Name

Momentous

Legal name

Momentous

Website

https://livemomentous.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Human performance nutrition
• Third-party tested supplements
• NSF certified supplements
• Creatine and protein supplements

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer supplement sales through e-commerce storefront with subscription model offering 25% recurring discounts. Products include creatine, protein, omega-3, fiber, sleep support, and specialized formulations.
2. Retail Distribution: Products sold through The Vitamin Shoppe's 640+ retail locations nationwide and online platform, representing the company's largest retail expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Momentous develops, manufactures, and sells science-backed nutritional supplements including creatine, protein, omega-3, fiber, magnesium, sleep, longevity, and collagen products. The company emphasizes rigorous third-party testing and certifications (NSF Certified for Sport, Informed Sport, LightLabs) with public certificates of analysis and strict ingredient purity standards. Products are sold direct-to-consumer via its e-commerce storefront with subscription options and through an exclusive nationwide retail partnership with The Vitamin Shoppe.

Differentiator

Problem solved

Functional benefit

Products and services

• Momentous Creatine (Signature Spec) Premium creatine monohydrate supplement featuring the proprietary Signature Spec standard for unprecedented purity and superior mixability; designed for athletes and performance-focused consumers, priced at $42.99 for 90 servings.
• Fiber+ Performance fiber supplement featuring soluble fiber, insoluble fiber, and resistant starch in one formula; designed to promote digestive health, gut microbiome diversity, gastrointestinal regularity, heart health, and metabolic health. Developed in collaboration with Arnold Schwarzenegger and Arnold's Pump Club team.
• Creatine Chews Edible chewable creatine monohydrate supplement offering a convenient alternative to powder creatine; produced in Utah with Creapure formulation and NSF-Certified testing for athletes and on-the-go consumers.
• Longevity Cellular health and healthspan optimization supplement featuring clinically-studied ingredients supporting cellular energy, stress resilience, DNA repair, system balance, and brain health; for adults focused on healthy aging.
• The Arnold Stack Curated supplement bundle combining Protein, Creatine, and Vitamin D3 personally selected by Arnold Schwarzenegger; offered at $102.85 with 25% off for subscribers as part of the multi-year Schwarzenegger partnership.
• Omega-3 Omega-3 fatty acid supplement supporting cardiovascular health, cognitive function, and inflammation management; positioned among Momentous's best-selling products and priced at $39.95.
• Whey Protein Isolate Whey protein isolate supplement for muscle building, recovery, and protein supplementation; NSF Certified for Sport, priced at $59.95 and stocked across The Vitamin Shoppe's 640+ retail locations.
• Magnesium L-Threonate (Magtein) Patented Magtein form of magnesium L-Threonate clinically shown to cross the blood-brain barrier for superior absorption and neurological benefits; supports sleep and cognitive function, priced at $49.95.
• Nightly Sleep Sleep support supplement formulated to promote sleep quality and recovery, priced at $109.95; positioned as a best-seller supporting the Sleep product category.
• Collagen Peptides Proprietary FORTIGEL collagen peptide supplement supporting joint and soft tissue health; available through the retail partnership with The Vitamin Shoppe.
• The Women's Three Women's physiology-specific supplement stack developed in collaboration with Dr. Stacy Sims addressing menstrual cycles, bone density, menopause support, and hormonal shifts; part of the Change the Ratio campaign with $500,000 commitment to women's health research.
• The Momentous Three Core supplement bundle for foundational health and performance, positioned among Momentous's best-selling product collections.

Quantifiable outcome

• Trusted by 100,000+ customers including all 32 NFL teams and 200+ professional/collegiate teams
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Collective X HealthcoreStrategic or Co-development Partner · 2 April 2026Founding research partnership launching Collective X Women's Health & Performance Research Grant Program with $200,000 commitment. Addresses gap in women's health science where only 6% of sports science studies focus on female physiology.
• Arnold SchwarzeneggerflagshipGTM or Marketing Partner · 13 January 2026Multi-year partnership with Arnold Schwarzenegger launching 'The Arnold Stack' supplement collection featuring protein, creatine, and vitamin D3. Partnership includes content collaborations, product launches, and appearances at major fitness events including Arnold Sports Festival.
• The Vitamin ShoppecoreChannel Partner/ Reseller/ Distributor · 6 January 2026Exclusive nationwide retail partnership making Momentous products available in over 640 store locations and online. Largest retail expansion in company history with dedicated hometown store in Cottonwood Heights, Utah.
• TruemedminorGTM or Marketing Partner · 23 December 2025Partnership enabling consumers to use pre-tax HSA/FSA dollars for preventive health products including fitness equipment and supplements through Letter of Medical Necessity process.
• Hologram SciencescoreStrategic or Co-development Partner · 15 September 2022Strategic partnership announced alongside Series A funding, leveraging expertise for product development and market expansion in human performance supplements.
• Dr. Stacy SimscoreStrategic or Co-development PartnerLeading female physiology expert partner contributing to product development, particularly The Women's Three supplement stack addressing women's unique physiological needs.
• Dr. Andy GalpincoreStrategic or Co-development PartnerWorld-class human performance scientist and Professor contributing to formulation development and quality standards verification for Momentous products.
• Dr. Kelly StarrettcoreStrategic or Co-development PartnerCo-founder of The Ready State and human performance expert contributing to product development and educational content for Momentous.
• LightLabscoreTechnology or IntegrationThird-party testing entity conducting independent testing against expanded certificate of analysis covering label accuracy, heavy metals, PFAS, microplastics, and bacteria. All results published publicly.
• NSF Certified for SportcoreOthersIndependent certification testing supplements for 270+ substances banned by major athletic organizations including NFL, MLB, NHL, PGA. Verifies label accuracy and includes manufacturing facility audits.
• Informed SportcoreOthersOlympic-trusted certification testing every batch for 250+ WADA Prohibited List substances before reaching consumers, enabling confident use by athletes under anti-doping rules.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AG1 (Athletic Greens): Premium direct-to-consumer greens and daily-supplement brand that competes with Momentous for the same health-conscious, performance-oriented consumer who values third-party testing and science-backed positioning. Both brands price at premium AOV and rely on a hero daily-routine subscription model.
• Thorne: Science-backed supplement brand with NSF Certified for Sport products, practitioner channel, and DTC e-commerce — directly overlaps with Momentous across formulation standards, third-party testing claims, and premium athlete/medical positioning. Thorne serves as a key reference competitor in the credentialed supplement tier.
• Klean Athlete: NSF Certified for Sport supplement brand purpose-built for professional and collegiate athletes — the most direct competitor on the sports-credibility positioning Momentous owns. Both compete for locker-room contracts, anti-doping-tested certifications, and elite-team partnerships.
• Onnit: Supplements and fitness lifestyle brand founded on science-backed positioning with a strong DTC and Amazon presence. Comparable to Momentous on premium supplement philosophy, athletic user base, and founder/expert-driven brand storytelling.
• Ritual: Premium DTC supplement brand focused on clean, traceable, science-backed daily essentials — directly comparable to Momentous on subscription DTC mechanics, transparency (public ingredient sourcing), and premium health-conscious consumer positioning.
• Humann (formerly BULK): Athlete-focused supplement brand specializing in creatine, electrolytes, and recovery products with NSF certification and pro-team usage — overlaps with Momentous on the certified sports-nutrition positioning and elite-athlete customer endorsements.

Emerging players

• Care/of: Personalized DTC vitamin and supplement brand with subscription mechanics and transparency commitments comparable to Momentous's The Momentous Standard approach — overlaps on DTC premium positioning and ingredient transparency, but personalized packs rather than performance-led SKUs.

Broad incumbents

• Optimum Nutrition: Mass-market sports nutrition brand (Gold Standard Whey, creatine) sold through mass retail, specialty fitness, and international distributors — sets the competitive baseline on creatine and protein AOV against which Momentous's premium pricing must justify itself.
• GNC: Mass-market specialty supplement retailer and private-label brand with thousands of store locations — comparable as a multi-channel supplement distribution and brand incumbent against which Momentous positions its premium certification-led offering.
• Cellucor (C4): Large sports nutrition brand (C4 pre-workout, protein) sold through mass retail and convenience channels — a competitive incumbent in the sports-nutrition subcategory where Momentous competes with its creatine and performance protein products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livemomentous

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentous