competitors and assessment
Company assessmentDirect peers
- Yves Rocher: French accessible-price beauty and fragrance brand with plant-based positioning and a multi-channel DTC plus retail-store model. Closely comparable on price band, geographic origin, category mix (fragrance, skincare, body care), and omnichannel distribution.
- Rituals: Dutch accessible-premium beauty house built around home fragrance, body care, and scented rituals. Highly comparable to Adopt's scent-ritual ecosystem, gift-set merchandising, and European DTC-plus-store footprint.
- Yankee Candle / Bath & Body Works: Accessible body care, home fragrance, and scented gift-set specialist with strong DTC and store presence. Comparable to Adopt on affordable price tier, scent-led cross-category merchandising, and gift-set monetization.
- Marionnaud: Pan-European perfume and cosmetics retailer with stores across France, Italy, Germany, and Spain. Comparable to Adopt on accessible price positioning, perfume-led assortment, and physical-store-heavy go-to-market in overlapping European geographies.
- Le Petit Marseillais: French accessible personal-care brand (owned by Johnson & Johnson) covering shower gels, body care, and fragrances at mass-market price points. Comparable on French accessible-beauty positioning, body-care-led cross-sell, and natural/heritage cues.
- Nocibé: French perfume and beauty retail chain selling accessible fragrances, skincare, and body care. Comparable on geography, price tier, and store-led distribution; competes head-to-head for the same European accessible-beauty consumer.
- L'Occitane en Provence: French natural-ingredient beauty brand spanning fragrance, skincare, and body care with a strong retail-store network. Comparable on French origin, clean/natural formulation positioning, and physical-plus-digital distribution.
- Jeanne en Provence: French accessible perfume and body care brand with affordable EDPs and bath/body lines. Comparable to Adopt on price tier, French heritage cues, and gift-set driven sales motion through European retail.
Broad incumbents
- Le Labo / Estée Lauder prestige fragrance portfolio: Premium and accessible fragrance houses within Estée Lauder Companies. Comparable as adjacent fragrance competitors at adjacent price tiers; demonstrates the structural pressure from better-funded incumbents targeting the same consumer wallet.
- Sephora (independent brand portfolio): Global multi-brand beauty retailer carrying indie and accessible fragrances alongside Adopt. Comparable as a distribution and competitive context: Sephora's private-label and curated indie assortment directly pressure accessible EDP brands at the same price band.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
adopt' social profiles
Digital presenceadopt' financial estimates
Financial estimateRevenue estimate
Valuation estimate
adopt' leadership team
Management profileNumber of profiles
adopt' funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adopt' M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adopt'
What does adopt' do?
Adopt' is a French perfumery and beauty brand that manufactures and sells over 150 eaux de parfum alongside a coordinated range of body care, facial skincare, make-up, home fragrance, and fashion accessories. All products are exclusively created and manufactured in France and distributed direct-to-consumer through the adopt.com e-commerce site, company-operated physical retail stores, and a franchise program.
Is adopt' a public or private company?
adopt' is a private company. It is classified as venture growth investor backed and is currently operating.
When was adopt' founded?
adopt' was founded in 1986. It employs 501 to 1,000 people.
Where is adopt' based?
adopt' is headquartered in Cestas, France, in the Europe region.
How does adopt' make money?
One revenue line is on record: direct Product Sales.
Who are adopt''s main competitors?
Direct peers on record are Yves Rocher, Rituals, Yankee Candle / Bath & Body Works, Marionnaud, Le Petit Marseillais, Nocibé, L'Occitane en Provence and Jeanne en Provence. Broad incumbents are Le Labo / Estée Lauder prestige fragrance portfolio and Sephora (independent brand portfolio).
Does adopt' have an API?
No public API is recorded for adopt'.
What industry is adopt' in?
adopt''s product category is Fragrances and Beauty Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456120 and its SIC code is 2844.