Lollipop
Cherrypick (parent: Lollipop) is a London-based free mobile app that uses AI-driven meal planning to recommend recipes, auto-populate grocery baskets, and reduce food waste, fulfilling orders via an exclusive Sainsbury's partnership.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Lollipop does
Lollipop, operating under the consumer brand Cherrypick, is a London-based mobile application that combines AI-assisted meal planning, recipe discovery, and grocery ordering into a single free consumer product. The platform recommends recipes tailored to dietary preferences, automatically populates a shopping basket with required ingredients, and identifies duplicate ingredients across recipes to reduce food waste. Grocery fulfillment is delivered via an exclusive partnership with Sainsbury's, supporting both home delivery and in-store collection at standard supermarket prices, with no markup to the consumer.
The company's underlying technology stack centers on a text-based recommendation engine, basket automation, and an ingredient-optimization routine, all delivered through iOS and Android apps. Content is sourced from in-house chefs and a partnership with BBC Good Food. The go-to-market motion is product-led growth, leveraging user recommendations, social media presence (Instagram, Facebook, Twitter), and earned media in TechCrunch, Forbes, Sifted, and The Grocer to drive organic adoption.
The business model is a freemium consumer app monetized through transaction commissions or referral fees on grocery purchases routed through Sainsbury's. The company has raised approximately £5 million ($6.2 million) in seed funding led by Octopus Ventures in May 2022, following an earlier ~$1.4 million round in June 2021 led by JamJar Investments. Total disclosed funding is approximately $7.5 million. The team is small (1–10 employees), led by founder and CEO Tom Foster-Carter, a former Monzo executive. The company operates exclusively in the United Kingdom, with primary traction in London.
Lollipop firmographics
Firmographics- Name
- Lollipop
- Legal name
- Cherrypick
- Website
- https://lollipopai.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cherrypick (parent: Lollipop) is a London-based free mobile app that uses AI-driven meal planning to recommend recipes, auto-populate grocery baskets, and reduce food waste, fulfilling orders via an exclusive Sainsbury's partnership.
- Ownership category
- akta.pro rank
Lollipop industry classification
Industry- Product category
- Meal Planning Software
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Online Bulk & Pantry Staples Retail (CRAHAIAG)
Keywords
Where Lollipop is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lollipop business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Grocery Transaction Revenue: The platform earns revenue through grocery transactions when customers complete purchases through the app partnered with Sainsbury's. The company offers supermarket prices with no markups, suggesting revenue comes from transaction commissions or referral fees from the retailer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform for all users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lollipop product offering
Product offeringCore offering
Lollipop (operating as Cherrypick) is an all-in-one mobile app that combines personalized meal planning, recipe discovery, and grocery shopping in a single product. The platform recommends recipes tailored to each user's dietary wants and needs, automatically adds every recipe ingredient to a shopping basket at supermarket prices, and uses intelligent software to identify duplicate ingredients across recipes to minimize food waste. Grocery fulfillment is delivered through a partnership with Sainsbury's, supporting both home delivery and in-store collection at standard retail prices with no markup.
Product overview
Lollipop operates as a single unified product—a smart grocery shopping assistant and meal planning app. The core platform combines recipe discovery, personalized meal planning, automatic shopping list generation, and grocery ordering through partnerships with Sainsbury's. Users can plan meals, have ingredients automatically added to their basket, add additional grocery items, and receive delivery or collect in-store. The platform also features a library of recipes including options like batch cook and fast meal categories, with recipes sourced from in-house chefs and BBC Good Food.
Differentiator
Problem solved
Functional benefit
Products and services
- Lollipop / Cherrypick App An all-in-one meal planning and grocery shopping mobile application that helps users find recipes, plan weekly meals, automatically add ingredients to shopping baskets, and order groceries from partner supermarkets at standard retail prices, with home delivery or in-store collection via Sainsbury's.
Quantifiable outcome
- 30% cheaper than major recipe box companies' value ranges
- +1 more outcomes
Companies that use Lollipop
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Lollipop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Lollipop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BBC Good FoodcorePartnership to provide recipe content for the meal planning platform. BBC Good Food is a major recipe and food content brand, described as a collaborative partner like 'delicious Batman & Robin'.
- Sainsbury'scorePartnership with Sainsbury's for grocery retail integration. Enables customers to order groceries through the Lollipop/Cherrypick platform with delivery to home or collection in-store at supermarket prices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lollipop competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lollipop social profiles
Digital presenceLollipop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lollipop leadership team
Management profileNumber of profiles
Profiles1 record
Lollipop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lollipop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lollipop
What does Lollipop do?
Lollipop (operating as Cherrypick) is an all-in-one mobile app that combines personalized meal planning, recipe discovery, and grocery shopping in a single product. The platform recommends recipes tailored to each user's dietary wants and needs, automatically adds every recipe ingredient to a shopping basket at supermarket prices, and uses intelligent software to identify duplicate ingredients across recipes to minimize food waste. Grocery fulfillment is delivered through a partnership with Sainsbury's, supporting both home delivery and in-store collection at standard retail prices with no markup.
Is Lollipop a public or private company?
Lollipop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lollipop founded?
Lollipop was founded in 2022. It employs 1 to 10 people.
Where is Lollipop based?
Lollipop is headquartered in London, United Kingdom, in the Europe region.
How does Lollipop make money?
One revenue line is on record: grocery Transaction Revenue.
Does Lollipop have an API?
No public API is recorded for Lollipop.
What industry is Lollipop in?
Lollipop's product category is Meal Planning Software. Its primary akta.pro industry code is CRAHAIAG, Online Bulk & Pantry Staples Retail. Its NAICS code is 445110 and its SIC code is 5411.