Balance

What Balance does

Balance Cash Management, Inc. is a San Francisco-based financial technology company founded in 2023 that operates as an SEC-registered investment adviser providing automated cash sweep and treasury management services to U.S. businesses. Its core product, SmartSweep, connects to a customer's existing bank accounts without requiring bank-switching and automatically moves excess cash above a user-defined target balance into liquid, Treasury-backed money market funds (referencing Morgan Stanley's MULSX fund) with yields up to 4% APY, then returns funds when balances fall below threshold. Each entity sweeps under its own tax ID, with assets held in custody at SEC-registered broker-dealers Apex Clearing Corporation and Bivo Financial LLC, providing SIPC coverage up to $500,000 plus $150 million of private insurance through Lloyd's of London.

The platform bundles SmartSweep with a full treasury management suite including Live Cash View (real-time cross-bank visibility), Cash Forecasting (AI-powered liquidity projection with variance analysis), Transaction Intelligence (search and auto-classification), and a Cash Intelligence Agent conversational copilot. The technology architecture orchestrates sweeps across multiple banks and entities simultaneously - a capability individual banks cannot replicate since they only see their own accounts. The company is SOC 2 Type II certified and targets primarily real estate operators (multifamily, RE PE, developers) and multi-entity organizations (franchise groups, holding companies) who face cash fragmentation across dozens of accounts, SPVs, and lenders.

Balance monetizes through a transparent asset-based subscription fee of 0.50% per annum, billed monthly in arrears on the monthly average of customer funds enrolled in Balance Sweeps, with no opening fees or caps. Its go-to-market combines product-led growth (self-serve onboarding completing in roughly 17 minutes) with enterprise field sales for complex multi-entity deployments, and content marketing via a 40+ article blog targeting CFO and treasury audiences. The company is privately held with approximately 8 team members led by CEO Stan Markuze and CTO Batu Inal, and has raised roughly $4.5 million in disclosed funding across a 2024 SEC Form D offering ($4M target, $2.5M sold) and a September 2025 round from Cota Capital ($2,025,000).

Name

Balance

Legal name

Balance Cash Management, Inc.

Website

https://balancecash.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Balance is an SEC-registered investment adviser that provides automated cash sweep and treasury management software for U.S. businesses, primarily real estate operators and multi-entity organizations, enabling them to earn institutional yields on idle cash without switching banks.

Ownership category

akta.pro rank

Product category

Treasury Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Commercial Banking (52211), Activities Related to Credit Intermediation (5223)

SIC

Functions Related To Depository Banking, Nec (6099), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration) (FSAGAAAG)

akta.pro secondary industries

Liquidity & Cash Concentration (Sweeping, pooling, notional pooling) (FSABAIAC), Treasury & Risk Management Solutions (FX/MM, hedging, TMS integration) (FSABAIAE), Corporate Cash Management & Treasury Services (FSAMAOAA)

Keywords

• Automated cash sweeps
• Treasury management software
• Business cash optimization
• Multi-entity cash visibility
• Idle cash yield platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sweep Management Fee: Monthly fee calculated as (0.50% per annum ÷ 12) × Monthly Average of aggregate Customer funds enrolled in Balance Sweeps. Fees are billed monthly in arrears. No opening fees or caps.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Balance provides an automated cash sweep platform that connects to a business's existing bank accounts and sweeps excess cash into liquid Treasury-backed money market funds, offering yields up to 4% APY without requiring businesses to switch banks. The core product SmartSweep operates across multiple banks and entities simultaneously, moving funds above a target balance into investment funds and automatically returning them when needed. The platform bundles additional treasury management tools including real-time multi-account visibility, AI-powered cash forecasting, and transaction intelligence.

Product overview

Balance offers a unified treasury management platform for businesses, centered on SmartSweep — an automated cash sweep engine that moves excess operating cash into liquid Treasury-backed money market funds (up to 4%+ APY) across multiple banks and entities simultaneously. SmartSweep is bundled with a Treasury Management Platform providing Live Cash View, Cash Forecasting, and transaction tagging/organization at no extra cost. A Cash Intelligence Agent (an AI conversational copilot) rounds out the platform by enabling plain-language queries against the user's real financial data.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartSweep

Quantifiable outcome

• $35,000 to $45,000 per year in foregone yield for every $1 million left idle
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Apex Clearing CorporationcoreTechnology or IntegrationSEC-registered broker-dealer and FINRA/SIPC member providing brokerage clearing services for securities held through Balance. Custodian partner for investment accounts.
• Bivo Financial LLCcoreTechnology or IntegrationSEC-registered broker-dealer and FINRA/SIPC member providing brokerage services alongside Apex Clearing Corporation for Balance's investment account infrastructure.
• Morgan Stanley (MULSX Fund)coreTechnology or IntegrationProvider of Treasury-backed money market funds (MULSX) where customer sweep funds are invested. Fund offers yields referenced in Balance's APY disclosures.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Trovata: Trovata provides a cloud-based treasury management platform that connects to multiple banks for cash visibility, forecasting, and analytics. Directly comparable to Balance's Live Cash View and Cash Forecasting capabilities, also serving multi-bank, multi-entity corporate treasury teams.
• Modern Treasury: Modern Treasury offers a platform for managing money movement across bank accounts, with reconciliation, forecasting, and treasury operations tools. Targets similar mid-market and enterprise finance teams with multi-bank treasury workflows.
• Relay Financial: Relay is a business banking and money management platform offering multi-account cash visibility, automated savings, and high-yield features for SMBs. Competes in the cross-bank business cash management and yield optimization space.
• Mercury: Mercury provides business banking with built-in treasury features including high-yield treasury accounts, multi-account visibility, and automated cash management. Serves startups and growing businesses with similar cash sweep and visibility value propositions.
• Highnote: Highnote is a modern card and treasury management platform with multi-account visibility and cash management tools for businesses. Targets similar finance teams and competes in integrated treasury workflows.
• Float: Float provides cross-bank cash management and high-yield business banking in Canada. Offers similar cross-account cash visibility and sweep-style features as Balance, but focused on the Canadian market.

Broad incumbents

• Brex: Brex is an established business banking and corporate card platform with integrated high-yield cash management and treasury features. Larger scope than Balance (cards, expense, banking), but directly competes in business cash sweep yield products.
• NorthOne: NorthOne is a digital business banking platform with cash management features targeting SMBs. While broader in scope (banking-first), it competes in the business cash optimization and treasury visibility space.
• Kyriba: Kyriba is an enterprise treasury management system (TMS) offering cash visibility, forecasting, and bank connectivity. Serves larger enterprises than Balance but competes in the same treasury management software category.

Emerging players

• Treasury Prime: Treasury Prime provides embedded banking and account integration infrastructure, enabling fintechs to access bank account and treasury functionality. Adjacent to Balance but focused on enabling other platforms rather than direct end-user treasury management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance