Sticks'n'Sushi
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Sticks'n'Sushi firmographics
Firmographics- Name
- Sticks'n'Sushi
- Legal name
- Sticks'n'Sushi A/S
- Website
- https://sushi.dk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Sticks'n'Sushi industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (72232)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
- akta.pro secondary industries
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Ethnic & international prepared meals manufacturing (AFAKAHAG)
Keywords
Where Sticks'n'Sushi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices14 records
Markets served
Sticks'n'Sushi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at restaurant locations across Denmark, UK, and Germany
- Takeaway and Delivery: Takeaway ordering service for customers in Copenhagen and surrounding areas
- Catering Services: Off-premise catering services for events and private gatherings in Copenhagen
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in restaurant pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Sticks'n'Sushi product offering
Product offeringCore offering
Sticks'n'Sushi is a Danish-Japanese restaurant group operating full-service dine-in restaurants serving fresh sushi, grilled yakitori sticks, salads, and desserts. The company also offers takeaway, delivery, off-site catering, private dining rooms, a mobile food truck, and a customer loyalty program across locations in Denmark, the UK, and Germany.
Product overview
Sticks'n'Sushi is a Danish-Japanese restaurant group offering a unified dining portfolio centered on fresh sushi and grilled yakitori sticks. The core offering consists of full-service dine-in restaurants across Copenhagen, Germany, and the UK, complemented by takeaway and delivery services covering the Copenhagen metropolitan area. Additional revenue streams include catering for off-site events, private dining rooms, a mobile food truck program, and a loyalty program (Flittig Fisker). The company also operates native mobile applications for iOS and Android, enabling ordering and restaurant reservations. The restaurant chain operates 12+ locations in Copenhagen and is expanding into the UK Midlands with a new Birmingham venue scheduled for autumn 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Flittig Fisker: Loyalty program offering points, exclusive benefits, and rewards for regular customers. Members can earn points and unlock exclusive advantages, with Edamame complimentary upon sign-up.
Products and services
- Dine-In Restaurant Experience Full-service Danish-Japanese restaurant offering fresh sushi, grilled yakitori sticks, crispy salads, and desserts in atmospheric restaurant locations throughout Copenhagen and the UK. Targeted at general consumers seeking Japanese dining experiences.
- Takeaway and Delivery Takeaway and delivery service allowing customers to order sushi, yakitori sticks, and other menu items for consumption at home or other locations, available throughout Copenhagen and surrounding areas.
- Catering Off-site catering service providing Sticks'n'Sushi menu items for parties, events, and special occasions in Copenhagen.
- Private Dining Private dining rooms and event spaces available for booking for smaller gatherings and special occasions at restaurant locations.
- Food Truck Mobile food truck service appearing at festivals and events throughout Denmark during summer, featuring the Sticks'n'Sushi menu.
- Kids Sushi Courses Educational cooking courses for children teaching sushi rolling skills.
- Large Group Dining Dining packages and reserved seating for large groups and celebrations.
- Bottomless Lunch at Tivoli Hotel Lunch service at Tivoli Hotel location featuring drinks included with meals.
Companies that use Sticks'n'Sushi
Customer profileSegments1 record
Ideal customer profiles3 records
Sticks'n'Sushi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sticks'n'Sushi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MEPC (Paradise Birmingham)minorMEPC as developer and asset-manager of Paradise Birmingham secured Sticks'n'Sushi as the first leisure venue at Three Chamberlain Square building, marking a milestone for the estate's commercial and leisure destination strategy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sticks'n'Sushi competitors and assessment
Company assessmentDirect peers
- YO! Sushi: UK-headquartered Japanese sushi restaurant chain with dine-in, takeaway, and delivery. Directly comparable to Sticks'n'Sushi on product (sushi, hot Japanese dishes), multi-site retail format, and UK footprint overlap.
- Wagamama: UK-based premium Asian casual dining chain with pan-Asian (Japanese-influenced) menus. Comparable to Sticks'n'Sushi in full-service Asian dining experience, urban location strategy, and multi-country European presence.
- Itsu: UK sushi and Asian-inspired chain combining dine-in, takeaway, and grocery products. Overlaps with Sticks'n'Sushi on sushi-led menu, urban European footprint, and emphasis on healthy/premium positioning.
- Wasabi: UK sushi and hot bento takeaway chain. Comparable on sushi-led menu, high street/urban locations, takeaway model, and pan-European footprint.
- Sushi Shop: French-headquartered sushi restaurant and delivery chain across Europe. Directly comparable on sushi-focused menu, multi-site European operation, and takeaway/delivery reliance.
Broad incumbents
- Nobu: Global upscale Japanese restaurant group (with hotels). Overlaps with Sticks'n'Sushi on Japanese cuisine expertise and premium positioning but operates at a meaningfully higher price tier and global scale.
- Benihana: Established Japanese teppanyaki restaurant chain. Comparable on multi-site Japanese-themed dining and experiential differentiation, though US-centric and featuring live-cook theater rather than sushi-led menus.
- Zuma: International izakaya-style Japanese restaurant group with locations in major cities. Comparable to Sticks'n'Sushi on contemporary Japanese cuisine and premium urban dining, though higher price tier.
- Ping Pong: Asian (dim sum) casual dining chain with London roots. Comparable as a multi-site Asian casual concept serving urban UK consumers, providing adjacent category benchmarking.
Regional players
- Genki Sushi: Asian sushi restaurant chain (notably strong in Asia). Comparable on sushi-led, multi-site restaurant model but primarily operating in Asian markets rather than Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sticks'n'Sushi social profiles
Digital presenceSticks'n'Sushi compliance and trust
Trust signalCompliance1 record
Sticks'n'Sushi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sticks'n'Sushi leadership team
Management profileNumber of profiles
Sticks'n'Sushi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sticks'n'Sushi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sticks'n'Sushi
What does Sticks'n'Sushi do?
Sticks'n'Sushi is a Danish-Japanese restaurant group operating full-service dine-in restaurants serving fresh sushi, grilled yakitori sticks, salads, and desserts. The company also offers takeaway, delivery, off-site catering, private dining rooms, a mobile food truck, and a customer loyalty program across locations in Denmark, the UK, and Germany.
Is Sticks'n'Sushi a public or private company?
Sticks'n'Sushi is a private company. It is classified as unknown and is currently operating.
When was Sticks'n'Sushi founded?
Sticks'n'Sushi was founded in 1994. It employs 1,001 to 5,000 people.
Where is Sticks'n'Sushi based?
Sticks'n'Sushi is headquartered in London, United Kingdom, in the Europe region.
How does Sticks'n'Sushi make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeaway and Delivery and catering Services.
Who are Sticks'n'Sushi's main competitors?
Direct peers on record are YO! Sushi, Wagamama, Itsu, Wasabi and Sushi Shop. Broad incumbents are Nobu, Benihana, Zuma and Ping Pong. Genki Sushi is listed as a regional player.
Does Sticks'n'Sushi have an API?
No public API is recorded for Sticks'n'Sushi.
What industry is Sticks'n'Sushi in?
Sticks'n'Sushi's product category is Casual Dining Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 72251 and its SIC code is 5812.