Mohawk Industries

What Mohawk Industries does

Mohawk Industries, Inc. (NYSE: MHK), founded in 1878 and headquartered in Calhoun, Georgia, is the world's largest flooring manufacturer, operating through three reporting segments — Global Ceramic, Flooring North America, and Flooring Rest of the World — and serving both residential and commercial customers in 19 countries with a workforce of more than 42,000. Its product portfolio spans ceramic and porcelain tile, stone and quartz countertops, large-format porcelain panels, carpet and carpet tile, rugs and mats, laminate, luxury vinyl tile (LVT), sheet vinyl, hardwood flooring, wood-based panels, and PIR insulation, produced under a stable of owned brands including Mohawk, Daltile, Marazzi, American Olean, Karastan, Pergo, Quick-Step, Unilin, Godfrey Hirst, IVC, and Moduleo. Technology differentiation is concentrated in materials science and installation systems — Uniclic click-lock installation, water-resistant laminate, StepWise ceramic slip resistance, SmartStrand with Pur-Ease allergen-reduction, Pergo Extreme rigid LVT, ONE Quartz Surfaces, SolidTech R recycled-plastic flooring, and a proprietary glycolysis process for PIR insulation recycling — rather than in software or AI.

Revenue is generated through B2B and B2C product sales rather than subscriptions or licensing, despite the revenue_model field being labeled as "one_time_license." The company goes to market primarily through channel partners: the Edge Aligned Stores specialty retailer program (with co-op advertising, lead generation, training, and reported ~10% growth for enrolled retailers), major home improvement retailers (Home Depot, Lowe's), commercial dealer networks (Mohawk Group, Durkan, Aladdin Commercial, GH Commercial), and direct specification by architects and designers. Pricing is quote-based and set at the retailer level rather than published online. FY2025 revenue of $10.79 billion was roughly flat year-over-year, and the company is in the midst of a generational leadership transition, with Paul F. De Cock succeeding CEO Jeffrey S. Lorberbaum on September 30, 2026, and Nicholas P. Manthey succeeding CFO James F. Brunk in April 2026.

Name

Mohawk Industries

Legal name

Mohawk Industries, Inc.

Website

https://mohawkind.com

Company type

Public

Founded year

1878

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mohawk Industries is the world's largest flooring manufacturer, producing ceramic tile, carpet, laminate, LVT, sheet vinyl, wood, panels, and insulation through owned brands (Daltile, Pergo, Quick-Step, Karastan, Unilin) for residential and commercial customers across 19 countries, distributed mainly via specialty retailers and home improvement chains.

Ownership category

akta.pro rank

Product category

Floor Coverings and Building Materials Manufacturing

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273), Structural Clay Products (3250), Pottery & Related Products (3260)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Flooring manufacturing
• Ceramic tile products
• Residential carpet
• Commercial flooring
• Building materials

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Global Ceramic: Sales of ceramic and porcelain floor, wall and exterior tile products, stone surfaces, quartz countertops, and porcelain panels in all worldwide markets. Brands include Daltile, American Olean, Marazzi, EmilGroup, KAI, Kerama Marazzi, Eliane, and Vitromex
2. Flooring North America: Sales of carpet, carpet cushion, carpet tile, rugs, laminate, sheet vinyl, luxury vinyl tile, and wood flooring in the North American market. Includes brands Mohawk, Karastan, SmartCushion, Godfrey Hirst, Pergo, and Quick-Step
3. Flooring Rest of World: Sales of laminate, luxury vinyl tile, sheet vinyl, carpet, carpet tile, wood flooring, panels, and insulation products in all markets outside North America including Europe, South America, Australia, New Zealand, India, Malaysia, Russia, and Mexico

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mohawk Industries manufactures and sells a comprehensive portfolio of flooring and surface products, including ceramic and porcelain tile, residential and commercial carpet, rugs, laminate, luxury vinyl tile (LVT), sheet vinyl, wood flooring, countertops, wood-based panels, and insulation. The company sells through specialty flooring retailers, home improvement chains, and commercial dealer networks across residential, commercial, new construction, and multifamily housing segments globally.

Product overview

Mohawk Industries is the world's largest flooring company, operating as a comprehensive flooring and building materials manufacturer with a platform-plus-diversified-portfolio architecture. The company offers flooring products across three business segments: Global Ceramic (ceramic and porcelain tile, stone surfaces, quartz countertops, porcelain panels), Flooring North America (carpet, carpet cushion, carpet tile, rugs, laminate, sheet vinyl, LVT, and wood), and Flooring Rest of the World (laminate, LVT, sheet vinyl, carpet, carpet tile, wood flooring, panels, and insulation). The product portfolio includes core offerings under the Mohawk brand as well as numerous acquired sub-brands such as Daltile, Marazzi, American Olean, Karastan, Pergo, Quick-Step, Godfrey Hirst, Unilin, and IVC. Beyond traditional flooring, the company has expanded into adjacent categories including countertops, panels, and insulation. Key technology differentiators include the Uniclic installation system, StepWise slip-resistance technology, and waterproof wood flooring innovations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tile Ceramic and porcelain floor, wall, and exterior tile products, stone surfaces, quartz countertops, and porcelain panels. Brands include Daltile, American Olean, Marazzi, EmilGroup, KAI, Kerama Marazzi, Eliane, and Vitromex. Serves residential and commercial customers worldwide through the Global Ceramic segment.
• Residential Carpet Award-winning carpets with stain protection, featuring bio-based, renewable, and recycled content for residential applications. Brands include Mohawk, Karastan, SmartCushion, Godfrey Hirst, redbook, Hycraft, and Feltex Carpets. Distributed through specialty retailers and home improvement channels.
• Commercial Flooring Soft and hard surface flooring options for commercial spaces including offices, airports, hospitality, healthcare, education, and retail. Brands include Mohawk Group, Durkan, Aladdin Commercial, Mohawk Group Europe, and GH Commercial. Sold through commercial dealer networks serving architects and designers.
• Area Rugs, Bath Rugs & Mats Area rugs, bath rugs, and accent mats featuring high-performance fibers with supreme softness and stain resistance. Mohawk is the world's largest rug manufacturer. Brands include Mohawk Home and Karastan.
• Laminate Flooring Award-winning laminate flooring with photorealistic visuals, deep embossed grains, easy installation systems, and water-resistant technology. Production includes more than 90% recycled wood content. Brands include Pergo and Quick-Step.
• Luxury Vinyl Tile (LVT) Rigid and flexible luxury vinyl tile with realistic designs replicating wood, stone, and porcelain with outstanding performance and water resistance. Brands include Mohawk, Pergo, Quick-Step, Moduleo, and Mohawk Group.
• Sheet Vinyl Sheet vinyl with realistic visuals, durable construction, and fashionable designs for residential and commercial spaces. Brands include Mohawk, Mohawk Group, LeoLine, Lentex, and IVC Home.
• Wood Flooring Wood flooring including the first waterproof wood flooring in the U.S. market, with contemporary visuals in longer and wider planks. Brands include Mohawk, Pergo, and Quick-Step.
• Countertops Quartz, porcelain, and natural stone countertop and slab options for residential and commercial applications. Includes engineered quartz countertops and porcelain slabs. Brands include Complete Countertops Daltile, One Quartz Surfaces, Panoramic Porcelain Surfaces, Grande, and The Top.
• Panels Wood-based panels including chipboard, MDF, melamine-faced panels, HPL panels, and mezzanine flooring solutions. The panels business provides a second life to approximately 700,000 tons of reclaimed wood per year, with chipboards composed of 90% recycled content. Brand: Unilin.
• Insulation High thermal performance PIR insulation products for residential and commercial new construction and renovation projects. Brand: Unilin.
• SolidTech R Flooring Sustainable, high-performance flooring solution that replaces all PVC with 100% recycled single-use plastic. Each square foot contains the equivalent of 20 recycled water bottles.
• SmartStrand with Pur-Ease Technology World's first treated carpet to earn Asthma & Allergy Friendly Certification, using natural probiotic technology to reduce common allergens by at least 75% and capture allergens within carpet fibers by at least 50%.
• Rezillo Recycled PIR Building Board Moisture-resistant building board made from recycled PIR (polyisocyanurate) material, part of Mohawk's circular economy initiatives.
• PureTech Resilient Flooring PVC-free resilient flooring line containing 70% recycled content, launched as part of Mohawk's sustainable flooring portfolio.

Quantifiable outcome

• SmartStrand carpet with Pur-Ease reduces common allergens by at least 75% and captures allergens trapped within carpet fibers by at least 50% compared to untreated carpets
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• Susan G. KomenminorStrategic or Co-development Partner · 1 January 2025Mohawk Flooring partners with Susan G. Komen through the Pink Ribbon Partner program, where sales of Mohawk's SmartCushion fund breast cancer research, awareness, and community health programs in over 60 countries. Award recipients like America's Floor Source are recognized for their contributions to the cause.
• Cement Industry (ReCover Program)minorStrategic or Co-development Partner · 1 January 2024Mohawk's ReCover sustainability program partners with the cement industry to convert recovered carpet into alternative fuel for cement production. America's Floor Source became the first independent flooring retailer to recover more than 1.5 million pounds of carpet through the program since its 2024 launch.
• Georgia Sea Turtle CenterminorStrategic or Co-development PartnerMohawk partnered with the Georgia Sea Turtle Center on Jekyll Island, Georgia, providing SolidTech R flooring made from 100% recycled single-use plastic for the center's facilities. The partnership aligns with Mohawk's Culture of Care initiative focusing on people, place, and planet, with the company currently recycling over 6 billion single-use plastic bottles into flooring products annually.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shaw Industries: Wholly-owned Berkshire Hathaway subsidiary and Mohawk's largest direct competitor in carpet, hardwood, LVT, and tile. Shaw operates a similar vertically integrated model across North American manufacturing and competes head-to-head across most of Mohawk's product categories, including sharing the PFAS contamination liability in the Conasauga River region.
• Tarkett: French publicly-listed global flooring manufacturer offering vinyl, carpet, wood, and rubber sports flooring. Tarkett competes directly with Mohawk in LVT, resilient flooring, and commercial segments across Europe and North America with comparable vertically integrated operations and similar emphasis on sustainability.
• Interface: U.S.-based public company specializing in modular carpet tile and resilient flooring with strong focus on commercial and sustainability leadership. Interface competes directly with Mohawk Group, Durkan, and Aladdin Commercial brands in the commercial segment, particularly with architects and designers.
• Mannington Mills: Private U.S. flooring manufacturer producing resilient, carpet, hardwood, and laminate products. Mannington is a fourth-generation family-owned direct competitor with comparable mid-to-upper market positioning in residential and commercial flooring, overlapping with Mohawk across multiple categories.
• Armstrong Flooring: U.S.-based public company focused on resilient and hardwood flooring products for residential and commercial markets. Armstrong competes directly with Mohawk's LVT, sheet vinyl, and wood flooring brands including Pergo and Quick-Step, though at smaller scale post-restructuring.
• Forbo Holding: Swiss publicly-listed flooring manufacturer specializing in vinyl and linoleum flooring plus movement systems. Forbo competes with Mohawk's IVC Home, Moduleo, and LeoLine brands in resilient flooring and sheet vinyl categories across European and global markets.
• Beaulieu International Group: Belgian private flooring manufacturer producing carpets, vinyl, laminate, and wood flooring. Beaulieu is a direct competitor in the European market and competes with Mohawk's Flooring Rest of World segment across resilient and textile floor coverings.
• Gerflor: French private company and one of the world's largest resilient flooring manufacturers, specializing in vinyl, LVT, and sports flooring. Gerflor competes directly with Mohawk's LVT and sheet vinyl offerings across commercial and healthcare markets globally.
• Kronospan: Austrian private global leader in wood-based panels, laminate flooring, and MDF. Kronospan competes with Mohawk's Unilin subsidiary in panels, laminate, and MDF categories across Europe and is one of the few manufacturers at comparable global scale in wood-based panels.

Emerging players

• CFL Flooring: Asia-based rigid LVT flooring specialist and fast-growing private competitor. CFL is an emerging player in the LVT category where Mohawk's Pergo Extreme and SolidTech R compete, representing a lower-cost challenger that pressures Mohawk's pricing in entry-to-mid LVT tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries25 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mohawk Industries