McCormick

What McCormick does

McCormick Distilling Co. is a privately held American spirits producer headquartered at One McCormick Lane in Weston, Missouri, with corporate roots tracing to 1856. The company operates through Holladay Distillery, producing a multi-category premium spirits portfolio that includes Holladay Bourbons (its heritage Missouri bourbon line since 1856), Five Farms Irish Cream Liqueur, Tequila Rose, Broker's Gin, 360 Vodka, and Hussong's Tequila. Distribution spans wholesale on- and off-premise accounts through regional distribution partners (notably a February 2026 multi-state agreement with Empire Distributors covering Colorado, Georgia, and Tennessee), supplemented by a direct-to-consumer experiential layer at the Weston campus comprising guided tours, a cocktail program, branded merchandise, event hosting, and scarcity-driven limited releases such as the Ancient Cave Collection and Distillery Exclusive single-barrel offerings. The company's revenue is not publicly disclosed; firmographic sizing of 101-250 employees and the breadth of the multi-brand portfolio place it in the mid-sized premium distillery tier. Source data also references McCormick & Company, NYSE: MKC, the Maryland-based publicly traded spice and seasoning company that shares the McCormick name; that entity is a separate business with no disclosed corporate or ownership relationship to McCormick Distilling Co., and the spice-company transactions (Unilever food business talks, McCormick de Mexico stake, etc.) do not pertain to the distilling entity analyzed here.

Name

McCormick

Legal name

McCormick Distilling Co.

Website

https://mccormickdistilling.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

101–250 employees

Short description

McCormick Distilling Co. is a privately held Missouri-based spirits producer (est. 1856) operating Holladay Distillery in Weston, producing premium bourbon, gin, vodka, tequila, and liqueur brands for wholesale, on-premise, and direct-to-consumer experiential channels.

Ownership category

akta.pro rank

Product category

Premium Spirits & Bourbon Distillery

NAICS

Distilleries (31214), Distilleries (312140), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Premium bourbon whiskey
• Craft spirits distillery
• Missouri bourbon production
• Spirits distribution
• Distillery tours tastings

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spices and Seasonings: Core business producing and selling spices, seasonings, and flavorings to consumers and food processors
2. Premium Spirits: Distribution and sale of premium spirits brands including Holladay Bourbons, Five Farms Irish Cream Liqueur, Tequila Rose, Broker's Gin, 360 Vodka, and Hussong's Tequila

Distribution channels3 records

Marketing channels3 records

Core offering

McCormick Distilling Co. produces and distributes premium spirits, anchored by its Holladay Bourbons portfolio manufactured at the historic Holladay Distillery in Weston, Missouri. The company also distributes a broader premium spirits portfolio including Five Farms Irish Cream Liqueur, Tequila Rose, Broker's Gin, 360 Vodka, and Hussong's Tequila, supplemented by direct-to-consumer experiences such as guided distillery tours, tastings, cocktail service, and event hosting.

Product overview

Holladay Distillery, a brand of McCormick Distilling Company, operates as a historic Missouri distillery producing premium bourbon whiskeys. The product portfolio centers on Holladay Bourbons as the core product line, supplemented by limited-edition sub-brands including the Ancient Cave Collection (cave-aged rare expressions) and Distillery Exclusive Releases (single-barrel offerings). The distillery offers experiential services including guided tours, cocktail experiences, and event hosting at its Weston, Missouri facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Holladay Bourbons A product line of premium bourbon whiskeys produced at Holladay Distillery in Weston, Missouri, featuring the distillery's signature Missouri bourbon crafted since 1856 and sold to retail, on-premise, and direct-to-consumer visitors.
• Ancient Cave Collection A collection of limited-edition bourbon releases aged in caves, representing rare and exclusive expressions from Holladay Distillery, released on a published schedule and targeted at bourbon enthusiasts and distillery visitors.
• Distillery Exclusive Releases Single-barrel and distillery-exclusive bourbon releases available only at Holladay Distillery, offering unique cask-strength expressions for bourbon enthusiasts visiting the Weston, Missouri campus.
• Five Farms Irish Cream Liqueur A premium Irish Cream Liqueur distributed as part of McCormick Distilling Co.'s portfolio to retail and hospitality accounts through partners such as Empire Distributors.
• Tequila Rose A strawberry-flavored tequila-based cream liqueur distributed as part of McCormick Distilling Co.'s premium spirits portfolio to retail and hospitality accounts.
• Broker's Gin A premium gin distributed as part of McCormick Distilling Co.'s premium spirits portfolio to retail and hospitality accounts through partners such as Empire Distributors.
• 360 Vodka A premium vodka distributed as part of McCormick Distilling Co.'s premium spirits portfolio to retail and hospitality accounts.
• Hussong's Tequila A premium tequila distributed as part of McCormick Distilling Co.'s premium spirits portfolio to retail and hospitality accounts.
• Holladay Distillery Tours Guided tours of the historic Holladay Distillery in Weston, Missouri, offering visitors insight into the bourbon-making process and tasting experiences, available for online booking.
• Cocktails (Tasting Room Cocktail Program) A seasonal cocktail menu featuring handcrafted drinks made with Holladay Bourbons, available at the distillery's tasting room, Welcome Center, and Holladay on Main, including specialty offerings for events and major regional sports fixtures.

Quantifiable outcome

• Global spices and seasonings market projected to grow from $21.14 billion in 2025 to $32.88 billion by 2034

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Empire Distributors Inc.coreChannel Partner/ Reseller/ Distributor · 20 February 2026Holladay Distillery, a brand of McCormick Distilling Co., announced a multi-state distribution partnership with Empire Distributors Inc. covering Colorado, Georgia, and Tennessee. Empire Distributors will represent the full portfolio including Holladay Bourbons, Five Farms Irish Cream Liqueur, Tequila Rose, Broker's Gin, 360 Vodka, and Hussong's Tequila. The partnership is designed to enhance market reach and provide streamlined access to premium spirits for retailers and hospitality accounts throughout the covered markets.
• Huer FoodsminorStrategic or Co-development PartnerMcCormick & Co. collaborated with Huer Foods to launch 'swicy' Spicy Gummy Bears made with McCormick's Frank's RedHot seasoning. The product is available at Albertsons and online at Amazon.
• Tabitha BrownminorStrategic or Co-development PartnerMcCormick & Company partnered with Tabitha Brown for salt-free seasoning products launched in April 2023, targeting health-conscious consumers.
• UnilevercoreStrategic or Co-development PartnerMcCormick & Company is in talks with Unilever about a potential acquisition of Unilever's food business, which includes brands such as Hellmann's, Knorr, Colman's, and Marmite. The deal is potentially worth up to €29 billion ($33 billion) and would be structured as a Reverse Morris Trust merger. Unilever is seeking to divest its slower-growing food division and focus on higher-growth household and personal care businesses. The unsolicited offer is ongoing with no certainty of a deal being reached.
• Grupo HerdezcoreStrategic or Co-development PartnerMcCormick & Company secured a majority stake in McCormick de Mexico through a $750 million deal. Mexico's Grupo Herdez approved the $750 million sale of a 25% stake in McCormick's Mexico unit to McCormick & Co.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Heaven Hill Distilleries: Family-owned American distiller producing bourbon, vodka, gin, and liqueurs (e.g., Evan Williams, Five Star) with deep distribution. Comparable to McCormick Distilling as a multi-category, privately held American spirits producer serving both on-premise and off-premise channels.
• Wild Turkey (Campari Group): Heritage Kentucky bourbon distillery owned by Campari Group, with national distribution and a portfolio spanning bourbon and American whiskey. Directly comparable as a heritage bourbon brand competing for on-premise and retail placement in the same premium segment.
• Four Roses Distillery: Heritage bourbon distillery in Kentucky producing a focused range of single-barrel and small-batch bourbons. Closely comparable to Holladay as a craft-anchored, heritage bourbon producer with national distribution and collector-driven limited releases.
• Buffalo Trace Distillery (Sazerac): One of America's largest and most allocated bourbon producers (Sazerac) with flagship, antique, and limited-release brands. Comparable as a multi-brand bourbon producer leveraging heritage and limited-release scarcity, although at substantially larger scale than McCormick Distilling.
• MGP Ingredients: U.S. producer of distilled spirits (including bourbon, rye, gin, vodka) supplying both branded and private-label customers from its Lawrenceburg and Atchison facilities. Comparable as a contract-plus-branded American distiller whose business model intersects McCormick Distilling's contract and proprietary production.

Broad incumbents

• Beam Suntory (Jim Beam, Maker's Mark): Global premium spirits major with deep bourbon portfolio (Jim Beam, Maker's Mark, Knob Creek) and unmatched U.S. distribution scale. Comparable as a bourbon and broader spirits competitor that sets the pricing and shelf-share benchmark McCormick Distilling must navigate.
• Brown-Forman: Major American spirits producer (Jack Daniel's, Woodford Reserve, Old Forester) with global distribution. Comparable as a multi-brand, heritage-anchored spirits competitor in premium bourbon and adjacent categories.
• Diageo North America: Global spirits leader (Bulleit Bourbon, Crown Royal, Captain Morgan) with extensive U.S. distribution and significant marketing spend. Comparable as a multi-brand incumbent whose bourbon and adjacent spirits brands compete directly with McCormick Distilling's portfolio for shelf and on-premise placement.
• Pernod Ricard USA: Global spirits major with U.S. bourbon and whiskey brands (e.g., Jefferson's, Smooth Ambler) and broad distribution. Comparable as a multinational incumbent competing for premium bourbon share and on-premise listings that McCormick Distilling also targets.

Emerging players

• Castle & Key Distillery: Heritage Kentucky distillery reborn as a craft spirits producer and tourist destination with gin, vodka, and bourbon releases. Comparable as a heritage-site distillery combining production with a strong tourism/experiential component, similar to Holladay's Weston campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/103802166325890
• Instagraminstagram.com/holladaybourbon
• Xx.com/mccormickonmain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCormick