De La Calle
De La Calle is a US CPG company selling canned, USDA Organic fermented Mexican tepache in eight flavors plus variety packs, distributed across 10,000+ stores (Whole Foods, Walmart, Target, Kroger banners) and through a direct subscription service targeting health-conscious consumers and Mexican-food culture enthusiasts.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What De La Calle does
De La Calle is a US-based, privately held CPG company that manufactures and sells canned tepache — a fermented Mexican pineapple beverage — under the brand positioning of "modern Mexican soda." Founded in 2021 by Alex Matthews (CEO) and Rafael Martin Del Campo (Chief of Fermentation, a 3rd-generation Mexican tepache maker trained in culinary arts and food science), the company developed a proprietary large-scale fermentation process that preserves the character of traditional street-side tepache while making the product shelf-stable and nationally distributable. The product line comprises eight flavors (Mango Chili, Spiced Pineapple, Tropical Ponche, Strawberry Citrus, Mandarin Refresco, Grapefruit Lime, Prickly Pear, plus seasonal limited editions such as the Mandarin Celebration can), two variety packs, and a direct subscription service. All SKUs are USDA Organic, contain less than 9 grams of sugar per can, roughly 50-60 calories, and 6 grams of fiber, with prebiotic/probiotic properties claimed from fermentation.
The company makes money through two revenue streams. The dominant stream is one-time product sales of 12-pack cans ($46.99 online, ~$2.49 per single can at retail) and variety packs distributed through more than 10,000 storefronts including Whole Foods, Walmart, Target, Natural Grocers, Albertsons Companies banners, Kroger banners (King Soopers, Fred Meyer, Ralphs), and regional chains (Giant Food, Save Mart, Bristol Farms). The second stream is a recurring subscription (monthly, bi-weekly, or every-other-month) sold through the company's Shopify storefront at delacalle.mx, offering a 10% discount, free shipping within the contiguous US, and early access to new flavors. Additional distribution occurs through Amazon, Instacart, and the Faire wholesale platform. The company was capitalized by a $7,000,000 funding round led by KarpReilly in January 2022 and remains founder-controlled with no disclosed parent, subsidiary, or M&A activity.
De La Calle firmographics
Firmographics- Name
- De La Calle
- Legal name
- De La Calle - Tepache
- Website
- https://delacalle.mx
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De La Calle is a US CPG company selling canned, USDA Organic fermented Mexican tepache in eight flavors plus variety packs, distributed across 10,000+ stores (Whole Foods, Walmart, Target, Kroger banners) and through a direct subscription service targeting health-conscious consumers and Mexican-food culture enthusiasts.
- Ownership category
- akta.pro rank
De La Calle industry classification
Industry- Product category
- Fermented Beverages
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)
Keywords
Where De La Calle is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
De La Calle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct sales of canned Tepache beverages through retail partners (grocery stores, natural food stores) and e-commerce. 12-pack cans priced at $46.99 for direct online purchases. Single cans available at retail starting at $2.49.
- Subscription Service: Monthly or bi-weekly subscription model offering 10% discount plus free shipping within contiguous US. Delivery options include Monthly, Every Other Week, and Every Other Month frequencies. Subscription includes early access to new flavors and dedicated support channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save Plan - 10% off with free shipping |
| Unit Pricing | Pay-as-you-go | Single Can Retail Price |
| One time/ perpetual license | Pay-as-you-go | Best Sellers Variety Pack - 12 pack |
Go-to-market motion2 records
Distribution channels13 records
Marketing channels6 records
De La Calle product offering
Product offeringCore offering
De La Calle manufactures and sells canned, fermented Mexican tepache beverages under its own brand through grocery retail partners and direct-to-consumer e-commerce. The product line includes eight single-flavor canned tepaches (Mango Chili, Spiced Pineapple, Tropical Ponche, Strawberry Citrus, Mandarin Refresco, Grapefruit Lime, Prickly Pear, and limited/seasonal editions), two variety pack options, and a Subscribe & Save subscription service. All products are USDA Organic and produced using a proprietary large-scale fermentation process developed by co-founder Rafael Martin Del Campo.
Product overview
De La Calle is a modern Mexican soda company offering tepache—a fermented pineapple-based beverage—as both single-flavor products and variety packs. The product line consists of eight distinct flavors (Mango Chili, Spiced Pineapple, Tropical Ponche, Strawberry Citrus, Mandarin Refresco, Grapefruit Lime, Prickly Pear, and seasonal/limited editions) plus two variety pack options (Best Sellers Variety Pack featuring the top 3 flavors, and Mixta Variety Pack featuring all eight flavors). All products are USDA Organic, low-sugar fermented beverages made with real fruit and natural sweeteners (erythritol). The company also offers a subscription service providing 10% off and free shipping with flexible delivery frequencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Mango Chili (Picante) Fermented tepache beverage balancing the lush sweetness of ripe mango with a subtle kick of savory chili spice; 60 calories, less than 9g sugar, 6g fiber, high in Vitamin C. Made with USDA Organic ingredients. Targeted at health-conscious consumers and Mexican flavor enthusiasts looking for a bold, low-sugar Mexican soda.
- Spiced Pineapple (Tradicional) Refreshing take on traditional tepache crafted with ripe pineapple, turbinado sugar, and a hint of warm cinnamon spice; 60 calories per serving. Made with carbonated water, tepache, erythritol, pineapple juice concentrate, black pepper extract, and cinnamon extract. Targeted at consumers seeking an authentic, low-sugar traditional Mexican soda experience.
- Tropical Ponche Vibrant take on traditional punch crafted with fresh fruit, bright citrus, and warm spices. Made with carbonated water, tepache, erythritol, orange juice concentrate, lemon extract, and cinnamon extract. Targeted at consumers seeking a fruit-forward, low-sugar Mexican-style punch beverage.
- Strawberry Citrus Pairs juicy strawberry sweetness with bright citrus kick balanced by smooth agave; 50 calories per serving. Made with carbonated water, tepache, erythritol, fruit juice concentrates (apple, pear, strawberry, elderberry), lime juice concentrate, and agave fiber. Targeted at health-conscious consumers and Mexican food enthusiasts seeking a new low-sugar strawberry-citrus tepache flavor.
- Mandarin Refresco Burst of bright, citrusy mandarin sweetness balanced with the warmth of agave and a hint of cinnamon; an effervescent twist on a traditional Mexican favorite. Made with carbonated water, tepache, erythritol, pineapple juice concentrate, and chili extract. Targeted at consumers seeking a refreshing, low-sugar mandarin-flavored Mexican soda.
- Grapefruit Lime (Paloma) Medley of ruby red grapefruit and juicy pomelos with a twist of bright lime; refreshing and balanced anytime. Made with carbonated water, tepache, grapefruit juice concentrate, erythritol, and lime extract. Targeted at consumers seeking a low-sugar Paloma-style cocktail mixer or standalone refresher.
- Prickly Pear (Desierto Cactus) Captures the spirit of the Mexican desert with a vibrant pink hue and refreshing balance of sweet and tart, crafted with agave, spices, and a hint of cactus. Made with carbonated water, tepache, prickly pear puree, erythritol, green mandarin extract, cactus, and black pepper extract. Targeted at Mexican food enthusiasts seeking an authentic prickly pear / cactus-flavored low-sugar soda.
- Best Sellers Variety Pack 12-pack variety pack featuring the brand's top three flavors: Pineapple Spice (x4), Grapefruit Lime (x4), and Mango Chili (x4); 60 calories or less per serving. Targeted at consumers wanting to sample or regularly rotate De La Calle's three best-selling tepache flavors in one bundle.
- Mixta Variety Pack Variety pack featuring all eight De La Calle flavors (Grapefruit Lime, Pineapple Spice, Mango Chili, Prickly Pear, Tropical Ponche, Mandarin Refresco, and Strawberry Citrus). Targeted at consumers wanting to experience the brand's full tepache flavor lineup in one mixed 12-pack purchase.
- Subscribe & Save Subscription Service Subscription program delivering 12-packs of De La Calle tepache on a recurring basis with 10% off plus free shipping in the contiguous US. Subscribers choose Monthly, Every Other Week, or Every Other Month delivery frequency, receive early access to new flavors, and a dedicated support channel. Targeted at US consumers seeking an ongoing supply of low-sugar Mexican soda with no commitment and cancel-anytime terms.
Quantifiable outcome
- 8x less sugar than traditional Mexican sodas
- +4 more outcomes
Companies that use De La Calle
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
De La Calle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
De La Calle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Joel BurdencoreIllustrator Joel Burden was partnered with to create the Frutas campaign - a custom visual world inspired by flavor, culture, and expression. Burden brought the Frutas universe to life through original illustrations designed exclusively for De La Calle's 2026 redesign, featuring playful, vibrant designs with bold modern design and hand-crafted artistic detail.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
De La Calle competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
De La Calle social profiles
Digital presenceDe La Calle compliance and trust
Trust signalCompliance1 record
De La Calle financial estimates
Financial estimateRevenue estimate
Valuation estimate
De La Calle leadership team
Management profileNumber of profiles
Profiles2 records
De La Calle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De La Calle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De La Calle
What does De La Calle do?
De La Calle manufactures and sells canned, fermented Mexican tepache beverages under its own brand through grocery retail partners and direct-to-consumer e-commerce. The product line includes eight single-flavor canned tepaches (Mango Chili, Spiced Pineapple, Tropical Ponche, Strawberry Citrus, Mandarin Refresco, Grapefruit Lime, Prickly Pear, and limited/seasonal editions), two variety pack options, and a Subscribe & Save subscription service. All products are USDA Organic and produced using a proprietary large-scale fermentation process developed by co-founder Rafael Martin Del Campo.
Is De La Calle a public or private company?
De La Calle is a private company. It is classified as venture growth investor backed and is currently operating.
When was De La Calle founded?
De La Calle was founded in 2021. It employs 11 to 50 people.
Where is De La Calle based?
De La Calle is headquartered in Los Angeles, United States, in the North America region.
How does De La Calle make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are subscription Service.
Does De La Calle have an API?
No public API is recorded for De La Calle.
What industry is De La Calle in?
De La Calle's product category is Fermented Beverages. Its primary akta.pro industry code is AFAFAHAI, Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized). Its NAICS code is 311 and its SIC code is 2086.