MONEY DESIGN

What MONEY DESIGN does

MONEY DESIGN is a Japanese fintech company founded in 2013 and headquartered in Tokyo, operating in the automated investment management and advisory services space with 51–100 employees. The company is positioned within Japan's digital wealth management and robo-advisor sector, providing algorithmic investment solutions that are inherently technology-driven rather than traditional advisor-led.

The company has raised approximately $94 million across nine funding rounds between 2014 and 2018, attracting one of the most institutionally diverse investor rosters in the Japanese fintech landscape. Capital sources include major Japanese banks (Resona Bank, Sumitomo Mitsui Banking Corporation, Tokai Tokyo Financial Holdings, SBI Shinsei Bank, Shizuoka Bank, Fukuoka Financial Group, Bank of Kyoto, Hyakugo Bank, Yamaguchi Capital, Tokyo Tanshi, Chibagin Capital), insurance groups (Dai-ichi Life, Sompo Japan Nipponkoa Insurance), corporate strategics (NTT DoCoMo, Recruit Holdings, ITOCHU Corporation, Money Forward, Benefit One, Dentsu Digital Holdings, MARUI GROUP, Toppan Printing, Nihon Kotsu), and venture investors (Pegasus Tech Ventures, Globis Capital Partners, GMO VenturePartners, UTEC, YJ Capital, Thirdstream Partners, East Ventures, Miyako Capital). The breadth of bank-led investor participation strongly indicates a B2B2C distribution model in which the company delivers its automated investment platform through partner financial institutions rather than purely direct-to-consumer.

The company executed two acquisitions in 2017 — MYDC (November 2017) and Riocee (May 2017) — signaling platform consolidation and capability expansion. Leadership is anchored by Mamoru Taniya (Chairman & Founder) and Nakamura Jin (President & CEO), with a full executive bench covering finance, technology, marketing, and operations. The combination of bank-led distribution, institutional capital, and an algorithmic investment product positions MONEY DESIGN as a B2B infrastructure provider within Japan's evolving digital wealth management ecosystem. Note: the input contains a major data mismatch — a large block of structured product and customer data describes a dental-clinic consulting company ("Happiness Create"), which is unrelated to MONEY DESIGN's fintech business and has been excluded from this analysis.

Name

MONEY DESIGN

Legal name

株式会社 Happiness Create

Website

https://money-design.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

MONEY DESIGN is a Japanese fintech founded in 2013 offering automated investment management and advisory services, distributing its platform through deep partnerships with major Japanese banks, insurers, and financial institutions.

Ownership category

akta.pro rank

Product category

Digital Wealth Management / Robo-Advisory

NAICS

Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Services (6199)

akta.pro primary industry

Digital/Robo Financial Planning (FSAEAAAK)

akta.pro secondary industry

Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)

Keywords

• Robo-advisor services
• Automated investing
• Wealth management
• Investment advisory
• Fintech platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Training Services: The company generates revenue through professional services including consulting, training programs, and seminars for dental clinic operators. Services are delivered by active industry staff and include pre-opening training, follow-up support systems, and pediatric orthodontics clinical introduction support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MONEY DESIGN is a Japanese fintech company that delivers automated investment management and advisory services through a digital platform aimed at individual investors. The company applies algorithmic portfolio management to provide automated, technology-driven wealth management solutions. Its product range has been expanded through acquisitions of MYDC and Riocee in 2017.

Product overview

Happiness Create provides consulting and training services for dental clinics, consisting of consulting/training programs and seminars. The core offerings include pre-opening training, follow-up management systems, and pediatric orthodontics introduction courses, complemented by seminars such as dental practice startup manuals, individual lectures, and study tours. The company has served over 1,150 dental clinics with support from active dental clinic staff.

Differentiator

Problem solved

Functional benefit

Brands

• Happiness Create: Parent brand for dental practice consulting and training services including pre-opening training, follow-up systems, and pediatric orthodontics courses.

Products and services

• Automated Investment Management and Advisory Services Algorithmic, technology-driven investment management and advisory service that constructs and rebalances diversified portfolios for individual retail investors through a digital platform.

Quantifiable outcome

• Over 1,150 dental clinics have completed training programs

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Strengths3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/money_design
• Facebookfacebook.com/moneydesignjp

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds9 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONEY DESIGN