Connecting

Name

Connecting

Website

https://connectingapp.co.kr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Connecting is a Seoul-based, privately held consumer app company founded in 2018 that operates a real-time voice-talk service connecting users via conversation codes, having raised roughly $11.16M from Korean VCs through 2021.

Ownership category

akta.pro rank

Product category

Social Audio Platform

NAICS

All Other Telecommunications (517810)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Social Audio & Voice Rooms (BPAMACAK)

akta.pro secondary industry

Community/Group Chat Platforms (BPAMACAH)

Keywords

• Real-time voice chat
• Social audio platform
• Voice communication app
• Audio networking service
• Conversation codes

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Connecting is a real-time voice-talk service company based in Seoul, South Korea that connects people with the right conversation code. The platform enables users to engage in live audio conversations by matching them through specific conversation codes, functioning as a social audio networking service for individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Connecting Voice-Talk Service

Quantifiable outcome

• One successful family reunification case completed in February 2025 after 35-year separation, with hundreds more cases in progress.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MyHeritagecoreTechnology or Integration · 1 February 2025DNA testing partner providing the genetic testing technology and analysis services essential for matching individuals separated during the Pinochet regime with their biological families. MyHeritage contributed DNA testing services to facilitate Kyle Adler's reunification with his birth mother in February 2025.
• Nos BuscamoscoreStrategic or Co-development Partner · 1 February 2025Nonprofit organization working on similar cases of family separation. Nos Buscamos collaborated with Connecting Roots in facilitating DNA tracing and reunification efforts for families affected by the Pinochet regime. Both organizations share the mission of addressing human rights violations through advocacy and direct support services.

Scale indicators2 records

Direct peers

• Clubhouse: Clubhouse pioneered the drop-in audio room format and is the closest direct peer — both products center on real-time voice rooms accessed via invite/code-style discovery. Competing head-to-head for the same social audio use case.
• Spoon: Spoon is a Korea-origin social audio app offering live voice rooms with monetized tipping. Direct peer with very similar Asian-market focus and audio-room product.

Broad incumbents

• Twitter (X) Spaces: X Spaces is a built-in audio room feature within the X social graph, offering direct competition to standalone voice-room apps. Massive distribution advantage makes it the dominant social audio incumbent.
• Discord: Discord offers persistent voice channels, stage channels (audio-room equivalent), and community servers — a broader communications platform with substantial overlap to Connecting's voice-room functionality.
• Telegram: Telegram's voice chats in groups and channels provide a comparable real-time voice experience to dedicated voice-room apps. Strong consumer messaging distribution and privacy positioning overlap with Connecting's likely user base.
• Spotify (Spotify Live / Greenroom): Spotify acquired Betty Labs (Locker Room) and rebranded as Spotify Live/Greenroom, directly targeting the same audio-room category with music-content synergy. Direct category peer with massive distribution.
• LinkedIn (Audio Events): LinkedIn launched audio events and live audio rooms targeted at professional communities, representing a B2B-oriented social audio incumbent with massive professional user distribution.

Regional players

• Kakao (KakaoTalk): KakaoTalk is the dominant Korean messaging super-app and has shipped voice-room and live-audio features. Most relevant regional incumbent in Connecting's home market.
• Naver (LINE): Naver operates LINE in Japan/Taiwan/Thailand and Whale/Naver TalkTalk in Korea, all of which include voice communication features. Important Korean/Japanese regional competitor with deep local user bases.

Emerging players

• Yalla Group: Yalla Group operates Yalla and Yalla Ludo — Middle East-focused voice-chat social apps with monetization via gifting. Comparable emerging-market social audio model to Connecting's likely regional positioning.

Market position

Customer concentration

• Facebookfacebook.com/connectingofficial
• LinkedInlinkedin.com/company/yplabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecting