Carson Wealth Management Group
Carson Wealth Management Group (CWM, LLC) is a privately held, SEC-registered investment advisor founded in 1983 and headquartered in Omaha, Nebraska. It provides holistic financial planning, investment management, and wealth advisory services to high-net-worth individuals, business owners, and multi-generational families through a nationwide network of wholly-owned offices and a partner-advisor matching platform.
- Company typePrivate
- Founded1983
- HeadquartersOmaha, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Carson Wealth Management Group does
Carson Wealth Management Group is a privately held, SEC-registered investment advisor operating under the legal entity CWM, LLC, headquartered in Omaha, Nebraska. Founded in 1983 by Omani Carson, the firm delivers holistic financial planning and wealth management services through nine core practice areas: financial planning, retirement planning, investment management, estate planning, education savings, tax planning, insurance, business ownership, and private client services. The firm serves high-net-worth individuals, business owners and entrepreneurs, multi-generational families, and families planning for education, with a fiduciary obligation and a fee-based advisory model that is supplemented by commission-based brokerage offered through Cetera Wealth Services LLC.
The operating model combines a multi-state office footprint (at least 13 wholly-owned locations across Nebraska, Montana, Maryland, Georgia, Tennessee, New Hampshire, Vermont, Louisiana, Kansas, and Iowa) with a nationwide advisor matching platform that pairs prospective clients with vetted fiduciary advisors via a six-step questionnaire. The firm integrates digital client portals (Client Experience Optimizer and Wealth Management System) with custodian relationships at Schwab, Fidelity, and NetXInvestor, and offers interactive planning tools such as 401(k) and IRA calculators plus retirement, college, and risk tolerance assessment quizzes. A separate Carson Partners network enables independent advisors to operate under CWM, LLC DBA names, extending distribution without proportional fixed-cost expansion.
Revenue is generated through recurring AUM-based advisory fees and transaction-based brokerage commissions; specific pricing tiers are not publicly disclosed. Growth has been driven primarily through inorganic expansion, with at least seven acquisitions and partnerships executed between March 2023 and September 2024, absorbing approximately $893M in AUM from named transactions and expanding both geographic reach and advisor headcount. The firm has received consecutive Forbes Best-in-State Wealth Advisor recognition in 2023 and 2024, and operates with no disclosed private equity, venture, or public ownership.
Carson Wealth Management Group firmographics
Firmographics- Name
- Carson Wealth Management Group
- Legal name
- CWM, LLC
- Website
- https://carsonwealth.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Carson Wealth Management Group (CWM, LLC) is a privately held, SEC-registered investment advisor founded in 1983 and headquartered in Omaha, Nebraska. It provides holistic financial planning, investment management, and wealth advisory services to high-net-worth individuals, business owners, and multi-generational families through a nationwide network of wholly-owned offices and a partner-advisor matching platform.
- Ownership category
- akta.pro rank
Carson Wealth Management Group industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Discretionary Portfolio Management (Retail) (FSAAAAAH), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where Carson Wealth Management Group is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Carson Wealth Management Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: SEC Registered Investment Advisor providing fee-based investment advisory services through CWM, LLC. Investment advisory services offered through CWM, LLC with fiduciary obligation to clients.
- Brokerage Services: Securities offered through Cetera Wealth Services LLC, Member FINRA/SIPC. Some representatives may offer both brokerage services (transaction-based compensation/commissions) and investment advisory services (fee-based).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-based advisory services with transparent fee structure |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Carson Wealth Management Group product offering
Product offeringCore offering
Carson Wealth Management Group is an SEC Registered Investment Advisor (operating through CWM, LLC) that delivers holistic, fee-based financial planning and wealth management services to individuals and families across the United States. Its offerings span retirement, investment, estate, tax, insurance, education savings, and business ownership planning, with premium Private Client Services for high-net-worth clients and a nationwide Carson Partners advisor network distributing services both in-person and virtually.
Product overview
Carson Wealth Management Group offers a comprehensive financial advisory platform built around holistic financial planning. The firm provides nine core service areas including Financial Planning, Retirement Planning, Investment Management, Estate Planning, Tax Planning, Insurance, Business Ownership services, and Education Savings. Premium Private Client Services cater to high-net-worth individuals requiring complex coordination. The service model integrates with digital platforms including the Client Experience Optimizer (C.E.O.) portal, Wealth Management System, and interactive planning tools such as 401(k) and IRA calculators, plus assessment quizzes for retirement and college readiness. The firm operates through a nationwide network of advisors with offices across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning service that evaluates current financial situations by analyzing assets, income, and expenditures to identify day-to-day needs and long-term financial goals, with regular reviews and modifications.
- Retirement Planning Strategy for generating income and sustaining lifestyle during retirement, including Social Security optimization, health care planning, and distribution strategies.
- Investment Management Disciplined investment management with personalized portfolios aligned to long-term goals, featuring in-house monitoring and technology-supported expertise.
- Private Client Services Advanced wealth management for entrepreneurs, executives, and multi-generational families requiring complex financial coordination and dedicated strategic support.
- Estate Planning Tax-efficient estate planning that honors client vision and shows how assets will be distributed, including wills, trusts, and legacy coordination.
- Tax Planning Year-round tax planning approach that minimizes tax liability across both accumulation and distribution phases, including detailed tax return reviews.
- Insurance Risk mitigation services protecting clients and families from unexpected events through coverage options and financial safety net planning.
- Business Ownership Services Comprehensive business planning including growth, protection, and transition strategies with tax-smart solutions and succession planning for business owners.
- Education Savings College savings planning including cost analysis, savings strategies, financial aid navigation, and balancing education with retirement savings.
Companies that use Carson Wealth Management Group
Customer profileSegments4 records
Ideal customer profiles4 records
Carson Wealth Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Carson Wealth Management Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- True North Financial (Billings, Montana)coreStrategic partnership expanding Carson Wealth's Montana presence. True North Financial rebranded to Carson Wealth | True North Financial, establishing Carson Wealth's second Billings location. Six-person team led by managing partners.
- Fisher Financial Advisors (Hanover, NH & Chester, VT)coreStrategic partnership expanding Carson Wealth into the East with two new offices in Hanover, New Hampshire, and Chester, Vermont. Firm manages approximately $180M in assets.
- Main Street Financial Group (Milton, Georgia)corePartnership adding new location in Milton, Georgia with $150 million in assets under management.
- Integrated Wealth (Overland Park, Kansas)corePartnership with Overland Park-based wealth management firm, providing enhanced capabilities to better serve clients. Integrated Wealth currently has $400 million in assets under management.
- Shobe Financial Group (Baton Rouge, Louisiana)coreFull-service financial planning and wealth management firm merging with Carson Group. 16-person team continuing under leadership of partner and chairman Ed Shobe, CFP, CLU.
- Cetera Wealth Services LLCcoreSecurities offered through Cetera Wealth Services LLC, Member FINRA/SIPC. Cetera exclusively provides investment products and services through its representatives. Individuals affiliated with Cetera firms may be Registered Representatives (brokerage services, commissions), Investment Adviser Representatives (fee-based advisory), or both.
Scale indicators6 records
Recent moves13 records
Expansion highlights5 records
Carson Wealth Management Group competitors and assessment
Company assessmentDirect peers
- Mariner Wealth Advisors: Large national RIA roll-up with a holistic, advisor-led wealth management model and significant advisor acquisition activity. Highly comparable to Carson Wealth in service breadth, RIA registration, and inorganic growth playbook.
- Creative Planning: National, fee-only RIA offering comprehensive financial planning, investment management, and tax services. Comparable to Carson Wealth in fiduciary, planning-led positioning and broad service catalog for HNW individuals and business owners.
- Focus Financial Partners: Public RIA roll-up platform aggregating independent advisor firms. Closely comparable business model to Carson Wealth via the Carson Partners network, with similar emphasis on advisor partnership structures and scale through M&A.
- Fisher Investments: Large privately held RIA serving HNW and institutional clients with discretionary portfolio management. Comparable as an RIA-led wealth manager targeting high-net-worth households with a strong founder-driven brand.
Broad incumbents
- Cetera Financial Group: Large independent broker-dealer and RIA platform. Comparable as a competing platform for advisor affiliation and as Carson Wealth's current broker-dealer partner through Cetera Wealth Services.
- Ameriprise Financial: Public financial services company with a national advisor network offering wealth management, retirement, and planning solutions. Comparable in scale, advisor-led distribution, and broad financial planning offerings.
- Raymond James Financial: Public diversified financial services firm with a large independent advisor channel and wealth management business. Comparable in offering holistic wealth and retirement planning through affiliated advisors.
- Edward Jones: Large national wealth management franchise with thousands of branch offices. Comparable in targeting mass-affluent and HNW clients with personalized, local-advisor-driven financial planning.
- LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of affiliated advisors across RIA and broker-dealer channels. Comparable as a platform-style competitor to Carson's advisor partnership model.
- Schwab Wealth Advisory (Charles Schwab): Broad incumbent wealth manager offering retail advisory, retirement planning, and an advisor platform. Comparable as a scaled wealth manager whose Schwab custody integration is also used by Carson Wealth clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Carson Wealth Management Group social profiles
Digital presenceCarson Wealth Management Group compliance and trust
Trust signalCompliance2 records
Carson Wealth Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carson Wealth Management Group leadership team
Management profileNumber of profiles
Profiles7 records
Carson Wealth Management Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carson Wealth Management Group M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carson Wealth Management Group
What does Carson Wealth Management Group do?
Carson Wealth Management Group is an SEC Registered Investment Advisor (operating through CWM, LLC) that delivers holistic, fee-based financial planning and wealth management services to individuals and families across the United States. Its offerings span retirement, investment, estate, tax, insurance, education savings, and business ownership planning, with premium Private Client Services for high-net-worth clients and a nationwide Carson Partners advisor network distributing services both in-person and virtually.
Is Carson Wealth Management Group a public or private company?
Carson Wealth Management Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carson Wealth Management Group founded?
Carson Wealth Management Group was founded in 1983. It employs 101 to 250 people.
Where is Carson Wealth Management Group based?
Carson Wealth Management Group is headquartered in Omaha, United States, in the North America region.
How does Carson Wealth Management Group make money?
Two revenue lines are on record. Investment Advisory Services are the primary driver. The others are brokerage Services.
Who are Carson Wealth Management Group's main competitors?
Direct peers on record are Mariner Wealth Advisors, Creative Planning, Focus Financial Partners and Fisher Investments. Broad incumbents are Cetera Financial Group, Ameriprise Financial, Raymond James Financial, Edward Jones, LPL Financial and Schwab Wealth Advisory (Charles Schwab).
Does Carson Wealth Management Group have an API?
No public API is recorded for Carson Wealth Management Group.
What industry is Carson Wealth Management Group in?
Carson Wealth Management Group's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech). Its NAICS code is 523940 and its SIC code is 6282.