SaasGuru
SaasGuru is an edtech platform offering Salesforce and multi-cloud certification training through live bootcamps, mock exams, hands-on labs, and AI-powered learning tools, serving individual professionals and career changers across 60+ countries.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SaasGuru does
SaasGuru (legal entity: GradVantage Holding Pty Ltd) is a cloud skills training platform founded in 2020 and headquartered in Sydney, with additional offices in New York City and Noida, India. Its core product is a unified Salesforce skilling platform composed of three flagship offerings: live instructor-led Bootcamps, self-paced Mock Exams with a claimed 97% certification pass rate, and Hands-on Labs featuring 50+ Salesforce mini-projects co-created with Fortune 500 companies. The platform is differentiated by a network of 150 certified Salesforce Gurus providing 24x7 mentoring, a 150K+ learner community across 60+ countries, and AI-powered features (Gen-AI Personal Learning Assistant, InterviewGPT, and AI Agents) built on OpenAI technology.
The company's business model centers on recurring subscription revenue from bootcamps, mock exam subscriptions, and hands-on labs access, with a freemium entry point ("Get Started for FREE") supporting a product-led growth motion. The customer base skews to individual Salesforce professionals and career changers, augmented by channel partnerships with 20+ cloud consulting firms and co-development relationships with Fortune 500 Salesforce customers. Beyond Salesforce, SaasGuru has expanded its product surface to include course offerings in AWS, Microsoft Azure, and ServiceNow, plus an AI Salesforce Consulting service line and an AI Agents product marketed at getgenerative.ai, positioning it as a multi-cloud skills platform rather than a single-vendor tool. The company has raised approximately US$6.4M in cumulative disclosed funding across four rounds (notably a 4M AUD seed led by Square Peg Capital in November 2022 and a further ~US$2.7M in March 2023), with the capital earmarked for expanding cloud certification offerings and growing Asia-Pacific presence.
SaasGuru firmographics
Firmographics- Name
- SaasGuru
- Legal name
- GradVantage Holding Pty Ltd
- Website
- https://saasguru.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SaasGuru is an edtech platform offering Salesforce and multi-cloud certification training through live bootcamps, mock exams, hands-on labs, and AI-powered learning tools, serving individual professionals and career changers across 60+ countries.
- Ownership category
- akta.pro rank
SaasGuru industry classification
Industry- Product category
- Salesforce Training Platform
- NAICS
- Business Schools and Computer and Management Training (6114), Computer Training (611420), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where SaasGuru is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
SaasGuru business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Salesforce Training Bootcamps: Live instructor-led classes with comprehensive foundation building for Salesforce careers. Includes mentoring, interview practice, and employer connections.
- Mock Exam Subscriptions: Self-paced certification exam prep courses with unlimited doubt-clearing sessions and community support
- Hands-on Labs Access: Real-world project experience with 50+ Salesforce mini-projects co-created with Fortune 500 companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free starter tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SaasGuru product offering
Product offeringCore offering
SaasGuru operates a cloud-based Salesforce skilling platform that delivers live instructor-led bootcamps, self-paced certification mock exams, and a hands-on labs portfolio of 50+ mini-projects co-created with Fortune 500 Salesforce users. The platform is differentiated by proprietary AI tools (InterviewGPT, a Gen-AI Personal Learning Assistant, and AI Agents) and by an exclusive network of 150 certified Salesforce Gurus providing 1:1 mentoring, interview coaching, and employer connections.
Product overview
SaasGuru is a unified Salesforce skilling platform offering a comprehensive suite of training products. The core platform consists of Bootcamps (live instructor-led training), Mock Exams (self-paced certification prep with 97% pass rate), and Hands-on Labs (50+ real-world projects with Fortune 500 co-created scenarios). The platform is enhanced by AI-powered tools including InterviewGPT for interview preparation and AI Agents for faster Salesforce implementation. SaasGuru also extends beyond Salesforce with course offerings in ServiceNow, AWS, and Microsoft Azure, positioning itself as a multi-cloud skills platform serving 150K+ learners across 60+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Bootcamps Live instructor-led Salesforce training programs delivered by leading global Trailblazers, combining structured curriculum, hands-on Capstone and Mini Projects, 1-1 mentoring with a personal coach, interview practice, and employer-connect support for Salesforce career launch or growth.
- Salesforce Mock Exams Self-paced certification exam prep courses that enable Salesforce certification in as little as two weeks, featuring unlimited doubt-clearing sessions, 24x7 community support, a Gen-AI-powered Personal Learning Assistant, and InterviewGPT. Includes study materials, flashcards, and detailed answer explanations with a claimed 97% pass rate.
- Salesforce Hands-on Labs Real-world project experience platform offering 50+ Salesforce mini-projects co-created with Fortune 500 Salesforce users, covering Admin, Developer, and Technical Interview Scenarios. Includes step-by-step guidance and real-time validation against expected outputs.
- InterviewGPT AI-powered interview preparation tool exclusive to SaasGuru learners that generates interview questions and provides feedback, plus grants access to an exclusive Salesforce-focused job board.
- AI Agents for Salesforce Implementation Standalone AI-powered tooling product aimed at organizations looking to accelerate Salesforce deployments, transformations, and configuration work via proprietary AI agents.
- AI Salesforce Consulting Consulting service that leverages SaasGuru's AI capabilities to help organizations implement and optimize Salesforce solutions, delivered through direct enterprise sales.
- AWS Training Program Cloud certification training program for Amazon Web Services, extending SaasGuru's offerings beyond Salesforce into broader cloud technology skills.
- Microsoft Azure Training Program Cloud certification training program for Microsoft Azure, part of SaasGuru's multi-cloud skills platform strategy.
- ServiceNow Training Training courses for the ServiceNow platform, expanding the company's enterprise software training portfolio alongside Salesforce offerings.
Quantifiable outcome
- 97% certification exam pass rate
- +4 more outcomes
Companies that use SaasGuru
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SaasGuru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
SaasGuru partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Cloud Consulting FirmscoreStrategic partnerships with over 20 cloud consulting firms who utilize the platform to train their employees and serve their clients. These partnerships help expand reach and credibility in the enterprise market.
- Fortune 500 Salesforce UsersflagshipHands-on labs and real-world projects co-created with Fortune 500 companies that use Salesforce, providing authentic project experience and curriculum relevance for learners.
- OpenAIcorePlatform powered by OpenAI technology for the Gen-AI-powered Personal Learning Assistant and other AI features, indicating integration partnership for AI capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
SaasGuru competitors and assessment
Company assessmentBroad incumbents
- Coursera: Coursera partners with universities and tech vendors (including Google Cloud, AWS, Salesforce) to deliver certification programs. It overlaps with SaasGuru at the cloud certification and professional reskilling use case as a broader incumbent.
- Udemy Business: Udemy offers a marketplace of cloud and Salesforce certification courses targeting both individuals and enterprise L&D buyers. It competes with SaasGuru's training content at the bottom of the market and via Udemy Business for enterprise channel.
- Pluralsight: Pluralsight is a large, established technology skills platform covering cloud, software development, and IT certifications. Its broader portfolio overlaps with SaasGuru's multi-cloud and Salesforce tracks but as part of a much wider enterprise learning catalog.
Direct peers
- A Cloud Guru (Pluralsight): A Cloud Guru, now part of Pluralsight, is a direct competitor offering cloud certification training (AWS, Azure, Google Cloud, Salesforce). It targets the same cloud-skilled professional learner base with subscription-based hands-on labs and exam prep.
- Salesforce Trailhead: Salesforce's own free learning platform offering official certification paths, trails, and superbadges. It is the most direct competitive substitute for SaasGuru's core Salesforce training and mock exam business, offered at no cost.
- Whizlabs: Whizlabs provides online certification training and practice exams across cloud and IT domains including Salesforce, AWS, Azure, and ServiceNow. It directly competes with SaasGuru on mock exams and certification prep for the same professional audience.
- Simplilearn: Simplilearn offers bootcamp-style professional certification training in cloud, Salesforce, and enterprise technologies with live instructor-led formats. It overlaps with SaasGuru's bootcamp product and target career-changer segment.
- Intellipaat: Intellipaat provides online certification and career-oriented training in Salesforce, AWS, Azure, and other cloud platforms, with a similar bootcamp-and-mentoring model. It competes directly for the same professional and career-changer learner base.
- KodeKloud: KodeKloud offers hands-on labs and certification courses for cloud and DevOps technologies, with strong emphasis on practical project experience. Its labs-plus-courses model is directly comparable to SaasGuru's hands-on labs and bootcamps.
- Focus on Force: Focus on Force specializes in Salesforce certification practice exams and study materials, directly competing with SaasGuru's Salesforce Mock Exams product for the same Salesforce professional niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SaasGuru social profiles
Digital presenceSaasGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaasGuru leadership team
Management profileNumber of profiles
Profiles1 record
SaasGuru subsidiaries and ownership
Company hierarchySubsidiaries1 record
SaasGuru funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaasGuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaasGuru
What does SaasGuru do?
SaasGuru operates a cloud-based Salesforce skilling platform that delivers live instructor-led bootcamps, self-paced certification mock exams, and a hands-on labs portfolio of 50+ mini-projects co-created with Fortune 500 Salesforce users. The platform is differentiated by proprietary AI tools (InterviewGPT, a Gen-AI Personal Learning Assistant, and AI Agents) and by an exclusive network of 150 certified Salesforce Gurus providing 1:1 mentoring, interview coaching, and employer connections.
Is SaasGuru a public or private company?
SaasGuru is a private company. It is classified as venture growth investor backed and is currently operating.
When was SaasGuru founded?
SaasGuru was founded in 2020. It employs 11 to 50 people.
Where is SaasGuru based?
SaasGuru is headquartered in Sydney, Australia, in the Oceania region.
How does SaasGuru make money?
Three revenue lines are on record. Salesforce Training Bootcamps are the primary driver. The others are mock Exam Subscriptions and hands-on Labs Access.
Who are SaasGuru's main competitors?
Broad incumbents on record are Coursera, Udemy Business and Pluralsight. Direct peers are A Cloud Guru (Pluralsight), Salesforce Trailhead, Whizlabs, Simplilearn, Intellipaat, KodeKloud and Focus on Force.
Does SaasGuru have an API?
No public API is recorded for SaasGuru.
What industry is SaasGuru in?
SaasGuru's product category is Salesforce Training Platform. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 6114 and its SIC code is 8200.