Woori Financial Group

What Woori Financial Group does

Woori Financial Group is South Korea's fourth-largest publicly traded financial holding company, established in 2001 and headquartered in Seoul with listings on the NYSE (WF) and Korea Exchange. The group operates a universal financial services platform spanning commercial banking (Woori Bank), investment banking and brokerage (Woori Investment & Securities, Korea Foss Securities), life insurance (Tongyang Life, ABL Life — currently being merged), credit cards (Woori Card), and financial technology (Woori FIS). Total assets stood at KRW 601.5 trillion at fiscal year-end 2025, supported by a 13.6% Common Equity Tier 1 ratio, and the group serves more than 10,000 employees across domestic branches and seven Asian markets coordinated through a regional headquarters opened in Singapore in January 2026.

The group earns roughly 90% of its earnings from banking-driven interest income, with noninterest income surging 24% in 2025 as diversification into insurance and securities accelerates. Product surface spans large-scale productive finance (KRW 9.4 trillion over two years for strategic industries and exporters), an inclusive finance platform headlined by the Won Dream Refinance Loan with a 7% interest-rate cap, and a KRW 90 trillion Future Shared Growth Project combining both. Under Chairman and CEO Yim Jong-yong (reappointed to a second term through March 2029), the group is pursuing an AI Transformation Strategy targeting 344 AI use cases across affiliates by next year, alongside active M&A in insurance and securities to reduce its historically high banking-dependency ratio. Distribution combines a deep domestic branch network, regional banking apps, an Asia regional hub, and a planned next-generation IT center in Namyangju by 2029.

Name

Woori Financial Group

Legal name

Woori Financial Group

Website

https://woorifg.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Woori Financial Group is South Korea's fourth-largest financial holding company, operating Woori Bank, securities, insurance, and card subsidiaries to serve retail, SME, and corporate customers with banking, lending, and increasingly diversified financial services.

Ownership category

akta.pro rank

Product category

Financial Services

NAICS

Offices of Bank Holding Companies (551111), Management of Companies and Enterprises (551), Funds, Trusts, and Other Financial Vehicles (525)

SIC

State Commercial Banks (6022), Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

Keywords

• Retail banking services
• Commercial lending products
• Life insurance offerings
• Investment securities brokerage
• Inclusive finance products

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Core banking revenue from interest margins on loans and deposits, with stable interest income from the banking sector amid rising market interest rates. Represents approximately 90% of group earnings given banking-dominant structure.
2. Noninterest Income: Growing revenue from securities operations, insurance subsidiaries, and asset management, with noninterest income surging 24% in 2025. Includes brokerage income, trading gains, and fee-based revenues from diversified financial services.
3. Dividend Income from Subsidiaries: Intercompany dividend flows from banking, insurance, and securities subsidiaries to the holding company structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Woori Financial Group is a South Korean financial holding company that provides retail and commercial banking, life insurance, securities brokerage, and credit card services through its subsidiaries, with Woori Bank as the core operating unit. The group also delivers inclusive finance products, productive financing for strategic industries, and is building an AI financial platform spanning 344 planned use cases across banking and non-bank affiliates.

Product overview

Woori Financial Group is a South Korean financial holding company operating as a platform of diverse financial services across banking, securities, insurance, and credit card sectors. The group consists of core subsidiaries including Woori Bank (commercial banking), Woori Investment & Securities (brokerage), Tongyang Life Insurance and ABL Life Insurance (being merged), and Woori Card. The product portfolio centers on the Future Shared Growth Project initiative (90 trillion won total) combining productive finance for strategic industries with inclusive finance products including the Won Dream Refinance Loan, Woori WON Dream Living-Expense Loan, Saehuimang Holssi Loans, mid-interest loans, and microcredit offerings. The group is undergoing AI transformation to become an AI financial platform with 344 planned use cases across affiliates, while expanding digital inclusive finance platforms and social contribution programs.

Differentiator

Problem solved

Functional benefit

Brands

• Saehuimang Holssi: Loan product for lower-income borrowers offering customized credit with favorable terms
• Won Dream Refinance Loan
• With Our Digital Class Project
• Our Hero

Products and services

• Woori Bank Retail and Commercial Banking
• Woori Investment & Securities Brokerage
• Tongyang Life Insurance
• ABL Life Insurance
• Woori Card
• Woori WON Dream Living-Expense Loan
• Won Dream Refinance Loan
• Saehuimang Holssi Loans
• Mid-Interest Loans
• Microcredit Loans
• Emergency Living Expense Loans

Quantifiable outcome

• 218.6 billion won in customized credit loans to lower-income borrowers in Q1 2025
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ministry of National Defense (South Korea)coreStrategic or Co-development Partner · 21 June 2026Woori Financial signed a business agreement with the Ministry of National Defense to expand its social contribution project 'Our Hero,' promoted since 2022, into an official agreement system. Over the next three years, the company will provide 3 billion won in support to families of soldiers who died in the line of duty and military personnel struggling due to injuries. The group will also conduct a social media campaign called the '2026 Our Hero Memory Campaign' producing AI videos to honor fallen heroes.
• Heart-Heart FoundationcoreStrategic or Co-development Partner · 20 May 2026The Heart-Heart Foundation announced the launch of the 7th 'With Our Digital Class Project' in collaboration with Woori Financial Group, Woori FIS, and the Community Chest of Korea. The initiative aims to support underprivileged students from specialized high schools in obtaining IT certifications, programming education, and career mentoring.
• Financial Services Commission (South Korea)coreStrategic or Co-development Partner · 30 April 2026Korea's five major banking groups signed a memorandum of understanding with the Financial Services Commission and the Ministry of SMEs and Startups to commit a combined 1 trillion won toward venture and startup ecosystem support. The initiative centers on an 800 billion won private-sector venture fund of funds to be formed through 2029. Beyond capital, the agreement includes post-investment assistance, global network access for overseas expansion, and promotion through banking apps.
• Ministry of SMEs and Startups (South Korea)coreStrategic or Co-development Partner · 30 April 2026Joint venture funding initiative with Financial Services Commission and five major banking groups. Woori Financial Group committed 100 billion won over four years to support startups and venture ecosystem development through an 800 billion won fund of funds.
• Tongyang Life Insurance Co.coreOthers · 16 March 2026Woori Financial Group acquired Tongyang Life Insurance from China's Dajia Insurance Group as part of diversification strategy. The group plans to merge Tongyang Life Insurance with ABL Life Insurance to create a stronger non-bank insurance operation as South Korea's fourth-largest financial group seeks to diversify revenue streams beyond traditional commercial banking.
• ABL Life Insurance Co.coreOthers · 16 March 2026Woori Financial Group acquired ABL Life Insurance as part of expansion into non-banking businesses. Plans to merge ABL Life with Tongyang Life Insurance to create a stronger combined insurance entity, expected to launch as early as late 2026.
• National Pension Service (South Korea)minorStrategic or Co-development Partner · 26 February 2026Woori Financial Group establishing financial hub in North Jeolla Province's Jeonju city, joining Shinhan Financial and KB Financial in expanding infrastructure in the region which houses the headquarters of the state-run National Pension Service.
• Korea Foss SecuritiescoreOthers · 29 December 2025Woori Financial Group re-entered the brokerage market with the purchase of Korea Foss Securities, expanding its financial services portfolio beyond traditional banking into securities operations. The group plans to inject approximately 1 trillion won into the brokerage arm to narrow competitive gaps.
• Inter-American Development Bank (IDB)coreStrategic or Co-development Partner · 29 October 2025Woori Financial Group Chair Yim Jong-yong met with IDB President Ilan Goldfajn in Seoul to discuss cooperation in ESG initiatives, trade finance, and regional expansion. Discussions included participation in green finance initiatives and trade guarantee programs in Latin America, and establishment of a joint task force.

Scale indicators13 records

Recent moves10 records

Expansion highlights9 records

Regional players

• DBS Group Holdings: Singapore-headquartered Asian banking group with strong regional franchise across Southeast Asia, Greater China, and South Asia. Comparable as a benchmark for Woori Bank's Asia regional HQ in Singapore and its pan-Asian expansion strategy.
• United Overseas Bank (UOB): Singapore-based banking group with extensive presence across ASEAN including Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Comparable regional peer for Woori's Southeast Asia expansion through its Singapore HQ and ASEAN subsidiaries.

Broad incumbents

• Mizuho Financial Group: One of Japan's three mega banking groups, combining commercial banking, trust banking, securities, and asset management. Comparable in holding-company structure, integrated financial services mix, and Asian footprint to Woori's strategic direction.
• Sumitomo Mitsui Financial Group: Japanese megabank with diversified banking, securities, and consumer finance operations. Comparable diversified financial holding structure with established AI and digital transformation programs, serving as a relevant regional benchmark.
• Mitsubishi UFJ Financial Group: World's largest banking group by assets with extensive commercial banking, trust, securities, and credit card operations across Asia and the Americas. Comparable in scale, diversification, and ambition for global AI-led banking transformation.

Direct peers

• Shinhan Financial Group: Second-largest Korean financial holding company with Shinhan Bank plus securities, insurance, and credit card subsidiaries. Highly comparable diversified model and the peer explicitly referenced in Woori's diversification strategy and capital allocation plans.
• KB Financial Group: Largest of South Korea's four major financial holding companies, operating KB Kookmin Bank plus securities, insurance, and card subsidiaries. Closest direct comparable to Woori by structure, scale, and product mix, and the benchmark Woori aims to narrow the gap with.
• Hana Financial Group: Third-largest Korean financial holding group, with Hana Bank plus securities, insurance, and asset management arms. Direct peer in Korean banking, securities, and insurance markets, often bundled with Woori in the "four majors" cohort.
• NongHyup Financial Group: Korean financial group anchored by NongHyup Bank and NH Investment & Securities, with a large retail and agricultural member base. Comparable in scale and product breadth to Woori, and a peer in the Korean inclusive and SME finance landscape.
• Industrial Bank of Korea (IBK): Korean state-owned commercial bank focused on SMEs and productive finance. Comparable to Woori in its SME and strategic-industries lending emphasis under the Future Shared Growth Project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woorifg.official
• LinkedInlinkedin.com/company/woori-finance-holdings-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments15 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woori Financial Group