Reliance, Inc.
- Company typePublic
- Founded1939
- HeadquartersScottsdale, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Reliance, Inc. firmographics
Firmographics- Name
- Reliance, Inc.
- Legal name
- Reliance, Inc.
- Website
- https://reliance.com
- Company type
- Public
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Reliance, Inc. industry classification
Industry- Product category
- Metals Service Centers
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510), All Other Fabricated Metal Product Manufacturing (33299)
- SIC
- Wholesale-Metals Service Centers & Offices (5051), Miscellaneous Fabricated Metal Products (3490)
- akta.pro primary industry
- Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)
- akta.pro secondary industry
- Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)
Keywords
Where Reliance, Inc. is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Reliance, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Metal Distribution and Processing: The company acquires primary metal products (carbon steel, aluminum, stainless steel, brass, copper, titanium, and alloy steel) from producers, processes them to customer specifications, and distributes to over 125,000 customers across various industries. Revenue is generated through transaction-based sales of processed metals with value-added processing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based metal sales with processing services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Reliance, Inc. product offering
Product offeringCore offering
Reliance, Inc. is the largest diversified metal solutions provider and metals service center company in North America, distributing over 100,000 metal products including carbon steel, aluminum, stainless steel, brass, copper, titanium, and alloy steel through 320+ locations across 41 states and 10 countries. The company offers value-added metals processing services including custom cutting, slitting, plasma burning, forming, and inventory management, with just-in-time delivery often within 24 hours. The company also operates the FastMetals e-commerce platform serving smaller specialized end-users including artists, fabricators, machine shops, hobbyists, and do-it-yourself practitioners.
Product overview
Reliance, Inc. is a diversified metal solutions provider and the largest metals service center company in North America, operating as a platform of over 75 distinct subsidiary brands across 320+ locations in 41 states and 10 countries. The company distributes over 100,000 metal products including carbon steel, aluminum, stainless steel, brass, copper, titanium, and alloy steel, while offering value-added metals processing services such as cutting, slitting, plasma burning, forming, and inventory management. The product portfolio includes specialized sub-brands like FastMetals (e-commerce platform), Reliance Aerospace Solutions (aerospace distribution), and Reliance Metalcenter, alongside numerous acquired regional service centers such as Admiral Metals, All Metal Services, American Alloy Steel, AMI Metals, Bralco Metals, Metals USA, MidWest Materials, Service Steel Aerospace, Valex, and Earle M. Jorgensen Company. The company leverages its decentralized management model allowing subsidiaries to excel in their areas of expertise while sharing best practices across the network.
Differentiator
Problem solved
Functional benefit
Brands
- FastMetals: E-commerce business launched in February 2020 for smaller, specialized end-users including artists, fabricators, machine shops, hobbyists, and do-it-yourself practitioners. Offers instant pricing, same-day shipping, no minimum order quantity.
- Reliance Cares
- The Infra Group
- Reliance Metalcenter
Products and services
- FastMetals E-commerce business providing digital purchasing solutions for metalworkers with instant pricing, same-day shipping, no minimum order quantity, and direct fulfillment to individual and small-business customers nationwide.
- Reliance Aerospace Solutions Single point of contact distribution service for aerospace grade products to contract customers and their sub-tier suppliers, utilizing approved Reliance subsidiaries and divisions for fulfillment of certified aerospace metals.
- Reliance Metalcenter Strategically located service centers providing wide range of metals products and value-added processing for general fabricators, truck trailer manufacturers, precision sheet metal shops, and various industries across National City (San Diego) and Union City (Northern California) CA, Phoenix AZ, and Salt Lake City UT.
- The Infra Group Unified brand consolidating Infra-Metals, Delta Steel, and Sugar Steel providing structural steel products with comprehensive processing services like drilling, plate burning, forming, and robotic processing.
- AMI Metals Aerospace Distribution Premier full-service metals service center providing aluminum plate, sheet, bar, and extruded profiles for the aerospace industry. Notable for winning a $2.2 billion U.S. Department of Homeland Security border wall contract.
- Valex Ultra-High Purity Products World's leading manufacturer and distributor of ultra-high purity products used in gas delivery systems for semiconductor producers and semiconductor equipment manufacturers.
- DuBose National Energy Services Largest and most diverse inventory of nuclear certified and safety-related materials and services in the United States, with fabrication capabilities and operations in over 200,000 square feet serving the nuclear energy sector.
Quantifiable outcome
- 95%+ customer retention rate
- +2 more outcomes
Companies that use Reliance, Inc.
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Reliance, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reliance, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Metal Producers and MillscoreReliance acquires primary metal products from producers including carbon steel, aluminum, stainless steel, brass, copper, titanium, and alloy steel. The company leverages its strong mill relationships and capital investments to promote growth and operational efficiencies.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Reliance, Inc. competitors and assessment
Company assessmentDirect peers
- Ryerson Holding Corporation: U.S. metals service center and processor serving similar industrial customers with value-added processing of carbon steel, aluminum, and stainless steel. Most direct domestic head-to-head competitor to Reliance's general-line business.
- Kloeckner & Co SE: Germany-based global metals service center and distributor with substantial North American presence (Macsteel). Closest international peer to Reliance in terms of broad-line metal distribution, value-added processing, and multi-metal product breadth.
- Russel Metals Inc. Canadian metals service center and distributor with overlapping product lines (carbon steel, stainless, aluminum) and significant energy-sector exposure. Comparable business model with a North American footprint anchored in Canada.
- Olympic Steel, Inc. U.S. metals service center focused on carbon steel, stainless, and aluminum with comparable value-added processing and direct-sales model. Smaller scale than Reliance but a direct competitor in flat-rolled and plate processing.
- Worthington Enterprises (formerly Worthington Industries): U.S.-based steel processor and converter with pressure cylinder and sustainable energy solutions businesses. Overlaps with Reliance on flat-rolled steel processing and end-market exposure to construction and industrial customers.
- Schnitzer Steel Industries, Inc. U.S. metal recycler and finished steel products manufacturer with a metals recycling arm and Cascade Steel scrap-based mini-mill. Adjacent competitor in processed steel supply and a major supplier/competitor in ferrous scrap markets.
- Steel Technologies LLC: U.S. flat-rolled steel processor and service center (Mitsui & Co. / Nippon Steel joint venture). Directly comparable in flat-rolled steel processing, value-added services, and OEM customer base.
Broad incumbents
- thyssenkrupp Materials Services: European-based materials distribution and service arm of thyssenkrupp. Large-scale broad-line metal distributor with comparable product breadth but operates as part of a larger diversified industrial group rather than as a focused service-center pure-play.
- Nucor Corporation: Largest U.S. integrated steel producer and key upstream mill supplier to Reliance. Represents both a primary supplier and an increasingly direct competitor as Nucor expands downstream processing and direct-to-customer offerings.
Emerging players
- Metal One Corporation: Japan-headquartered global metal service center and trading company (Mitsui & Sojitz joint venture). Comparable business model focused on steel and aluminum distribution; competes with Reliance's international aerospace and specialty metals subsidiaries.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reliance, Inc. social profiles
Digital presenceReliance, Inc. compliance and trust
Trust signalCompliance3 records
Reliance, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliance, Inc. leadership team
Management profileNumber of profiles
Profiles13 records
Reliance, Inc. subsidiaries and ownership
Company hierarchySubsidiaries48 records
Reliance, Inc. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliance, Inc. M&A and investment
M&A and investmentM&A22 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliance, Inc.
What does Reliance, Inc. do?
Reliance, Inc. is the largest diversified metal solutions provider and metals service center company in North America, distributing over 100,000 metal products including carbon steel, aluminum, stainless steel, brass, copper, titanium, and alloy steel through 320+ locations across 41 states and 10 countries. The company offers value-added metals processing services including custom cutting, slitting, plasma burning, forming, and inventory management, with just-in-time delivery often within 24 hours. The company also operates the FastMetals e-commerce platform serving smaller specialized end-users including artists, fabricators, machine shops, hobbyists, and do-it-yourself practitioners.
Is Reliance, Inc. a public or private company?
Reliance, Inc. is a public company. It is classified as public and is currently operating.
When was Reliance, Inc. founded?
Reliance, Inc. was founded in 1939. It employs 5,001 to 10,000 people.
Where is Reliance, Inc. based?
Reliance, Inc. is headquartered in Scottsdale, United States, in the North America region.
How does Reliance, Inc. make money?
One revenue line is on record: metal Distribution and Processing.
Who are Reliance, Inc.'s main competitors?
Direct peers on record are Ryerson Holding Corporation, Kloeckner & Co SE, Russel Metals Inc., Olympic Steel, Inc., Worthington Enterprises (formerly Worthington Industries), Schnitzer Steel Industries, Inc. and Steel Technologies LLC. Broad incumbents are thyssenkrupp Materials Services and Nucor Corporation. Metal One Corporation is listed as an emerging player.
Does Reliance, Inc. have an API?
No public API is recorded for Reliance, Inc..
What industry is Reliance, Inc. in?
Reliance, Inc.'s product category is Metals Service Centers. Its primary akta.pro industry code is IMAKAJAB, Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar), with a secondary code of CRAFAHAN, Metals, Plastics & Fabrication Materials Marketplaces. Its NAICS code is 423510 and its SIC code is 5051.