Maxem

What Maxem does

Maxem Energy Solutions B.V. is a Dutch B2B SaaS and hardware company that provides an integrated energy management platform for organizations electrifying vehicle fleets, charging infrastructure, and on-site energy assets. The company's core product, Maxem Energy Cloud, combines a Charge Point Management System (CPMS) for managing EV charging stations with an Energy Management System (EMS) that delivers Dynamic Load Management, Static Load Balancing, Solar Curtailment, peak shaving, battery storage management, Power Schedules, and Priority Charging. The platform is anchored by the Maxem Energy Controller hardware (MX4 and MX5 models), which communicates with chargers, PV inverters, batteries, and kWh meters via OCPP and Modbus protocols and supports more than 40 charging station brands. The company also offers add-on modules such as Maxem Fire Safety, Maxem Connect (a backoffice integration layer), home charging reimbursement/split billing, and HBE renewable fuel unit certification for the Dutch market.

Maxem's go-to-market is sales-led with three reinforcing motions: direct enterprise sales for complex deployments, a certified installer and electrical contractor partner channel for project-based rollouts, and an OEM/white-label program for charger and energy hardware manufacturers. The platform is sold primarily via monthly/annual subscriptions tiered by location, asset, and functionality, with one-time hardware revenue from the Energy Controller and 4G SIM card subscriptions as adjacent recurring streams. Customers are concentrated in the Netherlands and broader Western Europe across logistics and transport (DHL, DB Schenker, Jan Bakker Transport, Martson, Oegema, Veenstra Fritom, Ploegam), airports (Schiphol, Rotterdam The Hague, Lelystad, Teuge), government (Rijkswaterstaat, Gemeente Bloemendaal, Gemeente Amsterdam), real estate (Royal Reesink, KPMG, High Tech Campus Eindhoven), and automotive mobility (ANWB). Founded in 2012 and headquartered in Amsterdam, Maxem has raised approximately €4.1M in disclosed venture funding, including a €3M Series A in June 2023 led by SHIFT Invest with participation from Breesaap and Green Link. The company has deployed more than 2,000 Energy Controllers across customer sites and holds ISO 27001 and ISO 9001 certifications.

Name

Maxem

Legal name

Maxem Energy Solutions B.V.

Website

https://maxem.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxem Energy Solutions is a Dutch B2B SaaS provider of an integrated charging and energy management platform that combines CPMS and EMS capabilities with proprietary Energy Controller hardware, serving European fleet operators, logistics companies, airports, government, and real estate organizations electrifying their vehicle and energy infrastructure.

Ownership category

akta.pro rank

Product category

EV Charging & Energy Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ)

akta.pro secondary industries

Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD), Energy Storage Asset Management (BESS/PCS/EMS) (EUAEAMAE)

Keywords

• EV charging management
• Energy management software
• Dynamic load balancing
• Charging point management
• Solar battery integration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Platform Subscriptions (EMS/CPMS): Monthly and annual subscription fees for access to Maxem Energy Cloud, covering Charge Point Management System (CPMS), Energy Management System (EMS), Static Load Balancing, Dynamic Load Management, Solar Curtailment, and ESS management capabilities. Subscriptions are tiered per location, asset, or functionality. Additional modules such as Priority Charging Premium are paid add-ons.
2. Maxem Home Controller Subscription: Monthly subscription for residential/home use of Maxem Home Controller at €6.61 excluding VAT, with one-time transfer fee of €189 excluding VAT for new owners. Note: Maxem Home Controller is no longer offered for new customers.
3. Hardware Sales (Maxem Energy Controller): Sale of Maxem Energy Controller hardware (MX4, MX5) required for Dynamic Load Management, ESS integration, and advanced EMS functionality. Hardware is sold through certified partners and installers.
4. 4G SIM Card Subscriptions: 4G SIM card services for charge points, ordered by certified partners directly from Maxem for use with Maxem hardware and services.
5. Partner Onboarding & Professional Services: Project-based professional services for DLM, ESS, and Solar Curtailment deployments requiring guided onboarding with dedicated Project Managers and Technical Delivery Managers. Revenue from Technical Delivery Manager support during realization and optimization phases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maxem Energy Cloud is an integrated white-label SaaS platform combining a Charge Point Management System (CPMS) and an Energy Management System (EMS). It connects EV charging stations, solar PV, battery storage, and energy meters via OCPP and Modbus protocols, controlled on-site by the Maxem Energy Controller (MX4, MX5). The platform delivers dynamic and static load balancing, solar curtailment, peak shaving, battery management, power schedules, fire safety, and home charging reimbursement for electrified fleets and facilities.

Product overview

Maxem offers a modular, integrated energy management platform for EV charging infrastructure and broader energy ecosystems. The core product is the Maxem Energy Cloud platform, which combines two primary software modules — the Charge Point Management System (CPMS) for managing charging stations and the Energy Management System (EMS) for intelligent energy control — supported by the Maxem Energy Controller hardware. The CPMS handles charge point management, user access, and transaction processing via OCPP; the EMS provides Dynamic Load Management, Static Load Balancing, Solar Curtailment, Peak Shaving, Battery Management, and Power Schedules. Additional add-on modules include Priority Charging (Basic and Premium), Maxem Fire Safety, Maxem Connect, and HBE Renewable Fuel Unit tracking. The platform supports 40+ charging station brands, multiple PV inverters, battery systems, and kWh meters via Modbus and OCPP protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Maxem Energy Cloud Central white-label SaaS cloud platform that integrates Energy Management System (EMS) and Charge Point Management System (CPMS) capabilities, providing real-time monitoring, optimization, and management of EV charging, solar PV, battery storage, and grid capacity. Used by transport companies, logistics firms, real estate owners, airports, and government organizations in the Netherlands and Europe.
• Charge Point Management System (CPMS) Software module within Maxem Energy Cloud for managing EV charging infrastructure: charge point configuration, user management, session monitoring, access control, OCPP communication, and transaction processing. Available to installers via self-onboarding and to enterprises via direct sales.
• Energy Management System (EMS) Software module within Maxem Energy Cloud for intelligent energy control and optimization across charging stations, solar PV, batteries, and grid capacity. Encompasses Dynamic Load Management, Static Load Balancing, Peak Shaving, Solar Curtailment, Battery Management, Power Schedules, and Priority Charging features. Sold as a subscription add-on to enterprise customers.
• Maxem Energy Controller (MX4 / MX5) On-site hardware central control unit (MX4 and MX5 models) that manages Dynamic Load Management, monitors connected devices (meters, charging stations, solar inverters, batteries), and coordinates real-time power distribution across the site via Modbus and OCPP. Sold through certified partners and installers, required for advanced DLM, ESS, and Solar Curtailment deployments.
• Maxem Energy App Mobile application for Maxem partners to monitor and manage energy systems on the go. Currently available only to specific partners; non-partners use the browser-based Maxem Energy Cloud.
• 4G SIM Cards Mobile data SIM cards offered by Maxem to certified partners for charging stations, enabling internet connectivity for OCPP communication and remote management at sites without fixed-line broadband. Sold via designated online form on a monthly subscription basis.
• Maxem Home Controller Residential/home version of the Maxem Energy Controller sold via monthly subscription (€6.61/month excluding VAT) with a one-time transfer fee of €189 excluding VAT. No longer offered for new customers; legacy subscribers only.

Quantifiable outcome

• 6x more efficient EV charging (6x Efficiënter laden)
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• AlfencoreTechnology or IntegrationAlfen is a charging equipment manufacturer whose charge points are integrated with Maxem's platform. 100 Alfen charging stations at KPMG Amstelveen are managed via Maxem's Dynamic Load Management. Integration tested and supported for both SLB and DLM.
• KPMG (Amstelveen)coreStrategic or Co-development PartnerKPMG's Amstelveen office uses Maxem's Dynamic Load Management to manage 100 Alfen charging stations within limited grid capacity. This deployment demonstrates advanced DLM capabilities for enterprise office environments and is featured as a reference case.
• Schiphol AirportflagshipStrategic or Co-development PartnerSchiphol Airport is a flagship customer using Maxem's platform for EV charging management across airport ground operations. The partnership targets 10,000 charge points and demonstrates large-scale airport electrification with intelligent energy management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EVBox: Dutch-headquartered EV charging hardware and CPMS provider. Direct peer: Maxem is brand-independent and integrates EVBox chargers; EVBox is the closest Dutch-headquartered CPMS competitor and serves the same fleet and real estate segments.
• Driivz: End-to-end EV charging management software platform (CPMS + EMS + smart charging). Direct peer in the same CPMS/EMS software category, competing for the same fleet and enterprise customers globally.
• ChargePoint: Public US-listed EV charging network operator with a CPMS/EMS software platform. Direct competitor for charge point management and energy optimization in commercial and fleet settings.
• Wallbox: EV charging hardware + Pulsar Plus/Commander 2 + energy management software. Direct peer offering integrated charging and EMS, primarily in Europe and North America.
• Ampcontrol: AI-driven EV fleet charging management platform with dynamic load management and energy optimization. Direct peer competing for the same fleet/logistics customer segment as Maxem.
• Alfen: Dutch provider of EV chargers, energy storage systems, and grid solutions. Direct peer/partner — Maxem integrates Alfen chargers (e.g., 100 stations at KPMG Amstelveen) but Alfen also offers competing EMS/grid-management features.
• Heliox: Dutch fast-charging systems provider with energy management software for e-bus and e-truck depots. Direct peer in the European heavy-duty fleet charging market where Maxem is also active.

Broad incumbents

• ABB E-mobility: Global EV charging infrastructure provider with integrated energy and load management features in their portfolio. Broader incumbent that competes in the same enterprise/fleet space with bundled offerings.
• Schneider Electric: Global energy management and automation leader with EcoStruxure for EV charging, microgrids, and DER orchestration. Broad incumbent whose EMS platform overlaps Maxem's site-level energy optimization use cases.
• Siemens Smart Infrastructure: Global industrial conglomerate offering building/energy management systems and EV charging infrastructure (Versicharge). Broad incumbent with overlapping site-level EMS, charger integration, and grid management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxem