FlowAccount
FlowAccount is a Thai cloud-based SaaS accounting platform serving 130,000+ SMEs, freelancers, and accounting firms with integrated invoicing, payroll, POS, and receipt-OCR modules built for Thai tax compliance and local marketplace and bank integrations.
- Company typePrivate
- Founded2015
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What FlowAccount does
FlowAccount Co., Ltd. (บริษัท โฟลว์แอ็คเคานท์ จำกัด) is a Bangkok-headquartered, privately held Thai SaaS company founded in 2015 that builds cloud-based online accounting software for the country's small and medium-sized enterprises, freelancers, and accounting firms. Its core product — FlowAccount — is a multi-tenant web and mobile application (Angular, .NET, Node.js, Swift; SQL Server, MySQL, MongoDB, Redis, Elasticsearch on AWS with 256-bit SSL) that handles invoicing, tax invoices, quotations, receipts, expense recording, bank reconciliation, inventory, asset management, withholding tax (PND1/PND1Kor), VAT, e-Tax Invoice by Time Stamp, and real-time financial dashboards. The platform is extended by three tightly integrated sibling modules: MobilePOS (in-store sales and thermal receipt printing), FlowPayroll (bank-connected payroll with K-Cash Connect Plus, SCB, and Krungsri disbursement files), and AutoKey (OCR-based receipt and bill scanning).
The company operates a freemium land-and-expand model with a Free-for-life tier, a 30-day trial, and three paid annual plans (Standard at 1,990 THB, Pro at 2,990 THB, Pro Business at 5,490 THB), and a 17% annual-billing discount. Distribution combines self-serve online signup, an inside-sales demo team, a 5,800+ accounting-firm partner referral network, app stores (iOS, Android, Huawei), bundled business-registration and Google Workspace resale services, and large-scale SME events such as the SME How To Scale Expo and Digital Accounting Conference. Customers are organized across six segments — Thai SMEs, freelancers, accounting firms, e-commerce merchants (with native Shopee/Lazada/TikTok Shop integration), retail and F&B businesses (with FoodStory/SilomPOS integration), and payroll/employer customers — supported by an education partnership programme for Thai universities. The firm has raised approximately $5.15M in disclosed funding (a 2017 seed led by Beacon Venture Capital and a 2021 Series A led by Peak XV Partners, with participation from Money Forward, SBI Investment, 500 TukTuks, and Golden Gate Ventures), employs 80+ professionals, and reports 130,000+ entrepreneur users, 17,000+ accountant/admin users, and 5,800+ partner firms on its platform.
FlowAccount firmographics
Firmographics- Name
- FlowAccount
- Legal name
- บริษัท โฟลว์แอคเคาท์ จำกัด (FlowAccount Co., Ltd.)
- Website
- https://flowaccount.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FlowAccount is a Thai cloud-based SaaS accounting platform serving 130,000+ SMEs, freelancers, and accounting firms with integrated invoicing, payroll, POS, and receipt-OCR modules built for Thai tax compliance and local marketplace and bank integrations.
- Ownership category
- akta.pro rank
FlowAccount industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Expense Management & Employee Reimbursements (FSAGAJAE)
Keywords
Where FlowAccount is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
FlowAccount business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Recurring monthly and annual subscription fees for FlowAccount, MobilePOS, Payroll, and AutoKey modules across Free, Standard (1,990 THB/year), Pro (2,990 THB/year), and Pro Business (5,490 THB/year) tiers. Auto-renewal on annual contracts; 17% discount for annual vs. monthly billing.
- Freemium Land-and-Expand: Free forever tier with limited features (1 user, standard documents, unlimited products/contacts). Used as land-and-expand model to convert free users to paid plans after 30-day trial of paid tiers.
- Professional Services (Business Registration): One-time business registration service bundled with the highest-tier accounting package and entrepreneur seminar courses, generating service revenue alongside software subscriptions.
- Google Workspace Resale: Resale of Google Workspace licenses at special pricing as part of FlowAccount partner ecosystem offering for SME customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - Lifetime free for freelancers |
| Subscription | Monthly | Standard - For starter businesses |
| Subscription | Monthly | Pro - For growing businesses |
| Subscription | Monthly | Pro Business - For multi-system integrators (Best Value) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels11 records
FlowAccount product offering
Product offeringCore offering
FlowAccount provides a cloud-based online accounting SaaS platform for Thai SMEs and freelancers, covering invoicing, tax invoice issuance, expense tracking, bank reconciliation, inventory, withholding tax and VAT filing, and financial reporting. The core accounting product is bundled with sibling modules — MobilePOS (in-store point-of-sale), Payroll/FlowPayroll (bank-integrated payroll), and AutoKey (OCR receipt scanning) — to deliver an end-to-end Thai-tax-native business operations suite. Pricing is freemium with subscription tiers (Standard, Pro, Pro Business) billed in Thai Baht.
Product overview
FlowAccount operates a multi-module cloud SaaS platform for Thai SMEs and freelancers, centered on its core online accounting product (FlowAccount) and complemented by three tightly integrated sibling products: MobilePOS (mobile point-of-sale), Payroll/FlowPayroll (bank-connected payroll), and AutoKey (OCR receipt/bill scanning). The architecture is a platform-plus-modules design where the core accounting suite handles invoicing, tax, expenses, inventory, banking, and financial reporting, while MobilePOS, Payroll, and AutoKey extend its functionality to front-of-store operations, HR/payroll workflows, and automated expense capture, respectively. A legacy product, FlowAccount Classic, remains accessible but is being deprecated in favor of New FlowAccount, with free data migration offered. Supporting services include business registration, an accounting-firm matching service, resold Google Workspace licenses, and partner programmes for accounting firms and educational institutions.
Differentiator
Problem solved
Functional benefit
Brands
- FlowPayroll: Online payroll management software connected to bank payment systems, handling salary calculations, withholding tax, social security, and payslip distribution.
- MobilePOS
- AutoKey
Products and services
- FlowAccount Cloud-based online accounting software for Thai SMEs and freelancers. Handles invoicing, full and abbreviated tax invoices, quotations, receipts, expense recording, bank reconciliation, inventory, asset/depreciation management, withholding tax and VAT filing, financial statements, real-time financial dashboards, and integrations with e-commerce platforms, POS, banks, and Stripe payments. Available in Free, Standard, Pro, and Pro Business tiers.
- MobilePOS
- FlowPayroll (Payroll) Payroll management module connected to bank systems. Calculates and prepares salary disbursements, withholding tax, social security contributions, manages employee and department records, sends payslips via email, prepares withholding tax (ภ.ง.ด.1, ภ.ง.ด.1ก) and social security filing files, and generates bank disbursement files for Kasikornbank (K-Cash Connect Plus), SCB, and Krungsri.
- AutoKey Receipt and bill scanning module that uses OCR to convert images of expense documents into digital records stored online, with spending categorization. Limits are 100 documents/month in Standard and Pro; unlimited in Pro Business with per-line-item expense splitting support.
- Business Registration Service Service for FlowAccount to handle company incorporation (จดทะเบียนบริษัท/จัดตั้งนิติบุคคล) for customers, bundled with a top-tier FlowAccount package and entrepreneur seminar courses.
- Developer API Public-facing API (เชื่ออมต่อ API สำหรับนักพัฒนา) enabling third-party developers and partners to integrate with FlowAccount, used to power e-commerce, POS, and bank integrations.
Quantifiable outcome
- 130,000+ entrepreneurs using FlowAccount
- +4 more outcomes
Companies that use FlowAccount
Customer profileSegments7 records
Ideal customer profiles4 records
FlowAccount technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature3 records
FlowAccount partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights7 records
FlowAccount competitors and assessment
Company assessmentDirect peers
- FreshBooks: Cloud accounting SaaS targeting service-based SMBs and freelancers. Comparable in customer profile (solopreneurs, micro-businesses) and freemium-to-paid conversion motion, though focused primarily on English-speaking markets.
- Wave Accounting: Freemium cloud accounting platform for SMBs and freelancers, owned by H&R Block. Closely comparable business model (free tier, paid upgrades) and target customer, with similar ARPU and conversion dynamics.
- Zoho Books: Cloud accounting and back-office suite within the broader Zoho platform, serving SMBs globally including in Southeast Asia. Highly comparable as a multi-module, integrated SME finance platform with a low-cost pricing approach similar to FlowAccount's.
Broad incumbents
- Xero: Global cloud accounting SaaS leader for SMBs, with established Southeast Asia presence. Competes with FlowAccount in the SME cloud accounting category and represents the primary global benchmark for product-led SMB accounting SaaS economics.
- Money Forward: Japan's leading cloud accounting and back-office SaaS platform serving SMBs, with expanding ASEAN operations. Directly comparable product surface (accounting, payroll, expense management) and an explicit strategic overlap given its shareholder position in FlowAccount.
- Intuit QuickBooks: World's largest SMB accounting SaaS, with localized versions across multiple Asian markets. Comparable in target customer (micro and small businesses) and freemium-adjacent pricing model, and a key competitive threat if it deepens Thai localization.
Emerging players
- Sleek: Singapore-based accounting, corporate secretary, and tax SaaS for SMBs and entrepreneurs expanding across Southeast Asia. Comparable in serving small businesses with back-office software bundles, but with a Singapore and Hong Kong geographic focus rather than Thailand.
- Peakaccounting (ABACUS / FlowAccount peers): Local Thai SME accounting and back-office SaaS providers (e.g., Brio) competing in the same Thai SME and accounting-firm channel. Comparable as a domestic Thailand-focused accounting software with Thai tax localization, but generally smaller in user base than FlowAccount.
Regional players
- Honoco: Thailand-based accounting and ERP software provider for Thai SMBs and accounting firms. Most direct local competitor to FlowAccount in the Thai market, with overlapping regulatory localization, partner program, and SME target customer.
- Aspire: Singapore-headquartered SMB finance platform spanning banking, payments, expense, and accounting. Comparable as an integrated SMB finance OS for Southeast Asian SMEs, though focused on financial operations rather than compliance-grade accounting like FlowAccount.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
FlowAccount social profiles
Digital presenceFlowAccount compliance and trust
Trust signalCompliance3 records
FlowAccount financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowAccount leadership team
Management profileNumber of profiles
Profiles5 records
FlowAccount subsidiaries and ownership
Company hierarchySubsidiaries2 records
FlowAccount funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowAccount M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowAccount
What does FlowAccount do?
FlowAccount provides a cloud-based online accounting SaaS platform for Thai SMEs and freelancers, covering invoicing, tax invoice issuance, expense tracking, bank reconciliation, inventory, withholding tax and VAT filing, and financial reporting. The core accounting product is bundled with sibling modules — MobilePOS (in-store point-of-sale), Payroll/FlowPayroll (bank-integrated payroll), and AutoKey (OCR receipt scanning) — to deliver an end-to-end Thai-tax-native business operations suite. Pricing is freemium with subscription tiers (Standard, Pro, Pro Business) billed in Thai Baht.
Is FlowAccount a public or private company?
FlowAccount is a private company. It is classified as venture growth investor backed and is currently operating.
When was FlowAccount founded?
FlowAccount was founded in 2015. It employs 51 to 100 people.
Where is FlowAccount based?
FlowAccount is headquartered in Bangkok, Thailand, in the Asia region.
How does FlowAccount make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium Land-and-Expand, professional Services (Business Registration) and google Workspace Resale.
Who are FlowAccount's main competitors?
Direct peers on record are FreshBooks, Wave Accounting and Zoho Books. Broad incumbents are Xero, Money Forward and Intuit QuickBooks. Emerging players are Sleek and Peakaccounting (ABACUS / FlowAccount peers). Regional players are Honoco and Aspire.
Does FlowAccount have an API?
Yes. FlowAccount offers a developer API ("เชื่อมต่อ API สำหรับนักพัฒนา") that enables integrations such as e-commerce platforms (Shopee, Lazada, TikTok Shop), POS systems, and payroll bank file generation for KBank, SCB, and Krungsri. The homepage links to a dedicated /developers page (https://flowaccount.com/developers). Specific protocol type (REST/GraphQL), auth method, rate limits, versioning, and sandbox availability are not specified in the source content. Developer documentation is at flowaccount.com/developers.
What industry is FlowAccount in?
FlowAccount's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGAJAE, Expense Management & Employee Reimbursements. Its NAICS code is 54121 and its SIC code is 7320.