Glanris

What Glanris does

Glanris is a privately held, venture-backed cleantech and bioenergy company founded in 2018 and headquartered in Olive Branch, Mississippi. The company manufactures a patented designer biochar filtration media — marketed as Glanris Biocarbon (901x and 901-XG product lines) — produced by pyrolyzing rice hulls (and, more recently, sargassum) in a proprietary kiln process that stabilizes carbon in the absence of oxygen. The resulting media is differentiated by dual functionality: a single media removes both dissolved metals (lead, iron, copper, zinc, mercury, nickel, cadmium, cobalt, chromium) and organic contaminants (MTBE, herbicides, pesticides, PFAS), positioning it as a drop-in replacement for the combination of activated carbon and ion exchange resin, with pricing positioned at a fraction of ion exchange resin cost and at lower logistics cost per pound due to its low density. The company's products are NSF/ANSI/CAN 61 certified (since September 2021) for drinking water applications and IBI-certified, with the carbon-sequestering profile verified by an Accend-conducted Life Cycle Assessment that supports the sale of carbon removal certificates (CORCs) on the Puro.Earth exchange.

The company operates a 60,000 square foot production facility in Olive Branch, Mississippi, with stated capacity of up to 3 tons of media per day, and employs 11-50 people. Glanris sells its media to industrial water treatment customers (e.g., HVAC manufacturers, automobile makers), municipal water utilities, environmental remediation firms, residential filter manufacturers, and point-of-use product makers through a hybrid go-to-market: direct enterprise field sales staffed by two Regional Sales Managers (David Bogue covering the Midwest and west of the Mississippi; Isaac Post covering the east), channel partnerships with water services companies and distributors (including BioPipe, a global wastewater treatment systems provider that has tested the media across five verticals), and a Rep + Distributor Hub for channel partners. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical, and customers are routed through a "Connect" sales page. The company also monetizes the carbon sequestration profile of each tonne of biochar (~1 tonne of CO2 sequestered for 100+ years) via the Puro.Earth CORC exchange as a secondary transaction-fee revenue stream, with carbon credits sold separately from the media. Internationally, Glanris has announced expansion to Spain and the Caribbean to process sargassum into low-carbon concrete pavers. Disclosed funding totals approximately $7.4 million across eight rounds from 2018-2022, including a $2 million Series A in March 2021 led by a syndicate of Riceland, Pittco Capital, Innova Memphis, and Sage, with Innova Memphis participating as a repeat investor.

Name

Glanris

Legal name

Glanris

Website

https://glanris.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Glanris is a private Mississippi-based cleantech company that manufactures patented Biocarbon filtration media from rice hulls via pyrolysis, removing both dissolved metals and organic contaminants in a single step for industrial, municipal, environmental remediation, and residential water treatment customers.

Ownership category

akta.pro rank

Product category

Water Filtration Media

NAICS

Fertilizer and Compost Manufacturing (32531), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

akta.pro secondary industry

Biochar Production & Soil/Material Applications (EUABAFAC)

Keywords

• Biochar filtration media
• Water treatment media
• Agricultural waste processing
• Carbon sequestration solutions
• Heavy metals removal filtration

Headquarters

HQ city

Olive Branch

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Filtration media sales: Primary revenue stream from sale of patented Biocarbon 901x filtration media (and 901-XG industrial line) to industrial, municipal, environmental remediation, and residential filter manufacturer customers. Sold directly and through water services companies and distributors. Pricing not publicly disclosed but positioned at a fraction of the cost of ion exchange resins.
2. Carbon credit sales: Carbon Removal Certificates (CORCs) sold via Puro.Earth carbon credit exchange. Once the associated carbon removal credit is sold, the biocarbon media is considered carbon neutral. Sold separately from the biocarbon media itself.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Glanris manufactures and sells patented Glanris Biocarbon™ designer biochar filtration media, made by pyrolyzing rice hulls and other agricultural/forestry waste. The hybrid media uniquely removes both dissolved metals (lead, iron, copper, zinc, mercury, nickel, cadmium, cobalt, chromium) and organic contaminants (MTBE, herbicides, pesticides, PFAS) in a single step, serving industrial, municipal, residential filter manufacturers, and environmental remediation customers.

Product overview

Glanris is a bioenergy and cleantech company whose offering is built around a single core product family — Glanris Biocarbon™ designer biochar — sold in multiple grade-specific sub-products. The core 901x Biocarbon™ is a hybrid water filtration media made by pyrolyzing rice hulls (and other ag/forestry waste such as sargassum) into biochar that removes both metals and organic contaminants in a single step. This core media is offered as grade-specific lines: the 901-XG line for industrial, environmental, and municipal wastewater and the 901-XD (and NSF/ANSI/CAN 61-certified 901x) line for drinking water applications. Beyond filtration, the same Biocarbon™ is sold or marketed for adjacent applications including soil amendment, cement/concrete production (including low-carbon concrete pavers in Spain and the Caribbean from sargassum), carbon sequestration via the Puro.Earth CORC exchange, and bioenergy/baseload electricity generation. All Biocarbon™ variants share Glanris' patented pyrolysis process and a 60,000 sq ft production facility in Olive Branch, Mississippi.

Differentiator

Problem solved

Functional benefit

Brands

• Biocarbon: Designer biochar product line developed by Glanris using patented processes to convert rice hulls and other biomass into customized biocarbon for water filtration, cement/concrete, soil amendment and other applications.
• 901x Biocarbon

Products and services

• Glanris Biocarbon™ (901x Biocarbon™) Designer biochar filtration media made by pyrolyzing rice hulls (and other agricultural/forestry waste such as sargassum) via Glanris' patented process. Uniquely removes both dissolved metals (lead, iron, copper, zinc, mercury, nickel, cadmium, cobalt, chromium) and organic contaminants (MTBE, herbicides, pesticides, PFAS) from water in a single media. Acts as a drop-in replacement for activated carbon and ion exchange resin beads; operates across a wide pH range without harmful chemicals and without fouling in presence of oils and grease. Targeted at industrial, municipal, environmental remediation, and residential filter manufacturer customers.
• 901-XG Biocarbon Media Grade of Glanris Biocarbon™ engineered for industrial, environmental, and municipal wastewater applications. Removes dissolved metals and organic contaminants and is compatible with existing equipment as a drop-in replacement or supplement for granular activated carbon or ion exchange media, at a fraction of the cost.
• 901x Biocarbon™ (NSF/ANSI/CAN 61 Drinking Water Certified) NSF/ANSI/CAN 61 certified grade of Glanris' 901x Biocarbon™ filtration media for potable water applications, including municipal water treatment and residential point-of-use/point-of-entry filtration products such as filtered water pitchers and refrigerators with built-in dispensers.
• Carbon Removal Certificates (CORCs) Verified carbon removal credits associated with Glanris' Biocarbon™ media, listed and sold on the Puro.Earth Carbon Removal Certificate (CORC) exchange. Sold separately from the biocarbon media itself; provide an additional revenue stream and subsidy enabled by the net CO2 negative life cycle assessment.

Quantifiable outcome

• Each tonne of biochar sequesters approximately 1 tonne of CO2 for 100+ years (Accend LCA)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Carbon Business CouncilminorOthers · 1 September 2022Glanris joined the Carbon Business Council in September 2022 as a member. The Carbon Business Council is an industry body for carbon removal companies.
• Accend (Puro.Earth partner)coreImplementation/ SI/ Consulting Partner · 1 April 2022Accend, a partner of Puro.Earth, conducted the Life Cycle Assessment (LCA) for Glanris's Biocarbon filtration media that confirmed the product is net CO2 negative. The LCA covered the harvesting, transport and handling of sourced rice hulls and Glanris' manufacturing emissions. This enabled Glanris's addition to the Puro.Earth CORC exchange.
• Puro.EarthcoreStrategic or Co-development Partner · 1 April 2022Puro.Earth is a carbon removal certificate (CORC) exchange on which Glanris lists its carbon credits for sale. Glanris' 901x Biocarbon was added to the Puro.Earth CORC exchange following Accend's LCA confirming net CO2 negative status. Carbon credits are sold separately from the biocarbon media via this exchange.
• International Association of Plumbing and Mechanical Officials (IAPMO)coreImplementation/ SI/ Consulting Partner · 7 September 2021IAPMO issued NSF/ANSI/CAN 61 certification to Glanris's 901x Biocarbon media, certifying it safe for drinking water applications. This certification opened new residential, drinking water, point-of-entry, and point-of-use markets for Glanris.
• BioPipecoreChannel Partner/ Reseller/ Distributor · 1 March 2021BioPipe is a global distributor/provider of wastewater treatment systems that tests and resells Glanris 901x Biocarbon media. Max Kahn, CEO/President of BioPipe, was quoted as saying Glanris provides 'a win-win when it comes to water filtration technologies' and was testing Glanris in five different vertical markets as of March 2021.
• The Water Council (BREW 2.0)minorStrategic or Co-development Partner · 1 January 2021Glanris was selected by The Water Council as one of 12 cohorts for its next-generation accelerator program BREW 2.0 for top late-stage water technology innovators (January 2021). The Water Council is a Milwaukee-based water cluster organization.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Calgon Carbon (Kuraray): Largest US activated carbon producer for water treatment with a broad portfolio of granular and powdered carbons. Direct substitute for Glanris's organic-contaminant removal capability; Regional Sales Manager Isaac Post is a former Calgon Carbon executive.
• Jacobi Carbons: Global activated carbon supplier serving water and air purification markets. Directly competes with Glanris's organic-contaminant removal; Isaac Post also previously worked at Jacobi Carbons.
• Haycarb: Coconut shell-based activated carbon manufacturer for water, air, and industrial process filtration. Competes on cost and purity for organic-contaminant removal across Glanris's industrial and municipal accounts.
• Purolite (Ecolab): Leading ion exchange resin producer for water purification including heavy metals removal — the primary incumbent Glanris's media displaces on the dissolved-metals side of its dual-functionality pitch.

Broad incumbents

• Xylem: Global water technology leader with filtration, treatment, and metering products across municipal and industrial customers. Broad incumbent with overlapping media-replacement opportunities across Glanris's full TAM.
• Evoqua Water Technologies (now part of Xylem): Large water treatment solutions provider offering filtration media, systems, and services to municipal and industrial markets; a major incumbent that competes for the same water-treatment budgets Glanris targets.
• Pentair: Residential and commercial water treatment company including point-of-use filtration products; potential OEM customer for NSF-certified Biocarbon in residential pitchers and refrigerator dispensers.
• Culligan International: Global water treatment brand and OEM serving residential, commercial, and industrial filtration markets; CSO Dr. Frank Brigano previously led research at Culligan, providing technical familiarity but also a direct incumbent competitor.

Emerging players

• Wakefield Biochar: US biochar producer focused on agricultural and environmental applications; competes with Glanris for the carbon-negative biochar narrative and overlapping soil-amendment and carbon-credit markets.
• Biochar Now: US biochar manufacturer using pyrolysis for soil amendment and filtration products; competes for pyrolysis feedstock channels and overlaps with Glanris on the carbon-negative / sustainability narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Glanris
• Facebookfacebook.com/glanris
• LinkedInlinkedin.com/company/51652781

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glanris