Helloprint
HelloPrint is an online marketplace for customized print and promotional products offering 10,000+ SKUs, serving 500,000+ SMB, enterprise, and reseller customers across 20+ countries via self-serve e-commerce, white-label APIs, and a centralized Business Portal.
- Company typePrivate
- Founded2013
- HeadquartersRotterdam, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Helloprint does
HelloPrint is an online marketplace for customized print and promotional products, founded in 2013 and headquartered in Rotterdam, with US operations housed under Print Store Inc. The platform aggregates 10,000+ SKUs spanning marketing materials (booklets, flyers, brochures, business cards, banners, signs), promotional products (drinkware, bags, stationery, pens, gadgets), and licensed premium lines (including an Authorized Stanley Reseller program for tumblers and bottles). Underlying technology consists of a real-time pricing engine, automated order fulfillment pipeline, white-label shipping infrastructure, and a RESTful Direct API that exposes the full catalog to external systems alongside WooCommerce and Canva integrations.
The business operates three coordinated go-to-market motions: a product-led self-serve e-commerce channel for SMB and consumer buyers (no minimum orders on most SKUs, bulk discounts from 12 units, free US shipping), a channel-partner Reseller Solutions program (White Label Store, Reseller Management Hub, tiered 2%-8% discounts on $1,000-$25,000+ annual spend, currently used by 5,000+ companies), and an enterprise Business Solutions division (Business Portal with approval workflows, dedicated Print Specialists, and multi-year negotiated contracts). Reported scale metrics include 500,000+ cumulative customers, 32,000+ Trustpilot reviews at 4.4/5, B Corp certification, and local fulfillment in 20+ countries.
Revenue is generated primarily through direct product sales (one-time), reseller tiered-discount recurring volume, and enterprise subscription contracts with multi-year terms. Pricing is publicly disclosed with real-time online quotes; reseller and enterprise tiers operate on annual and multi-year billing cadences. The company has raised roughly $11.85M in disclosed venture funding across 2016-2018 from BU Bregal Unternehmerkapital and Project A Ventures. The US market is served through Print Store Inc. with a New York customer service office, and the platform serves a horizontally segmented customer base across SMB, enterprise, reseller, and nonprofit segments.
Helloprint firmographics
Firmographics- Name
- Helloprint
- Legal name
- Print Store Inc.
- Website
- https://helloprint.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HelloPrint is an online marketplace for customized print and promotional products offering 10,000+ SKUs, serving 500,000+ SMB, enterprise, and reseller customers across 20+ countries via self-serve e-commerce, white-label APIs, and a centralized Business Portal.
- Ownership category
- akta.pro rank
Helloprint industry classification
Industry- Product category
- Online Printing Services
- NAICS
- Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111), Commercial Screen Printing (323113)
- SIC
- Commercial Printing (2750), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), OOH Production, Printing & Installation Services (MPAAAKAJ)
Keywords
Where Helloprint is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Helloprint business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Print Product Sales: Direct-to-consumer and business sales of customized print products including marketing materials, promotional products, signage, and drinkware. Customers configure products online, upload artwork, and place orders. Revenue generated through product sales with pricing based on quantity, customization type, and delivery speed. Volume discounts applied automatically for bulk orders.
- Reseller Program Revenue: Recurring revenue from print professionals and agencies who resell HelloPrint products under white-label arrangements. Resellers access exclusive tiered discounts (2%-8%) based on annual spending. Additional revenue from API integration fees and premium reseller support services.
- Enterprise Business Solutions: Enterprise procurement contracts with centralized billing, approval workflows, and dedicated account management. Volume-based pricing with negotiated rates for high-volume corporate customers. Loyalty program offering exclusive discounts and priority support for frequent business print buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with automatic bulk discounts |
| Subscription | Annual | Reseller tiered discount program |
| Subscription | Multi-year contract | Enterprise pricing with dedicated support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Helloprint product offering
Product offeringCore offering
Helloprint operates an online marketplace and B2B print platform offering 10,000+ customizable print and promotional products, including marketing materials (booklets, brochures, business cards, flyers, banners, signs, flags) and promotional merchandise (drinkware, bags, stationery, pens, gadgets). Customers configure products online, upload artwork, and order via self-serve e-commerce, white-label reseller stores, an enterprise Business Portal, or a RESTful Direct API, with fulfillment handled through a global network of production partners.
Product overview
HelloPrint is an online print marketplace and B2B printing platform offering 10,000+ customizable print and promotional products. The core offering spans two main categories: Marketing Materials (booklets, brochures, business cards, flyers, cards, banners, signs, flags, and stickers) and Promotional Products (drinkware, bags, stationery, pens, gadgets, and accessories). The company operates branded sub-categories including an Authorized Stanley Reseller program for custom tumblers, bottles, mugs, and cooler bags. Enterprise and reseller solutions include the HelloPrint Business Portal for centralized print procurement, White Label Store for branded storefronts, Reseller Management Hub for multi-market operations, Direct API for programmatic access, and a Print Management Service for bespoke high-volume jobs. The platform serves 500,000+ customers across 20+ countries with local production and fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Materials Customizable print marketing collateral including booklets, brochures, flyers, business cards, cards and invitations, banners, signs, panels, and flags. Offered in standard, eco-friendly, and specialty material variants for businesses and resellers.
- Promotional Products Branded merchandise including drinkware, bags, notebooks, stationery, pens, pencils, gadgets, umbrellas, lanyards, and personal care items for corporate gifting, brand promotion, and marketing giveaways.
- Stanley Tumblers & Drinkware Premium stainless-steel Stanley branded tumblers, bottles, mugs, camp cups, and cooler bags customized via laser engraving or full-color print wrap. HelloPrint is an Authorized Stanley Reseller. Minimum order 12 units with free US shipping.
- Branded Water Bottles Custom water bottles personalized with logos via screen printing, full-color digital, or engraving methods. Available in stainless steel, BPA-free plastic, RPET, and glass materials from brands including Welly, CamelBak, Hydro Flask, and Klean Kanteen.
- Branded Sports Bottles Custom sports water bottles and shakers for teams, gyms, events, and corporate promotions. Offered in BPA-free plastic, stainless steel, aluminum, and eco-friendly recycled materials with volume discounts for bulk orders.
- Branded Thermos & Coffee Containers Insulated thermos flasks and coffee thermoses that maintain beverage temperatures for extended periods. Customizable via engraving, screen printing, or full-color digital printing with brands including Stanley, Hydro Flask, Welly, and CamelBak.
- Branded Bags Promotional bags including tote bags, backpacks, cooler bags, drawstring bags, jute bags, laptop bags, and travel/sports bags customized with logos for corporate giveaways and merchandise.
- Branded Stationery & Notebooks Custom notebooks, journals, spiral notebooks, hardcover and softcover variants, folders, notepads, letterheads, and envelopes printed with brand logos for corporate and personal use.
- Branded Pens & Pencils Promotional writing instruments including ballpoint pens, stylus pens, luxury pens, pencils, and highlighters customized with logos for business gifts and marketing giveaways.
- HelloPrint Business Portal Centralized all-in-one print procurement portal for businesses to manage orders, control branding, pricing, and budgets across teams, departments, and locations. Includes user roles, permissions, approval workflows, and consolidated reporting.
- HelloPrint White Label Store White-label storefront solution enabling print resellers to sell under their own brand. Includes auto-synced product catalog and pricing engine, hands-free fulfillment, and full reseller support for onboarding and pricing strategy.
- HelloPrint Reseller Management Hub All-in-one operating system for print resellers providing full control over pricing, branding, automation, and store management across multiple markets. Supports global selling with local fulfillment in 20+ countries.
- HelloPrint Direct API RESTful API providing programmatic access to HelloPrint's catalog of 10,000+ print products with live pricing and availability data, automated order fulfillment, and white-label shipping capabilities for developers and enterprise integrations.
- Print Management Service Bespoke print management service for complex, high-volume, or specialized print jobs. Powered by 300+ global partners providing end-to-end supplier coordination, quality control, and logistics for custom packaging and large-format runs.
Quantifiable outcome
- 50% reduction in sourcing time for businesses using Business Portal
- +2 more outcomes
Companies that use Helloprint
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Helloprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Helloprint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WooCommercecoreE-commerce platform integration allowing resellers to connect HelloPrint's 10,000+ print products directly to their WooCommerce-powered online stores. Enables automated order synchronization, real-time pricing, and white-label fulfillment for print resellers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Helloprint competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Helloprint social profiles
Digital presenceHelloprint compliance and trust
Trust signalCompliance1 record
Helloprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helloprint leadership team
Management profileNumber of profiles
Profiles8 records
Helloprint funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helloprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helloprint
What does Helloprint do?
Helloprint operates an online marketplace and B2B print platform offering 10,000+ customizable print and promotional products, including marketing materials (booklets, brochures, business cards, flyers, banners, signs, flags) and promotional merchandise (drinkware, bags, stationery, pens, gadgets). Customers configure products online, upload artwork, and order via self-serve e-commerce, white-label reseller stores, an enterprise Business Portal, or a RESTful Direct API, with fulfillment handled through a global network of production partners.
Is Helloprint a public or private company?
Helloprint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Helloprint founded?
Helloprint was founded in 2013. It employs 101 to 250 people.
Where is Helloprint based?
Helloprint is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Helloprint make money?
Three revenue lines are on record. E-commerce Print Product Sales are the primary driver. The others are reseller Program Revenue and enterprise Business Solutions.
Does Helloprint have an API?
Yes. HelloPrint Direct API provides access to 10,000+ print products with live product and pricing data, automated order fulfillment, and developer-ready RESTful integration. Enables automated order sending directly from external systems, with white-label printing, packing, and shipping handled by HelloPrint. Features clear documentation, developer support, and test environments for launching integrations.
What industry is Helloprint in?
Helloprint's product category is Online Printing Services. Its primary akta.pro industry code is MPACAFAE, Creator Merchandise & Print-on-Demand Platforms, with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323 and its SIC code is 2750.