ASPCA - American Society for the Prevention of Cruelty to Animals

Name

ASPCA - American Society for the Prevention of Cruelty to Animals

Legal name

The American Society for the Prevention of Cruelty to Animals

Website

https://aspca.org

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)

akta.pro secondary industries

Animal Shelters & Adoption Services (BPAGAIAA), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

Keywords

• Animal rescue
• Animal welfare
• Pet adoption
• Veterinary services
• Nonprofit advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Donations and Memberships: Tax-deductible donations from individuals through one-time, monthly, and annual giving programs. The ASPCA has been operating for 160 years through public support.
2. Pet Health Insurance Licensing: Exclusive pet insurance partner since 2006. ASPCA receives royalty fees through licensing agreements with PTZ Insurance Agency and underwriters Independence American Insurance Company and United States Fire Insurance Company.
3. Cause Marketing and Corporate Partnerships: Strategic cause partnerships where corporations like Subaru donate based on sales events (Subaru Share the Love Event donated over $43 million since 2008). Other partners include BuzzRx ($1 per prescription saved) and product partnerships.
4. Adoption Fees: Suggested $150 adoption fee for animals, with additional NYC dog license fees ($8.50-$34.00 depending on spay/neuter status).
5. Grants: ASPCA granted over $29 million to shelters, rescues, clinics and agencies supporting vulnerable animals in 2025.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The ASPCA is a 501(c)(3) nonprofit organization that delivers animal welfare services through animal rescue and cruelty response, veterinary and behavioral rehabilitation, pet adoption, spay/neuter programs, disaster response, poison control, legislative advocacy, and grant funding for shelters. It operates specialized facilities (Behavioral Rehabilitation Center, Cruelty Recovery Center, Recovery & Rehabilitation Center) and licenses the ASPCA Pet Health Insurance program through a partner agency.

Product overview

The ASPCA is a 501(c)(3) nonprofit organization offering a comprehensive portfolio of animal welfare services rather than a unified technology product. The core offerings include animal rescue and cruelty response (National Field Response, Cruelty Recovery Center, Recovery & Rehabilitation Center, Behavioral Rehabilitation Center), animal adoption (NYC Adoption Center, Mobile Adoptions, Los Angeles Program), veterinary services (ASPCA Poison Control, Community Veterinary Clinics, Spay/Neuter Services), and community engagement programs (Foster Care, ASPCA Grants, ASPCA Pro educational platform, Advocacy Brigade). The ASPCA Pet Health Insurance is a separately licensed insurance program. These services are delivered through physical facilities, hotlines, online platforms, and field operations rather than as software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• ASPCA Poison Control
• ASPCA Pet Health Insurance
• ASPCA Adoption Center (NYC)
• ASPCA Mobile Adoptions
• Los Angeles Adoptable Cats Program
• Behavioral Rehabilitation Center (BRC)
• Cruelty Recovery Center (CRC)
• Recovery & Rehabilitation Center (R&R)
• National Field Response
• ASPCA Grants Program
• ASPCA Spay/Neuter Services
• ASPCA Community Veterinary Clinics
• ASPCA Pro
• ASPCA Advocacy Brigade
• ASPCA Foster Care Program
• ASPCA Animal Rescue Transport
• ASPCA Disaster Response
• ASPCA Pet Planning Services
• ASPCA Equine Transition and Adoption Center

Quantifiable outcome

• 70,980 animals found safe and loving homes in 2025
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• Walker's ShortbreadminorGTM or Marketing Partner · 4 May 2026Partnership relaunched in 2026 to help animals in need through special shortbread products featuring ASPCA branding.
• NylaboneminorGTM or Marketing Partner · 2 April 2026Special treat deliveries to rescued dogs in honor of ASPCA Giving Day, supporting animal welfare.
• Subaru of America Inc.flagshipGTM or Marketing Partner · 1 January 2008Long-standing national partnership since 2008. Subaru is the national partner for Subaru Loves Pets program. Through Subaru Share the Love Event, over $43 million donated to ASPCA, helping nearly 370,000 animals. 2025 event raised $2.4 million. ASPCA qualifies Subaru VIP Signature Program for Guardian/Founders.
• PTZ Insurance Agency / ASPCA Pet Health InsurancecoreGTM or Marketing Partner · 1 January 2006Exclusive pet insurance partner since 2006. ASPCA receives royalty fees for use of marks. Insurance underwritten by Independence American Insurance Company and United States Fire Insurance Company. Products include cat and dog insurance with customizable coverage options.
• BuzzRxminorGTM or Marketing PartnerFree prescription discount card benefitting the ASPCA. BuzzRx donates $1 every time a user saves on a prescription medication.
• FreshCut PaperminorGTM or Marketing PartnerPop-Up Pets Collection - greeting cards and paper products featuring animal imagery, with portion of proceeds supporting ASPCA.
• ARM & HAMMERminorGTM or Marketing PartnerARM & HAMMER Feline Generous program - proud partner of ASPCA supporting cat welfare initiatives.
• FedExminorGTM or Marketing PartnerCharitable shipping account supporting ASPCA National Field Response team in wake of crises and natural disasters.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• People for the Ethical Treatment of Animals (PETA): Major animal rights advocacy organization with overlapping cruelty prevention, legislative advocacy, and public education programs — competes for donor attention and policy influence in the same space.
• American Humane: National animal welfare nonprofit operating rescue programs, the Red Star Rescue team, and humane certification programs — directly comparable in mission and historical positioning.
• Best Friends Animal Society: National no-kill animal welfare organization running sanctuaries, adoption programs, and spay/neuter initiatives — competes directly with ASPCA's adoption, behavioral rehabilitation, and community clinic offerings.
• Royal Society for the Prevention of Cruelty to Animals (RSPCA): UK-based counterpart with law enforcement authority, animal rescue operations, and cruelty investigation powers — global peer with the most comparable legal/enforcement structure.
• The Humane Society of the United States (HSUS): Largest U.S. animal welfare nonprofit competing for the same donor pool, advocating for stronger animal protection laws, and operating nationwide rescue and shelter programs — directly comparable in mission and revenue scale.

Others

• Petfinder: Adoption listing platform that ASPCA explicitly uses to distribute animals to local shelters; an adjacent ecosystem participant rather than a direct welfare competitor.

Emerging players

• RedRover: National nonprofit focused on emergency sheltering, cruelty investigation support, and disaster response — overlapping mission in cruelty recovery and disaster services where ASPCA also competes.

Regional players

• North Shore Animal League America: Large Northeast-based no-kill shelter and adoption organization with similar mobile adoption, rescue, and spay/neuter programming — directly comparable on the East Coast adoption side.

Broad incumbents

• PetSmart Charities: Affiliated foundation of a major pet retailer funding adoption, spay/neuter, and disaster response nationwide — competes for both donor share and shelter partnership mindshare.
• Maddie's Fund: Major animal welfare foundation that grants funding to shelters and rescue organizations; directly comparable as both a peer and a documented ASPCA grant funder ($200K across 2022–2023).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASPCA
• YouTubeyoutube.com/user/aspca
• Facebookfacebook.com/aspca
• Instagraminstagram.com/ASPCA
• TikToktiktok.com/@aspca
• LinkedInlinkedin.com/company/23499

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASPCA - American Society for the Prevention of Cruelty to Animals