adopt'

Name

adopt'

Legal name

Adopt Parfums

Website

https://adopt.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fragrances and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Fragrance manufacturing
• Perfume retail
• Body care products
• Facial skincare
• Beauty cosmetics

Headquarters

HQ city

Cestas

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for fragrances, body care, facial care, make-up, and home fragrance products. Customers purchase individual items or gift sets at published retail prices ranging from €3.95 to over €50. No subscription or recurring revenue model explicitly described.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adopt' is a French perfumery and beauty brand that manufactures and sells over 150 eaux de parfum alongside a coordinated range of body care, facial skincare, make-up, home fragrance, and fashion accessories. All products are exclusively created and manufactured in France and distributed direct-to-consumer through the adopt.com e-commerce site, company-operated physical retail stores, and a franchise program.

Product overview

Adopt' is a French perfumery and beauty brand with 40 years of expertise, offering over 150 eaux de parfum alongside a comprehensive skincare and cosmetics portfolio. The core offering centers on the Eau de Parfum Collection for women, men, and unisex (priced from €11.95), complemented by scented body mists (Mist) and home fragrances including candles and diffusers. The facial care range includes three specialized lines—Hydration & Radiance (with Vitamin C, Hyaluronic Acid, Caffeine), Purifying & Mattifying (with Zinc, Salicylic Acid, Clay), and Smoothing & Plumping (with Pro-Retinol, Peptides, Bakuchiol)—alongside dedicated cleansers, make-up removers, serums, eye and lip care, and masks. Body care features vegan products across shower gels, creams, hand care, scrubs, and oils, often coordinated in Scented Care Rituals collections. The make-up line covers complexion, eye, lip, and nail products, while fashion jewelry includes earrings, bracelets, and necklaces. All products are exclusively created and manufactured in France with at least 94% natural origin ingredients, targeting all skin types with dermatologist-tested, non-comedogenic, and vegan formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Adopt Parfums: Main brand for eaux de parfum and fragrance products
• The Hummingbird Programs
• Travel Collection
• The Intenses

Products and services

• Eau de Parfum Collection
• Mist / Scented Mist
• Body Care Products
• Scented Care Rituals
• Hydration & Radiance Range
• Purifying & Mattifying Range
• Smoothing & Plumping Range
• French Barber Range
• Make-up Collection

Quantifiable outcome

• Customer satisfaction rating of 4.4/5 based on 15,065 reviews on Trustville platform
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yves Rocher: French accessible-price beauty and fragrance brand with plant-based positioning and a multi-channel DTC plus retail-store model. Closely comparable on price band, geographic origin, category mix (fragrance, skincare, body care), and omnichannel distribution.
• Rituals: Dutch accessible-premium beauty house built around home fragrance, body care, and scented rituals. Highly comparable to Adopt's scent-ritual ecosystem, gift-set merchandising, and European DTC-plus-store footprint.
• Yankee Candle / Bath & Body Works: Accessible body care, home fragrance, and scented gift-set specialist with strong DTC and store presence. Comparable to Adopt on affordable price tier, scent-led cross-category merchandising, and gift-set monetization.
• Marionnaud: Pan-European perfume and cosmetics retailer with stores across France, Italy, Germany, and Spain. Comparable to Adopt on accessible price positioning, perfume-led assortment, and physical-store-heavy go-to-market in overlapping European geographies.
• Le Petit Marseillais: French accessible personal-care brand (owned by Johnson & Johnson) covering shower gels, body care, and fragrances at mass-market price points. Comparable on French accessible-beauty positioning, body-care-led cross-sell, and natural/heritage cues.
• Nocibé: French perfume and beauty retail chain selling accessible fragrances, skincare, and body care. Comparable on geography, price tier, and store-led distribution; competes head-to-head for the same European accessible-beauty consumer.
• L'Occitane en Provence: French natural-ingredient beauty brand spanning fragrance, skincare, and body care with a strong retail-store network. Comparable on French origin, clean/natural formulation positioning, and physical-plus-digital distribution.
• Jeanne en Provence: French accessible perfume and body care brand with affordable EDPs and bath/body lines. Comparable to Adopt on price tier, French heritage cues, and gift-set driven sales motion through European retail.

Broad incumbents

• Le Labo / Estée Lauder prestige fragrance portfolio: Premium and accessible fragrance houses within Estée Lauder Companies. Comparable as adjacent fragrance competitors at adjacent price tiers; demonstrates the structural pressure from better-funded incumbents targeting the same consumer wallet.
• Sephora (independent brand portfolio): Global multi-brand beauty retailer carrying indie and accessible fragrances alongside Adopt. Comparable as a distribution and competitive context: Sephora's private-label and curated indie assortment directly pressure accessible EDP brands at the same price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzXvP4X7VMXPiNcnQNLnb0w
• Facebookfacebook.com/adoptparfumsdeFrance
• LinkedInlinkedin.com/company/adoptparfums
• Instagraminstagram.com/adopt_parfums

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about adopt'