What Trusscore does

Trusscore is a Canadian material science company that manufactures PVC-based wall, ceiling, storage, and specialty panels as alternatives to drywall, FRP panels, and MDF pegboard. The core product, Trusscore Wall&CeilingBoard, is an interlocking PVC panel featuring a proprietary internal truss design for structural rigidity, with a materials-science-based antimicrobial nanotechnology layer rated for 99.9% antiviral efficacy against SARS-CoV-2 surrogate. The product family is complemented by SlatWall (on-the-wall storage organization), RibCore (corrugated panels), NorLock (interlocking divider planks), DockDeck (dock surfacing), TempWall (temporary pandemic-era partitions), and a full line of Trims. The portfolio carries CFIA, FDA, USDA, cGMP, ISO 14644-1 cleanroom, ASTM E84 Class A fire, and low-VOC CDPH v1.2 certifications, supporting use in regulated food processing, agricultural, healthcare, and cleanroom environments.

The company sells exclusively through channel partners — thousands of independent retailers and a dedicated commercial and agricultural dealer network across North America — and does not transact direct-to-consumer from its website. Pricing is quote-based through dealers, with digital tools (online estimator, sample ordering, store locator, Find-a-Installer) used to drive self-serve project planning. Trusscore addresses three vertical segments: Residential (garages, basements, laundry rooms, mudrooms, bathrooms), Commercial (car washes, commercial kitchens, recreational facilities, healthcare, indoor grow rooms), and Agriculture (barns, dairy, hog, poultry facilities). It pursues a multi-channel GTM combining product-led self-serve tools, channel partner distribution, brand ambassador partnerships with HGTV's Bryan and Sarah Baeumler, AIA/IDCEC continuing education for architects, and trade show presence.

Trusscore was founded in 2007 and is headquartered in Palmerston, Ontario, with manufacturing operations in Calgary acquired through the 2021 purchase of Westech Building Products from Westlake Chemical Corporation. The company has raised approximately $20.7 million in venture funding across a 2020 round and a 2021 Series A led by Round13 Capital with participation from Garage Capital. It employs 101–250 people. Reported performance claims versus incumbents include 4x faster installation and one-person handling versus drywall, 33% lower installed cost versus FRP, 55% lower total cost of ownership versus drywall, a service life of up to 100 years, and 100% recyclability through a closed-loop program with Return Polymers. Leadership includes CEO Dave Caputo and Co-Founder / Chief Manufacturing Officer Steve Bosman.

Name

Trusscore

Legal name

Trusscore

Website

https://trusscore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Trusscore is a Canadian material science company that manufactures PVC-based wall, ceiling, storage, and specialty panels for residential, commercial, and agricultural customers across North America, distributed exclusively through thousands of independent retailers and dealers.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Gypsum Board & Drywall Panels (IMADAEAA)

akta.pro secondary industry

Drywall, Partitions & Suspended Ceilings (IMAFANAG)

Keywords

• PVC wall panels
• Ceiling panel systems
• Building materials
• Agricultural wall panels
• Commercial wall panels

Headquarters

HQ city

Palmerston

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. PVC Wall & Ceiling Panel Sales: Primary revenue from sale of Trusscore Wall&CeilingBoard, SlatWall, RibCore, NorLock, and Trims products. One-time purchase model with panels sold through retailers and distributors across North America.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Trusscore manufactures and sells PVC-based wall and ceiling panel systems (Wall&CeilingBoard, SlatWall, Trims, DockDeck, RibCore, NorLock) designed as sustainable, high-performance alternatives to drywall and FRP panels for residential, commercial, and agricultural applications across North America. The panels feature a proprietary internal truss design for strength, antimicrobial nanotechnology, 100% waterproof and mold-resistant composition, Class A fire rating, and a 100-year recyclable service life, sold through thousands of independent retailers and dedicated commercial/agricultural dealers.

Product overview

Trusscore is a material science company that manufactures a portfolio of PVC-based wall, ceiling, and organization products designed as sustainable, high-performance alternatives to traditional drywall, FRP panels, and MDF pegboard. The product family centers on Trusscore Wall&CeilingBoard (an interlocking interior wall and ceiling panel with a unique internal truss design), complemented by Trusscore SlatWall (a wall-based storage organization system that integrates with Wall&CeilingBoard), and supported by a range of Trusscore Trims for finishing. Specialty products include DockDeck (for dock and boathouse applications), RibCore (corrugated PVC panels for ceilings and walls), and NorLock (interlocking divider planks for partitions and penning). The company also offers SlatWall Accessories and the temporary wall solution TempWall. All products share core properties: PVC-based composition, 100% water resistance, antimicrobial protection, high light reflectivity, and full recyclability.

Differentiator

Problem solved

Functional benefit

Brands

• Wall&CeilingBoard: Interlocking interior PVC wall and ceiling panel that is lightweight, low maintenance, and outperforms alternatives like drywall and FRP.
• SlatWall
• DockDeck
• RibCore
• NorLock
• Trims
• TempWall

Products and services

• Trusscore Wall&CeilingBoard An interlocking, interior PVC wall and ceiling panel with a unique inner truss design for high strength and rigidity. Lightweight, low maintenance, and outperforms alternatives like drywall and FRP. Pre-finished surface with tongue-and-groove interlocking system for seamless appearance. Available in 8', 10', 12', 14', 16', and 20' lengths, 16 inches wide, and 1/2 inch thick, in white and gray. Designed for residential, commercial, and agricultural applications.
• Trusscore SlatWall A high-strength PVC on-the-wall storage organization system that integrates seamlessly with Trusscore Wall&CeilingBoard. Available in 8 ft lengths and can be installed as a track, section, half wall, or full wall. Compatible with any standard 3-inch slatwall accessory, in white and gray. Designed for residential garages, workshops, and commercial organization applications.
• Trusscore Trims A variety of easy-to-install PVC framing, finishing, and specialty trims available in both white and gray to complete wall and ceiling projects. Includes base trim, F-trim, J-trim, H-channel snap-in trim, inside cove corner, and outside corner trims for clean polished edges in any installation.
• DockDeck A PVC deck board product designed specifically for dock and boathouse applications. Provides a cool-to-touch surface in sunshine and hot temperatures, is completely mold and mildew resistant, and is suited for residential and commercial boat docks.
• RibCore High-strength PVC corrugated panels that are durable, cost effective, and easy to install and maintain. Designed for ceiling and wall applications where a corrugated profile is desired, including agricultural facilities, workshops, and aircraft hangars. CFIA, FDA, and USDA compliant for food processing and agricultural use.
• NorLock Durable freestanding, interlocking PVC divider planks for interior walls, non-load bearing partitions, and penning. Designed for commercial and agricultural applications including healthcare facilities, hog facilities, and dairy operations. CFIA-compliant and used by healthcare providers such as Sunnybrook Health Sciences Centre.
• SlatWall Accessories A range of hooks, baskets, bins, shelves, and holders that snap into Trusscore SlatWall panels. Includes 18-inch baskets, 24-inch shelves, single and double hooks, hose hooks, and bike hooks. Non-proprietary design compatible with any standard 3-inch slatwall accessory from third-party manufacturers.
• TempWall Temporary PVC wall panels used during the COVID-19 pandemic for setting up temporary health and vaccination clinics. Hospital-grade antimicrobial panels that were purchased by organizations like Bruce Power for community vaccination facilities.

Quantifiable outcome

• 33% lower installed cost compared to FRP
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Westech Building Products (from Westlake Chemical Corporation)coreStrategic or Co-development Partner · 7 July 2021Trusscore acquired Westech Building Products from Westlake Chemical Corporation in July 2021. The acquisition expanded Trusscore's product line, manufacturing capabilities, and market reach, including operations in Calgary, Canada. This strategic acquisition strengthened Trusscore's position in the building products market.
• Bryan & Sarah BaeumlerflagshipGTM or Marketing PartnerExclusive partnership with HGTV renovation stars Bryan and Sarah Baeumler as Trusscore brand ambassadors. The Baeumlers showcase Trusscore products to homeowners, contractors, and architects through their television shows Island of Bryan (Canada) and Renovation Island (U.S.), as well as social media and project installations.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• InPro Corporation: InPro manufactures architectural wall protection, handrails, and wall systems for healthcare, education, and commercial interiors. It overlaps with Trusscore in hygienic, durable wall finishes for healthcare and cleanroom environments.
• Nudo Products: Nudo manufactures a broad line of wall, ceiling, and sign panel products including FRP, polycarbonate, and laminated options for commercial, agricultural, and architectural applications. It competes with Trusscore in regulated environments such as food processing and cleanrooms.
• Marlite: Marlite produces decorative and functional wall systems for commercial, retail, healthcare, and food-service interiors, including FRP and laminated panels. It overlaps with Trusscore's commercial segment in cleanable, sanitary wall finishes.
• Crane Composites: Crane Composites (formerly Glasliner) is a major manufacturer of FRP (fiberglass reinforced plastic) wall and ceiling panels for commercial kitchens, bathrooms, food processing, and recreational facilities. Trusscore explicitly positions its panels as a 33%-cheaper-installed alternative to FRP, making Crane Composites a head-to-head competitor in commercial and ag verticals.
• Duramax Building Products: Duramax produces vinyl/PVC wall panels, ceiling panels, and related building products targeted at residential, commercial, and agricultural interiors. Like Trusscore, it sells waterproof, mold-resistant panels as drywall and FRP alternatives through dealer/retailer channels in North America.
• Palram Industries: Palram manufactures PVC, polycarbonate, and acrylic panel products for construction, DIY, and agricultural applications worldwide. It is the most direct global competitor to Trusscore in PVC wall and ceiling panels, with overlapping product formats, DIY/retail distribution, and similar end markets including garages, car washes, and agricultural buildings.

Broad incumbents

• USG (Knauf): USG (now part of Knauf) is the dominant North American manufacturer of gypsum drywall (Sheetrock), joint compounds, and ceiling systems. Trusscore explicitly competes against USG's drywall franchise by claiming 4x faster install and 55% lower TCO, making USG the largest incumbent Trusscore is trying to disrupt.
• CertainTeed (Saint-Gobain): CertainTeed, part of Saint-Gobain, manufactures a broad portfolio of interior building products including gypsum board, insulation, and ceilings. It competes with Trusscore in residential and commercial interior wall systems and has far deeper contractor relationships and big-box retailer shelf space.
• Westlake Chemical (Westech legacy): Westlake Chemical divested Westech Building Products to Trusscore in 2021. Westlake itself is a major PVC and building products conglomerate, and prior Westech customers remain comparable end customers for Trusscore's PVC panel portfolio in Western Canada and the U.S.

Emerging players

• AZEK (TimberTech): AZEK manufactures engineered polymer-based exterior building products (decking, trim, mouldings) that leverage similar PVC/composite material science and sustainability positioning. While primarily an exterior brand, AZEK represents the kind of scaled polymer-building-products peer that competes for the same contractor mindshare and channel relationships Trusscore is building in interiors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/trusscore

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusscore