Arteza
Arteza is a private Atlanta-based arts and crafts supplies company founded in 2015 that makes creative, educational, and DIY craft products accessible to a broad base of artists and hobbyists worldwide.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Arteza does
Arteza is a private, for-profit arts and crafts supplies company founded in 2015 and headquartered in Atlanta, United States, with a workforce of 101–250 employees. The company produces a wide range of arts and crafts products designed to make creative, educational, and DIY craft projects accessible to a broad base of artists and hobbyists. Arteza has been identified as a major player in the global acrylic colors market, competing alongside established heritage brands such as Daler-Rowney and Sennelier. It operates within the global craft kits and projects market, which is projected to expand from $4.38 billion in 2026 to $8.31 billion by 2035 at a 7.4% CAGR.
The company's go-to-market centers on its direct-to-consumer e-commerce platform at arteza.com, with apparent additional distribution through major craft retailers such as Plaid Crafts, where Arteza is featured alongside category-leading brands. The business model is consumer-facing branded products with no disclosed pricing structure, contract terms, or named enterprise customers in the available data. Revenue mechanics, customer segmentation, and pricing tiers are not documented in the provided sources.
Arteza is venture-backed, having raised $24 million in a Series A round led by Volition Capital in November 2019. The leadership team consists of Erick Haskell (CEO), Mike Pacifico (CFO), and Kenneth Hara (COO). The company's technology stack, AI capabilities, intellectual property, certifications, and detailed product catalog are not disclosed in the available sources.
Arteza firmographics
Firmographics- Name
- Arteza
- Website
- https://arteza.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Arteza is a private Atlanta-based arts and crafts supplies company founded in 2015 that makes creative, educational, and DIY craft products accessible to a broad base of artists and hobbyists worldwide.
- Ownership category
- akta.pro rank
Arteza industry classification
Industry- Product category
- Arts and Crafts Supplies
- NAICS
- Office Supplies and Stationery Retailers (459410)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)
Keywords
Where Arteza is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Arteza business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Arteza product offering
Product offeringCore offering
Arteza manufactures and sells a wide range of arts and crafts supplies targeted at individual artists, hobbyists, and DIY crafters. The company is a major player in the acrylic colors market, offering accessible, mass-market art materials designed to serve both casual makers and serious artists.
Differentiator
Problem solved
Functional benefit
Products and services
- Arts and crafts supplies (acrylic colors and broader categories)
Companies that use Arteza
Customer profileIdeal customer profiles1 record
Arteza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arteza partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Arteza competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Arteza social profiles
Digital presenceArteza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arteza leadership team
Management profileNumber of profiles
Profiles3 records
Arteza funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arteza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arteza
What does Arteza do?
Arteza manufactures and sells a wide range of arts and crafts supplies targeted at individual artists, hobbyists, and DIY crafters. The company is a major player in the acrylic colors market, offering accessible, mass-market art materials designed to serve both casual makers and serious artists.
Is Arteza a public or private company?
Arteza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arteza founded?
Arteza was founded in 2015. It employs 101 to 250 people.
Where is Arteza based?
Arteza is headquartered in Atlanta, United States, in the North America region.
Does Arteza have an API?
No public API is recorded for Arteza.
What industry is Arteza in?
Arteza's product category is Arts and Crafts Supplies. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 459410 and its SIC code is 3950.