Woori Financial Group
Woori Financial Group is South Korea's fourth-largest financial holding company, operating Woori Bank, securities, insurance, and card subsidiaries to serve retail, SME, and corporate customers with banking, lending, and increasingly diversified financial services.
- Company typePublic
- Founded2001
- HeadquartersSeoul, South Korea
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Woori Financial Group does
Woori Financial Group is South Korea's fourth-largest publicly traded financial holding company, established in 2001 and headquartered in Seoul with listings on the NYSE (WF) and Korea Exchange. The group operates a universal financial services platform spanning commercial banking (Woori Bank), investment banking and brokerage (Woori Investment & Securities, Korea Foss Securities), life insurance (Tongyang Life, ABL Life — currently being merged), credit cards (Woori Card), and financial technology (Woori FIS). Total assets stood at KRW 601.5 trillion at fiscal year-end 2025, supported by a 13.6% Common Equity Tier 1 ratio, and the group serves more than 10,000 employees across domestic branches and seven Asian markets coordinated through a regional headquarters opened in Singapore in January 2026.
The group earns roughly 90% of its earnings from banking-driven interest income, with noninterest income surging 24% in 2025 as diversification into insurance and securities accelerates. Product surface spans large-scale productive finance (KRW 9.4 trillion over two years for strategic industries and exporters), an inclusive finance platform headlined by the Won Dream Refinance Loan with a 7% interest-rate cap, and a KRW 90 trillion Future Shared Growth Project combining both. Under Chairman and CEO Yim Jong-yong (reappointed to a second term through March 2029), the group is pursuing an AI Transformation Strategy targeting 344 AI use cases across affiliates by next year, alongside active M&A in insurance and securities to reduce its historically high banking-dependency ratio. Distribution combines a deep domestic branch network, regional banking apps, an Asia regional hub, and a planned next-generation IT center in Namyangju by 2029.
Woori Financial Group firmographics
Firmographics- Name
- Woori Financial Group
- Legal name
- Woori Financial Group
- Website
- https://woorifg.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Woori Financial Group is South Korea's fourth-largest financial holding company, operating Woori Bank, securities, insurance, and card subsidiaries to serve retail, SME, and corporate customers with banking, lending, and increasingly diversified financial services.
- Ownership category
- akta.pro rank
Woori Financial Group industry classification
Industry- Product category
- Financial Services
- NAICS
- Offices of Bank Holding Companies (551111), Management of Companies and Enterprises (551), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- State Commercial Banks (6022), Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)
Keywords
Where Woori Financial Group is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
Woori Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income: Core banking revenue from interest margins on loans and deposits, with stable interest income from the banking sector amid rising market interest rates. Represents approximately 90% of group earnings given banking-dominant structure.
- Noninterest Income: Growing revenue from securities operations, insurance subsidiaries, and asset management, with noninterest income surging 24% in 2025. Includes brokerage income, trading gains, and fee-based revenues from diversified financial services.
- Dividend Income from Subsidiaries: Intercompany dividend flows from banking, insurance, and securities subsidiaries to the holding company structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 7% annual interest rate cap on unsecured personal loans |
| Unit Pricing | Monthly | Woori WON Dream living-expense loan - rates starting from 4% with 7% cap |
| Unit Pricing | Monthly | Our WON Dream Living Cost Loan - up to 10 million won at capped rates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Woori Financial Group product offering
Product offeringCore offering
Woori Financial Group is a South Korean financial holding company that provides retail and commercial banking, life insurance, securities brokerage, and credit card services through its subsidiaries, with Woori Bank as the core operating unit. The group also delivers inclusive finance products, productive financing for strategic industries, and is building an AI financial platform spanning 344 planned use cases across banking and non-bank affiliates.
Product overview
Woori Financial Group is a South Korean financial holding company operating as a platform of diverse financial services across banking, securities, insurance, and credit card sectors. The group consists of core subsidiaries including Woori Bank (commercial banking), Woori Investment & Securities (brokerage), Tongyang Life Insurance and ABL Life Insurance (being merged), and Woori Card. The product portfolio centers on the Future Shared Growth Project initiative (90 trillion won total) combining productive finance for strategic industries with inclusive finance products including the Won Dream Refinance Loan, Woori WON Dream Living-Expense Loan, Saehuimang Holssi Loans, mid-interest loans, and microcredit offerings. The group is undergoing AI transformation to become an AI financial platform with 344 planned use cases across affiliates, while expanding digital inclusive finance platforms and social contribution programs.
Differentiator
Problem solved
Functional benefit
Brands
- Saehuimang Holssi: Loan product for lower-income borrowers offering customized credit with favorable terms
- Won Dream Refinance Loan
- With Our Digital Class Project
- Our Hero
Products and services
- Woori Bank Retail and Commercial Banking
- Woori Investment & Securities Brokerage
- Tongyang Life Insurance
- ABL Life Insurance
- Woori Card
- Woori WON Dream Living-Expense Loan
- Won Dream Refinance Loan
- Saehuimang Holssi Loans
- Mid-Interest Loans
- Microcredit Loans
- Emergency Living Expense Loans
Quantifiable outcome
- 218.6 billion won in customized credit loans to lower-income borrowers in Q1 2025
- +5 more outcomes
Companies that use Woori Financial Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Woori Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Woori Financial Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ministry of National Defense (South Korea)coreWoori Financial signed a business agreement with the Ministry of National Defense to expand its social contribution project 'Our Hero,' promoted since 2022, into an official agreement system. Over the next three years, the company will provide 3 billion won in support to families of soldiers who died in the line of duty and military personnel struggling due to injuries. The group will also conduct a social media campaign called the '2026 Our Hero Memory Campaign' producing AI videos to honor fallen heroes.
- Heart-Heart FoundationcoreThe Heart-Heart Foundation announced the launch of the 7th 'With Our Digital Class Project' in collaboration with Woori Financial Group, Woori FIS, and the Community Chest of Korea. The initiative aims to support underprivileged students from specialized high schools in obtaining IT certifications, programming education, and career mentoring.
- Financial Services Commission (South Korea)coreKorea's five major banking groups signed a memorandum of understanding with the Financial Services Commission and the Ministry of SMEs and Startups to commit a combined 1 trillion won toward venture and startup ecosystem support. The initiative centers on an 800 billion won private-sector venture fund of funds to be formed through 2029. Beyond capital, the agreement includes post-investment assistance, global network access for overseas expansion, and promotion through banking apps.
- Ministry of SMEs and Startups (South Korea)coreJoint venture funding initiative with Financial Services Commission and five major banking groups. Woori Financial Group committed 100 billion won over four years to support startups and venture ecosystem development through an 800 billion won fund of funds.
- Tongyang Life Insurance Co.coreWoori Financial Group acquired Tongyang Life Insurance from China's Dajia Insurance Group as part of diversification strategy. The group plans to merge Tongyang Life Insurance with ABL Life Insurance to create a stronger non-bank insurance operation as South Korea's fourth-largest financial group seeks to diversify revenue streams beyond traditional commercial banking.
- ABL Life Insurance Co.coreWoori Financial Group acquired ABL Life Insurance as part of expansion into non-banking businesses. Plans to merge ABL Life with Tongyang Life Insurance to create a stronger combined insurance entity, expected to launch as early as late 2026.
- National Pension Service (South Korea)minorWoori Financial Group establishing financial hub in North Jeolla Province's Jeonju city, joining Shinhan Financial and KB Financial in expanding infrastructure in the region which houses the headquarters of the state-run National Pension Service.
- Korea Foss SecuritiescoreWoori Financial Group re-entered the brokerage market with the purchase of Korea Foss Securities, expanding its financial services portfolio beyond traditional banking into securities operations. The group plans to inject approximately 1 trillion won into the brokerage arm to narrow competitive gaps.
- Inter-American Development Bank (IDB)coreWoori Financial Group Chair Yim Jong-yong met with IDB President Ilan Goldfajn in Seoul to discuss cooperation in ESG initiatives, trade finance, and regional expansion. Discussions included participation in green finance initiatives and trade guarantee programs in Latin America, and establishment of a joint task force.
Scale indicators13 records
Recent moves10 records
Expansion highlights9 records
Woori Financial Group competitors and assessment
Company assessmentRegional players
- DBS Group Holdings: Singapore-headquartered Asian banking group with strong regional franchise across Southeast Asia, Greater China, and South Asia. Comparable as a benchmark for Woori Bank's Asia regional HQ in Singapore and its pan-Asian expansion strategy.
- United Overseas Bank (UOB): Singapore-based banking group with extensive presence across ASEAN including Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Comparable regional peer for Woori's Southeast Asia expansion through its Singapore HQ and ASEAN subsidiaries.
Broad incumbents
- Mizuho Financial Group: One of Japan's three mega banking groups, combining commercial banking, trust banking, securities, and asset management. Comparable in holding-company structure, integrated financial services mix, and Asian footprint to Woori's strategic direction.
- Sumitomo Mitsui Financial Group: Japanese megabank with diversified banking, securities, and consumer finance operations. Comparable diversified financial holding structure with established AI and digital transformation programs, serving as a relevant regional benchmark.
- Mitsubishi UFJ Financial Group: World's largest banking group by assets with extensive commercial banking, trust, securities, and credit card operations across Asia and the Americas. Comparable in scale, diversification, and ambition for global AI-led banking transformation.
Direct peers
- Shinhan Financial Group: Second-largest Korean financial holding company with Shinhan Bank plus securities, insurance, and credit card subsidiaries. Highly comparable diversified model and the peer explicitly referenced in Woori's diversification strategy and capital allocation plans.
- KB Financial Group: Largest of South Korea's four major financial holding companies, operating KB Kookmin Bank plus securities, insurance, and card subsidiaries. Closest direct comparable to Woori by structure, scale, and product mix, and the benchmark Woori aims to narrow the gap with.
- Hana Financial Group: Third-largest Korean financial holding group, with Hana Bank plus securities, insurance, and asset management arms. Direct peer in Korean banking, securities, and insurance markets, often bundled with Woori in the "four majors" cohort.
- NongHyup Financial Group: Korean financial group anchored by NongHyup Bank and NH Investment & Securities, with a large retail and agricultural member base. Comparable in scale and product breadth to Woori, and a peer in the Korean inclusive and SME finance landscape.
- Industrial Bank of Korea (IBK): Korean state-owned commercial bank focused on SMEs and productive finance. Comparable to Woori in its SME and strategic-industries lending emphasis under the Future Shared Growth Project.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Woori Financial Group social profiles
Digital presenceWoori Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woori Financial Group leadership team
Management profileNumber of profiles
Profiles1 record
Woori Financial Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Woori Financial Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woori Financial Group M&A and investment
M&A and investmentM&A6 records
Investments15 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woori Financial Group
What does Woori Financial Group do?
Woori Financial Group is a South Korean financial holding company that provides retail and commercial banking, life insurance, securities brokerage, and credit card services through its subsidiaries, with Woori Bank as the core operating unit. The group also delivers inclusive finance products, productive financing for strategic industries, and is building an AI financial platform spanning 344 planned use cases across banking and non-bank affiliates.
Is Woori Financial Group a public or private company?
Woori Financial Group is a public company. It is classified as public and is currently operating.
When was Woori Financial Group founded?
Woori Financial Group was founded in 2001. It employs 5,001 to 10,000 people.
Where is Woori Financial Group based?
Woori Financial Group is headquartered in Seoul, South Korea, in the Asia region.
How does Woori Financial Group make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are noninterest Income and dividend Income from Subsidiaries.
Who are Woori Financial Group's main competitors?
Regional players on record are DBS Group Holdings and United Overseas Bank (UOB). Broad incumbents are Mizuho Financial Group, Sumitomo Mitsui Financial Group and Mitsubishi UFJ Financial Group. Direct peers are Shinhan Financial Group, KB Financial Group, Hana Financial Group, NongHyup Financial Group and Industrial Bank of Korea (IBK).
Does Woori Financial Group have an API?
No public API is recorded for Woori Financial Group.
What industry is Woori Financial Group in?
Woori Financial Group's product category is Financial Services. Its primary akta.pro industry code is FSABABAD, SME Cash Management & Payments (Merchant, ACH/Wires, Payroll). Its NAICS code is 551111 and its SIC code is 6022.