Knauf Insulation North America
- Company typePrivate
- Founded2009
- HeadquartersShelbyville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Knauf Insulation North America firmographics
Firmographics- Name
- Knauf Insulation North America
- Legal name
- Knauf Insulation, Inc.
- Website
- https://knaufnorthamerica.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Knauf Insulation North America industry classification
Industry- Product category
- Building Insulation Materials
- NAICS
- Mineral Wool Manufacturing (327993), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- akta.pro primary industry
- Fiberglass Insulation (IMADAGAA)
- akta.pro secondary industries
- Blown-In/Loose-Fill Insulation Systems (IMADAGAK), Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)
Keywords
Where Knauf Insulation North America is headquartered
LocationHeadquarters
- HQ city
- Shelbyville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Knauf Insulation North America business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Fiberglass Insulation Products: Knauf generates revenue through the sale of fiberglass insulation products including batts, rolls, blown-in insulation, pipe insulation, board insulation, duct products, and accessories. Products are sold to professional contractors, commercial builders, industrial customers, and residential consumers through distribution channels and direct sales relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Knauf Insulation North America product offering
Product offeringCore offering
Knauf Insulation North America manufactures and sells a comprehensive portfolio of fiberglass insulation products for residential, commercial, industrial, institutional, and OEM applications. Core offerings include batts, rolls, blown-in insulation, pipe and tank insulation, insulation boards, duct wrap and duct board, elevated temperature insulation, metal building insulation, and air sealants, primarily sold under the Performance+ sub-brand featuring ECOSE Technology bio-based binder.
Product overview
Knauf Insulation North America offers a comprehensive portfolio of fiberglass insulation products organized under distinct product categories and sub-brands. The core offerings include Pipe Insulation, Batts, Pipe and Tank Insulation, Blown-In Insulation, Board Insulation, Rolls Insulation, Elevated Temperature Insulation, Air Sealant, Duct Board, Basement Wall, Duct Wrap, Metal Building Insulation, Duct Liners, Wall and Ceiling Liner, and OEM Insulation. These products are sold under sub-brands including Performance+ (premium formaldehyde-free line including EcoBatt, EcoRoll, Earthwool, Jet Stream, and Duct products), ECOSE Technology (the company's patented plant-based binder replacing formaldehyde), and ECOSEAL (air sealing products). The products serve residential, commercial, industrial, institutional, and OEM applications, providing thermal insulation, sound control, air sealing, and condensation control. The company is notable for being the first fiberglass insulation manufacturer to achieve formaldehyde-free status across its entire product portfolio using ECOSE Technology.
Differentiator
Problem solved
Functional benefit
Brands
- Performance+: Premium line of fiberglass insulation products featuring formaldehyde-free ECOSE Technology. Includes batts, rolls, pipe insulation, duct products, and more.
- ECOSE Technology
- EcoBatt
- EcoRoll
- Earthwool
- Jet Stream
- ECOSEAL
- EcoFill
- Proto
- KwikFlex
- Knauf Pro+
Products and services
- Performance+ EcoBatt Insulation Engineered thermal and acoustical fiberglass batt insulation with ECOSE Technology for floors, walls, ceilings, and attics in residential and light commercial projects. R-values from R-8 to R-49, widths 11" to 24", thicknesses 2.5" to 13.75".
- Performance+ EcoRoll Insulation
Quantifiable outcome
- Insulation saves the equivalent amount of energy used to manufacture it in just hours or days
- +2 more outcomes
Companies that use Knauf Insulation North America
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Knauf Insulation North America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Knauf Insulation North America partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Knauf Insulation North America competitors and assessment
Company assessmentDirect peers
- Johns Manville: Johns Manville (a Berkshire Hathaway company) produces fiberglass and mineral wool insulation across residential, commercial, and industrial applications, directly overlapping Knauf's product range in batts, rolls, pipe insulation, and duct products.
- Armacell: Armacell is a global manufacturer of engineered foams and mechanical insulation for HVAC, industrial, and OEM applications, directly competing with Knauf's pipe, duct, and OEM insulation product lines.
- CertainTeed Insulation (Saint-Gobain): CertainTeed, part of Saint-Gobain, manufactures fiberglass batt and blown-in insulation as well as specialty products, competing with Knauf across residential and commercial building channels in North America.
- Owens Corning: Owens Corning is the largest U.S. manufacturer of fiberglass insulation (PINK Fiberglas) and a direct head-to-head competitor in residential, commercial, and industrial insulation channels, sharing the same fiberglass batt, roll, and blown-in product categories as Knauf.
Others
- Knauf Group (Parent): Knauf Group is the global parent conglomerate headquartered in Germany, with worldwide insulation, gypsum, and building materials operations; the North American subsidiary is a regional unit of the parent.
- Huntsman Corporation: Huntsman produces MDI-based polyurethanes and spray foam systems used in building insulation, representing a key substitute insulation chemistry and adjacent raw-material ecosystem to fiberglass insulation.
- BASF (Construction Chemicals & Insulation): BASF produces spray polyurethane foam insulation (Walltite, EnerFoam) and construction chemicals, serving as an alternative-technology competitor and materials supplier to Knauf in commercial and residential insulation markets.
Emerging players
- ROCKWOOL: ROCKWOOL is the leading mineral wool insulation manufacturer competing with fiberglass in fire-resistance, acoustic, and high-temperature applications — overlapping directly with Knauf's industrial pipe and elevated-temperature product lines.
Broad incumbents
- Atlas Roofing Corporation: Atlas Roofing manufactures polyiso and fiber glass building insulation primarily for commercial roofing and wall applications, overlapping with Knauf's commercial and metal building insulation segments.
- Kingspan Group: Kingspan is a major building envelope and insulation manufacturer with insulated panels and rigid foam boards, competing with Knauf in high-performance commercial and industrial building envelope applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Knauf Insulation North America social profiles
Digital presenceKnauf Insulation North America compliance and trust
Trust signalCompliance15 records
Knauf Insulation North America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knauf Insulation North America leadership team
Management profileNumber of profiles
Profiles1 record
Knauf Insulation North America funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knauf Insulation North America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knauf Insulation North America
What does Knauf Insulation North America do?
Knauf Insulation North America manufactures and sells a comprehensive portfolio of fiberglass insulation products for residential, commercial, industrial, institutional, and OEM applications. Core offerings include batts, rolls, blown-in insulation, pipe and tank insulation, insulation boards, duct wrap and duct board, elevated temperature insulation, metal building insulation, and air sealants, primarily sold under the Performance+ sub-brand featuring ECOSE Technology bio-based binder.
Is Knauf Insulation North America a public or private company?
Knauf Insulation North America is a private company. It is classified as corporate owned and is currently operating.
When was Knauf Insulation North America founded?
Knauf Insulation North America was founded in 2009. It employs 1,001 to 5,000 people.
Where is Knauf Insulation North America based?
Knauf Insulation North America is headquartered in Shelbyville, United States, in the North America region.
How does Knauf Insulation North America make money?
One revenue line is on record: fiberglass Insulation Products.
Who are Knauf Insulation North America's main competitors?
Direct peers on record are Johns Manville, Armacell, CertainTeed Insulation (Saint-Gobain) and Owens Corning. Others are Knauf Group (Parent), Huntsman Corporation and BASF (Construction Chemicals & Insulation). ROCKWOOL is listed as an emerging player. Broad incumbents are Atlas Roofing Corporation and Kingspan Group.
Does Knauf Insulation North America have an API?
No public API is recorded for Knauf Insulation North America.
What industry is Knauf Insulation North America in?
Knauf Insulation North America's product category is Building Insulation Materials. Its primary akta.pro industry code is IMADAGAA, Fiberglass Insulation, with a secondary code of IMADAGAK, Blown-In/Loose-Fill Insulation Systems. Its NAICS code is 327993.