Yoopies

Name

Yoopies

Website

https://yoopies.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoopies is a Paris-headquartered online childcare marketplace founded in 2011 that connects families with vetted babysitters, nannies, and homecare providers across 19+ European and Asian countries via country-specific web platforms, earning revenue through marketplace commissions on bookings.

Ownership category

akta.pro rank

Product category

Online Childcare Marketplace

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industries

Nanny Agency / Placement Services (HSAAABAN), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Date Night & Evening Babysitting (HSAAAAAA)

Keywords

• Childcare marketplace
• Homecare services
• Babysitter booking
• Nanny matching
• Family care platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Childcare Marketplace Commission: Yoopies operates as a marketplace platform connecting families seeking childcare with childcare providers. Revenue is generated through transaction-based fees or commissions on bookings made through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Yoopies operates a digital marketplace that connects families seeking childcare with childcare providers such as babysitters and nannies. The platform supports discovery, profile comparison, and booking across 19+ European and Asian country-specific websites. Revenue is generated through transaction-based marketplace commissions on bookings made through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoopies Platform A childcare matching marketplace that connects families with verified childcare providers, allowing users to search, compare profiles, and book babysitters and nannies across multiple European countries and select Asian markets (Hong Kong, Singapore). Accessed via country-specific websites such as yoopies.fr, yoopies.co.uk, yoopies.de, and others.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• UrbanSitter: US-based childcare marketplace leveraging social network connections for caregiver matching; comparable marketplace model with similar trust & safety challenges, though geographically focused on the US.
• Childcare.co.uk: UK-focused childcare marketplace platform for parents seeking nannies, babysitters, and childminders; directly overlaps with Yoopies' UK operations (yoopies.co.uk) and represents a strong regional incumbent.
• Sittercity: US-based babysitter and nanny marketplace platform; directly comparable in product category and business model, though primarily US-focused, providing a useful US benchmark for Yoopies' European operations.
• Babysits: Dutch-founded childcare marketplace operating across multiple European countries; directly comparable to Yoopies in product offering (babysitter/nanny matching) and geographic focus on Europe, with similar PLG and localized domain strategy.

Emerging players

• Sitly: Dutch-origin childcare marketplace expanding across Europe; comparable product offering and category overlap with Yoopies, though smaller scale, positioning it as a peer and potential M&A target.

Broad incumbents

• Helpling: European home services marketplace (cleaning primary) with similar pan-European localization strategy and PLG motion; relevant comparable for the broader homecare marketplace category where Yoopies could expand adjacent.
• Care.com: US-listed (IAC) global leader in care marketplace including childcare, senior care, and pet care; operates across multiple countries with deeper brand recognition and capital than Yoopies, making it the most consequential competitive threat in Europe.

Others

• Babilou: One of Europe's largest physical childcare operators and Yoopies' strategic backer/acquirer in 2014; operates daycare centers rather than a marketplace but represents the strategic supply-side partner that differentiates Yoopies from pure-play competitors.

Regional players

• Kang12: French-focused childcare and nanny matching platform; regional peer overlapping with Yoopies' home French market, useful for understanding local competitive dynamics.
• NannyPoppins: European nanny placement platform operating in select European markets; comparable product offering focused on higher-end nanny placement, representing a regional adjacency in the broader European nanny market.

Market position

Customer concentration

• Xx.com/yoopies
• LinkedInlinkedin.com/company/yoopies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoopies