What SunBridge does

SunBridge Inc. is a privately held Japanese cloud solutions company founded in 1999 (operating company spun off from SunBridge Group in October 2012) and headquartered in Ebisu, Shibuya-ku, Tokyo. The company operates as a long-tenured certified Salesforce implementation and consulting partner with deep historical ties to Salesforce Japan, which SunBridge co-founded with Salesforce.com in April 2000 through founder Allen Miner's investment alongside Marc Benioff. SunBridge resells the full Salesforce product family — Sales Cloud, Service Cloud, Marketing Cloud, Pardot (Account Engagement), Experience Cloud, Data 360, CRM Analytics, and Field Service — alongside pre-packaged Agentforce implementation services and ongoing technical support contracts.

The company's proprietary product, SmartVisca, is a Salesforce-native business card digitization service that uses AI-OCR to scan physical cards (batch up to 100), capture online cards via URL/QR exchange, and register structured contact data directly into the customer's Salesforce environment without API middleware. SmartVisca monetizes via ¥100,000 setup fee plus ¥1,300/ID/month subscription (minimum 6 licenses) with optional paid add-ons for human-corrected OCR (~near-100% accuracy), corporate attribute enrichment via Risk Monster, credit/anti-social checks, HR change notifications via Pasco's Nikkei WHO'S WHO service, and Slack integration. SunBridge also resells and implements HULFT Square (no-code iPaaS for Salesforce–on-premise connectivity) and SVF Cloud for Salesforce (document output tool with 66.8% Japanese domestic market share).

The business model combines professional services revenue (project-based Salesforce implementation and consulting engagements with named enterprise clients including MUFG Trust Bank, Sapporo Beer, Bic Camera, Tokyu Corporation, and JA Zen-Noh) with recurring subscription revenue (SmartVisca SaaS licenses, Salesforce license resale, HULFT Square and SVF Cloud subscriptions, and tiered annual support plans starting at ¥780,000/year). Go-to-market is direct enterprise field sales supplemented by content marketing (the 'Rewa Tech' blog, webinars, case studies) and Salesforce Japan referral flow. Customer segments are primarily Japanese large enterprises across financial services, retail, manufacturing, agriculture, and education, with mid-market as a secondary tier.

Name

SunBridge

Legal name

株式会社サンブ리지

Website

https://sunbridge.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

SunBridge is a Japanese Salesforce consulting partner and integrator serving Japanese enterprises with implementation, customization, and managed services, plus a proprietary AI-OCR business card digitization SaaS called SmartVisca that writes directly into customer Salesforce environments.

Ownership category

akta.pro rank

Product category

Salesforce Consulting and Implementation Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Service Desk & Help Desk Services (BPAEAJAA), IT Knowledge Management & Service Desk Platforms (HDAEALAH)

Keywords

• Salesforce consulting services
• Business card digitization
• Cloud CRM implementation
• Marketing automation solutions
• Salesforce integration services

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Salesforce Implementation & Consulting Services: Core revenue stream from providing Salesforce implementation, customization, and ongoing consulting services. Projects include system design, development, integration, and post-launch support for Japanese enterprise clients. Revenue is project-based and service-fee driven, with annual support plans also available.
2. SmartVisca — Salesforce-native business card management service: Proprietary SaaS product providing business card digitization and Salesforce integration. Revenue from monthly licensing fees per user (¥1,300/ID/month) plus initial setup fee (¥100,000). Operates on a subscription model with minimum 6 licenses. Optional paid features include operator correction, corporate attribute data linkage, HR change notifications, and credit/anti-social checks.
3. SVF Cloud for Salesforce — Document output tool sales: Resale and implementation of SVF Cloud for Salesforce, a document output solution. Revenue from license fees and implementation services as a certified reseller.
4. HULFT Square — iPaaS integration services: Resale and implementation support for HULFT Square integration platform. Revenue from platform subscription fees and consulting services for system integration projects.
5. Salesforce License Sales: Resale of Salesforce platform licenses (Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud Account Engagement, Data 360, CRM Analytics, Field Service, etc.) to enterprise clients as a certified Salesforce partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

SunBridge is a Salesforce consulting, implementation, and integration services provider for Japanese enterprises, reselling the full Salesforce product family alongside its proprietary SmartVisca AI-OCR business card digitization platform. The company delivers end-to-end engagement from requirements definition and system design through configuration, migration, user training, and post-launch support, complemented by annual support plans and ticket-based technical assistance. Additional offerings include SVF Cloud for Salesforce document output (reseller/implementer) and HULFT Square iPaaS integration services, both sold as integrated solutions within the Salesforce ecosystem.

Product overview

SunBridge is a Salesforce-focused cloud solutions company offering a portfolio of Salesforce implementation and integration services alongside a proprietary product, SmartVisca. The core offering spans the full Salesforce product family: Sales Cloud (Agentforce Sales), Service Cloud (Agentforce Service), Marketing Cloud Account Engagement (Pardot), Experience Cloud, Data 360 (Data Cloud), CRM Analytics (Tableau CRM), and Field Service (Agentforce Field Service) — all resold and implemented by SunBridge with consulting, development, and support services. SmartVisca is SunBridge's proprietary Salesforce-integrated business card digitization platform, acting as a front-end data capture layer that feeds enriched contact records directly into Salesforce CRM. Supporting products include SVF Cloud for Salesforce (document output, 66.8% domestic market share) and HULFT Square (iPaaS/cloud integration), both resold and implemented. Implementation services cover Salesforce development, AWS integration, Slack, AppExchange app development, and AI/Agentforce adoption. The company operates as both a Salesforce resale/channel partner and a systems integrator.

Differentiator

Problem solved

Functional benefit

Brands

• SmartVisca: Salesforce一体型名刺管理サービス - A business card management service integrated with Salesforce for digitizing, managing, and utilizing business card data.

Products and services

• SmartVisca Salesforce-integrated business card digitization and CRM data management platform that digitizes paper and online business cards via AI-OCR, enriches records with corporate data, and syncs contacts directly to Salesforce accounts, leads, and contacts. Includes optional add-ons for credit screening, personnel change alerts, and Slack integration.
• Salesforce Implementation and Adoption Support (Salesforce導入・活用支援) End-to-end Salesforce implementation and adoption consulting service covering requirements definition, design, configuration, migration, and post-launch user training across Sales Cloud, Service Cloud, Experience Cloud, and the full Agentforce portfolio.
• Agentforce Implementation Package (Agentforce導入パッケージ)
• Salesforce Development and Integration Support (Salesforce開発・連携支援)
• Salesforce / Account Engagement Support Service
• Slack Implementation Support (Slack導入支援)
• AppExchange App Development and Business Support
• Generative AI Helpdesk (PoC) (生成AIヘルプデスク)
• AWS Integration System Construction Support (AWS連携システム構築支援)
• SVF Cloud for Salesforce
• HULFT Square

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• 株式会社セールスフォース・ドットコム（現株式会社セールスフォース・ジャパン）flagshipTechnology or Integration · 1 April 2000Salesforce Japan was established in April 2000 as a joint venture between Salesforce.com, Inc. (USA) and SunBridge Group. Allen Miner, SunBridge's founder and director, had a pre-existing relationship with Salesforce CEO Marc Benioff and made the initial investment in Salesforce Japan. SunBridge is a certified Salesforce partner with the highest-level technical credentials including Technical Architect certification, and has supported 1,000+ Salesforce implementations. The company resells Salesforce licenses and provides full-stack implementation, customization, and managed services.
• ウイングアーク1st株式会社 (Wing Arc 1st Ltd.)coreTechnology or IntegrationSunBridge is a certified reseller and implementation partner for SVF Cloud for Salesforce, a document output solution with 66.8% domestic market share and 32,900+ cumulative customers in Japan. SVF Cloud provides Salesforce-native document generation including PDF output, email attachments, and Japanese invoice system (インボイス制度) compliant billing formats. Ranked #2 in Salesforce AppExchange new large-enterprise installations in 2022.
• 株式会社セゾンテクノロジー (Saison Technology Co., Ltd.)coreTechnology or IntegrationSunBridge partners with Saison Technology as a reseller and implementation supporter for HULFT Square, a no-code iPaaS integration platform enabling Salesforce connectivity with on-premises ERP systems, SaaS applications, and data warehouses. HULFT Square supports global data compliance (GDPR, CPRA) and features universal connectors for Excel, Salesforce, AWS, and other systems.
• リスクモンスター株式会社 (Risk Monster Co., Ltd.)supportingTechnology or IntegrationRisk Monster's credit and anti-social check database (550万社以上の企業データベース) is integrated into SmartVisca as an optional feature, enabling Salesforce-based one-click credit evaluation and anti-social screening within approximately 10 seconds to 1 minute per search.
• ユーソナー株式会社 (Usuner Co., Ltd.)supportingTechnology or IntegrationUsuner's LBC corporate location database (国内拠点網羅率99.7%、全国820万拠点) is integrated into SmartVisca as an optional feature for branch-level account management, enabling hierarchical corporate structure management within Salesforce.
• 株式会社パスコ (Pasco Co., Ltd.)supportingTechnology or IntegrationPasco's HR change notification service (日経WHO'S WHO人事異動情報) is integrated into SmartVisca as an optional feature, providing real-time notifications when contact person job changes occur, with automatic Salesforce contact record updates.
• NTTコミュニケーションズ (NTT Communications)supportingTechnology or IntegrationCorporate credit data from NTT Communications' data services is used within SmartVisca's optional credit check feature for evaluating corporate payment capacity.
• Amazon Web Services (AWS)coreTechnology or IntegrationSunBridge provides AWS integration services for Salesforce environments, including AWS-Salesforce system connectivity development support. AWS is used as a cloud infrastructure layer in customer implementations, with case studies showing Heroku and AWS used for building Salesforce-integrated applications.
• Slack (Salesforce subsidiary)supportingTechnology or IntegrationSunBridge provides Slack implementation support as part of its service portfolio. SmartVisca for Slack (optional paid feature) enables business card capture and search directly from Slack channels. Case studies show Slack adoption for internal communication, with one manufacturer achieving 83% reduction in internal communication time.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• KPMG Consulting Japan:
• Accenture Japan: Accenture's Japanese Salesforce practice competes for large Salesforce implementation and digital transformation engagements at enterprise customers, with vastly greater headcount and ability to bundle broader consulting services.
• PwC Consulting Japan: PwC Consulting Japan operates a Salesforce consulting practice addressing enterprise transformation and CRM implementations, directly overlapping with SunBridge's enterprise Salesforce services.
• Deloitte Tohmatsu Consulting: Deloitte Tohmatsu Consulting runs a large Salesforce implementation practice in Japan, competing with SunBridge for enterprise CRM, marketing automation, and cloud transformation engagements across financial services, manufacturing, and consumer sectors.

Direct peers

• Sansan: Sansan operates Eight, the dominant cloud business card management service in Japan, directly competing with SunBridge's SmartVisca in the same customer segment of Japanese enterprises seeking business card digitization and CRM enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shacho.chottoiidesuka
• LinkedInlinkedin.com/company/sunbridge-corp-
• Xx.com/sunbridgecorp
• Facebookfacebook.com/sunbridgecorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunBridge