What Authing does

Authing (legal entity Beijing Steamory Technology Co., Ltd. / 北京蒸汽记忆科技有限公司) is a Beijing-headquartered, cloud-native Identity-as-a-Service (IDaaS) provider founded in 2019, serving Chinese enterprises and developers with authentication, authorization, and identity-management capabilities. The platform is organized in three layers — Identity Authentication (SSO, Universal Login / Guard, Identity Directory), Identity Security (Continuous Adaptive MFA, RBAC/ABAC authorization, Access Gateway), and Identity Infrastructure (visually orchestrated Identity Automation, metadata, multi-tenant system) — exposed via RESTful and GraphQL APIs and 10+ language SDKs that enable five-line-code integration.

The company's underlying technology stack emphasizes ease of integration, standards compliance (SAML, OIDC, LDAP, AD synchronization, Radius), pre-built connectors to 2,000+ applications, and customization features such as Custom Database Connection to MySQL, MongoDB, PostgreSQL and external APIs via a sandboxed script environment. A distinctive capability is the PaaS-based Identity Automation engine that replaces manual employee onboarding/offboarding workflows, plus a WeChat-ecosystem SDK for mini-program login and one-click mobile verification.

Authing operates a freemium subscription SaaS model with a free tier (capped at 50 mailings/day from February 2025), paid annual enterprise subscriptions with quote-based pricing, and ancillary professional services for custom development. Go-to-market is hybrid: developer-led growth via docs, forum, GitHub and API Explorer combined with direct enterprise field sales, a Partner Network for resellers, and AWS Marketplace distribution. Customers span five offices across China and include China Merchants Bank, China Petroleum, Zhihu, Chi Forest, CSDN, PingCAP, BOSCH, Haidilao, Bentley Motors, Volkswagen, Xreal, Yunnan Baiyao, Ernst & Young, Higher Education Press, Changxin Memory Technologies, Vanke, and Beijing University.

Name

Authing

Legal name

Beijing Steamory Technology Co., Ltd. (北京蒸汽记忆科技有限公司)

Website

https://authing.cn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Authing is a Beijing-based cloud-native Identity-as-a-Service (IDaaS) platform, founded in 2019, providing single sign-on, multi-factor authentication, identity automation, and access management to over 40,000 Chinese enterprises and developers across financial, manufacturing, technology, and consumer verticals.

Ownership category

akta.pro rank

Product category

Identity and Access Management (IDaaS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF)

akta.pro secondary industries

Multi-Factor Authentication (MFA) & Passwordless Authentication (HDAEAJAC), User Lifecycle Provisioning & SCIM Automation (HDAEAJAK), Identity Threat Detection & Response (ITDR) (HDAEAJAH), Federation & Identity Standards (SAML/OIDC/OAuth, Federation Hubs) (HDADAAAG)

Keywords

• Identity as a service
• Single sign-on
• Multi-factor authentication
• Access management
• Identity governance

Headquarters

HQ city

Changyang

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS: Authing operates as a cloud-based identity management SaaS platform with subscription-based pricing. The platform offers free tier with limitations (50 mailings per day for free user pools as of Feb 2025) and paid tiers with full functionality. Revenue is generated through recurring subscription fees with tiered pricing based on usage and feature access.
2. Professional Services: Custom Development Engineer services available for professional implementation and custom development needs. Billed separately through Statements of Work that describe specific professional services.
3. API and SDK Access: Developers pay for API usage and SDK integration capabilities. The platform provides SDKs for 10+ languages with usage-based integration options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Authing provides a cloud-native Identity-as-a-Service (IDaaS) platform that delivers unified authentication, single sign-on (SSO), multi-factor authentication (MFA), authorization management, and identity automation for enterprises. The platform serves B2B, B2C, B2E, and IoT scenarios through a three-tier architecture (Identity Authentication Platform, Identity Security Platform, Identity Infrastructure) accessible via RESTful and GraphQL APIs with SDKs in 10+ programming languages. It supports SAML, OIDC, LDAP, Active Directory, WeChat, Lark, and over 2,000 pre-integrated applications.

Product overview

Authing is an IDaaS (Identity as a Service) identity cloud platform offering a three-tier product architecture: Identity Authentication Platform (SSO, Universal Login/Guard, Identity Directory), Identity Security Platform (Continuous Adaptive MFA, Authorization Management, Access Gateway), and Identity Infrastructure (Identity Automation, Metadata, Multi-Tenant System). The platform also includes Mobile Number Verification and Custom Database Connection as additional modules. Key sub-products include User IDaaS (B2C end-user management), Employee IDaaS (B2E enterprise IAM), and Customer IDaaS (B2B multi-tenant). All capabilities are accessible via RESTful/GraphQL APIs with 10+ language SDKs, enabling 5-line code integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Authentication Platform Core IDaaS platform providing unified identity authentication, single sign-on (SSO), universal login (Guard), and identity directory management for enterprises across B2B, B2C, B2E, and IoT scenarios.
• Identity Security Platform Security-focused product providing continuous adaptive MFA, unified authorization management (RBAC/ABAC), and application integration gateway to protect enterprise resources and data.
• Identity Infrastructure Foundational infrastructure layer providing programmable identity automation engine, metadata management, and multi-tenant architecture for scalable identity governance.
• Single Sign-On (SSO) Standalone SSO service enabling users to access all mutually trusted applications with a single login, supporting SAML, OIDC, LDAP, and Active Directory protocols.
• Continuous Adaptive MFA Standalone multi-factor authentication service that automatically configures authentication policies based on user behavior, implementing Gartner-aligned passwordless and continuous authentication approaches.
• Access Gateway Standalone locally deployed gateway that enables legacy applications to quickly integrate identity authentication without code changes, protecting original systems from unauthorized access.
• Identity Automation Standalone PaaS-based, visually orchestrated automation workflow engine that replaces manual IT operations in identity and permission management.
• Multi-Tenant System Standalone multi-tenant architecture solution helping B2B businesses establish tenant management with metering and independent user identity management for each tenant.
• Custom Database Connection Standalone service connecting external or self-maintained databases to Authing, supporting MySQL, MongoDB, PostgreSQL, and API-mode data sources via a virtual sandbox with user-defined scripts.
• User IDaaS Sub-product providing end-user identity management for B2C scenarios, with unified authentication, SSO, and MFA to ensure secure access for consumer applications.
• Employee IDaaS Sub-product enterprise IAM solution for secure employee identity authentication and access management, with automated workflows for efficient identity and permission governance.
• Customer IDaaS Sub-product multi-tenant architecture solution for B2B businesses providing tenant management, metering, and comprehensive user identity management for each customer tenant.

Quantifiable outcome

• Customers improve average ROI by 548%
• +5 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CSDNcoreStrategic or Co-development PartnerAuthing partnered with CSDN, the leading IT community in China, to promote the IDaaS concept in the developer community through the IDaaS Community initiative.
• Amazon Web Services (AWS)coreTechnology or IntegrationAuthing is listed as an AWS Partner, providing cloud-native identity management integration with AWS cloud services.
• Cloud Native Computing Foundation (CNCF)coreTechnology or IntegrationAuthing is featured in CNCF Landscape as the only cloud-native IDaaS project in China, demonstrating technical alignment with cloud-native standards.
• World Wide Web Consortium (W3C)coreTechnology or IntegrationAuthing officially joined W3C and participates in the development of international standards for identity and web technologies.
• China Academy of Information and Communications TechnologycoreStrategic or Co-development PartnerAuthing collaborated with the Cloud Computing and Big Data Research Institute of CAICT to publish China's first White Paper on Cloud Native Identity Cloud IDaaS Technologies.
• China Merchants BankcoreStrategic or Co-development PartnerChina Merchants Bank collaborated with Authing on the White Paper for Cloud Native Identity Cloud IDaaS Technologies and is a customer using Authing's identity-based end-to-end risk control capabilities.
• Tianyi CloudminorStrategic or Co-development PartnerTianyi Cloud collaborated with Authing on the White Paper for Cloud Native Identity Cloud IDaaS Technologies.
• Authing Partner Network (APN)coreChannel Partner/ Reseller/ DistributorPartner program for channel partners, resellers, and technology integrators to distribute and implement Authing's identity management solutions.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Okta: Global IDaaS leader offering workforce identity, customer identity, SSO, MFA, and lifecycle management. Authing explicitly targets migration from Okta, and the platforms compete for the same enterprise SSO/MFA use case, though Okta serves a much broader international enterprise base.
• Microsoft Entra ID (Azure Active Directory): Microsoft's cloud-based identity service bundled with Microsoft 365 and Azure, providing SSO, MFA, and conditional access at massive scale. Competes with Authing for enterprise identity management, particularly where customers are already invested in the Microsoft ecosystem.
• AWS Cognito: Amazon's developer-focused identity service for B2C and B2B apps on AWS. Authing explicitly markets 'Move from Cognito' migrations; both target the same developer-led adoption pattern with similar feature sets (social login, MFA, OIDC/SAML federation).

Direct peers

• Auth0: Developer-focused authentication and authorization platform (now owned by Okta). Authing markets directly against Auth0 for customer identity and B2B2C SSO scenarios, with comparable SDK-first developer experiences and similar feature breadth in MFA, SSO, and social login.
• Ping Identity: Enterprise-focused identity platform specializing in federation, SSO, and access management for regulated industries. Comparable to Authing's enterprise IAM focus, with similar emphasis on SAML/OIDC federation and large-bank/deployment-grade identity governance.
• ForgeRock: Enterprise identity and access management platform (now part of Oracle) offering CIAM, workforce identity, and AI-driven identity governance. Comparable to Authing's enterprise IAM positioning, with deeper large-enterprise and regulated-industry credentials but less cloud-native architecture.

Emerging players

• Keycloak: Open-source identity and access management solution backed by CNCF, offering SSO, identity federation, and user management. Authing explicitly compares itself to Keycloak on its website; both target developer and enterprise use cases, though Keycloak's open-source model competes on cost while Authing competes on managed-service convenience and Chinese-market fit.
• WorkOS: Developer-focused enterprise authentication platform targeting SaaS companies with SSO, SCIM, and audit log features for selling into enterprise customers. Comparable to Authing's Enterprise IDaaS offerings for B2B SaaS scenarios, with similar enterprise-readiness positioning though concentrated in the US/Western market.

Regional players

• Alibaba Cloud Resource Access Management (RAM): Alibaba Cloud's native IAM service providing identity and access management for Alibaba Cloud resources and enterprise applications. Directly comparable to Authing's IDaaS within the Chinese market, though more tightly coupled to Alibaba Cloud infrastructure and less applicable as an independent identity layer.
• Tencent Cloud Cloud Access Management (CAM): Tencent Cloud's IAM offering for cloud resources and enterprise identity, often bundled with WeChat Work. Comparable to Authing in the Chinese market with similar WeChat ecosystem strengths, though more focused on Tencent Cloud infrastructure access than full IDaaS breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/authing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authing