Lunii
Lunii is a French consumer technology company that designs, manufactures, and sells screen-free interactive audio storytelling devices and a content subscription service for children aged 1–14, distributed via DTC e-commerce, retail partners, and mobile apps.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lunii does
Lunii is a French consumer technology company that designs, manufactures, and sells screen-free interactive audio storytelling devices for children aged roughly 1–14. Founded in 2012 by Maëlle Chassard (originally as the project "Storii"), commercially launched in August 2016, and headquartered in Paris with manufacturing in Bayonne (Origine France Garantie certified), the company sells three core hardware products: Ma 1ère Lunii (musical awakening for toddlers), Ma Fabrique à Histoires (combinatorial interactive stories for ages 3–8), and FLAM (an interactive adventure walkman with a non-touch screen for ages 7–14). Children compose stories by selecting narrative elements (hero, place, companion, object) from a catalog of 500+ audiobooks, which combines proprietary combinatorial narrative logic with professionally produced French-language audio, including licensed content from Disney, Warner Bros/Harry Potter, Mr. Men and Little Miss, Le Petit Prince, the Louvre Museum, and other cultural institutions.
The business model is a hybrid of one-time hardware sales (devices priced €69.90–€99.90 plus accessories and bundles), recurring subscription revenue (Lunii+ at €9.90/month offering unlimited story access), and à la carte digital audiobook purchases (€4.90–€24.95 per title). Distribution combines direct-to-consumer e-commerce (lunii.com), iOS/Android and desktop companion apps for Wi-Fi story transfer and custom family recording (Mon Studio), specialty retail (Nature et Découvertes, Oxybul Éveil et Jeux), a B2B reseller portal, and dedicated Key Account Managers covering major French and international retail chains. The company has sold over 2 million devices globally and reports that nearly 2 million children in France use its products, supported by an in-house publishing imprint (Éditions Lunii), licensed content partnerships with major media brands, and a 2024-launched circular economy refurbishment program.
Lunii firmographics
Firmographics- Name
- Lunii
- Legal name
- Lunii
- Website
- https://lunii.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lunii is a French consumer technology company that designs, manufactures, and sells screen-free interactive audio storytelling devices and a content subscription service for children aged 1–14, distributed via DTC e-commerce, retail partners, and mobile apps.
- Ownership category
- akta.pro rank
Lunii industry classification
Industry- Product category
- Children's Interactive Audio Storytelling Hardware
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Audio Publishing (Audiobooks & Podcasts) (MPAJAFAI)
- akta.pro secondary industry
- Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)
Keywords
Where Lunii is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Lunii business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Hardware Device Sales: Lunii generates primary revenue from selling physical audio storytelling devices: Ma Fabrique à Histoires (€69.90), Ma 1ère Lunii (€69.90), and FLAM (€99.90), along with accessory packs and bundles. Devices are sold in multiple colors and configurations.
- Audiobook Content Sales: Individual audiobook purchases from the catalog of 500+ titles, ranging from €4.90 to €24.95 per title depending on duration and licensing. Includes partner content (Disney, Harry Potter, Monsieur Madame) and proprietary Éditions Lunii content.
- Lunii+ Subscription: Monthly subscription at €9.90/month providing unlimited access to hundreds of stories. Trial offer available at €6.90 for 3 months without commitment. Also offers device rental at €11.90/month including Lunii+ subscription and gift subscription options for 3, 6, or 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ma Fabrique à Histoires device with 1 free audiobook included |
| Subscription | Monthly | Lunii+ monthly subscription with unlimited story access |
| Subscription | Monthly | Device rental with included subscription |
| Unit Pricing | Pay-as-you-go | Individual audiobook purchases |
| Unit Pricing | Pay-as-you-go | Bundle and pack products |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Lunii product offering
Product offeringCore offering
Lunii designs, manufactures and sells screenless interactive audio storytelling devices for children aged 1–14, including Ma Fabrique à Histoires (€69.90), Ma 1ère Lunii (€69.90), and FLAM (€99.90). Each device lets children compose personalized stories by selecting narrative elements (hero, location, companion, object), drawing from a catalog of 500+ audiobooks that includes proprietary Éditions Lunii content and licensed titles from Disney, Harry Potter, Mr. Men, Le Petit Prince, TF1 and others. The hardware is complemented by the Lunii+ monthly subscription (€9.90/month) for unlimited story access and the Mon Studio mobile/desktop apps for Wi-Fi content transfer and custom family audio recording.
Product overview
Lunii is a French educational technology company offering interactive audio storytelling products for children aged 3-14. The product portfolio centers on three main hardware devices: Ma Fabrique à Histoires (My Fabulous Storyteller) for ages 3-8, Ma 1ère Lunii for early musical development, and FLAM for older children 7-14. All devices enable children to create personalized audio stories without screens or electromagnetic emissions. The ecosystem includes the Lunii+ subscription service, mobile and desktop applications for content management and custom story recording, plus accessories (headphones, protective shells). Products are manufactured in France near Bayonne with 'Origine France Garantie' certification.
Differentiator
Problem solved
Functional benefit
Brands
- Éditions Lunii: Lunii's publishing house producing original audio stories with youth authors and professional actors in France.
- Lunii+
Products and services
- Ma Fabrique à Histoires (My Fabulous Storyteller) Interactive audio storyteller device for children aged 3–8 that lets them create personalized stories by selecting narrative elements (hero, location, companion, object), with access to 500+ audiobooks, Night Mode for bedtime, and Studio recording capability. Priced at €69.90.
- Ma 1ère Lunii Audio storyteller for toddlers focused on musical awakening, featuring 50+ nursery rhymes, lullabies, and soothing sounds. Priced at €69.90.
- FLAM Interactive adventure walkman for children aged 7–14 featuring a color screen with text, images, and unique animations; children make choices during stories. Screen is non-touch and deactivated during audio listening. Priced at €99.90.
- Lunii+ Subscription Monthly subscription at €9.90/month providing unlimited access to hundreds of audio stories; trial offer €6.90/month for 3 months with no commitment; gift subscriptions available for 3, 6, or 12 months.
- Mon Studio Lunii (Mobile App) Free mobile application (iOS and Android) enabling families to create and record custom audio stories with Wi-Fi story transfer capability to devices.
- Lunii Desktop Application Desktop application for Mac, Windows, and Linux enabling simple addition or removal of audio albums from My Fabulous Storyteller devices.
- Ma Fabrique à Histoires Reconditionnée Refurbished version of Ma Fabrique à Histoires offered as part of Lunii's circular economy program, priced at €54.90.
- Audio Headphones (Casque Audio Lunii) Lunii-branded audio headphones designed for children, available in multiple colors (green, violet, blue) to match Ma Fabrique à Histoires devices.
- Protective Shell (Coque de Protection Odile) Protective silicone shells for Ma Fabrique à Histoires available in multiple colors (green, violet, blue, yellow).
Companies that use Lunii
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lunii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Lunii partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Prestigious Cultural Institutions (Museums, Monuments, Historic Sites)coreLunii has established partnerships with prestigious cultural institutions including museums, monuments, and historic locations. These partnerships result in documented, inspired audiobooks and on-site activities throughout the year including listening areas, themed trails, and dedicated events.
- Musée du Louvre (Louvre Museum)flagshipPartnership with the Louvre Museum to create B.A.F.L. (Le Bureau des Affaires Fabuleuses du Louvre), an exclusive interactive adventure series where children solve mysteries within the museum, discovering iconic works while exploring the institution.
- Maif Social ClubminorAudio tour experiences for children aged 3+ at the Maif Social Club venue, where Lunii guides children through exhibitions at child height, offering a different approach to art appreciation.
- Advertising and Marketing AgenciescoreLunii works with agency partners for paid media campaigns including Meta Ads, Google Ads, Amazon Ads, and affiliate marketing programs to drive customer acquisition.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Lunii competitors and assessment
Company assessmentDirect peers
- Tonies: Tonies makes the Toniebox, a screen-free audio storytelling device for children using figurines to play stories. It is the most direct global competitor to Lunii's Ma Fabrique à Histoires, competing on the same screen-free, child-led audio storytelling concept.
- Yoto: Yoto produces the Yoto Player and Yoto Mini, screen-free audio devices for children that use physical cards to play audiobooks, podcasts, and radio. Direct competitor to Lunii with strong UK/US presence and similar product-led growth model.
Broad incumbents
- LeapFrog Enterprises: LeapFrog (owned by VTech) produces educational electronic toys and learning devices for children. Broader incumbent in the children's educational technology space with overlapping age range but wider product portfolio beyond audio storytelling.
- VTech: VTech is a global leader in electronic learning products for children including tablets, smartwatches, and educational toys. Broad incumbent in the children's consumer electronics category overlapping with Lunii's audience.
- Storytel: Storytel is a leading audiobook and e-book streaming subscription platform serving multiple European markets. Comparable as a children's audiobook content provider though delivered via app rather than dedicated hardware.
- Audible (Amazon): Audible is the dominant audiobook subscription platform globally with a large children's audiobook catalog. Comparable as audiobook content provider for children though subscription-only without dedicated kid-focused hardware.
Emerging players
- Pinwheel: Pinwheel produces kid-safe smartphones and tablets with curated content for children, intersecting with Lunii's parent-segment in screen-managed children's digital experiences, though Pinwheel focuses on connected devices rather than screen-free audio.
Regional players
- Boîtabio (Bioviva): Bioviva is a French children's educational games and books publisher focused on eco-friendly, Made-in-France products. Comparable as a French-origin educational content brand for families with some overlap in gifting and educational positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lunii social profiles
Digital presenceLunii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lunii leadership team
Management profileNumber of profiles
Profiles13 records
Lunii funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lunii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lunii
What does Lunii do?
Lunii designs, manufactures and sells screenless interactive audio storytelling devices for children aged 1–14, including Ma Fabrique à Histoires (€69.90), Ma 1ère Lunii (€69.90), and FLAM (€99.90). Each device lets children compose personalized stories by selecting narrative elements (hero, location, companion, object), drawing from a catalog of 500+ audiobooks that includes proprietary Éditions Lunii content and licensed titles from Disney, Harry Potter, Mr. Men, Le Petit Prince, TF1 and others. The hardware is complemented by the Lunii+ monthly subscription (€9.90/month) for unlimited story access and the Mon Studio mobile/desktop apps for Wi-Fi content transfer and custom family audio recording.
Is Lunii a public or private company?
Lunii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lunii founded?
Lunii was founded in 2012. It employs 51 to 100 people.
Where is Lunii based?
Lunii is headquartered in Paris, France, in the Europe region.
How does Lunii make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are audiobook Content Sales and lunii+ Subscription.
Who are Lunii's main competitors?
Direct peers on record are Tonies and Yoto. Broad incumbents are LeapFrog Enterprises, VTech, Storytel and Audible (Amazon). Pinwheel is listed as an emerging player. Boîtabio (Bioviva) is listed as a regional player.
Does Lunii have an API?
No public API is recorded for Lunii.
What industry is Lunii in?
Lunii's product category is Children's Interactive Audio Storytelling Hardware. Its primary akta.pro industry code is MPAJAFAI, Children’s Audio Publishing (Audiobooks & Podcasts), with a secondary code of MPAJAFAJ, Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content). Its NAICS code is 513130 and its SIC code is 2731.